Most Popular Books by Jay Conrad Levinson

Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy.

From a master salesperson and a revolutionary marketing strategist: A take-no-prisoners guide to making your small business dreams come true. Do you long to break out of the corporate rate race and run your own business? Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series, and Steve Savage, management consultant and salesman extraordinaire, team up to show you how in this truly captivating guide. By learning from Steve’s desolate disasters and tremendous triumphs, you will gain the knowledge you need to start and run a business—covering every facet from picking a hot product to navigating government bureaucracy to expanding overseas. Learn how Steve develops dazzling products, builds successful sales forces, and once took a company from zero to $60 million in six years. Guerrilla Business Secrets tells how hundreds of men and women trained by Steve were able to fulfill their dreams and stretch to the outer limits of their potential. “I have never seen anyone who could organize a business, recruit a sales force, and motivate an entire company better than Steve Savage. He is a genuine business visionary.” —Rod Turner, Senior Executive Vice President, Colgate Palmolive

At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.

Learn how to have “more time in your life, more life in your time” with easy and profound methods and tools which will enhance not only your time management but also the quality of your life. This book is strongly based on the most recent evolutions of personal and professional development so that what you will find inside is really applicable for effective change in your life. Save more time, discover what you really want and get the best out of your time.

The guru of the guerrilla lifestyle guides both new and seasoned business owners through the changing marketplace and into the next century. By following "The Way of the Gurerrilla", enlightened entrepreneurs discover that a balanced life is the means to achieving lasting financial and emotional success.

Marketing strategy for maximum return, for large & small businesses.

This treasure-trove of marketing tactics will help readers weather the toughest times with exercises to help them focus their energy on the areas of business they must change.

Presents strategies for achieving career goals and receiving new opportunities in the twenty-first century, emphasizing the importance of networking, building strong relationships, and doing good work.

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

30 Days to Success From the father of guerrilla marketing, Jay Conrad Levinson! This powerful workbook walks you through the process of developing a high-impact, low-cost guerrilla marketing plan. Thirty interactive exercises, designed to be used as a stand-alone tool or in conjunction with companion book Guerrilla Marketing in 30 Days, help you develop each aspect of your plan: online marketing, PR, buzz marketing, networking and more! Complete one exercise a day, and after 30 days, your marketing efforts will be ready to take off. Hands-on interactive guide creates a custom marketing plan. Exercises, tasks and fill-in-the-blanks write the plan for you. Step-by-step instructions help you implement guerilla tactics in your own business. Put pencil to paper and in 30 days execute time-tested marketing techniques.

NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson''s Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.

American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.

Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.

Like the extremely successful Guerrilla Marketing and Guerrilla Marketing Attack, this latest addition to the series is written in the traditional "guerrilla" style, presenting unconventional and unusual ideas that are accessible and exciting for salespeople at every level.

This practical marketing guide offers inspiring examples and field-tested advice specifically designed for financial advisors. Guerrilla Marketing is different from traditional marketing. Instead of simply spending money on and hoping for the best, readers will discover how to invest time, energy and imagination into growing their business. Financial professionals will be able to grow their capacity by implementing key practice management processes including: Identify and attract better ideal clients to manage your growth effectively Gather more revenue and get more referrals by implementing proven processes Inspire clients to act quickly through articulating your ideal client experience and case studies Build key practice management processes to build ideal capacity such as feedback and your value proposition.

"Guerrilla Marketing for Coaches" provides the first practical guide on the market for coaches who want to fill their practice with desirable clients, and then build a firm that generates wealth. Readers of this book will know exactly what they need to do in order to be a successful coach and firm builder. The book provides best practices for all phases of building a successful firm, from choosing a target market and designing solutions to attracting clients and building a firm.

"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.

These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today''s economy, and tomorrow''s." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver

The Father of Guerrilla Marketing conquers the newest marketing frontier Levinson offers you a step-by-step system on how to apply the proven acirc;euro;oelig;Guerrillaacirc;euro;yen; strategies to the ultimate marketing weapon, the Internet. Its enormous appeal is the focus on how to achieve greater visibility and increased profits through energy, time and imagination rather than big marketing dollars. You learn how to level the playing field by gaining traffic to your website, convert visitors into paying customers, and ultimately take your business to new levels of profitability and efficiency.

THIS BOOK WILL GROW YOUR PROFITS! Marketing (mar.ket.ing): Three syllables that fill most small business owners and entrepreneurs with dread. If this describes you, then you need to read this book because marketing and managing a thriving and profitable business is nothing to fear, nor does it have to be overly expensive or complicated. In fact, growing your business can be both a lot of fun and very, very profitable. This book is written as a series of conversational articles organized into chapters. Each article/chapter contains lots of great advice on such topics as: . Marketing . Customer Service . Management . Sales . Productivity . & much more... If you''re in business or thinking of going into business, then you owe it to yourself to read this book and put the advice it contains to work for you. ABOUT THE AUTHORS Jay Conrad Levinson is the father of the worldwide Guerrilla Marketing revolution with over 14 million Guerrilla books published in 42 languages sold around the world. Anthony Hernandez is a Certified Guerrilla Marketing Association Business Coach, consultant, trainer, and speaker on business marketing and management topics.

