New Releases by Bill Burnett

Burnett and Evans believe that in order to change, people need a process-- a design process-- to help them figure out what they want and how to create it. Rather than dreaming up a lot of fun fantasies that have no relationship to the real world-- or the real you-- they show us how to build a future brick by brick, how to approach our own life design challenges with curiosity and creativity. They give us the tools and show us certain simple "mind-sets," and how to use them to practice life design in your life.

From the authors of the #1 New York Times bestseller Designing Your Life comes a revised, fully up-to-date edition of Designing Your New Work Life, a timely, urgently needed book that shows us how to transform our new uncharted work life into a meaningful dream job or company. With practical, useful tools, tips, and design ideas that show us how to navigate disruption (global, regional, or personal) and create new possibilities for our post-COVID work world and beyond. Bill Burnett and Dave Evans successfully taught graduate and undergraduate students at Stanford University and readers of their best-selling book, Designing Your Life ("The prototype for a happy life." —Brian Lehrer, NPR), that designers don''t analyze, worry, think, complain their way forward; they build their way forward. And now more than ever, we all need creative and adaptable tools to cope with the chaos caused by COVID-19. In Designing Your New Work Life, Burnett and Evans show us how design thinking can transform our present job, and how it can improve our experience of work in times of disruption. All disruption is personal, write Burnett and Evans, as with the life-altering global pandemic we are living through now. Designing Your New Work Life makes clear that disruption is the new normal, that it is here to stay and that it is accelerating. And in the book''s new chapters, Burnett and Evans show us step by step, how to design our way through disruption and how to stay ahead of it—and thrive. Burnett and Evans''s Disruption Design offers us a radical new concept that makes use of the designer mindsets: Curiosity, Reframing, Radical collaboration, Awareness, Bias to action, Storytelling, to find our way through these unchartered times. In Designing Your New Work Life, Burnett and Evans show us, with tools, tips, and design ideas, how we can make new possibilities available even when our lives have been disrupted (be it globally, regionally, or personally), giving us the tools to enjoy the present moment and allowing us to begin to prototype our possible future.

