Best Selling Books by Sanjay Gupta

An unborn baby with a fatal heart defect . . . a skier submerged for an hour in a frozen Norwegian lake . . . a comatose brain surgery patient whom doctors have declared a "vegetable." Twenty years ago all of them would have been given up for dead, with no realistic hope for survival. But today, thanks to incredible new medical advances, each of these individuals is alive and well . . . Cheating Death. In this riveting book, Dr. Sanjay Gupta-neurosurgeon, chief medical correspondent for CNN, and bestselling author-chronicles the almost unbelievable science that has made these seemingly miraculous recoveries possible. A bold new breed of doctors has achieved amazing rescues by refusing to accept that any life is irretrievably lost. Extended cardiac arrest, "brain death," not breathing for over an hour-all these conditions used to be considered inevitably fatal, but they no longer are. Today, revolutionary advances are blurring the traditional line between life and death in fascinating ways. Drawing on real-life stories and using his unprecedented access to the latest medical research, Dr. Gupta dramatically presents exciting accounts of how pioneering physicians and researchers are altering our understanding of how the human body functions when it comes to survival-and why more and more patients who once would have died are now alive. From experiments with therapeutic hypothermia to save comatose stroke or heart attack victims to lifesaving operations in utero to the study of animal hibernation to help wounded soldiers on far-off battlefields, these remarkable case histories transform and enrich all our assumptions about the true nature of death and life.

"Throughout our life, we look for ways to keep our mind sharp and effortlessly productive. Now, globetrotting neurosurgeon Dr. Sanjay Gupta offers insights from top scientists all over the world, whose cutting-edge research can help you heighten and protect brain function and maintain cognitive health at any age. Keep Sharp debunks common myths about aging and cognitive decline, explores whether there''s a ''best'' diet or exercise regimen for the brain, and explains whether it''s healthier to play video games that test memory and processing speed, or to engage in more social interaction. Discover what we can learn from ''super-brained'' people who are in their eighties and nineties with no signs of slowing down--and whether there are truly any benefits to drugs, supplements, and vitamins"--

For centuries, adventurers and scientists have believed that not only could we delay death but that "practical immortality" was within our reach. Today, many well-respected researchers would be inclined to agree. In a book that is not about anti-aging, but about functional aging--extending your healthy, active life--Dr. Sanjay Gupta blends together compelling stories of the most up-to-date scientific breakthroughs from around the world, with cutting-edge research and advice on achieving practical immortality in this lifetime. Gupta''s advice is often counterintuitive: longevity is not about eating well, but about eating less; nutritional supplements are a waste of your money; eating chocolate and drinking coffee can make you healthier. Chasing Life tells the stories behind the breakthroughs while also revealing the practical steps readers can take to help extend youth and life far longer than ever thought possible.

CNN chief medical correspondent Sanjay Gupta, MD, offers an accessible, data-packed answer to our biggest questions about Covid-19: What have we learned about this pandemic and how can we prepare for—or prevent—the next one? As America’s favorite frontline Covid-19 health journalist, Dr. Sanjay Gupta has barely left his primetime seat in his makeshift studio basement since the pandemic began (other than to perform brain surgery). He’s had insider access to the drama’s unfolding, including exclusive conversations with the world’s top public health experts and behind-the-scenes scientists racing to find treatments and cures. And now he’s sharing what he’s learned in a book that will answer not only all our questions about what happened, but also about how our world will change in the years ahead, even once we’re back to “normal.” Gupta argues that we need to prepare for a new era where pandemics will be more frequent, and possibly even more deadly. As the doctor who’s been holding America’s hand through the crisis with compassion, clarity, and well-earned wisdom, he gives you the unvarnished story behind the pandemic, including insights about the novel virus’s behavior, and offers practical tools to ready ourselves for what lies ahead. He answers critical questions: Can we stamp out the virus for good (and if not, how do we live with it)? Should we put our parents in a nursing home? Where should we live? What should we stockpile? What should we know before taking a trip? Does it make sense to spend more on health insurance to deal with any long-term effects? How do you decide when it’s safe to go to a public pool or schedule elective surgery? What should Covid survivors know about protecting their future health? What if you become a long-hauler with chronic health challenges stemming? World War C will give you hope for the future along with real information that leaves you more resilient and secure.

