New Releases by W. Chan Kim

The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future. These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers—in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.

USA TODAY BESTSELLER Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth? With three decades of research, the #1 global bestselling authors of Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, BEYOND DISRUPTION redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt. Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows: Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future How it complements disruption and how you can identify and execute on nondisruptive opportunities How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society A practical guide for driving innovation and growth, the rich research behind the book, coupled with its frame-breaking message, make it the must-read book for the next generation of innovators.

The most definitive management ideas of the century, all in one place. Harvard Business Review is the foremost destination for smart management thinking. Now, at its 100th anniversary, this commemorative volume brings together the most influential ideas since its inception. With an introduction written by editor in chief Adi Ignatius, HBR at 100 features business publishing''s most influential voices on innovative topics, including: Michael E. Porter on competitive strategy Clayton M. Christensen on disruptive innovation Tim Brown on design thinking Linda A. Hill on being a first-time manager Daniel Goleman on emotional intelligence Erik Brynjolfsson and Andrew McAfee on artificial intelligence Robert Livingston on racial equity at work Amy C. Edmondson and Mark Mortensen on psychological safety Robert B. Cialdini on the science of persuasion W. Chan Kim and Renée Mauborgne on blue ocean strategy Gary Hamel and C.K. Prahalad on strategic intent Peter F. Drucker on managing yourself Whether you''re a longtime reader or you''re picking up an HBR volume for the first time, this book offers all you need to understand the most critical ideas in management.

Build the workforce of the future. In our volatile and complex era--which boasts a competitive market for top talent--HR''s traditional model will fail. Your company needs to adopt the latest skills to successfully manage performance and evaluate potential. HBR''s 10 Must Reads for HR Leaders Collection features innovative ideas on how to foster a vibrant, high-performing company culture, spearhead constructive change, and reap the benefits of a diverse workforce. Included in this five-book set are HBR''s 10 Must Reads on Reinventing HR, HBR''s 10 Must Reads on Change Management, HBR''s 10 Must Reads on Building a Great Culture, HBR''s 10 Must Reads on Diversity, and HBR''s 10 Must Reads on Managing People. The collection includes fifty articles selected by HBR''s editors from renowned thought leaders including Marcus Buckingham, W. Chan Kim, Renee Mauborgne, and Sylvia Ann Hewlett, plus the indispensable article "People Before Strategy" by Ram Charan, Dominic Barton, and Dennis Carey. With HBR''s 10 Must Reads for HR Leaders Collection, break free from the traditional HR mindset and learn how to build the workforce of the future. HBR''s 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR''s 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees'' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans.

Learn to lead others, while managing yourself. Becoming a manager for the first time means mastering a new set of business and personal skills. HBR''s 10 Must Reads for New Managers Collection offers the ideas and strategies to help get you there. Included in this set are HBR''s 10 Must Reads for New Managers, HBR''s 10 Must Reads on Managing People, HBR''s 10 Must Reads on Managing Yourself, and HBR''s 10 Must Reads on Managing Across Cultures. This unique compilation offers insights from world-class experts on the topics most important to your success as a new manager, including assessing your team and enhancing its performance; developing your emotional intelligence and persuasion skills; navigating relationships with your employees, bosses, and peers; dealing with conflict; giving effective feedback; managing diverse teams; and fortifying your own physical and mental energy. The collection includes forty articles selected by HBR’s editors from renowned thought leaders including W. Chan Kim, Renee Mauborgne, and Daniel Goleman and features the indispensable article "Managing Oneself," by Peter F. Drucker. It''s time to develop the mindset and presence to successfully manage others for the first time. HBR''s 10 Must Reads for New Managers Collection will help you do just that. HBR''s 10 Must Reads series is the definitive collection of ideas and best practices for aspiring and experienced leaders alike. These books offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Rosabeth Moss Kanter, John Kotter, Michael Porter, Theodore Levitt, and Rita Gunther McGrath.

