New Releases by Dave Evans

Some groups are trying to make abortion totally illegal. Whilst others, such as the United Nations, are urging governments across the world to decriminalise it. This book sets out to clearly explain the arguments.

From the authors of the #1 New York Times bestseller Designing Your Life comes a revised, fully up-to-date edition of Designing Your New Work Life, a timely, urgently needed book that shows us how to transform our new uncharted work life into a meaningful dream job or company. With practical, useful tools, tips, and design ideas that show us how to navigate disruption (global, regional, or personal) and create new possibilities for our post-COVID work world and beyond. Bill Burnett and Dave Evans successfully taught graduate and undergraduate students at Stanford University and readers of their best-selling book, Designing Your Life ("The prototype for a happy life." —Brian Lehrer, NPR), that designers don''t analyze, worry, think, complain their way forward; they build their way forward. And now more than ever, we all need creative and adaptable tools to cope with the chaos caused by COVID-19. In Designing Your New Work Life, Burnett and Evans show us how design thinking can transform our present job, and how it can improve our experience of work in times of disruption. All disruption is personal, write Burnett and Evans, as with the life-altering global pandemic we are living through now. Designing Your New Work Life makes clear that disruption is the new normal, that it is here to stay and that it is accelerating. And in the book''s new chapters, Burnett and Evans show us step by step, how to design our way through disruption and how to stay ahead of it—and thrive. Burnett and Evans''s Disruption Design offers us a radical new concept that makes use of the designer mindsets: Curiosity, Reframing, Radical collaboration, Awareness, Bias to action, Storytelling, to find our way through these unchartered times. In Designing Your New Work Life, Burnett and Evans show us, with tools, tips, and design ideas, how we can make new possibilities available even when our lives have been disrupted (be it globally, regionally, or personally), giving us the tools to enjoy the present moment and allowing us to begin to prototype our possible future.

Dave Evans is a retired businessman and an American idealist who began serious study of history at West Point. Living abroad for most of the next forty years, he developed a perspective on the roots of American greatness influenced by his travels, the nation''s reflection across the globe, and his remove from daily political struggles. Dave shares the disappointment of many Americans with the country''s political direction and the increasing partisan divide. This volume offers observations on three transformative leaders - George Washington, Abraham Lincoln, and Joan of Arc - and suggests how their leadership examples can inspire a renewal of the United States. Much as Thomas Paine stirred Americans to seize and hold independence in 1776, the author endeavors to persuade and embolden his fellow citizens to restore American unity. It is simply Common Sense. During spring of 2022, Dave completed a 4200-mile cross country bicycle trip along the Pacific coast, across eight states from San Diego to St. Augustine, Florida, and from Washington D.C. to the Midwest. His daily conversations with fellow citizens left three distinct impressions. Americans from all the nation''s many diverse backgrounds and political beliefs were - without exception - generous and helpful in providing the assistance needed for the trip to succeed. Secondly, Americans are immensely proud of this country - to a degree unobserved elsewhere in the world. Finally, despite their differences all Americans shared one viewpoint in common - the national leadership of both parties is not working in our best interests. They hope that the current American Crisis can be resolved and Common Sense restored to our governance. "These are the times that try men''s souls. The summer soldier and the sun-shine patriot will, in this crisis, shrink from the service of their country; but he that stands it NOW, deserves the love and thanks of man and woman." -Thomas Paine, The American Crisis (1776 - 1783) "Perhaps the sentiments contained in the following pages, are not yet sufficiently fashionable to procure them general favor" "Tis not in numbers but in unity that our great strength lies; yet our present numbers are sufficient to repel the force of all the world." "The cause of America is in a great measure the cause of all mankind." -Thomas Paine, Common Sense (1775 - 1776)

Are you looking for a profitable side hustle to help you generate extra income on the side? Have you tried to make money options trading in the past, but ended up blowing your accounts and burning a hole in your pocket? Do you feel like your win-loss ratio in options trading needs some improvement?y If any of these questions sound like what you really need help with and if you''re finally readyto say good-bye to financial lack and mediocre, unprofitable trades, then keep reading... For a beginner and even most intermediate traders, the markets can be complex, incomprehensible, and intimidating. From the countless technical jargon, the calculations, and the numerous amount of trading strategies available, it''s easy to get overwhelmed and confused if you don''t know what you''re doing. But it doesn''t have to be that way. By the end of this book, you''ll know exactly how to develop your own profitable trading system unique to you and make informed trading decisions every time.