到底該離職、該留下，還是乾脆轉行？ 人生有1/3都在工作，而工作「絕對」可以設計！ 以「設計思考」重擬問題，打造嶄新的「工作生活藍圖」， 讓工作為你所用，而不是你為工作所用！ ◆內容簡介 人生高峰有三分之一的時間都在工作， 工作不快樂怎麼辦？ 任教於史丹佛大學的比爾•柏內特與戴夫•埃文斯，二〇一六年出版《做自己的生命設計師》，教讀者運用設計思考，打造出有意義的圓滿生活（《紐約時報》（New York Times）書評說：「人生有問題，他們有答案。」）《做自己的生命設計師》引發共鳴，瞬間攻上《紐約時報》暢銷排行榜冠軍。這一次，兩位作者要在《做自己的工作設計師》，將這套令人豁然開朗的思考方式，應用在我們此生花最多時間的領域：工作。 本書要教讀者創造出想要的工作──不一定需要離職就辦得到。 兩位作者寫道：「職場瞬息萬變，愈來愈仰賴工作者自行定義快樂與成功。」他們在書中的每一章，解釋如何打造正面的改變，不論哪個職涯階段都適用。你可以在目前的工作中繼續努力，提升成更有意義的體驗，也或者你感到離開的時候到了。埃文斯與柏內特提供具體的方法，教大家設想並打造工作生活，打敗心冷、心寒與心酸，工作有意義，樂趣大升級。 ▲我不是設計師，要如何運用設計思考，重新打造「工作生活藍圖」？ 善用本書工具，人人皆可成為職場MAKER── ‧調整自造者混音器（金錢、影響、表達），創造人生一致性。 ‧畫出影響圖，找到自己在工作上扮演的角色。 ‧找出MAP（最小可行動問題），釐清BTO（理論上最佳選項）與BDO（最佳可做選項）。 ‧分辨自己屬於哪一種過勞（九頭蛇／三頭六臂也不夠）。 ‧尋找內在動力力，全面提升職涯ARC（自主性、歸屬感、能力）。 ‧掌握不轉職、就地重擬的四大祕訣：重擬與再度投入、改造、轉換職務、砍掉重練。 ‧連離職也可以設計！？──想像之後，展開「好好辭職計畫」。 ‧為什麼聽別人說故事，也可以找到下一份工作？ ‧想要自行創業？──學會設定工作流，設計客戶旅程圖。 ▲怎麼用設計師的腦袋思考？ 當個好奇寶寶：對人、對工作、對這個世界感到好奇，因為設計師永遠從初學者心態出發，問「為什麼？」。 試一試：擁有「行動導向」的心態，把好奇心與疑問，轉換成在真實世界裡做點什麼。 重擬問題：「重擬」是一個很重要的概念。當你擅長重擬之後，就永遠不會卡住。設計師做的第一件事，永遠是重擬手上的問題，因為交到他們手上的問題，很少是正確問題。 一切都是過程：設計思考有時是在想出大量的點子。我們稱之為「階段式發想」。此時你要做發散式思考，好點子、爛點子、瘋狂的點子，什麼點子都可以。 請別人幫忙：若想改造工作體驗，整天坐在家中沉思是不行的，你必須和工作的世界、和工作者互動才行。 說出你的故事：說故事是本書的加分心態。當你的心態是說出你的故事，你會一直找機會思考自己有過的對話與經驗，想辦法以全新的方式，用你的故事參與這個世界。 ◆名人推薦 丁菱娟 影響力學院創辦人、作家 李崇建 親子作家 洪燕茹 職涯諮詢師、講師 紀俊麟 沐懷管理顧問創辦人 陳良基 前科技部長、臺灣大學講座教授 詹喬智 不迷惘人生選擇學主講 廖韡 平面設計師 劉安婷 Teach for Taiwan創辦人 盧希鵬 臺灣科技大學資訊管理系教授 推薦 ◆本書特色 ▓作者出身矽谷業界，擁有絕佳實務經驗：「做自己的生命設計師」這堂課，更是在加州大學柏克萊分校、史丹佛兩所大學開了超過十五年的課程。能消除迷思、打破框架，展開全新角度的生涯／職涯探索。 ▓具激勵性的內容，停止鑽牛角尖：生命設計最重要的開始，就是找出「無效的想法」並重擬問題。這幫助我們打開全新的視野，不再侷限於負面的想法，在繞不出去的死巷裡打轉。 ▓《做自己的生命設計師》曾獲矽谷有力人士推薦：包括史丹佛設計學院及IDEO創辦人、史丹佛大學各學院的領導教授、《未來在等待的人才》作者丹尼爾‧品克等多位暢銷書作家。 ▓廣大的目標讀者群：對企業經營者來說，員工自我實踐的程度及成就感愈高，公司發展也愈加興盛。本書對職場的各個階層、部門與角色皆能適用，調整出最平衡、健康的工作環境。 ▓方法踏實，符合現實：從史丹佛最夯的課程發展出來的創新方法，可實質改變我們的工作心態，改善個人與工作的關係。從IBM到Pinterest都想實施「生命設計」的概念，幫助員工設計更理想的職業生命。

Build a new work-life balance that suits you. We will spend up to 120,000 hours at work in our lifetimes. But how best to use those hours is one of our most challenging questions. We all want to find meaning at work, but our managers can''t get it for us. And as companies work to be more nimble and shift according to changing markets, the workplace is increasingly unpredictable. It''s up to each of us to define and find our own happiness in this ever-moving landscape, which is rich with opportunity and possibility. Designing Your Work Life helps you understand the politics and psychology of work and equips you with the ''design thinking'' principles - the innovative methodology pioneered at Stanford that has been fuelling the growth of Silicon Valley - to build a working life that works for you. Designers don''t analyse, worry, think, complain their way forward; they build their way forward. Perfect for anyone hoping to improve their current job, aiming for a promotion or even switching career paths, as well as recent graduates thinking about their future, Designing Your Work Life is a deeply empowering read. Part business book, part inspirational and innovative self-help, this book will help you answer one of life''s most challenging questions. ''Life has questions. They have answers'' New York Times

Comment construire une vie bien conçue et épanouie, grâce à l''approche design ? Bourré de conseils pratiques pour se mettre debout dans sa vie, cet ouvrage intelligent, amical et décomplexé est un compagnon de route pour se mettre debout dans sa vie.

In this monograph, the author explains why the best salespeople ask questions, the three types of questions they ask, and how those questions influence a prospect''s decision to buy.

