New Releases by Ian Hunter

The Airdrie district lies at the heart of the Midland Valley and includes the eastern part of Glasgow and other large surrounding conurbations, forming one of the most densely populated areas in Scotland. By contrast, the Kilsyth Hills, which occupy more than 100 square miles in the north of the district, are sparsely populated and mostly given over to hill farming and forestry. This work looks at the geological history of the area through a number of geological periods, concluding with the repeated glaciations during the Quaternary, the effects of which are clearly displayed in the present landscape.

The policing of pornography remains a subject of widespread controversy. On Pornography provides a history of this policing and an understanding of the current debate. The authors show that obscenity law should not be understood negatively as censorship but as part of the positive administration of a particular practice of sexuality. This book indicates that obscenity law is not, as liberals claim, a mistaken attempt to police moral ideas, but rather forms part of the legitimate governmental regulation of a problematic social conduct.

The first section of this instructional guide explains why open learning needs marketing and what steps go into preparing a marketing campaign, including marketing the college and tutor time, service definition, service delivery, and communications. Changes in education that have affected open learning in recent years are addressed in the second section, including targeting the campaign. The following section focuses on identifying competitors and preparing a strategy to compete with them, using the technique of SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Specific benefits of using direct mail as a method of promotion are considered in the fourth section, including low cost and targeting specific groups; and sample calculations of cost effectiveness are presented. The next section describes the impact of computers on marketing work and identifies necessary software; and the organization of a direct mail campaign is examined in the sixth section, with emphasis on targeting. The concluding section addresses several topics, including target groups for open learning, preparing a direct mail database, preparing literature, writing copy, production costs, follow up, timing, and sources of funding. A checklist of questions to provide the basis for an open learning marketing campaign is included. Statistics from a 1987 survey of open learning in Bedfordshire County (England) are used as examples throughout; and answers to the exercises given in the guide are provided at the end. (ALF)

Since the Romantics culture has been identified with the promise of a complete development of human capacities and, typically, the ''rise of English'' has been viewed in terms of the (true or distorted) fulfilment of this promise in the education system. This book presents a sustained and historically informed challenge to that view.

A detailed account of the geology shown on the complementary 1: 50 000 (or earlier 1: 63 360) geological map(s)