Best Selling Books by Sanjay Gupta

1.Nature and Purpose of Business, 2. Classification of Business Activities, 3. Forms of Business Organisations—Sole Proprietorship or Sole Trade, 4. Joint Hindu Family Business, 5. Partnership, 6. Co-operative Societies, 7. Company/Joint Stock Company, 8. Choice of Form of Business Organisations and Starting a Business, 9. Private and Public Sector/Enterprises, 10. Forms of Organising Public Sector Enterprises and Changing Role of Public Sector, 11. Global Enterprises (Multinational Companies) Joint Venture and Public Private Partnership,12. Business Services – I Banking, 13. Business Services – II Insurance, 14. Business Services – III Communication : Postal and Telecom, 15. Business Services – IV Warehousing, 16 . Emerging Modes of Business, 17. Social Responsibility of Business and Business Ethics, 18. Formation of a Company. 19. Sources of Business Finance, 20 . Small Business, 21. Internal Trade, 22. External Trade or International Business, 23. Project Report.

UNIT – I Entrepreneurship and Human Activities 1.Entrepreneur—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Concept and Role of Socio-Economic Environment, 3. Entrepreneurial Development Programmes, 4. Critical Evaluation of Entrepreneurial Development Programmes, 5. Role of Entrepreneur—In Economic Development as an Innovator and in Generation of Employment Opportunities, 6. Role of Entrepreneur—In Balanced Economic Development, 7. Micro, Small and Medium Enterprise/Industries in India, 8. Entrepreneurial Pursuits and Human Activities—Economic and Non-Economic, 9. Innovation and Entrepreneur, UNIT – II Acquiring Entrepreneurial Values and Motivation 1.Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation, 2. Developing Entrepreneurial Motivation—Concept and Process, 3. Business Risk-taking Management, 4. Leadership—Meaning and Importance, 5. Communication—Importance, Barriers and Principles, 6. Planning—Meaning and Importance, 7. Barriers to Entrepreneurship, 8. Help and Support to Entrepreneur, UNIT – III Introduction to Market Dynamics 1. Understanding a Market, 2. Competitive Analysis of the Market, 3. Patents, Trademarks and Copyrights, UNIT – IV Practical 1. Project Work, 2. Project Planning, 3. Project Report : General Model, 4. Case Study, 5. Project Analysis, Viva-Voce Value Based Questions (with Answers) Examination Papers.

1. Fundamentals of Marketing : Meaning, Concepts, Importance, Functions, Marketing and Selling, 2. Modern Marketing Concept, 3. Market Segmentation and Positioning, 4. The Concept of Marketing Mix, 5. Product : Meaning, Concept Definitions, Importance, Classification, Major Product Decisions, Product Mix, Product Line, Product Simplification and Diversification, 6. Production Identification—Brand, Trademark, Packa-ging and Labelling Decisions, 7. Price, Promotion and Place, 8. New Product Development Process (Reasons for Failure of New Product Development), 9. Marketing Environment (Meaning, Importance, Nature, Macro & Micro Environment and their Types), 10. Sales Forecasting, 11. Marketing Information System (MIS) (Meaning, Concept, Importance, Types and Compo-nents), 12. Consumer Behaviour (Factors Influencing Consumer Behaviour, Buying Decision Process).

Unit : I Entrepreneurship and Human Activities 1. Entrepreneur—Meaning, Concept and Forms 2. Entrepreneurship—Meaning, Concept and Role of Socio-Economic Environment 3. Entrepreneurial Development Programmes 4. Critical Evaluation of Entrepreneurial Development Programmes 5. Role of Entrepreneur-In Economic Development as an Innovator and in Generation of Employment Opportunities 6. Role of Entrepreneur—In Balanced Economic Development 7. Micro, Small and Medium Enterprises in India 8. Entrepreneurial Pursuits and Human Activities—Economic and Non-Economic 9. Innovation and Entrepreneur Unit : II Acquiring Entrepreneurial Values and Motivation 10. Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation 11. Developing Entrepreneurial Motivation—Concept and Process 12. Business Risk-taking Management 13. Leadership—Meaning and Importance 14. Communication—Importance, Barriers and Principles 15. Planning—Meaning and Importance 16. Barriers to Entrepreneurship 17. Help and Support to Entrepreneur Unit : III Introduction to Market Dynamics 18. Understanding a Market 19. Competitive Analysis of the Market 20. Patents, Trademarks and Copyrights21. Project Work 22. Project Planning 23. Project Report : General Model 24. Case Study 25. Project Analysis Viva-Voce Value Based Questions (with Answers) Latest Model Paper Examination Paper with OMR Sheet

1. Introduction to Business 2. The size of a Business Unit and Operations 3. Business Combination 4. Scientific Management 4. Rationalisation 6. Plant Location 7. Types of Business Organisation 8. 8. Forms of Business Organisation : Sole Proprietorship 9. Business Environment : Concept, Components and Importance 10. Social Responsibiliy of Business, Ethics and Human Values 11. Business Ethics : An Overview.