到底該離職、該留下，還是乾脆轉行？ 人生有1/3都在工作，而工作「絕對」可以設計！ 以「設計思考」重擬問題，打造嶄新的「工作生活藍圖」， 讓工作為你所用，而不是你為工作所用！ ◆內容簡介 人生高峰有三分之一的時間都在工作， 工作不快樂怎麼辦？ 任教於史丹佛大學的比爾•柏內特與戴夫•埃文斯，二〇一六年出版《做自己的生命設計師》，教讀者運用設計思考，打造出有意義的圓滿生活（《紐約時報》（New York Times）書評說：「人生有問題，他們有答案。」）《做自己的生命設計師》引發共鳴，瞬間攻上《紐約時報》暢銷排行榜冠軍。這一次，兩位作者要在《做自己的工作設計師》，將這套令人豁然開朗的思考方式，應用在我們此生花最多時間的領域：工作。 本書要教讀者創造出想要的工作──不一定需要離職就辦得到。 兩位作者寫道：「職場瞬息萬變，愈來愈仰賴工作者自行定義快樂與成功。」他們在書中的每一章，解釋如何打造正面的改變，不論哪個職涯階段都適用。你可以在目前的工作中繼續努力，提升成更有意義的體驗，也或者你感到離開的時候到了。埃文斯與柏內特提供具體的方法，教大家設想並打造工作生活，打敗心冷、心寒與心酸，工作有意義，樂趣大升級。 ▲我不是設計師，要如何運用設計思考，重新打造「工作生活藍圖」？ 善用本書工具，人人皆可成為職場MAKER── ‧調整自造者混音器（金錢、影響、表達），創造人生一致性。 ‧畫出影響圖，找到自己在工作上扮演的角色。 ‧找出MAP（最小可行動問題），釐清BTO（理論上最佳選項）與BDO（最佳可做選項）。 ‧分辨自己屬於哪一種過勞（九頭蛇／三頭六臂也不夠）。 ‧尋找內在動力力，全面提升職涯ARC（自主性、歸屬感、能力）。 ‧掌握不轉職、就地重擬的四大祕訣：重擬與再度投入、改造、轉換職務、砍掉重練。 ‧連離職也可以設計！？──想像之後，展開「好好辭職計畫」。 ‧為什麼聽別人說故事，也可以找到下一份工作？ ‧想要自行創業？──學會設定工作流，設計客戶旅程圖。 ▲怎麼用設計師的腦袋思考？ 當個好奇寶寶：對人、對工作、對這個世界感到好奇，因為設計師永遠從初學者心態出發，問「為什麼？」。 試一試：擁有「行動導向」的心態，把好奇心與疑問，轉換成在真實世界裡做點什麼。 重擬問題：「重擬」是一個很重要的概念。當你擅長重擬之後，就永遠不會卡住。設計師做的第一件事，永遠是重擬手上的問題，因為交到他們手上的問題，很少是正確問題。 一切都是過程：設計思考有時是在想出大量的點子。我們稱之為「階段式發想」。此時你要做發散式思考，好點子、爛點子、瘋狂的點子，什麼點子都可以。 請別人幫忙：若想改造工作體驗，整天坐在家中沉思是不行的，你必須和工作的世界、和工作者互動才行。 說出你的故事：說故事是本書的加分心態。當你的心態是說出你的故事，你會一直找機會思考自己有過的對話與經驗，想辦法以全新的方式，用你的故事參與這個世界。 ◆名人推薦 丁菱娟 影響力學院創辦人、作家 李崇建 親子作家 洪燕茹 職涯諮詢師、講師 紀俊麟 沐懷管理顧問創辦人 陳良基 前科技部長、臺灣大學講座教授 詹喬智 不迷惘人生選擇學主講 廖韡 平面設計師 劉安婷 Teach for Taiwan創辦人 盧希鵬 臺灣科技大學資訊管理系教授 推薦 ◆本書特色 ▓作者出身矽谷業界，擁有絕佳實務經驗：「做自己的生命設計師」這堂課，更是在加州大學柏克萊分校、史丹佛兩所大學開了超過十五年的課程。能消除迷思、打破框架，展開全新角度的生涯／職涯探索。 ▓具激勵性的內容，停止鑽牛角尖：生命設計最重要的開始，就是找出「無效的想法」並重擬問題。這幫助我們打開全新的視野，不再侷限於負面的想法，在繞不出去的死巷裡打轉。 ▓《做自己的生命設計師》曾獲矽谷有力人士推薦：包括史丹佛設計學院及IDEO創辦人、史丹佛大學各學院的領導教授、《未來在等待的人才》作者丹尼爾‧品克等多位暢銷書作家。 ▓廣大的目標讀者群：對企業經營者來說，員工自我實踐的程度及成就感愈高，公司發展也愈加興盛。本書對職場的各個階層、部門與角色皆能適用，調整出最平衡、健康的工作環境。 ▓方法踏實，符合現實：從史丹佛最夯的課程發展出來的創新方法，可實質改變我們的工作心態，改善個人與工作的關係。從IBM到Pinterest都想實施「生命設計」的概念，幫助員工設計更理想的職業生命。

