New Releases by Sanjay Gupta

Amikor az öregkorra gondolunk, kórházi ágyak és elfelejtett emlékek jutnak az eszünkbe. Egyiknek sem kell igaznak lennie: az agyunk egy olyan szerv, amely igenis megerősödhet, ahogyan idősödünk. Nincs ebben semmi turpisság: mindenki szert tehet éles elmére, legyen akármilyen korú." Dr. Sanjay Gupta Öregedés, időskori demencia, neurológiai zavarok... Mindannyiunkra ez vár? A jó hír az, hogy a kognitív hanyatlás nem elkerülhetetlen! Dr. Sanjay Gupta idegsebész, a CNN vezető orvosszakértőjének tudományos igényességgel összeállított útmutatójának köszönhetően gondoskodhatunk fiatalos, egészséges és éles elménkről, illetve elkerülhetjük a szellemi hanyatlást. Egész életünkben olyan módszerek után kutatunk, amelyek segítségével éles elméjűek maradhatunk, és erőfeszítés nélkül jobban teljesíthetünk. E könyvben a New York Times bestsellerszerző, idegsebész, dr. Sanjay Gupta a világ legnevesebb tudományos szakemberei élvonalbeli kutatásainak eredményeit foglalja össze, amelyek segítségével megóvhatjuk és fejleszthetjük agyunk egészségét, illetve megőrizhetjük kognitív képességeinket - bármely életkorban. A könyv lerombolja az öregedéssel és a kognitív hanyatlással kapcsolatos leggyakoribb tévhiteket, elárulja, létezik-e "ideális" étrend és testedzési forma az agy egészségének fenntartása szempontjából, illetve segít felderíteni, a memóriánkat és az agyunk feldolgozási sebességét fejlesztő számítógépes játékokat érdemesebb-e játszanunk, vagy inkább több társas tevékenységben részt vennünk. Megismerteti velünk a megfelelő agyműködés megóvásához és annak fejlesztéséhez szükséges öt alappillért. Az olvasó megtudhatja, mi a titka azoknak a nyolcvanas vagy akár kilencvenes éveikben járó "szuperidőseknek", akiknek elméje ma is teljesen éles; illetve, hogy valójában van-e bármi haszna a különböző gyógyszereknek, táplálékkiegészítőknek és vitaminoknak. Dr. Gupta továbbá fontos információkat oszt meg az agyműködési zavarokról, különösen az Alzheimer-kórról, megválaszolja a betegség jeleivel és tüneteivel kapcsolatos leggyakoribb kérdéseket, valamint segít felvérteznünk magunkat mindezek ellen, és egészségesnek maradnunk még akkor is, ha épp a szellemi leépülésben szenvedő házastársunkat ápoljuk. Egy személyre szabott, 12 hetes programot is kapunk, amelynek gyakorlati tanácsait követve napról napra egyre élesebbé tehetjük az elménket.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.

Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards of Bihar, Jharkhand, Uttarakhand, Rajasthan, Haryana, H.P. etc. & Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines Business Studies Based On NCERT Guidelines Part ''A'' : Foundations of Business 1.Nature and Purpose of Business, 2. Classification of Business Activities, 3. Forms of Business Organisations—Sole Proprietorship or Sole Trade, 4. Joint Hindu Family Business, 5. Partnership, 6. Co-operative Societies, 7. Company/Joint Stock Company, 8. Choice of Form of Business Organisations and Starting a Business, 9. Private and Public Sector/Enterprises, 10. Forms of Organising Public Sector Enterprises and Changing Role of Public Sector, 11. Global Enterprises (Multinational Companies) Joint Venture and Public Private Partnership,12. Business Services – I Banking, 13. Business Services – II Insurance, 14. Business Services – III Communication : Postal and Telecom, 15. Business Services – IV Warehousing, 16 . Emerging Modes of Business, 17. Social Responsibility of Business and Business Ethics, 18. Formation of a Company. Part ''B'' : Corporate Organisation, Finance and Trade 19. Sources of Business Finance, 20 . Small Business, 21. Internal Trade, 22. External Trade or International Business, 23. Project Report. Unit 4 : Business Services – Transportation Value Based Questions [(VBQ) With Answers] Latest Model Paper (BSEB) Examination Paper (JAC) with OMR Sheet