Dr. Sanjay Gupta helped countless readers keep their brains sharp and effortlessly productive with Keep sharp: build a better brain at any age. In 12 Weeks to a Sharper You, he now provides a step-by-step 12-week program to help you put his transformational ideas into daily practice. He writes, "Change is a challenge, and changing long-established habits takes effort." But this workbook makes it easy to apply Gupta''s groundbreaking tips and research to establish healthy behaviors for life. The 12-week program will help you feel less anxious, sleep better, improve energy, think more clearly, and become more resilient to daily stress--

Every time surgeons operate, they''re betting their skills are better than the brain tumor, the faulty heart valve, the fractured femur. Sometimes, they''re wrong. At Chelsea General, surgeons answer for bad outcomes at the Morbidity and Mortality conference, known as M & M. This extraordinary peek behind the curtain into what is considered the most secretive meeting in all of medicine is the back drop for the entire book. Monday Mornings, by Dr. Sanjay Gupta, follows the lives of five surgeons at Chelsea General as they push the limits of their abilities and confront their personal and professional failings, often in front of their peers at M & M. It is on Monday mornings that reflection and introspection occurs, usually in private. It is Monday Mornings that provides a unique look at the real method in which surgeons learn - through their mistakes. It is Monday Mornings when, if you''re lucky, you have a chance at redemption.

In concluding this journey through the particulars of the Software Industry Departments, I hope you''ve gained valuable insights into its dynamic landscape. Remember, this field thrives on innovation, adaptability, and collaboration. As you embark on your ventures or continue to navigate this ever-evolving domain, remember the significance of continuous learning and embracing change. The software industry has limitless possibilities, and your contributions will shape its future. Thank you for joining me on this exploration, and I wish you success and fulfillment in all your endeavors."

It is a great pleasure in presenting Business Communication as a Text Book for B. Com. classes. The Book has been written strictly in accourdance with the latest syllabus of different universities. 1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6 . Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20. Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. International Communication Adopting to Global Business.

1. Business Organisation : Nature and Concept, 2. Social Responsibility and Ethics, 3. Stages of Promotion of Business, 4. Sole Proprietorship or Sole Trade, 5. Partnership Including Provisions of Limited Liability Partnership Act, 2008, 6. Organisation of Co-operative Societies, 7. Company/Joint Stock Company, 8. Public Sector Enterprises, 9. Forms of Public Sector Enterprises, 10. Global Enterprises (Multinational Companies) and Public Private Partnership, 11. Business Communications : An Introduction, 12. Dimension, Directions and Channels of Communication, 13. Means of Communication : Verbal Communication, 14. SWOT Analysis, 15. Non-Verbal Communication, 16. Barriers in Communication, 17. Written Business Communication and Business : Letters, 18. Kinds of Business Letters : Request Letter, 19. Persuasive Letters : Sales Letter and Collection Letter, 20. Modern Forms of Communication, 21. International Communication Adapting to Global Business, 22. Group Communication Network, 23. Business Survey Report, Examination Paper.

Unit-I 1. Nature of Communication, 2. Process of Communication, 3. Types of Communication, 4. Communication : Basic Forms, 5. Barriers in Communication, Unit-II 6. Business Correspondence, 7. Quotation/Order Letters/Tenders, 8. Persuasive Letters : Sales Letters and Collection Letters, 9. Claim Letters, 10. Adjustment Letters, 11. Social Correspondence, 12. Memorandum [Memo], 13. Notice/Agenda/ Minutes, 14. Job Application Letters, 15. Cover Letters, 16. Credit Letters, 17. Enquiry Letters, 18. Resume, Unit-III 19. Report Writing, 20. Business Report, 21. Status Report, 22. Analytical Report, 23. Inquiry Report, 24. Newspaper Report, Unit-IV 25.Common Errors in English, Unit-V 26. Presentation (Oral/Power Point/Visual Aids).