Have you ever wondered how the technology that is shaping our world works?From mainstream technologies such as computing and the Internet, to emerging technologies such as artificial intelligence and quantum computing, it is no secret that the world is heavily influenced by technology. Yet, the technology that we depend upon is often not fully understood by those not specialized in the field.Books about technology can intimidating. This book has been written to be approachable and easy to understand. It provides an introduction to a host of technologies and trends that explain our technological present and our technological future. It attempts to strike a balance between providing educational content, but in plain language with a little bit of prognostication thrown in for good measure.There is a constant barrage of new technologies but the plain language that describes them as well as their implications is often illusive. And, with these new technologies come new questions. Will there be a robot uprising? Will we be able to grow enough food in the future? Should I be worried about my privacy? What is artificial intelligence anyway? Will we ultimately merge with technology?While this book touches on many of the technical aspects of these technologies, it has been written to be approachable and does not presuppose a deep technical background on behalf of the reader.The book starts with a day in the life of Sally, who lives a few years in the future. It then goes on to explain the technologies that brought us to this point as well as those that will create that future. Set against the backdrop of two colliding technologies - artificial intelligence and the Internet of Things, this book explores and educates the reader on a host of technologies that are transforming the world.From the background and history that brought us to this point, to the technologies driving this transformation, to the implications it will have for humanity and the opportunities it will provide, this book explores this coming era.About the author: I have spent my career in the technology field and have traveled the globe talking to executives, organizations, students, and the press about technology trends and their impact on our lives. A consistent question is always posed - where can I learn more about these topics? I decided to write a book that I could not find. One rich with information about the technologies that are shaping our lives, but most importantly, a book that was approachable, and easy to read. I have lived in Silicon Valley most of my life and have worked in large technology companies as well as start-ups. I have worn many hats, from engineer to CTO, entrepreneur to professor, programmer to CIO, and even a futurist. I love technology and hold numerous patents in fields such as the Internet of Things (IoT), connected cars, networking technologies, virtual people, mobile phone technologies, virtual spaces, and more. But, most of all I care about how technology is used to improve the human condition. My views have been shared by Forbes, Fortune, CIO Magazine, Financial Times, The BBC, CNN, Tech Crunch, Politico, San Jose Mercury News, Computer World, New York Times, Nihon Keizai Shimbun, Nikkei Business, Silicon Valley Business Journal, Business Insider, MSNBC, Discovery Channel, History Channel, InfoWeek, Gigaom, MarketWatch, ReadWriteWeb, Mashable, TMCnet, and countless others as well as through a very active social media presence