Coleção Pitch Deck. Plataforma para jovens negócios. COMO CONSTRUIR UMA VIDA PRÓSPERA ATRAVÉS DO DESIGN. Os designers criam mundos e resolvem problemas usando o design thinking, ou pensamento de design. Olhe ao redor de seu escritório ou de sua casa, para seu smartphone ou para a cadeira onde você está sentado: tudo em nossas vidas foi projetado por alguém. E cada projeto começa com um problema que um designer ou uma equipe de designers procura resolver. O mesmo pensamento responsável pela tecnologia que nos cerca, por produtos incríveis e espaços inusitados, pode ser usado para projetar e construir sua carreira e sua vida, uma vida de realizações e alegria, sem nunca perder de vista a possibilidade da surpresa. Baseado nas aulas dos designers Bill Burnett e Dave Evans, O design da sua vida é a versão em livro de um dos cursos eletivos mais disputados na Universidade de Stanford, na Califórnia, procurado por alunos novatos, profissionais já estabelecidos em suas carreiras e diletantes em busca de novas possibilidades. Aqui, Burnett e Evans refinaram os exercícios praticados em sala de aula para torná-los mais eficientes e realizáveis, em um método simples que irá ensiná-lo a usar ferramentas básicas do design para projetar uma vida criativa e produtiva. Usando histórias reais e técnicas comprovadas, você aprenderá a construir seu caminho para uma vida gratificante, aperfeiçoada por um design de sua própria criação. Porque uma vida bem projetada significa uma vida bem vivida.

#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

Win the job interview using an approach that leverages insights from a Nobel Prize winning psychologist along with discoveries by behavioral economists and neuroscientists. Fundamentally, once you''ve got all the basics right such that you baseline interview will be perfect, then you need to build three peak on top of that baseline. Those peaks will define how the hiring manager evaluates the quality of the interview. With the third edition the author has added a few additional insight and practices that enhance your ability to win the interview. For the past two years Bill Burnett has been advising CEOs in transition and they have repeatedly used The Peak Interview techniques to land their next leadership role.

We talk to a lot of CEOs. If you''re a CEO (or future CEO) chances are you face the same issues our CEOs face. You worry about: top line revenue and holding onto those key customers; operating margin and how you compare to other industry participants; growth; taxes; regulation; what the competition is up to; customers and what they are going to be influenced by next; and people, your people. And when you think about your competitive advantage and what it depends upon, it is almost entirely dependent upon your people. Your people determine if you hold onto key customers; grow sales; increase margins, out-think the competition; find new opportunities; and grow the business. We know some great CEOs; and the best of them look at their people as key. What you make of your workforce is something your competition cannot copy. It''s your greatest advantage. Every penny you take home is dependent upon your people and their behavior. In your pool of talent you have a few really good contributors. The field service representative who, in talking to a customer, hears her complain about a problem she''s facing. Your rep picks up on it and says, "It''s not my area of expertise, but we have a guy in the company who knows a lot about the system you''re talking about. In two minutes he''d be able to zoom in on what your issue is and probably will know how to fix it. Can I ask him to give you a call?" Or the salesperson who calls you on a Saturday while she''s golfing and tells you she overheard a conversation in the clubhouse and it looks like you have a potential opening with a big prospect you''ve been chasing for months and she wants your okay to jump on it. Or the factory floor worker who walks in pushing a contraption he''s built in his basement that he says will increase the production throughput about 5% once it''s installed, and he turns out to be right. What worries you is that most of your employees are not like this. Most of your employees are ''good'' employees. They work hard, deliver against goal, usually achieving at or near 100%. But at 5pm when they walk out the door, they leave the job behind. They are unlikely to call you from the golf course; or see an opportunity in a client conversation; or think through a problem while on a Sunday walk. If they take anything home from work it might be anger with the boss, or a problem with a coworker, or a box of pencils. You know that these ''good'' employees are both valuable and expensive. However, you also know that the first kind of employee, the one that loves to find and solve problems, is just as expensive but much more valuable. How much more valuable are they? The Gallup Corporation found that when employees fall into that first group, they are emotionally involved and will generate two and a half times more value than the ''good'' employees. How is that value manifest? It shows up in operating margin. Towers Watson did a global study comparing operating margins in companies with different proportions of employees who fit this profile. Where this proportion was high (around 50% of workers) the operating margin was, on average, 17.5 percent of sales stronger. In a $100 million net sales company, that''s an incremental $17.5 million flowing down to the income line. Something happens to employee engagement after that first highly engaged day when the employee shows up for work on their first day. We must first figure out what it is that''s eating-away at employee engagement. The answer to that question is a little surprising. And it explains why companies have been so unsuccessful in improving employee engagement, and enjoying the big sustained boost to the bottom line that follows. In this book we show you the answer to that question. The answer creates a challenge. The challenge is surmountable and we are going to show you how to get there.