SARS-CoV-2 (COVID-19) entry into host cells is facilitated by the transmembrane protease TMPRSS2[1], which is expressed in both the lungs and prostate tissue[2]. Pre-clinical data suggest that TMPRSS2 expression can be modulated by the androgen receptor (AR)[3] and that androgen deprivation therapy (ADT) might protect patients from SARS-CoV-2 infection and reduces disease severity[4]. In a longitudinal study, Montopoli et al.[5], demonstrated that prostate cancer patients receiving ADT were likely to have four times less SARS-CoV-2 infection rates and disease severity compared with non-ADT patients. This study was supported by Patel et al.[4], where 58 prostate cancer patients infected with SARS-CoV-2 exhibited low disease severity and concluded that ADT might limit the severity of COVID-19 infection. However a study from Kwon et al.[6], was in disagreement with the above findings and revealed no association between ADT treatment and its protection against COVID-19 infection. Subsequently, Klein et al.[7] studying a cohort of prostate cancer patients who received ADT, the percentage rates of positive and negative COVID-19 cases were almost the same, 5.6% and 5.8% (OR = 0.93; P = 0.8), highlighting that ADT treatment does not appear to be protective against COVID-19 infection.

An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENT 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentalize, 13. Authority, Responsibility and Delegation of Authority, 14. Centralization and Decentralization, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change. SYLLABUS Unit I : Introduction, Concepts, Objectives, Nature, Scope and significance of management, Evolution of management thought, Contribution- Taylor, Weber and Fayol management. Unit II : Planning : Concept, Objectives, Nature, Limitation, Process of planning, Importance, Forms, Techniques and Process of decision making. Unit III : Organizing : Concept, Objectives, Nature of organizing, Types of Organization, Delegation of authority, Authority and responsi-bilities, Centralization and Decentralization, Span of Control. Unit IV : Directing : Concept, Principles & Techniques of directing and Coordination, Concept of leadership-Meaning, Importance, Styles, Supervision, Motivation, Communication. Unit V : Controlling : Concept, Principles, Process and Techniques of Controlling, Relationship between planning and Controlling.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Management Concept : Meaning, Definitions and Need, 2. Managerial Functions, 3. Co-ordination : Meaning and Nature, 4. Evolution of Management Thought, 5. Management by Objectives (M.B.O.) , 6. Planning, 7. Types of Plans and Corporate Planning, 8. Environmental Analysis and Business Environment, 9. Decisions-Making, 10. Nature and Process of Organisation, 11. Span of Control and Centralisation and Decentralisation of Authority, 12. Authority and Delegation of Authority, 13. Organizations Structure and Forms of Organisation, 14. Staffing , 15. Motivation, 16. Leadership, 17. Communication, 18. Managerial Control, 19. Techniques of Control and Emerging Issues inManagement.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change

Unit-I 1.Entrepreneurship : Meaning, Elements, Determinants and Importance, Unit-II 2.Entrepreneur : Micro, Small and Medium Enterprises, 3 .Concept of Business Groups and Role of Business Houses and Family Business in India , Unit-III 4.Public and Private System of Stimulation, Support and Sustainability of Entrepreneurship, 5. Requirement, Availability and Access to Finance,Marketing Assistance, Technology and Industrial Accommodation, Unit-IV 6.Sources of Business Ideas, Tests of Feasibility and Significance of Writing Business Plan/Project Proposal, 7. Project : Presentation and Appraisal, Unit-V 8. Mobilizing Resources for Start-up Accommodation and Utilities, Preliminary Contracts, Contract Management, Basic Start-up Problems,

UNIT – I 1. Note-Making and Bulleting, 2. Comprehension, 3. Precis-Writing, UNIT - II 4. Report Writing, 5. Status Report, 6. Analytical Report, 7. Inquiry Report, 8. Newspaper Report, 9. Business Report, UNIT – III 10. Official Correspondence, 11. Application Letters, 12. Cover Letters, 13. Memorandum [MEMO], 14. Demi-Official Letters, 15. Business Letters, 16. Persuasive Letters : Sales Letters and Collection Letters, 17. Claim Letters, 18. Adjustment Letters, 19. Credit Letters, 20. Banking and Insurance Correspondence, 21. Quotation and Order Letters, 22. Enquiry Letters, 23. Good and Bad News Letters, 24. E-mail Correspondence

1. Management—Meaning, Characteristics and Importance, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management, 4. Development of Managerial Thoughts, 5. Planning, 6. Organisation : Meaning, Importance and Principles, 7. Forms of Organisation, 8. Centralisation and Decentralisation, 9. Staffing, 10. Decision—Making : Concept and Process, 11. Direction—Concept and Techniques, 12. Co-ordination : Meaning and Nature, 13. Motivation, 14. Leadership, 15. Controlling, 16. Techniques of Control, 17. Emerging Trends in Management.