The authors of #1 New York Times bestseller Designing Your Life taught readers how to use design thinking to build meaningful, fulfilling lives. Now, in the original DESIGNING YOUR WORK LIFE, they apply that transformative thinking to the place we spend more time than anywhere else—work—and show readers how to create the job they want, without necessarily leaving the job they already have. Designing Your Work Life teaches readers how to create the job they want—without necessarily leaving the job they already have. “Increasingly, it’s up to workers to define their own happiness and success in this ever-moving landscape,” they write, and chapter by chapter, they demonstrate how to build positive change, wherever you are in your career. Whether you want to stay in your job and make it a more meaningful experience, or if you decide it’s time to move on, Evans and Burnett show you how to visualize and build a work-life that is productive, engaged, meaningful, and more fun.

This is a Motorhome Maintenance Log Book for anyone that wants to keep track of all the maintenance work and repairs that''s done on their vehicles amongst many other things. This book is perfect for anyone that owns a campervan, motorhome, RV (Recreational Vehicle), mobile home or camper so you can keep track of any work that has been done and any maintenance that needs to be completed. It will also help if you decide to sell your vehicle as you will have a record of all the work that has been carried out with dates and costs. This vehicle service record book would make the perfect gift for any motorhome owner and enthusiast that wants to keep their pride and joy in tip-top condition. This Motorhome Maintenance Log Book has been designed to be as helpful as possible by providing guidance and space to include the following information: Inside the front cover is space for owner and vehicle details There is a page dedicated to items that have a serial number and their service intervals Space to record all the Spare Parts, part numbers, places to buy and costs that are needed on your individual van. The main part of the book has been designed to list the Maintenance and Repair work that''s needed (with space to record 500 jobs over 25 double pages). This allows you to note down a job that needs doing or an issue that needs fixing as soon as you spot it and then go back to when you have the time to complete it. Keep track of the date the job was spotted and recorded, a description of the issue, if it was a repair or maintenance item, when it was completed, who did it and space to record any relevant comments ie Temporary repair done, book in yard to fix / replace item or price of parts etc - whatever will be helpful to you! Keep a record of all the jobs that need doing when your motorhome is next scheduled for a visit to the garage so you can start getting and recording quotes for the work that needs doing. Space for comments and when the work was completed also Fuel log pages to keep track of fuel usage, cost and engine hours An Upgrades wish list (so you know what to put on your Christmas List!) Useful Contacts Drawing Space to draw diagrams Notes Pages The book is 8 inches by 10 inches, paperback with a glossy cover and good quality paper. Also available on Amazon within our Campervan/Motorhome/RV/Camper/Caravan series: Campervan/Motorhome/RV/Caravan Travel Journal Road Trip Journal See what other books we have available for sale by visiting our Amazon Author Page: https: //www.amazon.co.uk/Red-Panda-Publishing/e/B076HQ2LKM

This is a Motorcycle Maintenance Log Book for anyone that wants to keep track of all the maintenance work and repairs that''s done on their pride and joy amongst many other things. This book is perfect for anyone that owns a Motorcycle so you can keep track of any work that has been done and any maintenance that needs to be completed. Whether you own a motorcycle, motorbike, chopper, moped, dirt bike, off-road bike, trail bike or scooter, it will also help if you decide to sell your bike as you will have a record of all the work that has been carried out with dates and costs. This maintenance record book would make the perfect gift for any motorcycle enthusiast that wants to keep their pride and joy in tip-top condition. This Motorcycle Maintenance Log Book has been designed to be as helpful as possible by providing guidance and space to include the following information: Inside the front cover is space for owner and bike details There is a page dedicated to items that have a serial number and their service intervals Space to record all the Spare Parts, part numbers, places to buy and costs that are needed on your individual ride. The main part of the book has been designed to list the Maintenance and Repair work that''s needed (with space to record 500 jobs over 25 double pages). This allows you to note down a job that needs doing or an issue that needs fixing as soon as you spot it and then go back to when you have the time to complete it. Keep track of the date the job was spotted and recorded, a description of the issue, if it was a repair or maintenance item, when it was completed, who did it and space to record any relevant comments ie Temporary repair done, book in yard to fix / replace item or price of parts etc - whatever will be helpful to you! Keep a record of all the jobs that need doing when your bike is next scheduled for a visit to the garage so you can start getting and recording quotes for the work that needs doing. Space for comments and when the work was completed also Fuel log pages to keep track of fuel usage, cost and engine hours An Upgrades wish list (so you know what to put on your Christmas List!) Useful Contacts Drawing Space to draw diagrams Notes Pages The book is 8 inches by 10 inches, paperback with a glossy cover and good quality paper. See what other books we have available for sale by visiting our Amazon Author Page: https: //www.amazon.co.uk/Red-Panda-Publishing/e/B076HQ2LKM