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Office : Meaning, Functions, Importance and Organisation, 2. Office Management : Meaning and Concept, Characteristics, Importance and Functions, 3. [Business Office : Handling of the Mail (Record of Inward and Outward Correspondence), 4. Methods of Filing, 5. Indexing, 6. Copying : Meaning, Objectives and Various Methods, 7. Duplicating and Typing, 8. Communication, 9. Office Forms : Design and their Use, 10. Forms and Stationery Control, 11. Office Environment and Flow of Work, 12. Office Machines and Equipments, 13. Office Procedure, Routine, System, Work Simplification and Organisation and Methods, 14. Office Manual, 15. Office Report Writing, 16. Personnel Management, 17. Reception Room and Public Relation, 18. Correspondence : Business and Office Letter, 19. Introduction to Computer.

Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards of Bihar, Jharkhand, Uttarakhand, Rajasthan, Haryana, H.P. etc. & Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines Business Studies Based On NCERT Guidelines Part ''A'' : Foundations of Business 1.Nature and Purpose of Business, 2. Classification of Business Activities, 3. Forms of Business Organisations—Sole Proprietorship or Sole Trade, 4. Joint Hindu Family Business, 5. Partnership, 6. Co-operative Societies, 7. Company/Joint Stock Company, 8. Choice of Form of Business Organisations and Starting a Business, 9. Private and Public Sector/Enterprises, 10. Forms of Organising Public Sector Enterprises and Changing Role of Public Sector, 11. Global Enterprises (Multinational Companies) Joint Venture and Public Private Partnership,12. Business Services – I Banking, 13. Business Services – II Insurance, 14. Business Services – III Communication : Postal and Telecom, 15. Business Services – IV Warehousing, 16 . Emerging Modes of Business, 17. Social Responsibility of Business and Business Ethics, 18. Formation of a Company. Part ''B'' : Corporate Organisation, Finance and Trade 19. Sources of Business Finance, 20 . Small Business, 21. Internal Trade, 22. External Trade or International Business, 23. Project Report. Unit 4 : Business Services – Transportation Value Based Questions [(VBQ) With Answers] Latest Model Paper (BSEB) Examination Paper (JAC) with OMR Sheet

Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards of Bihar, Jharkhand, Uttarakhand, Rajasthan, Haryana, H.P. etc. & Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines. Part ''A'' : Principles and Functions of Management 1. Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, Part ''B'' : Business Finance and Marketing 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13. Entrepreneurship Development. Project Work Latest Model Paper with OMR Sheet Board Examinations Papers

Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards of Bihar, Jharkhand, Uttarakhand, Rajasthan, Haryana, H.P. etc. & Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines. Part ''A'' : Principles and Functions of Management 1.Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, Part ''B'' : Business Finance and Marketing 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13. Entrepreneurship Development.

