Most Popular Books by Jay Conrad Levinson

You have just left one century and have entered another whether you liked it or not. That meant leaving behind many things you''ve grown to know and love or hate. It meant embracing new ways of thinking, working, new ways of living. Open wide the doors of change and opportunities will come rushing through. To entrepreneurs the changes will be dramatic. They''ll be moving from an age characterized by a worship of profits, a surfeit of working hours, and a neglect to family and self, to a new age in which 20th century business practices will no longer be workable and the path to follow will be the way of the guerrilla. The way of the guerrilla will still lead toward profits, but not at the expense of draconian working hours or at the sacrificing of time with family, time for yourself. They will still be a risk taker, but be more assured of success. He will define that success at the blessed notion of balance between work and leisure, work and family, humanity, and self.

Kleiner Einsatz, große Wirkung Einfallsreiche Werbeaktionen, die möglichst wenig Geld kosten - das ist der Grundgedanke des Guerilla Marketings. Der Marketing-Experte Jay C. Levinson präsentiert in diesem Standardwerk sein revolutionäres Konzept: kreative Ideen und Aktionen, die mit kleinem Mitteleinsatz große Wirkungen erzeugen. Dabei zieht er alle Register und beweist anhand vieler praktischer Beispiele, wie einfach es ist, Chancen für sich zu nutzen und das Marketing schneller, schlanker, flexibler und effektiver zu machen.

For more than twenty years, Jay Levinson has been arming small businesses with the strategies and tactics to compete with the big guys by substituting time, energy, and imagination for money. In Guerrilla Marketing With Technology he shows how virtually every aspect of a small business can be enhanced through technology. Even with minimal investment in and experience with computers, databases, and the Internet, small businesses can maximize their limited resources and reap big profits. Without technical jargon, Levinson covers all the basics to get even the most technologically shy up and running.

When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today''s marketers, this completely revised & expanded edition (Spanish version), identifies the following: The fastest-growing markets for the 21st century, with suggestions on how to reach them. Special strategies for forming strategic marketing alliances with other businesses. The latest tactics for independent contractors & those who do business on the telephone. Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow. Management lessons for the entrepreneur in the 21st century.

Jay Conrad and Jeannie Levinson, creators of the term Guerrilla Entrepreneur, describe them as men and women who think outside-the-box. In their words: He''s embraced new ways of thinking, new ways of working, new ways of living. He well knows that he''s left behind an age characterized by a worship of profits, a surfeit of working hours, and a neglect of family and self. (... "he" refers equally to male and female genders here.) Following their definition of the Guerrilla Entrepreneur, it is notable that the twenty-first century provides an atmosphere, culture and technology in which they can flourish. Moneychasing entrepreneurs of the past two hundred years still exist, but a generation of Guerrilla Entrepreneurs has arisen. The Levinsons further describe Guerrilla Entrepreneurs: They thrive on the non-traditional, do the unconventional if the conventional is nonsensical, and know that the real name of the game is the journey - the best of all goals. When the journey is the goal, you can begin with work that satisfies you, spend time enjoying activities other than that work you love, and gain a remarkable freedom from work-related stress. So, when you read Guerrilla Success, you can be mentored by the Celebrity Experts(r) in this book - Guerrilla Entrepreneurs in their own right.

A major addition to the best-selling Guerrilla Marketing series. Focuses on winning big when dealing with big dogs and other guerrillas. 100 very unique and extremely powerful deal-making weapons plus 265 more. And 400 counter-weapons to overcome each and every maneuver you encounter. Read it--you''ll discover such unusual techniques as the swarming ambush and the rule of three. You''ll stop losing. You''ll become a consistent winner.