This is a Campervan Maintenance Log Book for anyone that wants to keep track of all the maintenance work and repairs that''s done on their vehicles amongst many other things. This book is perfect for anyone that owns a campervan, motorhome, RV or camper so you can keep track of any work that has been done and any maintenance that needs to be completed. It will also help if you decide to sell your vehicle as you will have a record of all the work that has been carried out with dates and costs. This Campervan Maintenance Log Book has been designed to be as helpful as possible by providing guidance and space to include the following information: Inside the front cover is space for owner and vehicle details There is a page dedicated to items that have a serial number and their service intervals Space to record all the Spare Parts, part numbers, places to buy and costs that are needed on your individual van. The main part of the book has been designed to list the Maintenance and Repair work that''s needed (with space to record 500 jobs over 25 double pages). This allows you to note down a job that needs doing or an issue that needs fixing as soon as you spot it and then go back to when you have the time to complete it. Keep track of the date the job was spotted and recorded, a description of the issue, if it was a repair or maintenance item, when it was completed, who did it and space to record any relevant comments ie Temporary repair done, book in yard to fix / replace item or price of parts etc - whatever will be helpful to you! Keep a record of all the jobs that need doing when she is next scheduled for a visit to the garage so you can start getting and recording quotes for the work that needs doing. Space for comments and when the work was completed also Fuel log pages to keep track of fuel usage, cost and engine hours An Upgrades wish list (so you know what to put on your Christmas List!) Useful Contacts Drawing Space to draw diagrams Notes Pages The book is 8 inches by 10 inches, paperback with a glossy cover and good quality paper. Also available on Amazon within our Campervan/Motorhome/RV/Camper/Caravan series: Campervan/Motorhome/RV/Caravan Travel Journal Road Trip Journal

Comment construire une vie bien conçue et épanouie, grâce à l''approche design ? Bourré de conseils pratiques pour se mettre debout dans sa vie, cet ouvrage intelligent, amical et décomplexé est un compagnon de route pour se mettre debout dans sa vie.

A Newly Discovered Type of Leadership? Really?Highly unlikely. After thousands of years of human leadership, we are really, only left with thegood variety, the mediocre type or the best of the best. Real Leadership is not about pointingthe finger and saying one thing is better than another. It''s been conceived and written by abusiness coach who has encouraged, inspired and supported leaders and managers acrossbusiness organisations all over the world with some of the best loved and most publicisedmajor brands. The work is based on experience as well as research and offers a clear choice tonew and existing leaders whether in business, sport, education or a community. The choicebeing real leadership or simply bland leader*!%. His approach is unashamedly real, avoidingunnecessary business jargon, no clich�s, with relevant insights that will work straight away.The book is to challenge, question, discuss and also give real research and insights on the why, what, how and what if you did it a different way? It can be read cover to cover, it can be used as a workhorse book referring back to it time and time again, its made to wrote in, note take, use and apply. This book should be in every business curriculum to make the debate about challenging leadership and business paradigms in the 21st century.Dave Evans style and personality come through in his tone and how he gives realistic, relevant examples of why we do what we do, what we can do to improve, simple application technique you can use in all you learning, interactions, meetings etc, what if you did this , test and push yourself . Dave''s experience as CEO and Founder of Real Leadership Coaching and has overfifteen years of experience in leadership as a new starter, a middle manager and board director. He also sits on the boards of several large companies offering both development and leadership consulting globally.