The Auditing is authored by proficient Professors. The Text of the Auditing is simple and lucid. The contents of the book has been organised carefully and to the point strictly written in accordance with the syllabus based on Choice Based on The Copanies Act,2013. 1. Introduction, 2. Objects, Advantages and Limitations of Auditing, 3. Types or Classification of Audit, 4. Audit Process and Programme, 5. Internal Control, Check and Audit, 6. Vouching, 7. Verification of Assets and Liabilities, 8. Valuation of Assets and Liabilities, 9. Depreciation, Provisions and Reserves, 10. Capital and Revenue Expenditure, 11. Company Auditor, 12. Divisible Profits and Dividends, 13. Audit of the Company or Company Audit, 14. Audit of Specialised Institutions, 15 . Audit Report, 16. Audit of Non-Profit Companies and Other Businesses, 17. Investigation, 18. Recent Trends in Auditing, 19. Cost Audit, 20. Management Audit, 21. Tax Audit, 22. Standards on Auditing, 23. Audit Under Computerised Information System (CIS)Environment, 24. Audit Case Laws.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Introduction, 2. Objects, Advantages and Limitations of Auditing, 3. Types or Classification of Audit, 4. Audit Process and Programme (Audit Note-Book and working Papers, Evidence and Test Checking), 5. Internal Control, Check and Audit, 6. Vouching, 7. Verification of Assets and Liabilities, 8. Valuation of Assets and Liabilities, 9. Depreciation, Provisions and Reserves, 10. Capital and Revenue Expenditure, 11. Company Auditor (Appointment, Rights, Duties and Liabilities), 12. Divisible Profits and Dividends, 13. Audit of the Company or Company Audit, 14 . Audit of Specialised Institutions, 15. Audit of Non-Profit Companies, 16. Auditor’s Report or Audit Report, 17. Investigations, 18. Recent Trends in Auditing, 19. Cost Audit, 20 . Management Audit, 21. Tax Audit, 22. Standards on Auditing, 23. Use of Computers in Audit, 24. Some Leading Cases.

比爾．蓋茲、《賈伯斯傳》作者艾薩克森、《無病時代》作者阿格斯口碑推薦！ 歐巴馬心目中「衛生署長」第一人選、前白宮學者暨CNN首席醫療記者 桑賈伊．古普塔（Sanjay Gupta）疾聲呼籲大腦保健重要性之作， 上市當日直取亞馬遜書店「總榜TOP 1」，出版半年累積近七千人4.7星好評！ ＊＊＊＊＊ 國際失智症協會在2019年全球失智症報告中指出：如今每三秒就有一人罹患失智症。目前全球約有五千萬名失智者，至2050年可能成長達三倍，相關的成本支出則在2030年會增加一倍。失智症將是我們這年代最常見的退化性疾病。 在台灣，65歲以上長者約每12人即有1位失智，80歲以上長者則約每5人即有1名。認知能力衰退不僅嚴重困擾患者本人、會成為病患親友的照護重擔，也會對全國醫療資源的分配與運用產生極大排擠作用——因此它不僅是個人健康問題，亦是國家的重大公共衛生議題。 有調查發現，人們對大腦失能的恐懼程度，甚至凌駕死亡。認知衰退已是長壽的現代人生活品質的一大威脅，不過好消息是，變老不必然會伴隨著大腦退化。儘管目前尚無方法治癒失智症與相關認知衰退，但科學已經發現，早在發病的二十甚至三十年前它就開始醞釀，在這段不算短的期間，我們有很多方法可以介入，加以預防。本書分成三大部分： ►第一部從大腦的基本事實切入，釐清正常的老化、偶爾的大腦失靈、異常的老化，以及嚴重衰退之間有什麼區別。接著探討關於老化與認知衰退的迷思，並了解大腦的重新塑造、重新布局和成長。 ►第二部從五大面向切入，提供保護與提升大腦功能的實際策略，行文中夾雜多名世界頂尖腦科學家的研究發現與佐證。章末並設計一套十二週計畫，方便讀者跟著做，並根據自身狀況做彈性調整。 ►第三部則探討大腦疾病確診和治療時，相關人等面對的挑戰，並解釋目前認知科學的進展與應用對於一般人代表什麼意義。 古普塔醫生長期擔任CNN首席醫學記者，擅長深入淺出地向大眾說明醫療新知。他希望藉由這本書讓大眾認識到，健康的身體寓於健康的大腦，書中並提供有科學依據的大腦保健方法，讓你及早鍛鍊出健康生活的重要資產——大腦韌性。 ►書中包含「十二週大腦精進計畫」與失智症照護注意事項； ►更詳盡的內容可以參閱目錄的各章引文。 作者簡介 桑賈伊．古普塔（Sanjay Gupta） 桑賈伊．古普塔曾在美國柯林頓總統第二個任期內，獲遴選為「白宮學者」，主要工作內容為協助第一夫人撰寫與醫療和健保議題相關的講稿。現在他是埃默里大學醫學院（Emory University School of Medicine）的神經外科副教授，也是CNN首席醫療記者，曾經榮獲表彰電視工業傑出人士的艾美獎。古普塔著有《紐約時報》暢銷書《追逐生命》（Chasing Life）、《欺騙死亡》（Cheating Death）與《星期一早晨》（Monday Mornings）等書，並且主持著名的播客節目《冠狀病毒：事實與虛構》（Coronavirus: Fact vs Fiction），該節目是美國大眾在新冠肺炎疫情期間，獲取專家建議的資料來源首選。 譯者簡介 張瓊懿 美國德州農工大學醫學生理學博士，喜歡藉閱讀來開拓視野，更樂於與人分享所聞、所學，因而熱衷於翻譯工作。譯作有《心流：高手都在研究的最優體驗心理學》、《我發瘋的那段日子》、《強菌天敵：一個打敗致命超級細菌的真實故事》、《品嘗的科學》（合譯）、《癌症探祕》、《生命的關鍵決定：從醫生決定到病人決定的時代》與《不願面對的真相》等書，並長期擔任《BBC知識》、《孤獨星球》等雜誌譯者。