A telített, versengésen alapuló iparágakban egyre nehézkesebbé válik a jövőbe mutató innováció, a szervezetek hosszú távú életképessége pedig egyre kérdésesebb. Ezért tanácsos eltávolodnunk a versenytársaktól hemzsegő vörös óceántól, és stratégiánkat a kék óceánra alapozni. Merőben új szemléletmóddal egy teljesen új iparágat is létrehozhatunk, vagy újításainkkal a reménybeli vevők számunkra eddig elérhetetlen csoportjait tehetjük iparágunk fogyasztóivá – de csak akkor, ha csapatunk minden tagja magabiztosan és elkötelezetten a változás mellé áll. W. Chan Kim és Renée Mauborgne, a kék óceán stratégia kidolgozói, az INSEAD nemzetközileg elismert menedzsmentgurui gyakorlatias könyvükben bemutatják, hogyan érdemes belevágni a kék óceán váltásba. Közismert vállalatok, nonprofit szervezetek és állami intézmények köréből vett esettanulmányokkal és példákkal szemléltetik módszerüket, és lépésről lépésre vezetnek végig a folyamaton. Közérthető útmutatásuk alapján szervezetünk egészében elterjeszthetjük az emberséges hozzáálláson alapuló új szemléletmódot, és biztosíthatjuk hosszú távú kreatív működésünket.