The eBooks is authored by proficient Teachers and Professors. The Text of the eBooks is simple and lucid. The contents of the book have been organised carefully and to the point.

1. Business—Concept, Meaning, Definition, Importance and Classi-fication of Activities 2. Business Organisation (Meaning, Features, Importance, Objectives and Difference between Trade, Industry & Commerce) 3. Types of Business Organisation (Line, Functional and Staff) 4. Establishment of a New Business 5. Qualities of a Successful Businessman 6. Forms of Business Organisations—Sole Proprietorship or Sole Trade 7. Partnership (Including Provisions of Limited Liability Partnership Act, 2008) 8. Joint Stock Company 9. Co-operative Organisation/Societies 10. Plant Location 11. The Size of a Business Unit (Including Optimum Size of Business Unit) 12. Management—Meaning, Characteristics and Functional Area 13. Principles of Management (Fayol’s)—Levels and Skills 14. Functions of Management 15. Scientific Management 16. Business Combination (Meaning, Characteristics, Objective, Causes and Types) 17. Rationalisation (Meaning, Characteristics, Objectives, Principles, Merits and Demerits).

The eBooks is authored by proficient Teachers and Professors. The Text of the eBooks is simple and lucid. The contents of the book have been organised carefully and to the point.

1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management by Objectives, 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination : Meaning and Nature, 21. Communication, 22. Management of Change.

1.Management : Meaning, Characteristics and Scope, 2. Management : Nature, Principles, Levels and Limitations, 3 .Functions of Management and Managerial Rolesm 4. Authority, Responsibility and Delegation of Authority, 5 .Departmentation, 6 .Management by Objectives, 7. Development of Management Thought, 8. Planning, 9. Types of Plans and Corporate Planning, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12 .Staffing, 13 .Direction : Concept and Techniques, 14. Leading and Leadership, 15. Co-ordination : Meaning and Nature, 16. Communication, 17. Managerial Control, 18. Techniques of Control, 19. Functional Area of Management : Production Management, 20. Functional Area of Management : Financial Management, 21. Functional Area of Management : Human Resource Development, 22. Functional Area of Management : Marketing Management, 23. Management Information System, 24. Concept of Decision-Making and Role of Functional Information System.

1. Personal Selling—Meaning and Selling Process, 2. Communication Process, 3. Communication Process, 4. Advertisement (Meaning, Objectives, Functions, Importance, Economic and Social Effects), 5. Types & Different Methods of Advertising, 6. Advertising Process, 7. Appeals in Advertising, 8. Preparation of Advertising Copy, 9. Advertising Agency : Structure & Functions, 10. Evaluation of Effectiveness of Advertisement, 11. Consumer-orientation in Advertising or Advertisement and Consumer-orientation, 12. Ethical and Legal Aspects of Advertising, 13. Sales Promotion, 14. Salesmanship, 15. Sales Force Management, 16. Procurement (Recruitment and Selection of Sales Force).

1.Management : Meaning, Definition, Characteristics and Fayol''s Principles, 2. Scientific Management : Meaning, Objectives, Relevance and Criticism, 3. Planning : Meaning, Characteristics, Type, Advantages and Disadvantages, 4. Management By Objectives (MBO), 5. Organisation : Meaning, Definition, Process, Principles and Formal and Informal Organisation, 6. Types of Organizations, 7. Span of Management, 8. Authority and Delegation of Authority, 9. Co-ordination, 10. Control, 11. Communiccation, 12. Motivation : Meaning, Importance, Major Theories, Extrinsic and Intrinsic Motivation, 13. Leadership.

Unit I Book-Keeping 1. Introduction 2. Double Entry System 3. Journal 4. Ledger 5. Books of Original Entry : Cash Book 6. Other Books of Original Entry 7. Trial Balance 8. Indian System of Book-Keeping Unit II Business Method 9. Business Method : Meaning and Importance 10. Business Office : Organisation and Routine 11. Record of Inward and Outward Correspondence 12. Copying 13. Commercial Correspondence : Meaning, Importance, Qualities and Main Constituents 14. Correspondence Regarding Enquiries, Quotations and Orders Unit III Banking 15. Exchange : Meaning and Forms 16. Origin and Growth of Money 17. Money : Definition, Functions, Importance and Demerits 18. Classification of Money 19. Principles and Methods of Issue 20. General Introduction of Monetary System in India Unit IV Economics 21. Definition of Economics 22. Scope of Economics 23. Importance of the Study of Economics 24. Terminology Relating to Economics 25. Consumption : Meaning, Kinds and Importance 26. Classification and Characteristics of Wants Project Work Chapterwise Multiple Choice Question and Answers

1. Rural Marketing in India, 2. Rural Marketing Environment, 3. Marketing of Agricultural Products, 4. Marketing of Selected Agricultural Inputs, 5. Marketing of Consumer Goods in India, 6. Marketing of Industrial Goods, 7. Public Distribution System in India, 8. Stock Exchange and its Regulation, 9. The Securities Exchange Board of India, 10. Produce Exchanges, 11. Marketing of Services, 12. Marketing Mix, 13. Co-operative Marketing in India, 14. International Marketing : Nature and Scope, 15. International Marketing Environment, 16. Trends in India''s Foreign Trade, 17. Institutional Infrastructure for Export Promotion in India, 18. Direct On-line Marketing.