An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENT 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentalize, 13. Authority, Responsibility and Delegation of Authority, 14. Centralization and Decentralization, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change. SYLLABUS Unit I : Introduction, Concepts, Objectives, Nature, Scope and significance of management, Evolution of management thought, Contribution- Taylor, Weber and Fayol management. Unit II : Planning : Concept, Objectives, Nature, Limitation, Process of planning, Importance, Forms, Techniques and Process of decision making. Unit III : Organizing : Concept, Objectives, Nature of organizing, Types of Organization, Delegation of authority, Authority and responsi-bilities, Centralization and Decentralization, Span of Control. Unit IV : Directing : Concept, Principles & Techniques of directing and Coordination, Concept of leadership-Meaning, Importance, Styles, Supervision, Motivation, Communication. Unit V : Controlling : Concept, Principles, Process and Techniques of Controlling, Relationship between planning and Controlling.

It is a great pleasure in presenting Business Communication as a Text Book for B. Com. classes. The Book has been written strictly in accourdance with the latest syllabus of different universities. 1.Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6.Corporate Communication, 7. Barriers and Breakdowns in Communication, 8.Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11. Written Business Communication, 12 .Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad News Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18.Oral Presentation, 19. Non-Verbal Aspects of Communication, 20.Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. International Communication Adopting to Global Business, 25. Vocabulary.