★ 暢銷書《藍海策略》作者最新著作！ ★《華爾街日報》《紐約時報》《今日美國》暢銷書 ★ 全面應用暢銷5大洲、翻譯44種語言的藍海策略實戰指南！ ★管理大師夏藍、暢銷書作家丹尼爾‧品克熱情推薦 最強的成長，來自為顧客創造新價值，而不是擊敗對手 但真正成功找到藍海的組織卻有限，問題出在哪裡？ 累積超過10年、超過150家企業驗證成功、前進藍海的實戰操作指南 無論個人、企業、組織、國家皆可應用的行動方案，盡在本書 ．可否想過，如果當初蘋果緊盯稱霸智慧型手機市場的黑莓機、只想著要超越它，那會產生革命性的iPhone嗎？ ．從五星級、四星級飯店、到airbnb，面對供過於求的旅館業紅海市場，還有新創切入的空間嗎？ ．破壞性創新帶動成長，但也可能引發組織內鬥。成熟企業有什麼更好的方式創造成長？卡在其中的中階企業如何改變困獸戰局？ 緊盯競爭，是大幅成長的最大限制 開創無人競爭新市場，才能啟動超強動能 十多年前，歐洲工商管理學院策略大師金偉燦與芮妮．莫伯尼出版《藍海策略》，改變競爭思維，讓組織跳脫割喉廝殺的紅海，開創全新的藍海市場，立刻成為全球企業爭相學習的策略顯學，金偉燦與莫伯尼更長踞Thinkers50前茅。 但是，真正成功找到藍海的組織卻有限，問題出在哪裡？ 掌握正確的實踐流程，策略才能成為最好的突圍成長路徑！ 《航向藍海》是實踐策略的教戰手冊。兩位作者研究B2C、B2B企業、以及非營利機構落實策略過程中的各種陷阱與阻礙，找出成功航向藍海的共同要素，整理出確實可行的五步驟流程： 1. 啓動轉型：利用先驅者－移動者－安定者圖分析公司產品情況，設定藍海計畫的正確範圍，並組成適當的團隊。 2. 了解身處的產業：利用策略草圖，看清楚目前產業的競爭狀態，幫助團隊看清局勢 3. 設想未來可能的情況：利用買方效益圖找出消費者的痛點與限制產業規模的嚇阻點，並從三層潛在顧客分析看清楚可能的藍海面貌 4. 找出抵達目標的方法：利用六大途徑架構重建市場界線，並用消除－減少－提升－創造表模擬出可能的藍海產品。 5. 採取行動：迅速進行市場測試、修正構想，以有願景的商業模式正式推出藍海產品。 航向藍海是一個系統化流程，帶領團隊將組織從擠滿鯊魚、流血競爭的殘酷市場，逐步移動到沒有人競爭一望無際的藍海新市場！ 各大企業主、專業經理人、管理學者、創業導師一致好評 林百里│廣達電腦董事長 林之晨│AppWorks 創辦人 卓永財│上銀集團董事長 周碩倫│奇果創新管理顧問公司首席顧問 連啓佑│將能數位行銷創辦人 陳其宏│佳世達科技董事長 黃永仁│玉山金控董事長 葉清來│宏遠興業總經理 廖榮鑫│漢翔航空工業董事長 鄭崇華│ 台達電子創辦人 丹尼爾‧品克│《動機，單純的力量》作者 瑞姆‧夏藍│管理大師 （依姓氏筆畫排序） 朱博湧│交通大學管理科學系教授 深入導讀 「本書利用五步驟航向藍海成就組織變革，並佐以相關的輔助工具及穿插許多有趣的案例說明。讓藍海策略可以有系統的操作，非常值得目前身陷紅海競爭，但苦思突破無解的企業家、公私部門領導者、中高階專業經理人參考。」――朱博湧，交通大學管理科學系教授 「《藍海策略》擴大了經營者的視野，打開新的價值成本邊界，透過釐清價值曲線，讓我們看到了寬廣的藍海。《航向藍海》則描繪出一套務實可行的組織流程，能夠回應轉型痛點、克服組織障礙、激勵與建立團隊成員的信心，指引企業從紅海市場成功轉型到美麗藍海的新途徑。」――黃永仁，玉山金控董事長 「我十分認同尋找藍海時不能只依靠市場報告，必須參與蒐集第一手資料，包括傾聽、觀察、體驗，不輕易將不滿視為產業常規……當藍海團隊真正開始以顧客觀點理解買方的痛點，將視角投向未被滿足的效益空間，過去看不見、聽不懂的潛在客戶需求，已在日光灑落的藍海上閃爍發亮，企業自然有信心遠離被夕陽染紅的紅海，朝藍海航道前進。」――陳其宏，佳世達科技董事長 「《航向藍海》是本好書，值得推薦……尤其是打開新價值與成本邊界的六條途徑與找出三層潛在客戶的方法，是本書的精華。」――葉清來，宏遠興業總經理 「作者以務實的管理方法，反思原本紅海市場的環境假設，從質疑中逐漸辨明需求的本質，從而找出新的藍海領域，這正是臺灣產業當前所迫切需要的指南，對個人發展而言，相信也是一趟充滿驚喜與收穫的旅程。」――廖榮鑫 ，漢翔航空工業董事長 「我推薦本書，它提供決策者一個框架與方法，持續思考下一回合的策略，再付諸實驗、執行。更重要的，作者對於航向藍海時最容易碰到的人性問題，有精闢的解析。」――林之晨，AppWorks 創辦人 「《航向藍海》這本書提供企業轉型重要的思維模式和執行工具，相信對於台灣企業提升創新能力、航向無人競爭的藍海巿場有很大的助益。我非常樂意向各階層的企業經理人以及政府機構的政策制定者推薦這本書。」――周碩倫，奇果創新管理顧問公司首席顧問 「有志於轉型的企業，無論老闆、主管、員工，都應該人手一本，好好閱讀本書，並且具體運用書中提到的方法和工具，善加擘劃自己的轉型計畫，如此一來，航向藍海指日可待，誠摯向您推薦本書。」――連啓佑，將能數位行銷創辦人 金偉燦和芮妮．莫伯尼再次寫了一本非常成功的書。《航向藍海》採用《藍海策略》中的開創性原則，並提供一個聰明、有系統的計畫去幫助每個組織從現有市場的競爭，轉而徹底創造新市場。不是只有創業家或技術人員才能利用這些洞見，你只需要有意願挑戰產業的假設，提出新的問題，然後擁抱人性來得到它。－丹尼爾．品克（Daniel H. Pink）暢銷書《動機，單純的力量》（Drive）作者 每個企業面臨的挑戰都是在擁擠、競爭的市場中成長，而且以聰明、有效與人性化的方式去完成目標。在《航向藍海》中，你會發現做這些事情的方法，而且金偉燦和芮妮．莫伯尼還會在這趟旅程中引導你，不論你是新創企業、小型企業，還是財星500 大企業，都可以張大眼睛看到事業上還沒開發的成長機會。－瑞姆．夏藍（Ram Charan）紐約時報暢銷書《執行力》（Execution）作者 《航向藍海》很棒：切合實際、有效、符合現實世界。－Inc. 雜誌 這是一本精彩有趣的書，綜合他們協助執行藍海策略的經驗⋯⋯《航向藍海》提供我們一個完整的指南，讓任何有正確思維的組織都能啟動藍海計畫，並順利執行。－《富比世》雜誌（Forbes） 《航向藍海》確實值得等待。這是一本寫得很好的實用指南，可以藉著企業的經驗，以及對其他選定的組織多加了解，來找出並利用藍海，而不是在既定市場正面競爭。－Strategy+business 雜誌 一本鼓舞人心的商業入門書⋯⋯本書有很多生活中的實際例子⋯⋯這本寶貴的指南會讓有商業頭腦的讀者更加增強信心。－《出版人週刊》（Publishers Weekly） 雖然《藍海策略》有助於找出策略成功的新途徑，但它沒有提供實際步驟來從擁擠的市場跳進如書名標題所稱傳說中的藍海。然而，《航向藍海》提供一個清楚的流程來幫助企業認出機會，以及發展變革計畫⋯⋯為前一本書的讀者提供一個行動方案，而且應該可以在各組織層級中找到一大群讀者。非常值得推薦。－《圖書館期刊》（Library Journal）

