New Releases by Lee Iacocca

A former chief executive of Chrysler Corporation addresses key issues facing today''s Americans, from job security and global competition to the war in Iraq and the corporate problems facing the auto industry, in an account throughout which he shares life lessons gleaned from his personal and professional experiences. Reprint. 250,000 first printing.

“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.

O autor deste livro aborda as questões que mais atingem os americanos nos dias de hoje. Da segurança no trabalho à competição global, passando também pela guerra no Iraque e os problemas que afectam as empresas da indústria automóvel. Iacocca partilha ao longo do livro as lições da sua vida professional e pessoal.