Finally, an “IN PLAIN ENGLISH” pictorially-driven e-booklet that explicates “winning,” in full, as accomplished by Bill Belichick, Michael Jordan, Tiger Woods, John D Rockefeller, others, and now soon to be-YOU… This author attempts to use an eclectic, and heavily pictorially-driven-method to explicate an extremely complex phenomenon: “What makes some people ‘winners,’ and yet others (most of us) that are of equal talent, ''non-winners…''?” The author starts with quotes from all-time greats, continues with the "psychology of success," anfd then proceeds with at least 50 diagrammatic pictorials that each accomplish what ‘one thousand words…’ would. Finally, he presents a two-step Finale, with "habits of winners," but then concludes with is own rather anti-climactic counter-intuitive yet fully integrated take on this diverse research…perhaps it’s just all about balance and doing overall good- on a daily basis, and not any singular event or achievement that unto itself will inevitably lead us to a feeling of incompleteness – especially in the Gestalt psychology school’s “Big Picture of good health-“sense…

In our busy life , stress is a permanent part of our daily life and to tackle stress is depends on ourself only . To tackle stress knowledge is required to know the effect of stress on health. This book makes aware the reader about that.

The book revolves around the role of the US federal government in the protection and promotion of human rights at the global level. A comparative analysis of human rights policy of different US Presidencies toward various regions of the world is analysed. The book discusses the broad theoretical perspectives on human rights and goes on to trace the growth and development of human rights in the US foreign policy from the time of American Declaration of Independence of 1776. In particular, it assesses the role of Jimmy Carter and Ronald Reagan in addressing the global human rights issues. Besides, the US policy toward the former Soviet Union, China and Latin America has also been elaborately examined. The US Declaration of Independence of 1776 together with the Bill of Rights of 1791 constitutes the bedrock of US commitment and dedication to human rights. The great American statesmen—Jefferson, Lincoln, Roosevelt and Carter rendered yeomen service to the cause of human rights, both at home and the world at large. However, in practice, the concern for human rights during the successive US administrations has not been consistent as there were occasions when the US gave greater weightage to strategic-military relations and economic considerations than to human rights. Besides, there were instances when the US became a passive collaborator to human rights abuses committed by several of its allies, particularly in Latin America and Asia. Also, there were certain Presidencies as Nixon and Reagan that gave more rhetorical speeches and statements on human rights with little follow-up action. On the whole, the US human rights policy has been active, assertive and dynamic, and its application been region and situation specific.

UNIT : I Entrepreneurship and Human Activities 1. Entrepreneur—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Concept and Role of Socio-economic Environment, 3. Entrepreneurial Development Programmes, 4. Critical Evaluation of Entrepreneurial Development Programme, 5. Role of Entrepreneur—In Economic Development as an Innovator and in Generation of Employment Opportunities, 6. Role of Entrepreneur—In Balanced Economic Development, 7. Micro, Small and Medium Enterprises in India, 8.Entrepreneurial Pursuits and Human Activities—Economic and Non-economic, 9. Innovation and Entrepreneur, UNIT : II Acquiring Entrepreneurial Values and Motivation 10. Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation, 11. Developing Entrepreneurial Motivation—Concept and Process, 12. Business Risk-taking Management, 13. Leadership—Meaning and Importance, 14. Communication—Importance, Barriers and Principles, 15. Planning—Meaning and Importance, 16. Barriers to Entrepreneurship, 17. Help and Support to Entrepreneur, UNIT : III Introduction to Market Dynamics 18. Understanding A Market, 19. Competitive Analysis of the Market, 20. Patents, Trademarks and Copyrights, PRACTICAL 21. Project Work, 22. Project Planning, 23. Project Report—General Model, 24. Case Study, 25. Project Analysis, Viva-Voce Questions, Value Based Questions (VBQ), Latest Model Paper, Examination Paper with OMR Sheet