An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENTS Cost Accounting 1. Cost Accounting : Meaning, Nature, Scope and Importance, 2. Cost : Concept, Elements and Classification, 3. Material’s Control and Valuation, 4. Labour Cost Control, 5. Expenses/Overhead, 6. Overhead : Collection, Allocation, Apportionment and Absorption (Including Machine-hour Rate), 7. Single or Unit or Output Costing, 8. Calculation of Quotation, Estimates Or Tender Price, 9. Job, Batch and Contract Costing, 10 . Process Costing, 11. Reconciliation of Cost and Financial Accounts, 12 . Cost Audit, 13. Operating Costing Auditing 1. Introduction, 2. Objects, Advantages and Limitations of Auditing, 3. Types or Classification of Audit, 4. Audit Process and Programme, 5. Internal Control and Internal Check, 6. Vouching, 7. Verification of Assets and Liabilities, 8. Valuation of Assets and Liabilities. SYLLABUS COST ACCOUNTING I. Introduction : Nature and scope of cost accounting, Cost concepts and classification, Methods and techniques, Installation of costing system. II. Accounting for Material : Concept pricing of material issues, Treatment of material losses. III. Accounting for Labour : Labour cost control procedure, Labour turnover, Idle time and overtime, Methods of wage payment—time and piece rates, Incentive schemes. IV. Accounting for overheads : A brief introduction of allocation apportionment, overheads, Determination of overhead rates. V. Cost Ascertainment : Unit costing, Job, batch and contract costing, Operating costing, Process costing—excluding interprocess profites and joint and by-products. AUDITING I. Introduction : Meaning, Importance, Objectives of auditing, Types of audit. II. Audit Process : Audit programme, Basic principles, Governing an audit, Evidence in Auditing, Working papers, Routine checking and test checking. III. Internal Check : Meaning, Essentials of an Efficient system of Internal check, Internal check system regarding cash sales and credit sales, Cash purchase and credit purchase, wage payment. IV. Vouching meaning : Importance, Types of vouchers, Vouching of cash purchase, Credit purchase, Cash sales. Credit sales, wage payments, Purchase of fixed assets. V. Valuation and verification of assets & liabilities.

It is a great pleasure in presenting Business Communication as a Text Book for B. Com. classes. The Book has been written strictly in accourdance with the latest syllabus of different universities. 1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6 . Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20. Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. International Communication Adopting to Global Business.

An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENT 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change. SYLLABUS Unit I Introduction : Concept, Nature, Process and Significance of Management; Managerial Roles (Mintzberg); An Overview of Functional Areas of Management; Development of Management Thought; Classical and Neo-classical System; Contingency Approach. Planning : Concept, Process and Types; Decision-making : Concept and Process : Management by Objectives. Unit II Organising : Concept, Nature, Process and Significance : Authority and Responsibility Relationships : Centralisation and Decentralization; Departmentation; Organisational Structure-Forms and Contingency Factors. Corporate Planning; Environment Analysis and Diagnosis; Strategy Formulation. Unit III Direction : Concept and Techniques, Managerial Control— Concept and Process, Effective Control System. Techniques of Control; Motivation and Leading People at Work : Motivation— Concept, Theories—Maslow, Herzberg, McGregor and Quchi, Financial and Non Financial Incentives, Leadership—Concept and Leadership Styles, Likert''s Four System of Leadership. Unit IV Co-ordination as an Essence of Management, Communication— Nature, Process, Networks and Barriers. Effective Communica-tion. Management of Change : Concept, Nature and Process of Planned Change, Resistance to Change, Emerging Horizons of Management in a Changing Environment.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management by Objectives, 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination : Meaning and Nature, 21. Communication, 22. Management of Change.

SARS-CoV-2 (COVID-19) entry into host cells is facilitated by the transmembrane protease TMPRSS2[1], which is expressed in both the lungs and prostate tissue[2]. Pre-clinical data suggest that TMPRSS2 expression can be modulated by the androgen receptor (AR)[3] and that androgen deprivation therapy (ADT) might protect patients from SARS-CoV-2 infection and reduces disease severity[4]. In a longitudinal study, Montopoli et al.[5], demonstrated that prostate cancer patients receiving ADT were likely to have four times less SARS-CoV-2 infection rates and disease severity compared with non-ADT patients. This study was supported by Patel et al.[4], where 58 prostate cancer patients infected with SARS-CoV-2 exhibited low disease severity and concluded that ADT might limit the severity of COVID-19 infection. However a study from Kwon et al.[6], was in disagreement with the above findings and revealed no association between ADT treatment and its protection against COVID-19 infection. Subsequently, Klein et al.[7] studying a cohort of prostate cancer patients who received ADT, the percentage rates of positive and negative COVID-19 cases were almost the same, 5.6% and 5.8% (OR = 0.93; P = 0.8), highlighting that ADT treatment does not appear to be protective against COVID-19 infection.