To create Advantage in the ''new normal'' market, it will take more than thinking outside the box-leaders must dive inside the box to plug-in the company''s most precious resource: its workforce.

The experiences, some humorous, some inspirational, of a mid-50s couple working as volunteers in the early years of what is now a worldwide, highly successful charitable organization.

Bạn đang "mắc kẹt" trong một công việc không hạnh phúc? Bạn đau đầu vì chuyện tiền bạc? Bạn bế tắc vì cuộc sống gia đình? Cuộc sống này vốn nhiều thăng trầm, trắc trở. Ai cũng phải chật vật với vô số câu hỏi về cuộc đời, công việc, ý nghĩa và mục đích sống. Có những vấn đề kéo dài dai dẳng trong hàng năm trời, đôi khi khiến chúng ta cảm thấy như không thể tìm được lối ra... Trong "Thiết kế một cuộc đời đáng sống", Bill Burnett và Dave Evans - những chuyên gia về thiết kế sản phẩm từ đại học Stanford danh tiếng - đưa ra một cách nhìn khác lạ về những vấn đề tréo ngoe của cuộc sống: Góc nhìn của một nhà thiết kế sản phẩm. Nói cách khác, Bill và Dave hướng dẫn bạn giải quyết các vấn đề và "thiết kế" cuộc sống như cách các nhà sáng tạo đã tạo nên bàn chải đánh răng, những chiếc máy tính của Apple hay một chiếc xe Ferrari. Qua đó, bạn học cách suy nghĩ như một nhà thiết kế, biết cách động não, thử nghiệm ý tưởng, ứng biến với mỗi câu hỏi mà cuộc sống đưa ra, qua đó tìm ra giải pháp thật sự hiệu quả. 5 kiểu tư duy căn bản được giới thiệu đến bao gồm: Tính hiếu kỳ, sự thử nghiệm, việc tái định dạng những niềm tin sai lệch, việc chú tâm vào quá trình, sự cộng tác. Bên cạnh đó, những công cụ, ý tưởng về quản lý cuộc sống được các tác giả giới thiệu - như bản đánh giá các khía cạnh cuộc sống hay bài tập nhật ký cảm xúc - hứa hẹn sẽ rất hữu ích. Đọc "Thiết kế một cuộc đời đáng sống", bạn đọc sẽ gặp những người trẻ lạc lối, những nhân vật "chưa biết phải làm gì với cuộc đời mình", những con người tài giỏi nhưng gặp khủng hoảng trong sự nghiệp, cuộc sống... Với mỗi câu chuyện và vấn đề, các tác giả ứng dụng phương pháp tư duy thiết kế để giải quyết, từ đó bạn sẽ học được cách áp dụng kiểu tư duy này vào giải quyết vấn đề của chính mình. "Không quan trọng bạn là ai, làm công việc gì, đã có tuổi hay vẫn còn trẻ, bạn có thể sử dụng chính phương pháp tư duy đã tạo ra những công nghệ, sản phẩm và không gian tuyệt vời để thiết kế sự nghiệp và cuộc sống của mình". Bill Burnett và Dave Evans đã dạy cho hàng nghìn sinh viên Stanford về tư duy thiết kế và cách thiết kế cuộc sống. Cuốn sách lọt vào danh sách bestseller của New York Times này đã giúp rất nhiều người trên thế giới bước ra khỏi vòng lẩn quẩn của cuộc đời để sống hạnh phúc. Hãy để "Thiết kế một cuộc đời đáng sống" đồng hành cùng bạn trong hành trình xây dựng nên một cuộc sống thú vị, ý nghĩa và trọn vẹn.