Prepare for an uncertain future with a solid vision and innovative practices. Is your healthcare organization spending too much time on strategy--with too little to show for it? If you read nothing else on strategy, read these 10 articles. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you catalyze your organization’s strategy development and execution. Leading strategy experts, such as Michael E. Porter, Jim Collins, W. Chan Kim, and Renee Mauborgne, provide the insights and advice you need to: Understand how the rules of corporate competition translate to the healthcare sector Craft a vision for an uncertain future Segment your market to better serve diverse patient populations Achieve the best health outcomes--at the lowest cost Learn what disruptive innovation means for healthcare Use the Balanced Scorecard to measure your progress This collection of articles includes "What Is Strategy?" by Michael E. Porter; "The Five Competitive Forces That Shape Strategy," by Michael E. Porter; "Health Care Needs Real Competition," by Leemore S. Dafny and Thomas H. Lee; "Building Your Company''s Vision," by Jim Collins and Jerry I. Porras; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "Will Disruptive Innovations Cure Health Care?" by Clayton M. Christensen, Richard Bohmer, and John Kenagy; "Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne; "Rediscovering Market Segmentation," by Daniel Yankelovich and David Meer; "The Office of Strategy Management," by Robert S. Kaplan and David P. Norton; and "The Strategy That Will Fix Health Care," by Michael E. Porter and Thomas H. Lee.

Océano Azul, océano rojo de W. Chan Kim y Renée Mauborgne es un volumen de la colección «Imprescindibles» de Conecta, que reúne las ideas esenciales para el profesional y la empresa de hoy por los autores de referencia. --Edición en colaboración con Harvard Business Review-- Solo un 30 por ciento de los empleados aplican activamente su talento y energía para hacer avanzar a sus organizaciones. El 50 por ciento se limita a pasar el tiempo, mientras que el 20 por ciento restante manifiesta su descontento de maneras contraproducentes. Y una de las principales causas de la falta de compromiso es un mal liderazgo. W. Chan Kim y Renée Mauborgne se inspiran en su célebre estrategia del «Océano Azul» y la aplican para ayudar a los líderes a liberar de manera rápida y económica el talento y la energía no explotados en sus organizaciones. Y ante la necesidad de crear nuevos mercados para obtener un triunfo a largo plazo, abordan los modelos mentales -que tienen su origen en suposiciones sobre el marketing, la innovación tecnológica, la disrupción creativa o las estrategias competitivas- que anclan a los directivos en «Océanos Rojos», espacios abarrotados en los que las empresas libran una batalla encarnizada por su cuota de mercado. Los «Imprescindibles» de Conecta, en colaboración con Harvard Business Review, permiten acceder a las grandes ideas de los autores de referencia que inspiran a directivos y profesionales. Este volumen reúne los textos «El liderazgo Océano Azul» y «Trampas del Océano Rojo» de W. Chan Kim y RenéeMauborgne, profesores de INSEAD y autores de La estrategia del Océano Azul.

