Best Selling Books by Martin Lindstrom

Martin Lindstrom is the author of 人小錢大吞世代 (2003), Brandwashed (2011), Plädoyer für den gesunden Menschenverstand (2021), Small Data (2016), 買我! (2009).

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人小錢大吞世代

release date: Jan 01, 2003

Brandwashed

release date: Sep 28, 2011
Brandwashed
A shocking insider''s look at how global giants conspire to obscure the truth and manipulate our minds. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard''s bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn''t their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry''s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ''perfectly tailored'' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerrilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

Plädoyer für den gesunden Menschenverstand

release date: Sep 30, 2021
Plädoyer für den gesunden Menschenverstand
Sie brauchen eine Kettensäge, um Ihr neues Paar Kopfhörer aus der Verpackung zu holen? Ihr achtes Zoom-Meeting des Tages friert immer wieder ein und wenn Sie noch einmal "Nein, warten Sie; nein, Sie zuerst" hören, werden Sie implodieren? Immer mehr Unternehmen verstricken sich so sehr in ihre internen Probleme und Bürokratie, dass sie dabei ihre Aufgaben und den Common Sense aus den Augen verlieren. Und wer zahlt den Preis dafür? Wir alle! Humorvoll und praxisorientiert kombiniert "New York Times"-Bestsellerautor Martin Lindstrom Beispiele, in denen der gesunde Menschenverstand in Unternehmen auf Abwege geraten ist, mit dem von ihm entworfenen 5-Schritte-Plan. Sein Ziel: die Wiederherstellung der Logik und der Vernunft – in den Unternehmen und bei den Menschen, die sie am dringendsten brauchen.

Small Data

release date: May 17, 2016
Small Data
Martin Lindstrom wordt ingehuurd door de toonaangevendste merken ter wereld om uit te vinden wat hun klanten drijft. Hij besteedt 300 nachten per jaar bij hen thuis om door zorgvuldige observatie van alle details hun verborgen verlangens te ontdekken en zo, in het ultieme geval, aanwijzingen te vinden voor een miljoenenproduct. Lindstrom voert je mee in een wereldomvattend verhaal dat ondernemende marketeers en iedereen die geïnteresseerd is in de eindeloze rijkheid van menselijk gedrag zal boeien en verbazen. Hoe een afgetrapte sneaker van een 11-jarige Duitse jongen leidde tot de ongelooflijke wederopstanding van LEGO. Hoe een magneet op een koelkast in Siberië een Amerikaanse supermarktrevolutie veroorzaakte. Hoe een knuffelbeer in de slaapkamer van een meisje een kledingretailer hielp met de optimalisatie van 1.000 winkels in 20 landen. Hoe een doodgewone armband de klantenloyaliteit met 159 procent verbeterde in minder dan een jaar. Hoe de ergonomische lay-out van het dashboard van een auto aanleiding gaf voor het redesign van de Roomba-stofzuiger.

買我!

release date: Oct 01, 2009
買我!
Chinese edition of Buyology: Truth and Lies About Why We Buy. Linstrom used well researched data on neuroscience marketing to give marketing professionals a eye-opening look at how consumers'' irrational buying habit. In Traditional Chinese. Distributed by Tsai Fong Books, Inc.

Neuromarketing

release date: Jan 01, 2009

Crackers and Milk

release date: Sep 25, 2021
Crackers and Milk
A collection of family recipes which originated in Vermont and southeast Texas.

Éradiquez le bullshit dans votre entreprise

release date: Mar 22, 2022
Éradiquez le bullshit dans votre entreprise
Des réunions qui engendrent des réunions, qui engendrent d’autres réunions, et ainsi de suite... le PowerPoint interminable que personne n’a lu et ne lira jamais, les 200 mails dont vous êtes en copie sans raison, les quatre échelons de validation pour une simple commande de fournitures...les exemples d’absurdité et de lourdeurs administratives sont légion en entreprise. Souvent empêtrées dans des problématiques internes, les entreprises perdent de vue l’essentiel : la qualité de leurs services et la relation clients. Mais comment parvenir à renouer avec le bon sens ? En remettant l’empathie et l’humain au centre des organisations ! C’est ce que nous révèle la méthode de Martin Lindstrom, expert en transformation d’entreprises. À partir de son expérience et de nombreux exemples, il analyse les raisons de ces dérives et pose des principes et actions poury remédier. Martin Lindstrom est le fondateur et président de Lindstrom Company, une entreprise de transformation de la marque et de la culture, opérant sur cinq continents et dans plus de 30 pays. Parmi les entreprises qu’il conseille figurent Burger King, Lowes, Boar’s Head , Beverly Hills Hotels, Pepsi ,Nestle et Google. Il est l''auteur de sept livres dont plusieurs best-sellers du New York Times qui ont été traduits en 60 langues.

Epz Brand Sense

release date: Jan 01, 2009

Điều gì khiến khách hàng chi tiền?

release date: Jan 01, 2020
Điều gì khiến khách hàng chi tiền?
Giới thiệu những câu chuyện thú vị về cách khách hàng phản ứng đối với những thương hiệu như Marlboro, Nokia, Calvin Klein, Ford và chương trình giải trí American Idol... giúp các nhà tiếp thị và các ông chủ doanh nghiệp nắm bắt được tâm lý của khách hàng, chiếm được lòng tin, sự trung thành, tiền bạc và cả tâm trí của khách hàng.

小數據獵人

release date: Jan 01, 2017

An Analysis of the Organization of the Junior High Schools in Illinois

The Desire Hunter

release date: Jan 01, 2016
The Desire Hunter
"Hired by the world''s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world''s leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl''s bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe''s largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"--

Understanding of Science Words by Fourth, Fifth, and Sixth Grade Pupils as Indicated by a Word Identification Test

A History of the Rock Island Public Schools, Rock Island, Illinois

Geochemical Studies of Volcanic Rocks from Pinzon and Santiago Islands, Galapagos Archipelago

品牌洗脑

release date: Jan 01, 2013
品牌洗脑
本书揭示了广告商和品牌是如何让我们觉得"如果不买新的产品, 我就好像缺了点什么, 愚蠢或跟不上时代了";展示了营销者们为了让我们掏钱而使用的最卑劣的策略和诡计, 包括从众心理, 激起并不存在的幼年回忆, 性暗示, 健康谎言等等.

互聯網品牌策略

release date: Jan 01, 2001

收買感官信仰品牌

release date: Jan 01, 2005

Brandchild

release date: Jan 01, 2003
Brandchild
En undersøgelse af 8-14-årige børn som forbrugere, deres holdninger og adfærdsmønstre og deres forhold til mærkevarer, samt hvordan man markedsfører produkter til børn.
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