The Auditing is authored by proficient Professors. The Text of the Auditing is simple and lucid. The contents of the book has been organised carefully and to the point strictly written in accordance with the syllabus based on Choice Based on The Copanies Act,2013. 1. Introduction, 2. Objects, Advantages and Limitations of Auditing, 3. Types or Classification of Audit, 4. Audit Process and Programme, 5. Internal Control, Check and Audit, 6. Vouching, 7. Verification of Assets and Liabilities, 8. Valuation of Assets and Liabilities, 9. Depreciation, Provisions and Reserves, 10. Capital and Revenue Expenditure, 11. Company Auditor, 12. Divisible Profits and Dividends, 13. Audit of the Company or Company Audit, 14. Audit of Specialised Institutions, 15 . Audit Report, 16. Audit of Non-Profit Companies and Other Businesses, 17. Investigation, 18. Recent Trends in Auditing, 19. Cost Audit, 20. Management Audit, 21. Tax Audit, 22. Standards on Auditing, 23. Audit Under Computerised Information System (CIS)Environment, 24. Audit Case Laws.

Finally, AI (Artificial Intelligence) is presented in a "super-simplified" pictorially-rich-form, for the "rest of us" (‘non-techies’). The e-book not only explicates AI at the primer level (''IN PLAIN ENGLISH''), but also ventures into more complex areas for those wishing to explore current issues and of course all-important “future directions.” The MO used is an eclectic, and heavily pictorially-driven-method to explicate an extremely complex area: “What the heck is AI…''?” The author starts with quotes from renowned AI authorities, continues with the "W’s," (what when who where and why?”) and then proceeds in the next section to elaborate upon said W’s with at least 10 diagrammatic pictorials that each accomplish what ‘one thousand words…’ would. As part of the ’why?’ he presents essays from the leading academic institution that cover recent past issues, current issues and topics of interest, but perhaps most intriguing, what the future holds in this awe-inspiring field. Finally, he sums it all up with simple summaries in areas that do not already have “super-simplified” diagrammatic presentations.

1. Entrepreneurship—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Theories and Role of Socio- Economic Environment, 3. Meaning and Definition of Leadership, 4. Promotion of a Venture and Opportunity Analysis, 5. External Environment Analysis, 6. Concept of a Project and Legal Requirements for Establishing a New Unit, 7. Sources of Raising Funds, 8. Venture Capital, 9. Entrepreneurial Behaviour : Meaning and Concept, 10. Innovation and Entrepreneur, 11. Entrepreneur Development Programmes, 12. Critical Evaluation of Entrepreneur Development Programmes, 13. Role of Entrepreneur in Economic Growth as an Innovator and in Generation of Employment Opportunities, 14. Role of Entrepreneur in Balanced Economic Development, 15. Export Promotion and Import Substitution, 16. Augmenting and Meeting Local Demand and Forex Earnings, 17. Small Scale Industry : Role and Performance.

UNIT – I Entrepreneurship and Human Activities 1.Entrepreneur—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Concept and Role of Socio-Economic Environment, 3. Entrepreneurial Development Programmes, 4. Critical Evaluation of Entrepreneurial Development Programmes, 5. Role of Entrepreneur—In Economic Development as an Innovator and in Generation of Employment Opportunities, 6. Role of Entrepreneur—In Balanced Economic Development, 7. Micro, Small and Medium Enterprise/Industries in India, 8. Entrepreneurial Pursuits and Human Activities—Economic and Non-Economic, 9. Innovation and Entrepreneur, UNIT – II Acquiring Entrepreneurial Values and Motivation 1.Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation, 2. Developing Entrepreneurial Motivation—Concept and Process, 3. Business Risk-taking Management, 4. Leadership—Meaning and Importance, 5. Communication—Importance, Barriers and Principles, 6. Planning—Meaning and Importance, 7. Barriers to Entrepreneurship, 8. Help and Support to Entrepreneur, UNIT – III Introduction to Market Dynamics 1. Understanding a Market, 2. Competitive Analysis of the Market, 3. Patents, Trademarks and Copyrights, UNIT – IV Practical 1. Project Work, 2. Project Planning, 3. Project Report : General Model, 4. Case Study, 5. Project Analysis, Viva-Voce Value Based Questions (with Answers) Examination Papers

1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control , 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature , 21. Communication, 22. Management of Change.