Cuốn sách này cung cấp phương pháp marketing du kích để giúp doanh nghiệp vừa và nhỏ tăng cường hiệu quả tiếp thị và xây dựng thương hiệu mạnh mẽ. Tác giả Jay Conrad Levinson và Al Lautenslager, những chuyên gia hàng đầu về marketing du kích, tổng hợp kinh nghiệm của họ thành 30 bài giảng ngắn, dễ hiểu và áp dụng trong 30 ngày. Tại sao bạn nên đọc Cuốn sách này sẽ giúp bạn: Xây dựng kế hoạch marketing hiệu quả. Triển khai marketing qua thư trực tiếp và quan hệ công chúng. Lựa chọn thời điểm thích hợp để sử dụng PR thay cho marketing truyền thống. Đối phó với các doanh nghiệp lớn. Tác giả Jay Conrad Levinson và Al Lautenslager Jay Conrad Levinson là tác giả của loạt sách marketing bán chạy nhất trong lịch sử, với hơn 14 triệu bản được bán trên toàn thế giới. Al Lautenslager là một nhà tư vấn và diễn thuyết marketing/PR đã giành được nhiều giải thưởng quan trọng. Hãy bắt đầu hành trình 30 ngày cùng cuốn sách này và tạo ra lợi nhuận bền vững cho doanh nghiệp của bạn!

Workbook containing various workshop activities and projects.

In his groundbreaking book, ""Guerrilla Marketing for Mortgage Brokers: How to Steal Customers From Your Competition,"" Certified Guerrilla Marketing Coach David Hancock teaches readers how to crush competitors and discover exactly why business slows down in tough economic times--and exactly what they can do about it.

Les candidats les plus qualifiés ne sont pas toujours ceux qui décrochent les meilleurs postes. Les recruteurs privilégient le plus souvent celles et ceux qui réussissent à positionner leur expérience en adéquation avec les besoins de l''employeur. Tout se joue sur l''apparence de votre candidature sur le papier et sur votre attitude lors de la recherche d''emploi. Bonne nouvelle : vous contrôlez entièrement ces deux facteurs. Suivez les stratégies développées ici, et votre candidature sortira du lot. Ce livre est votre botte secrète : vous y puiserez des conseils précieux pour vous démarquer sur le marché du travail en présentant vos compétences de façon originale, créative et remarquable, que ce soit sur votre CV, votre lettre de motivation, ou sur Facebook, Twitter, Linkedln, Viadeo, et les autres réseaux sociaux. Enfin, vous apprendrez comment réussir votre entretien d''embauche, et négocier votre salaire.

Revised for the 1990s, this essential handbook for increased earning power shows you how to get started, how to market and promote yourself, and how to build lasting, productive relations with clients.

Teaches executives how to manage time more productively by employing new technologies, mastering subliminal suggestion, self-hypnosis, and visualization, and delegating activities to different areas of the mind

Jay Conrad Levinson the marketing genius and father of Guerrilla Marketing teams up with Darrin T. Mish, tax attorney and marketing guru, to bring to you the ultimate guide for how attorneys can improve their life and make their law practices rain money the Guerrilla way.The co-authoring of this book brings the top known marketing methods in a variety of industries and purposes them for the use of any attorney ready to change their life!

Guerrilla Marketing to Baby Boomers From luxury vacations to gourmet foods to high-tech, the Baby Boomer generation has an incredibly wide range of interests - and the income to pursue them. Kristi Carter explains the best Guerrilla Marketing tactics, Guerrilla Marketing tips & tricks for your business to use if you have products or services that you want to market to Boomers.

"Les candidats les plus qualifiés ne sont pas toujours ceux qui décrochent les meilleurs postes. Les recruteurs privilégient le plus souvent celles et ceux qui réussissent à positionner leur expérience en adéquation avec les besoins de l''employeur. Tout se joue sur l''apparence de votre candidature sur le papier et sur votre attitude lors de la recherche d''emploi. Bonne nouvelle : vous contrôlez entièrement ces deux facteurs". Suivez les stratégies développées ici, et votre candidature sortira du lot. Ce livre est votre botte secrète : vous y puiserez des conseils précieux pour vous démarquer sur le marché du travail en présentant vos compétences de façon originale, créative et remarquable, que ce soit sur votre CV, votre lettre de motivation, ou sur Facebook, Twitter, Linkedln, Viadeo, et les autres réseaux sociaux. Enfin, vous apprendrez comment réussir votre entretien d''embauche, et négocier votre salaire. [Source : 4e de couv.]