Fenômeno global com mais de 3,5 milhões de exemplares vendidos, A estratégia do oceano azul foi publicado em 44 idiomas e se tornou uma obra de referência, adotada por organizações do mundo inteiro, ao desafiar tudo aquilo que se julgava saber sobre os requisitos para o sucesso estratégico. “Depois de ler A estratégia do oceano azul, você nunca mais verá a concorrência da mesma forma. Os autores apresentam uma proposta convincente para perseguir uma estratégia por meio de uma abordagem criativa e não combativa. Sua ênfase na inovação de valor e no engajamento torna este livro obrigatório tanto para executivos quanto para estudantes de administração e negócios.” – Carlos Ghosn, CEO da Renault-Nissan Alliance Para os professores W. Chan Kim e Renée Mauborgne, o resultado de uma concorrência acirrada nada mais é que um oceano vermelho sangrento, repleto de rivais que lutam entre si por uma parcela de lucros cada vez menor. Com base em um estudo de 150 movimentos estratégicos (que abrangem mais de 100 anos e 30 setores), os autores afirmam que o êxito duradouro não decorre da disputa feroz entre concorrentes, mas da criação de “oceanos azuis” – novos e intocados espaços de mercado prontos para o crescimento. Eles apresentam ainda uma abordagem sistemática para tornar a concorrência irrelevante e descrevem os princípios e ferramentas que qualquer organização pode utilizar para criar e desbravar seus próprios oceanos azuis. Esta edição ampliada inclui um novo prefácio dos autores, casos de estudo e exemplos atualizados, dois capítulos novos e um terceiro estendido, que aborda as questões mais prementes levantadas pelos leitores nos últimos 10 anos.

Que vous soyez une start-up en mal de trésorerie, une association ou une grande entreprise engoncée dans la bureaucratie, Cap sur l''Océan Bleu vous montrera comment échapper à l''hyper concurrence des océans rouges pour atteindre les marchés vierges et la croissance exponentielle des océans bleus. En adoptant la théorie océan bleu, de nombreux dirigeants et managers du monde entier se sont aperçus qu’ils étaient coincés dans un océan rouge. Ils avaient besoin de mesures concrètes et d’un processus systématique qui leur permettraient de créer et de capturer leur océan bleu. Avec Cap sur l’Océan Bleu, W. Chan Kim et Renée Mauborgne relèvent ce nouveau défi en analysant et en comparant les succès et les échecs de projets océan bleu du monde entier issus du mouvement qu’ils ont initié il y a près de trente ans. Dans différents secteurs — B2C, B2B, secteur public, secteur sans but lucratif, administration... — ils décrivent le processus de création de nouveau marché et de croissance qui libère autant la créativité que la confiance en soi. Cap sur l’Océan Bleu regorge d’exemples inspirants et concrets sur la façon dont plusieurs dirigeants ont réussi à passer d’un océan rouge à un océan bleu en suivant le processus et en appliquant les outils décrits. Ce livre vous montre, étape par étape, comment créer de la confiance et engendrer une nouvelle croissance. Vous y apprendrez : • POURQUOI se concentrer uniquement sur la concurrence vous prive d’énormes opportunités de croissance et COMMENT élargir votre réflexion sur la stratégie au-delà de la concurrence ; • POURQUOI il est limité de penser que la création destructive et la disruption sont les seules sources d’innovation et COMMENT vous pouvez vous développer à travers la création non-disruptive ; • COMMENT n’importe qui — et pas seulement les entrepreneurs — dans n’importe quelle organisation peut passer d’un océan rouge à un océan bleu grâce au processus systématique en cinq étapes de Cap sur l’Océan Bleu ; • POURQUOI la confiance en soi est essentielle pour créer et exécuter votre stratégie de croissance et COMMENT la construire ; • POURQUOI vous ne devriez pas construire votre stratégie de croissance en vous basant sur les conditions existantes de votre industrie et COMMENT vous pouvez les façonner en votre faveur. Riche d’enseignements issus du terrain, Cap sur l’Océan Bleu est un livre indispensable pour tous ceux qui cherchent de nouvelles solutions de croissance dans un monde en profonde mutation.

O mundo dos negócios não deveria ser marcado pela concorrência impiedosa e pela divisão de mercados ou do próprio planeta, onde os lucros de um são obtidos à custa dos demais. Esta é a visão de W. Chan Kim e Renée Mauborgne, autores do bestseller seminal e inovador A Estratégia do Oceano Azul, em que eles apresentaram o universo dos oceanos azuis: um lugar produtivo e sereno, onde há menos disrupção e competição e no qual todos os que fazem parte do mercado têm todas as condições de ganhar. Neste trabalho, os autores explicam com detalhes e inúmeros exemplos de sucesso como os empreendedores podem fazer a transição para o oceano azul e encontrar o seu espaço em um setor ou criar setores alternativos. Kim e Mauborgne primam por uma narrativa de fácil compreensão para ajudar a todos os que andam cansados e feridos pelas agruras dos oceanos vermelhos.