1. Management : Meaning, Definition, Characteristics and Fayol’s Principles, 2. Scientific Management : Meaning, Objectives Relevance and Criticism, 3. Planning : Meaning, Characteristics, Types, Advantages and Disadvantages, 4. Management By Objectives (M.B.O.), 5. Organisation : Meaning, Definition, Process, Principles and Formal & Informal Organisation, 6. Types or Forms of Organisation, 7. Span of Management, 8. Authority and Delegation of Authority, 9. Co-Ordination, 10. Control, 11. Communication, 12. Motivation : Meaning, Importance, Major Theories, Extrinsic and Intrinsic Motivation, 13. Leadership.

UNIT : I Entrepreneurship and Human Activities 1. Entrepreneur-Meaning, Concept and Forms 2. Entrepreneurship : Meaning, Concept and Role of Socio-Economic Environment 3. Entrepreneurial Development Programmes 4. Critical Evaluation of Entrepreneurial Development Programme 5. Role of Entrepreneur-In Economic Development as an Innovator and in Generation of Employment Opportunities 6. Role of Entrepreneur-In Balanced Economic Development 7. Micro, Small and Medium Enterprises in India 8. Entrepreneurial Pursuits and Human Activities-Economic and Non-economic 9. Innovation and Entrepreneur UNIT : II Acquiring Entrepreneurial Values and Motivation 10. Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation 11. Developing Entrepreneurial Motivation-Concept and Process 12. Business Risk-taking Management 13. Leadership-Meaning and Importance 14. Communication-Importance, Barriers and Principles 15. Planning-Meaning and Importance 16. Barriers to Entrepreneurship 17. Help and Support to Entrepreneur UNIT : III Introduction to Market Dynamics 18. Understanding A Market 19. Competitive Analysis of the Market 20. Patents, Trademarks and Copyrights PRACTICAL 21. Project Work 22. Project Planning 23. Project Report-General Model 24. Case Study 25. Project Analysis Viva-Voce Questions Value Based Questions (VBQ) Latest Model Paper (with OMR Sheet) Board Examination Paper (with OMR Sheet)

UNIT – I Entrepreneurship and Human Activities 1.Entrepreneur—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Concept and Role of Socio-Economic Environment, 3. Entrepreneurial Development Programmes, 4. Critical Evaluation of Entrepreneurial Development Programmes, 5. Role of Entrepreneur—In Economic Development as an Innovator and in Generation of Employment Opportunities, 6. Role of Entrepreneur—In Balanced Economic Development, 7. Micro, Small and Medium Enterprise/Industries in India, 8. Entrepreneurial Pursuits and Human Activities—Economic and Non-Economic, 9. Innovation and Entrepreneur, UNIT – II Acquiring Entrepreneurial Values and Motivation 1.Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation, 2. Developing Entrepreneurial Motivation—Concept and Process, 3. Business Risk-taking Management, 4. Leadership—Meaning and Importance, 5. Communication—Importance, Barriers and Principles, 6. Planning—Meaning and Importance, 7. Barriers to Entrepreneurship, 8. Help and Support to Entrepreneur, UNIT – III Introduction to Market Dynamics 1. Understanding a Market, 2. Competitive Analysis of the Market, 3. Patents, Trademarks and Copyrights, UNIT – IV Practical 1. Project Work, 2. Project Planning, 3. Project Report : General Model, 4. Case Study, 5. Project Analysis, Viva-Voce Value Based Questions (with Answers) Examination Papers.