Coleção Pitch Deck. Plataforma para jovens negócios. COMO CONSTRUIR UMA VIDA PRÓSPERA ATRAVÉS DO DESIGN. Os designers criam mundos e resolvem problemas usando o design thinking, ou pensamento de design. Olhe ao redor de seu escritório ou de sua casa, para seu smartphone ou para a cadeira onde você está sentado: tudo em nossas vidas foi projetado por alguém. E cada projeto começa com um problema que um designer ou uma equipe de designers procura resolver. O mesmo pensamento responsável pela tecnologia que nos cerca, por produtos incríveis e espaços inusitados, pode ser usado para projetar e construir sua carreira e sua vida, uma vida de realizações e alegria, sem nunca perder de vista a possibilidade da surpresa. Baseado nas aulas dos designers Bill Burnett e Dave Evans, O design da sua vida é a versão em livro de um dos cursos eletivos mais disputados na Universidade de Stanford, na Califórnia, procurado por alunos novatos, profissionais já estabelecidos em suas carreiras e diletantes em busca de novas possibilidades. Aqui, Burnett e Evans refinaram os exercícios praticados em sala de aula para torná-los mais eficientes e realizáveis, em um método simples que irá ensiná-lo a usar ferramentas básicas do design para projetar uma vida criativa e produtiva. Usando histórias reais e técnicas comprovadas, você aprenderá a construir seu caminho para uma vida gratificante, aperfeiçoada por um design de sua própria criação. Porque uma vida bem projetada significa uma vida bem vivida.

This book is designed to aid the practitioner in all social care and social work settings. It explores approaches to practice which are based upon systemic ideas and an awareness of the impact of power in practice contexts. Following the introduction of the main ideas of the book, the authors examine the systemic approach from three perspectives: ¢ key principles - to help guide practice and practice teaching; ¢ the central triangular process - between service user, worker and agency ¢ the work process - examining the triangular relationship over time. The authors address practitioners directly, not only by drawing on their own practice experience, but also by highlighting key practical questions for the reader to consider.

Dave Evans makes a convincing case that practice learning occupies a central role in the education and training of the caring professions. In doing so, he affirms the activities of many service agency staff involved in practice teaching and assessment and offers them clear models and illustrative examples to aid their development. He also explores ways in which practice learning and assessment can be effectively developed in academic settings.

#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

The New Investment Club is an easy system that will show you how to: - Retire Early. - Fire Wall Street. - Stop worrying about the next stock market crash. - Save thousands of dollars a year in investment costs. - Save tens of thousands in retirement investment costs. - Know in advance what investments to buy and when to sell. - Spend about four hours a year paving the road to your financial freedom. Using concise, witty, and easily-understood tips and explanations, Evans delivers unconventional advice and useful information, covering topics such as investing for an early retirement, ultra-safe investing and developing a simple plan to manage your investments. Join the New Investment Club. No secret handshakes. No funny hats.

Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans’s earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands. This latest edition offers a blueprint for transforming your organization’s disparate social initiatives into a unified social experience strategy. Most people know that social technologies are transforming business, but few understand how those changes are happening across the organization. Whether in marketing, communications, customer care, digital media or product development these changes shape the way in which business manage the experience their customers have with the brand. Filled with practical examples of what to do, and illustrated with cases taken from real companies, Social Customer Experience fills in the gaps for companies who want to do more with social than just listen and experiment. Part I lays the groundwork by explaining the three waves of change that combine to form social customer experience: social technologies and their impact on Web 1.0 digital infrastructures; social customers and their impact on marketing and support operations; and the new discipline of customer experience management that is reframing the old sales-and-service-centric ways of thinking about how companies relate to customers. Part I concludes by defining the social customer experience ecosystem, both on and off your own web domain. Part II, “Your Social Presence,” puts you on the ground, with tactics and examples for how to apply social technologies and achieve your business objectives, how to measure and analyze social data and show business value, and how to implement a best-practice approach to avoid common traps and pursue proven opportunities. Part III digs deeper into the five building blocks of social customer experience: organization, platform, content, people and tools. What’s a social experience organization look like? What systems need to be in place? How do you get the most out of the social “objects” – content and other assets – that are the byproduct of great social customer experiences? How do connections between customers – the social graph – come into play? And what applications will you use – literally, what will you empower your customers to do? Part III answers these questions in the practical, method-driven style of authors Dave Evans and Joe Cothrel. Social Customer Experience features detailed exercises that show you how to translate learning into action, hands-on tutorials using today’s social media tools and platforms, and compelling, modern case studies from organizations of all sizes—from the Fortune 500 to nonprofits and mom-n-pop main-street shops. As a bonus, the book also features resources and references to connect readers with the current thought leaders and sources of timely information. If you’re interested in business, and how business is being reshaped by social technology, Social Customer Experience will show you a path to a new relationship with your customers, customers not only buy your products and services but get more out of them and go on to become partners in your business–selling, supporting, and innovating on your behalf.

Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials If you''ve been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

Become a Social Media Marketing Superstar with this Value-Priced Set! The unique An Hour a Day series has helped thousands create, implement, measure, and optimize winning marketing strategies. This collection of social media bestsellers will help you understand the world of social media and then, step by step and day by day, master social media''s crucial and interrelated platforms of Facebook, Twitter, and YouTube. Implement a successful social media strategy with Social Media Marketing: An Hour a Day! Turn customer conversations about your brand, product, or company into a competitive advantage with this practical guide from social media marketing expert Dave Evans. You''ll discover the sweet spot of social media marketing, ways to pitch a campaign inside your company, the most effective measurement tools, and much more. “A practical guide for marketers looking to tap the Social Web the right way."—Pete Blackshaw, CMO, Nielsen/Buzz Metrics Learn how to leverage Twitter for your business with Twitter Marketing: An Hour a Day!Leading social media expert Hollis Thomases shows you how to craft Twitter marketing strategies that can be scaled to any organization or market. Get to know your potential customers, start using contests and other promotions to engage followers, learn how to analyze your results, and find out more in this jam-packed guide! “Whether you''re a Twitter newbie or a seasoned power user, there''s something in here that will help you use Twitter more effectively—and more profitably."—Rebecca Lieb, VP, Econsultancy, and author of The Truth About Search Engine Optimization Craft video marketing strategies that deliver with YouTube and Video Marketing: An Hour a Day! Internet video expert Greg Jarboe helps you develop and deploy a comprehensive video strategy that works. You''ll learn how to create and fine-tune your YouTube channel, how to choose keywords and optimize your video for search visibility, and how to create compelling videos that viewers want to share. “Whether your budget is zero or tens of thousands of dollars, Greg Jarboe shows you how to get the best bang for your online marketing buck."—Michael Miller, author of YouTube for Business Reach Facebook''s 500 million users with Facebook Marketing: An Hour a Day! Plan and launch a successful Facebook marketing campaign by learning how to leverage everything Facebook has to offer, including great tools to help you measure and analyze to find out what''s working. Get the very most out of fan pages, Facebook Connect, Facebook''s advertising platform, and more. “This book walks the walk. It shows marketers how to roll up their sleeves, jump in, and get winning results quickly."—Brian Goldfarb, Director, Developer Platform, Microsoft Inside this collection of best-sellers, you’ll find: How to develop, implement, and measure successful strategies and campaigns Proven techniques and tactics for the top social media channels: Facebook, Twitter, and YouTube A smart, accessible, task-based approach that''s perfect for busy people Compelling, real-world case studies and field-tested guidance from experts

The second book in the Cool Hunting series recognising that the hottest designs right now are those that promote a cleaner, greener and more beautiful planet. Green Hunting is a fascinating collection of quirky, bold and unique products guaranteed to get the reader thinking, talking and maybe even acting greener. Just remember, green is the new black and Green Hunting is filled to the brim with the coolest environmentally-friendly design products.