Sam was an excellent singer but could not face the crowd. He went quiet on the mic on the stage. Everything went blank in front of his eyes. Vinod gave successful private tuitions for the tenth grade. But once, when two of his students failed, he took it to his heart and went into depression. Mr. Chadha, a senior sales manager, could not succeed in getting results from his team. What was wrong with his leadership qualities? Want to know the winning strategies? “The book I Me Myself is a good read and helpful to management students and corporate professionals alike. It has nicely narrated personality development, human behaviour and decision making by giving practical examples.” - Ravindra Kumar, President, SIMT, Kashipur “I Me Myself – a book authored by Shri Sanjay Gupta on Personality Development – describes various facts of personality and is based on empirical experiences. I appreciate the effort put in, and this book will prove its worth when it is studied and understood seriously. Best wishes.” - Dr. Mamchandra Sharma, Principal and Professor Govt. PG College, Jaiharikhal, Uttarakhand “This edition tells nice and professional ways to build overall personality of a student. Will definitely recommend our students to read this book.” - Kunal Madan, Director, RCHMCT, Nainital, Uttarakhand

Part ''A'' : Principles and Functions of Management 1. Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, Part ''B'' : Business Finance and Marketing 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13. Entrepreneurship Development. Project Work Latest Model Paper with OMR Sheet Board Examinations Papers

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Management Concept : Meaning, Definitions and Need, 2. Managerial Functions, 3. Co-ordination : Meaning and Nature, 4. Evolution of Management Thought, 5. Management by Objectives (M.B.O.), 6. Planning, 7. Types of Plans and Corporate Planning, 8. Environmental Analysis and Business Environment, 9. Decisions-Making, 10. Nature and Process of Organisation, 11. Span of Control and Centralization and Decentralization of Authority, 12. Authority and Delegation of Authority, 13. Organizations Structure and Forms of Organisation, 14. Staffing, 15. Motivation, 16. Leadership, 17. Communication, 18. Managerial Control, 19. Techniques of Control and Emerging Issues in Management, 20. Direction—Concept and Techniques.

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Management : Concept, Objectives and Importance, 2. Management : Nature and Levels, 3. Development of Management Thought : Taylor, Fayol and System Approach, 4. Management Process : Planning, 5. Types of Plans and Corporate Planning, 6. Nature and Process of Organisation, 7. Organisation Structure and Forms of Organisation, 8. Motivation, 9. Leading and Leadership, 10. Management Control, 11. Techniques of Control, 12. Business Communication : Concept and Type, 13. Effective Communication, 14. Principles of Effective Communication, 15. Barriers and Breakdowns in Communication, 16. Modern Forms of Communication, 17. Written Business Communication Medium : Letters, 18. Kinds of Business Letters : Request Letters, 19. Good and Bad News Letters, 20. Proposal and Report Writing.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management by Objectives, 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination : Meaning and Nature, 21. Communication, 22. Management of Change.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Management Concept : Meaning, Definitions and Need, 2. Managerial Functions, 3. Co-ordination : Meaning and Nature, 4. Evolution of Management Thought, 5. Management by Objectives (M.B.O.) , 6. Planning, 7. Types of Plans and Corporate Planning, 8. Environmental Analysis and Business Environment, 9. Decisions-Making, 10. Nature and Process of Organisation, 11. Span of Control and Centralisation and Decentralisation of Authority, 12. Authority and Delegation of Authority, 13. Organizations Structure and Forms of Organisation, 14. Staffing , 15. Motivation, 16. Leadership, 17. Communication, 18. Managerial Control, 19. Techniques of Control and Emerging Issues inManagement.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Personal Selling—Meaning and Selling Process, 2. Communication Process, 3. Communication Process, 4. Advertisement (Meaning, Objectives, Functions, Importance, Economic and Social Effects), 5. Types & Different Methods of Advertising, 6. Advertising Process, 7. Appeals in Advertising, 8. Preparation of Advertising Copy, 9. Advertising Agency : Structure & Functions, 10. Evaluation of Effectiveness of Advertisement, 11. Consumer-orientation in Advertising or Advertisement and Consumer-orientation, 12. Ethical and Legal Aspects of Advertising, 13. Sales Promotion, 14. Salesmanship, 15. Sales Force Management, 16. Procurement (Recruitment and Selection of Sales Force).