1. Introduction, 2. Objects, Advantages and Limitations of Auditing, 3. Types or Classification of Audit, 4. Audit Process and Programme (Audit Note-Book and working Papers, Evidence and Test Checking), 5. Internal Control, Check and Audit, 6. Vouching, 7. Verification of Assets and Liabilities, 8. Valuation of Assets and Liabilities, 9. Depreciation, Provisions and Reserves, 10. Capital and Revenue Expenditure, 11. Company Auditor (Appointment, Rights, Duties and Liabilities), 12. Divisible Profits and Dividends, 13. Audit of the Company or Company Audit, 14 . Audit of Specialised Institutions, 15. Audit of Non-Profit Companies, 16. Auditor’s Report or Audit Report, 17. Investigations, 18. Recent Trends in Auditing, 19. Cost Audit, 20 . Management Audit, 21. Tax Audit, 22. Standards on Auditing, 23. Use of Computers in Audit, 24. Some Leading Cases.

1. Rural Marketing in India, 2. Rural Marketing Environment, 3. Marketing of Agricultural Products, 4. Marketing of Selected Agricultural Inputs, 5. Marketing of Consumer Goods in India, 6. Marketing of Industrial Goods, 7. Public Distribution System in India, 8. Stock Exchange and its Regulation, 9. The Securities Exchange Board of India, 10. Produce Exchanges, 11. Marketing of Services, 12. Marketing Mix, 13. Co-operative Marketing in India, 14. International Marketing : Nature and Scope, 15. International Marketing Environment, 16. Trends in India''s Foreign Trade, 17. Institutional Infrastructure for Export Promotion in India, 18. Direct On-line Marketing.

1.Entrepreneur : Meaning, Concept and Forms, 2. Entrepreneur : Meaning, Concept and Forms, 3. Leadership, Risk Taking, Decision-Making and Planning Ability of A Entrepreneur, 4. Promotion of A Venture and Opportunities Analysis, 5. External Environmental Analysis, 6. Concept of a Project and Legal Requirements for Establishment of a New Unit, 7. Sources of Raising Funds, 8. Venture Capital, 9. Entrepreneurial Behaviour and Motivation, 10. Innovation and Entrepreneur, 11. Entrepreneur Development Programmes, 12. Critical Evaluation of Entrepreneur Development Programmes, 13. Role of Entrepreneur : In Economic Growth as an Innovator and in Generation of Employment Opportunities, 14. Role of Entrepreneur : In Balanced Economic Development, 15. Export Promotion & Import Substitution, 16. Augmenting and Meeting Local Demand and Forex Earnings, 17. Small Industry : Role and Performance.

1.Sensing and Identification of Entrepreneurial Apportunities, 2. Identification of Entrepreneurial Opportunities and Feasibility Study, 3.Selection of an Enterprise, 4. Setting up of an Enterprise, 5. Introduction to Intellectual Property Right (IPRs) (Copyright, Patent, Trademark Act), 6. Sole Proprietorship or Sole Trade, 7. Partnership (Including Provisions of Limited Liability Partnership Act, 2008), 8. Company/Joint Stock Company, 9.Venture Capital, 10. Sources of Raising Funds, 11. Financial Management and Sources of Business Finance, 12. Market Assessment, 13. Possibilities and Strategies for Growth and Development in Business.

CONTENTS 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management by Objectives, 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination : Meaning and Nature, 21. Communication, 22. Management of Change.

Aatankharta Nagraj

Part ''A'' : Principles and Functions of Management 1.Nature and Significance of Management, 2 .Principles of Management, 3 .Management and Business Environment, 4.Planning, 5 .Organising, 6 .Staffing, 7 .Directing, 8. Controlling, Part ''B'' : Business Finance and Marketing 9.Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13 .Entrepreneurship Development, Latest Model Paper With OMR Sheet Examination Paper.

1. Meaning of Business and Possibilities, 2. Channel of Distribution—Wholesaler, 3. Channel of Distribution—Retailer, 4. Concepts of Business Transactions, 5. Invoice, Credit Notes and Debit Notes, 6. Commercial Agents, 7. Godown and Warehousing, 8. Transportation of Goods : Rail, Road, Water Ways and Air Transport, 9. Insurance—Principles and Development. Chapter wise Solutions of Numerical Questions.