Liability insurance is considered a neglected branch of the insurance in India, unless it is mandatory under any law or contract. The basic coverage in each liability insurances are death, bodily injury or property damage or financial loss. In our country, the literature related to liability insurance either not available or limited from the insurers who share the information at the time of buying such insurances. Normally no one has the knowledge other than the product purchased by him. In this book it is attempted to explain the technical terminology with examples to make it easily understandable to all. About 15 liability insurance products are discussed under Statutory and Civil liability. The products are Public Liability Act 1991, Employees Compensation Act 1923, Third party Liability under Motor Vehicle Act 1989 and Clinical Trial Policy under Drugs Control Act and under civil liability i.e. Public liability (Industrial/Non Industrial risk), Product liability, Directors and Officers liability, Commercial General Liability, Kidnap, Ransom and Hijacking Liability, Cyber Liability, Product contamination liability, Carrier Legal Liability, Error and Omission Liability, Professional liability. At the end of each chapter the policy wordings is annexed. We are sure that no such book is available in the market till date.

1. Management : Meaning, Characteristics and Functional Area, 2. Management : Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. School of Management Thought, 5. Planning : Concept, Types and Importance, 6. Organisation : Meaning, Concept, Nature, Process, Principles and Significance, 7. Organisation Structure and Forms of Organisation, 8. Authority, Responsibility and Delegation of Authority, 9. Centralisation and Decentralisation, 10. Staffing, 11. Directing (Direction) : Meaning, Characteristics, Func-tion, Importance, Principles and Techniques, 12. Co-ordination : Meaning and Nature, 13. Managerial Control, 14. Organisational Behaviour (Concept, Definition, Charac-teristics, Significance, Relationship between Management and Organisational Behaviour), 15. Emergence of Ethical Perspective in Management, 16. Attitudes, 17. Perception, 18. Learning, 19. Personality, 20. Transactional Analysis, 21. Motivation, 22. Group Dynamics, 23. Leadership, 24. Organisational Conflicts, 25. Communication, 26. Organisational Development or O.D., 27. Management of Change.

1. Introduction to Business Communication 2. Language of Business Communication 3. Mis-Communication 4. Effective Communication 5. Listening Skills 6. Speaking Skills 7. Group Discussion and Interview 8. Negotiation and Meeting 9. Writing Skills 10. Letter Writing : Applications and Business Letters

Sam was an excellent singer but could not face the crowd. He went quiet on the mic on the stage. Everything went blank in front of his eyes. Vinod gave successful private tuitions for the tenth grade. But once, when two of his students failed, he took it to his heart and went into depression. Mr. Chadha, a senior sales manager, could not succeed in getting results from his team. What was wrong with his leadership qualities? Want to know the winning strategies? “The book I Me Myself is a good read and helpful to management students and corporate professionals alike. It has nicely narrated personality development, human behaviour and decision making by giving practical examples.” - Ravindra Kumar, President, SIMT, Kashipur “I Me Myself – a book authored by Shri Sanjay Gupta on Personality Development – describes various facts of personality and is based on empirical experiences. I appreciate the effort put in, and this book will prove its worth when it is studied and understood seriously. Best wishes.” - Dr. Mamchandra Sharma, Principal and Professor Govt. PG College, Jaiharikhal, Uttarakhand “This edition tells nice and professional ways to build overall personality of a student. Will definitely recommend our students to read this book.” - Kunal Madan, Director, RCHMCT, Nainital, Uttarakhand

UNIT – I PROJECT WORK 1. Introduction, 2. Project Guidelines, 3. Project I, A. Introduction, B. Investigation-I, C. Investigation-II, 4. Summary and Conclusion, A. Appendix, B. Bibliography, C. Teacher’s Observation, UNIT – II Questions for Viva-Voce (With Answers) 1. Nature and Significance of Management, 2. Principles of Management, 3. Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, Viva-Voce Questions for Practice (With Formats).

1. The Nature of Consumer Behaviour, 2. Customer–Meaning and Classification, 3. Building Customer Satisfaction Through Quality, Service and Value, 4. Customer Lifetime Value and Profitability, 5. Customer Relationship Management : Tool for Attracting and Retaining Customer’s, 6. Influence of Culture on Consumer Behaviour, 7. Social Factors Influence on Consumer Behaviour, 8. Personal and Psychological Forces Affecting Consumer Behaviour, 9. Customer Buying Decision Process, 10. Theories of Consumer Buying Dicision, 11. The Nature of Organisational Buying, 12. Analysis of Business Buying Process.