According to the New Syllabus for B. Com. I (Hons) Year by Department of Higher Education, Govt. of M. P. Year-wise Syllabus Effective from Session 2018-19.

Unit-I 1. Nature of Communication, 2. Process of Communication, 3. Types of Communication, 4. Communication : Basic Forms, 5. Barriers in Communication, Unit-II 6. Business Correspondence, 7. Quotation/Order Letters/Tenders, 8. Persuasive Letters : Sales Letters and Collection Letters, 9. Claim Letters, 10. Adjustment Letters, 11. Social Correspondence, 12. Memorandum [Memo], 13. Notice/Agenda/ Minutes, 14. Job Application Letters, 15. Cover Letters, 16. Credit Letters, 17. Enquiry Letters, 18. Resume, Unit-III 19. Report Writing, 20. Business Report, 21. Status Report, 22. Analytical Report, 23. Inquiry Report, 24. Newspaper Report, Unit-IV 25.Common Errors in English, Unit-V 26. Presentation (Oral/Power Point/Visual Aids).

ufeffUnit-I 1. Meaning, Elements, Determinant and Importance of Entrepreneur-ship, Unit-II 2. Entrepreneurship : Micro, Small and Medium Enterprise, 3. Concept of Business Groups, Role of Business Houses and Family Business in India, Unit-III 4.Public and Private System of Stimulation, Support and Sustaina-bility of Entrepreneurship, 5. Requirement, Availability and Access to Finance, Marketing Assistance, Technology and Industrial Accommodation, Unit-IV 6. Sources of Business Ideas, Tests of Feasibility and Significance of Writing Business Plan/Project Proposal, 7. Project : Presentation and Appraisal by Financial/Non Financial Institutions, Unit-V 8. Mobilizing Resources for Start-up, Accommodation and Utilities, Preliminary Contract, Management and Basic Problems,

This Book has been written in accordance with the New Syllabus of based on Guidelines Madhyamik Shiksha Mandal, Bhopal & Chhattisgarh Board of Secondary Education, Raipur. Business Studies Based On NCERT Guidelines Part ''A'' : Foundations of Business 1.Nature and Purpose of Business, 2. Classification of Business Activities, 3. Forms of Business Organisations—Sole Proprietorship or Sole Trade, 4. Joint Hindu Family Business, 5. Partnership, 6. Co-operative Societies, 7. Company/Joint Stock Company, 8. Choice of Form of Business Organisations and Starting a Business, 9. Private and Public Sector/Enterprises, 10. Forms of Organising Public Sector Enterprises and Changing Role of Public Sector, 11. Global Enterprises (Multinational Companies) Joint Venture and Public Private Partnership,12. Business Services – I Banking, 13. Business Services – II Insurance, 14. Business Services – III Communication : Postal and Telecom, 15. Business Services – IV Warehousing, 16 . Emerging Modes of Business, 17. Social Responsibility of Business and Business Ethics, 18. Formation of a Company. Part ''B'' : Corporate Organisation, Finance and Trade 19. Sources of Business Finance, 20 . Small Business, 21. Internal Trade, 22. External Trade or International Business, 23. Project Report. Unit 4 : Business Services – Transportation Value Based Questions [(VBQ) With Answers] Latest Model Paper (BSEB) Examination Paper (JAC) with OMR Sheet

Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines. Part ''A'' : Principles and Functions of Management 1. Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, Part ''B'' : Business Finance and Marketing 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13. Entrepreneurship Development.