New Releases by Seth Godin

An essential guide to thinking strategically in a complex, ever-changing world. From Seth Godin, one of the world''s most influential business thinkers and bestselling author of This is Marketing, comes a groundbreaking guide to creating meaningful change in a complex world. Are you tired of quick fixes and short-term thinking? Do you want to make a lasting impact but feel stuck in outdated systems? This is Strategy is a modern classic – a must-read for anyone seeking to drive positive change, whether you’re revolutionizing an industry, sparking a movement, or building a career. Godin challenges you to: - Identify your "smallest viable audience" and make remarkable work they can''t ignore - Understand and influence the systems shaping our world - Prioritize long-term thinking over instant gratification - Make smart, purposeful choices that shape a better tomorrow With Godin''s trademark clarity and insight, This is Strategy provides a framework for effective and elegant strategic thinking, offering essential building blocks to turn vision into reality. It’s a rallying cry for doing work that matters. Whether you''re an entrepreneur, a leader, or an individual with big dreams, this book will inspire you to think bigger, act bolder and make a difference. Strategy turns our effort into impact. Your journey starts here

Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin''s acclaimed blog and is a classic for fans both old and new. Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue'' Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he''s best known for the daily burst of insight he provides every morning, rain or shine, via Seth''s Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, innou00advation, creativity, and more. Much of his writing is inspirational and some is incendiary. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include: -A marketing lesson from the Apocalypse -No, everything is not going to be okay -Organized bravery -Choose your customers, choose your future -Paying attention to the attention economy -Bandits and philanthropists Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo and a very popular lecturer. His blog is the most influential business blog in the world and consistently one of the 100 most popular blogs on any subject.

An urgent manifesto for teams and leaders facing unprecedented challenges, from the bestselling author of Linchpin and Tribes What if we could create the best job someone ever had? What if we had that job? The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. Alarmed managers are responding with harsh top-down edicts, layoffs, surveillance and mandatory meetings. Workers are responding by quiet quitting and working their wage. There is a better answer, a human answer, and it is within everyone’s reach. In The Song of Significance, legendary author and business thinker Seth Godin brings us a powerful vision of how we can change the course. The choice is simple: either we keep treating people as disposable, and join in the AI-fueled race to the bottom—or we come together to build a significant organization that enrolls, empowers, and trusts everyone to deliver their best work, no matter where they are. In Godin''s signature style, the book outlines a series of practical yet game-changing commitments we must make, and a list of organizational milestones on the way to significance. This is a book to share with bosses and co-workers, to discuss and put to action. We have a choice to make about how we spend our days, and it’s within our power to make things better – for everyone. Because as Godin writes, “Humans aren’t a resource. They are the point.”

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you''re proud of, whether you''re a tech startup founder, a small business owner, or part of a large corporation. Great marketers don''t use consumers to solve their company''s problem; they use marketing to solve other people''s problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it''s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it''s for, but who it''s not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

The system we grew up with is a mess. It''s falling apart at the seams and a lot of people I care about (maybe you) are in pain because the things we thought would work, don''t. Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. They have become victims, pawns in a senseless system that uses them up and undervalues them.It''s about a choice and it''s about your life. This choice doesn''t require you to quit your job, though it challenges you to rethink how you do your job. It''stime to stop complying with the system and draw your own map.Stop settling for what''s good enough and start creating art that matters. Stop asking what''s in it for you and start giving gifts that change people. Then, and only then, will you have achieved your potential.For hundreds of years, the population has been seduced, scammed and brainwashed into fitting in, following instructions and exchanging a day''s workfor a day''s pay. That era has come to an end, and just in time.You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do it, and you must. I''m hoping you''ll stand up and choose to make a difference.

A limited-edition collection of four years of the writing of Seth Godin

"¡Hazlo! constituye un manifiesto sobre la producción de algo que escasea y es, por lo tanto, valioso. Ha llegado el momento de que dejes de esperar a que alguien te proporcione un mapa del camino y empieces a dibujarlo tú mismo. Este libro quizá te haga sentir incómodo. Es una llamada de atención sobre las iniciativas que estás tomando, en el trabajo y en cuanto te concierne. Pero también puede ser el puntapié que necesitas para introducir un cambio en tu vida"--Back cover.

World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We’re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

"A one-two punch! Half kick in the ass, half cheerleading encouragement." —Steven Pressfield, author of The War of Art If you are happy being just a dreamer, perhaps you don’t need this book. If you’re enjoying the status quo, don’t even consider reading this book. If you are content waiting for success to find you, please put this book down and go find something else to read. Why has Poke the Box become a cult classic? Because it’s a book that dares readers to do something they’re afraid of. It could be what you need, too. "Is Seth Godin the Pied Piper for however many of us have been afraid to fail? Will I answer his call? Will you?" —Peter Shermeta, reviewing the original edition of Poke the Box

We Are All Weird is Seth Godin''s cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched. It is suitable for generations, marketers, industrialists and politicians have tried to tell consumers what they should buy, use and want. In an industrial, mass-market driven world, this was efficient and it worked and catering to the masses has limited the consumer''s choice. In We Are All Weird, Seth Godin throws conformity''s rules out the window and explains that marketers must celebrate choice. Godin calls for the beginning of offering people more choices and interests, and giving them more authority to operate in ways that reflect their own unique values. People that crave more choices now have the power to step forward and insisting that the world work in a different way. There is a new era of embracing weirdness upon us and by enabling choice we allow weirdness to survive and thrive.