Ready! Aim! Hired! "This is an immensely helpful book, with the ancient wisdom of recruiters,?and the up-to-date?insights of two skilled Internet surfers. If you''re job-hunting, you''ll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself." —Richard N. Bolles, author, What Color Is Your Parachute? "I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, ''You''re Hired'' due to David Perry and Guerrilla Marketing for Job Hunters." —Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2 "Guerrilla Marketing for Job Hunters is an absolutely ''right on'' book for today''s job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I''ve seen written to date." —William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers: Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting Performing an extreme resume makeover and creating a higher-powered value-based resume Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters) Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.

Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.

In Today''s Job Jungle, the Guerrilla is King "You''ll learn how to build a compelling new network in days that gets you sit-down meetings with decision makers who can hire you, for jobs that aren''t advertised or don''t even exist yet." —Kevin Donlin, creator, TheSimpleJobSearch.com; co-creator, The Guerrilla Job Search Home Study Course "This book is brilliant. Packed with stories, examples, and tactics to help you at any point in your job search-this book is all about landing a real job with intense competition in a minimal amount of time." —Jason Alba, CEO, JibberJobber.com; author, I''m on LinkedIn—Now What??? "Recruiters: read this book! You''re going to need it. When people start following the advice in Guerrilla Marketing for Job Hunters 2.0, you''re going to be looking for a job." —Shelly Harrison, founder and CEO, Launch Pad "Job hunters don''t need to be told the ''what'' of job hunting, they want and need to know the ''hows.'' They are all here and then some." —Dave Opton, founder and CEO, ExecuNet.com "Changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience—in a cost-effective fashion." —Sam Zales, President, Zoom Information Inc. "Don''t get lost on the battlefield, win the war. Guerrilla Marketing for Job Hunters 2.0 will give you the ammunition to get noticed." —Donato Diorio, CEO, Broadlook Technologies "Lays out a straightforward and detailed ''plan of attack'' for every step of a job search...an indispensable tool for job seekers to land the interview." —Gautam Godhwani, CEO, SimplyHired.com "Competition for the best positions is especially fierce and every candidate will be looking for an edge. If you want to get the edge...you need to get this great new book." —Steven Rothberg, founder, CollegeRecruiter.com "The only book that explains step by step, how to land interviews with the companies you choose AND create a high-visibility profile attracting employers-like a moth to a flame." —Terrence Kulka, Director, Executive MBA Program, Telfer School of Management, University of Ottawa "Beyond your Guerrilla Resume...here''s how to take charge of your personal brand, and stand out from the crowd leveraging LinkedIn, Facebook, MySpace, YouTube, Twitter, and more." —Peter Clayton, CEO, Total Picture Radio P.S.—We knew you''d read this far. How did we know this? Please turn to Chapter 5 and read, "One Unusual Way to End Your Guerrilla Cover Letter."

Levinson''s new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today''s challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

A comprehensive guide to creating low-cost, innovative, and unconventional marketing, featuring real-life stories from seasoned experts. Let thirty-five world-class guerrilla marketing coaches teach you their time-tested tactics and strategies for getting new customers and turning them into your most enthusiastic fans! Here is a taste of what you’re going to learn in Guerrilla Marketing on the Front Lines: Dozens of new high impact strategies for reaching and acquiring new customers . . . even on a shoestring budget Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!

Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 ÒClassified secretsÓ that will help autho

The authors believe that the same tactics that work to help independent bands and record labels break into the music business can work for those trying to increase profits and presence in the business world.

More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.

Learn the Seven Golden Rules of fundraising success! Boost Public Awareness, Increase Effectiveness in Recruiting Volunteers, Mobilize Advocates, and Raise Money! “Think you don’t have time, money, or skills for marketing? Think again. Guerrilla Marketing for Nonprofits will thrill you with how easy it can be. Devour Guerrilla Marketing for Nonprofits and you’ll never be hungry for creative marketing ideas for your good cause again!” --Kivi Leroux Miller, founder of Nonprofit Marketing Guide.com and author of The Nonprofit Marketing Guide: High-Impact, Low-CostWays to Build Support for Your Good Cause. “Yay, and double yay! Finally, the definitive how-to, resource, and idea book for guerrilla nonprofit marketers. It’s all here: everything one needs to practice guerrilla nonprofit marketing – a resource you’ll want to keep nearby for regular reference. I found myself applauding internally with every page turn. Nonprofits that adopt even a fraction of the guerrilla marketing ideas and principles here will be further ahead.” -- Elaine Fogel, President and CMO, Solutions Marketing & Consulting LLC Chair, American Marketing Association, Nonprofit Special Interest Group “Buy this book immediately if you are on a mission to do good in this world. It’s jam-packed with concrete ways to effect great changes — even if you have tiny staffs and itty-bitty budgets. Guerrilla Marketing for Nonprofits is a Godsend to nonprofits and do-gooders everywhere.” --Katya Andresen, COO, Network for Good and author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Now, from the authors of Guerrilla Marketing Online comes Guerrilla Marketing Online Weapons--the 100 simplest, most efficient strategies for online marketing.

The Internet is the ultimate guerrilla battlefield, according to the bestselling author of "Guerrilla Marketing." His newest book provides the definitive place to get started, where readers will find an easy-to-follow, step-by-step plan for launching a "guerrilla attack."

The guru of Guerrilla Marketing shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.

Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can: Offer expert advice over the internet with podcasts Send out an e-mail blast to quickly reach consumers about the latest products or services Connect with their clients on social networking sites Conduct effective virtual seminars Build out their website in order to build name recognition