La Estrategia del Océano Azul, un libro trascendental, ha vendido más de 3,6 millones de ejemplares en todo el mundo y ha sido traducido a 44 idiomas. Gran parte del trabajo de W. Chan Kim y Renée Mauborgne sobre la creación de nuevos espacios de mercado se publicó originalmente en forma de artículos en las páginas de la Harvard Business Review. Este libro reúne en un mismo volumen lo mejor de dichos artículos, que explican paso a paso el proceso de la creación de “océanos azules”, espacios de mercado sin oposición ni contaminación de la competencia.

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article “Blue Ocean Leadership.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks.

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers'' "customers"--that is, the people managers oversee and report to--are involved in identifying what''s effective and what isn''t. Moreover, the approach doesn''t require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers'' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives'' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 49 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.” Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization. This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”

The key concepts every manager and aspiring leader must know—from strategy and disruptive innovation to financial intelligence and change management—from bestselling Harvard Business Review authors. Build your professional library, and advance your career with these five timeless, ground-breaking business classics. Includes Financial Intelligence, Revised Edition; The Innovator’s Dilemma; Leading Change; Playing to Win; and Blue Ocean Strategy, Expanded Edition.

عن الإستراتيجيّة هل يستغرق تطوير الإستراتيجية في شركتك وقتًا طويلًا، ولا يأخذ تطبيق ذلك إلا القليل من الوقت؟ يحتوي الكتاب على عشر مقالات أساسية كتبها أكثر خبراء الإدارة تأثيرًا، وتشمل موضوعات تسبب القلق الدائم للمديرين الطموحين والقادة المتعطشين للإلهام؛ وهم على استعداد للعمل مع الأفكار الكبيرة، من أجل تسريع نجاحاتهم ونجاحات الشركات التي يعملون فيها. سيحفزك هذا الكتاب على: • تميّز شركتك عن المنافسين. • توضيح ما تختص به شركتك. • صياغة رؤية لمستقبل مجهول. • إيجاد المحيطات الزرقاء في السوق بلا منازع. • استخدام بطاقة الأداء المتوازن في قياسu0003إستراتيجيتك. • وضع إستراتيجيتك من خلال عبارة جديرة بالذكرu0003لا تُنسى. • جعل الأولويات واضحة. • تخصيص الموارد في وقت مبكر. • توضيح حقوق اتخاذ القرار من أجل تخاذ القرارات على نحوٍ أسرع. العبيكان 2016

عن قيادة التغيير معظم مبادرات التغيير في الشركات تبوء بالفشل، أما مبادرتك فلا يشترط أن تكون محكومة بذلك. يحتوي الكتاب على عشر مقالات أساسية كتبها أكثر خبراء الإدارة تأثيرًا، وتشمل موضوعات تسبب القلق الدائم للمديرين الطموحين والقادة المتعطشين للإلهام؛ وهم على استعداد للعمل مع الأفكار الكبيرة، من أجل تسريع نجاحاتهم ونجاحات الشركات التي يعملون فيها. هذا الكتاب سوف يحفّزك إلى: • قيادة التغيير عبر ثماني مراحل حاسمة. • تكريس الشعور بالحاجة إلى التغيير. • التغلب على التمسك بالوضع القائم. • حشد الالتزام. • إسكات المعارضين. • تخفيف آلام التغيير. • تركيز الموارد. • تحفيز التغيير عندما يكون العمل مزدهرًا. العبيكان 2016 تخفيضات العبيكان اليوم الوطني