A full-color book about art, bravery and doing work that matters

Seth Godin secara aktif menulari orang-orang dengan pemikiran-pemikiran, ide-idenya yang brilian melalui blognya. Buku ini adalah cuplikan yang menghibur dari pemikiran Godin yang sangat original. 183 ide bisnis disajikan secara acak, tidak runut, yang justru menguatkan sifat kreatifnya. Ada ide yang cuma sepele dan pasti tak berguna buat Anda, ada yang cuma gembar-gembor, tapi ... ada juga yang luar biasa! Karena buku ide bisnis maka harus dibaca pula secara kreatif, acak, tidak terkungkung aturan, tapi Ö dijamin setelah baca setiap pokok bahasan (ide) pasti ada yang menjadi inspirasi pribadi. Dan saya sangat yakin bahwa begitu Anda terinspirasi Anda pasti akan melakukan sesuatu. Editorís Note: Seth Godin, salah satu pemikir yang paling berpengaruh di dunia bisnis masa kini, menuliskan buku-buku bestselling seperti Purple Cow dan All Marketers Are Liars. Dan di antara buku-buku tahunan tersebut, setiap hari dia mencetuskan ide-ide cemerlang melalui blog yang paling populer di dunia. Terkumpul dalam buku ini yang pertama kalinya adalah delapan tahun dari blog posts-nya, kolom majalah, dan e-books-nya yang terbaik. Dalam setiap halaman, Small is the New Big memberikan ide-ide dan cerita-cerita yang dapat mengubah bagaimana Anda bekerja, apa yang Anda beli, dan bagaimana Anda memandang dunia. Buku ini tepat bagi para pelaku pemasaran, salespeople sampai marketer, pelaksana maupun penyusun startegi, pengusaha/entrepreneur, karyawan, manajer, eksekutif, pemimpin, mahasiswa, pelajar remaja, siapa pun, terutama yang mencari alternatif cara meraih sukses pribadi, profesional, dan finansial. Seth Godin adalah pengarang dari tujuh bestseller internasional, yaitu Permission Marketing, Unleashing the Idea Virus, The Big Red Fez, Survival Is Not Enough, Purple Cow, Free Prize Inside!, dan All Marketers are Liars. Dia juga berperan sebagai editor untuk The Big Moo dan pendiri dan CEO dari Squidoo.

In The Icarus Deception, Seth Godin''s most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus''s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn''t want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn''t a genetic disposition or a specific talent. It''s an attitude we can all adopt. It''s a hunger to seize new ground, make connections, and work without a map. If you do those things you''re an artist, no matter what it says on your business card. Godin shows us how it''s possible and convinces us why it''s essential. ''If Seth Godin didn''t exist, we''d need to invent him'' Fast Company ''Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger'' Forbes Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject..

V is for Vulnerable by Seth Godin is a full-color ABC book for grown-ups, with a powerful message about doing great work. V is for Vulnerable looks and feels like a classic picture book. But it''s not for kids, it''s for hardworking adults. It highlights twenty-six of Seth Godin''s principles about treating your work as a form of art, with illustrations by acclaimed cartoonist Hugh MacLeod. A sample: A is for Anxiety, which is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome and you''ll soon come to believe them. Worry is not preparation, and anxiety doesn''t make you better. F is for Feedback, which can be either a crutch or a weapon. Use it to make your work smaller, safer, and more likely to please everyone (and fail in the long run). Or use it as a lever to further push you to embrace what you fear and what you''re capable of. This is unlike any previous Godin book and makes a great gift, both for loyal fans and those who''ve never read him before. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

"Seth Godin is the author of 15 bestselling books, more than 4,500 blog posts and numerous e-books. This book represents the best of his blog and online writing from 2006 to 2012"-- dustjacket.

The economy has changed, probably forever. School hasn''t. School was invented to create a constant stream of compliant factory workers to the growing businesses of the 1900s. It continues to do an excellent job at achieving this goal, but it''s not a goal we need to achieve any longer. In this 30,000 word manifesto, I imagine a different set of goals and start (I hope) a discussion about how we can reach them. One thing is certain: if we keep doing what we''ve been doing, we''re going to keep getting what we''ve been getting. Our kids are too important to sacrifice to the status quo.

NOTE: All proceeds from the sale of What Matters Now go to Room to Read.-------------------------------------Now, more than ever, we need to shake things up.Now, more than ever, we need a different way ofthinking, a useful way to focus and the energy to turn the game around. I hope this book will get you started on that path. It took months, but I think you''ll find it worth the effort.Here are more than seventy big thinkers, eachsharing an idea for you to think about as we headinto the new year.From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from publisher Tim O''Reilly to radio host Dave Ramsey, there are some important people riffing about important ideas inside.This book also includes Tom Peters, Fred Wilson,Jackie Huba and Jason Fried, along with Gina Trapani, Bill Taylor and Alan Webber.Here''s to a year with ideas even bigger than these.

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin''s challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin''s visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It''s human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It''s not easy, but it''s easier than you think.

Adviezen aan ondernemers over marketing, met als centrale boodschap een product te maken dat opvalt voor een geselecteerde doelgroep.

This book is a reprint of a 2005 free ebook under Creative Commons License by Seth Godin.

A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Bestselling business author Godin delivers his most far-reaching and provocative book, explaining what works in marketing these days, what doesnt, and what to do about it.

THIS BOOK is for anyone who wants more online traffic, more revenue, more followers, more attention, more interest, more donations or more influence. The paradox, of course, is that the best way to get all these things is by delivering less.

As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: • Bon Jovi And The Pirates • Christmas Card Spam • Clinging To Your Job Title? • How Much Would You Pay to Be on Oprah’s Show? • The Persistence of Really Bad Ideas • The Seduction of “Good Enough” • What Happens When It''s All on Tape? • Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you''ll find some ideas that don’t work for you. But I’m certain that you''re smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”