عن إدارة الناس إن إدارة الناس عمل محفوف بالتحديات، وحتى لو كنت مديرًا ذا حنكة فإنك ستجد في هذا الكتاب ما يساعدك على كيفية التعامل مع الناس. يحتوي الكتاب على عشر مقالات أساسية كتبها أكثر خبراء الإدارة تأثيرًا، وتشمل موضوعات تسبب القلق الدائم للمديرين الطموحين والقادة المتعطشين للإلهام؛ وهم على استعداد للعمل مع الأفكار الكبيرة، من أجل تسريع نجاحاتهم ونجاحات الشركات التي يعملون فيها. وسيساعدك هذا الكتاب على: • إعداد أساليب إدارتك لتتناسب وموظفيك. • التحفيز من خلال زيادة المسؤولية، لا من خلال زيادة النقود. • دعم المديرين الجدد. • بناء الثقة عن طريق معرفة المدخلات. • تعليم الناس الأذكياء كيفية التعلم من الفشل. • تكوين فِرَق ذات أداءٍ عالٍ. • إدارة رئيسك. العبيكان 2016

Este libro, éxito de ventas a nivel mundial, desafía todo lo que creías saber sobre los requisitos imprescindibles para tener éxito en tus negocios. Actualizado con nuevo contenido, La estrategia del océano azul sostiene que la competencia encarnizada queda reducida a un océano ensangrentado de rivales que luchan por unos beneficios cada vez más pequeños. Basado en un estudio de 150 estrategias (que cubre más de 100 años a través de 30 sectores empresariales), los autores muestran que el éxito duradero no tiene su origen en las batallas libradas con los competidores sino en la creación de "océanos azules" -nuevos espacios de mercado sin explotar que están maduros para el crecimiento.

DEN UDVIDEDE UDGAVE AF DEN INTERNATIONALE BESTSELLER Bogen er blevet en global bestseller, som organisationer og industrier over hele verden har taget til sig. Den udfordrer alle de gængse opfattelser af, hvad der kræves for at opnå strategisk succes. Forfatterne har nu opdateret Blue Ocean Strategy med helt nyt indhold. Det er bogens udgangspunkt, at knivskarp konkurrence ikke resulterer i andet end et blodigt rødt ocean, hvor konkurrenterne slås om en stadig mindre avance. På basis af et studie af 150 strategiske træk (som er hentet fra over 30 industrier gennem mere end 100 år) hævder forfatterne, at varig succes ikke opnås ved at kæmpe mod konkurrenterne, men ved at skabe "blå oceaner" – uudnyttede nye markedsområder, der er parat til vækst. Blue Ocean Strategy indeholder en systematisk metode til at gøre konkurrenterne irrelevante og beskriver nogle principper og værktøjer, alle organisationer kan bruge til at skabe og fastholde deres egne blå oceaner. Denne udvidede udgave indeholder: · Et nyt forord af forfatterne: Hjælp! Mit ocean er ved at blive rødt. · Opdateringer af alle bogens cases og eksempler, med opsamlende historier helt op til i dag. · To nye kapitler og et udvidet tredje kapitel – om tilpasning, fornyelse og fælder forbundet med de røde oceaner – der behandler de mest presserende spørgsmål fra læserne gennem de sidste ti år. Denne bestseller er et banebrydende værk, der vender op og ned på den traditionelle tankegang knyttet til strategi. Den anviser en helt ny vej til fremtidig succes. Betragt den som din guide til at skabe et konkurrencefrit markedsområde – og til at gøre konkurrenterne irrelevante.

A year’s worth of management wisdom, all in one place. We’ve combed through ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business today. With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and important management conversations to your fingertips. This book will inspire you to: Lead by focusing your attention on the right things Import new management practices into your organization the right way—whether they come from other companies or across the globe Better manage your organization’s—and your leaders’—time Rethink vital functions such as HR and marketing Move from a yearly planning cycle to building a winning strategy Make long-term organizational decisions with an eye to national and global economic trends This collection of best-selling articles includes: “Beware the Next Big Thing,” by Julian Birkinshaw ”The Capitalist’s Dilemma,” by Clayton M. Christensen and Derek Van Bever “The Focused Leader,” by Daniel Goleman “The Big Lie of Strategic Planning,” by Roger L. Martin “Contextual Intelligence,” by Tarun Khanna “How Netflix Reinvented HR,” by Patty McCord “Blue Ocean Leadership,” by W. Chan Kim and Renée Mauborgne “The Ultimate Marketing Machine,” by Marc de Swaan Arons, Frank van den Driest, and Keith Weed “Your Scarcest Resource,” by Michael Mankins, Chris Brahm, and Gregory Caimi “How Google Sold Its Engineers on Management,” by David A. Garvin “21st-Century Talent Spotting,” by Claudio Fernández-Aráoz