Most Popular Books by Eric Schmidt

In the next decade, five billion new people will come online, posing for our world a host of new opportunities—and dangers. Google’s Eric Schmidt and Jared Cohen traveled to thirty-five countries, including some of the world’s most volatile regions and met with political leaders, entrepreneurs, and activists to learn firsthand about the challenges they face. Packed with fascinating ideas, informed predictions, and prescient warnings, The New Digital Age tackles some of the toughest questions about our future: how will technology change the way we approach issues like privacy and security, war and intervention, diplomacy, revolution and terrorism. And how can we best use new technologies to improve our lives? More than a book about gadgets and data, this is a prescriptive glimpse of how technology is reshaping our world and the lives of the people who live in it. With a new afterword.

In this insider’s look into the world’s biggest tech company, former CEO and SVP of Google share how they helped engineer a new strategy and philosophy to help them thrive—a perfect book for seasoned business employees and the tech curious. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google''s history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

A leading scholar of American religious history places Americans'' recent spiritual soul-searching in the context of cultural influences of meditation, New Age, holistic workshops, celebrities, and people of influence.

#1 Wall Street Journal Bestseller New York Times Bestseller USA Today Bestseller The team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016. Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth—even in those at the pinnacle of their careers—inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide. Based on interviews with over eighty people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach’s principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.

In his final book, the late Henry Kissinger joins forces with two leading technologists to mount “a profound exploration” (Walter Isaacson) of the epochal challenges and opportunities presented by the revolution in Artificial Intelligence: a breakthrough that dramatically empowers people in all walks of life while also raising urgent questions about the future of humanity. As it absorbs data, gains agency, and intermediates between humans and reality, AI (Artificial Intelligence) will help us to address enormous crises, from climate change to geopolitical conflicts to income inequality. It might well solve some of the greatest mysteries of our universe and elevate the human spirit to unimaginable heights. But it will also pose challenges on a scale and of an intensity that we have never seen—usurping our power of independent judgment and action, testing our relationship with the divine, and perhaps even spurring a new phase in human evolution. The last book of elder statesman Henry Kissinger, written with technologists Craig Mundie and Eric Schmidt, Genesis charts a course between blind faith and unjustified fear as it outlines an effective strategy for navigating the age of AI.

Three of the world’s most accomplished and deep thinkers come together to explore Artificial Intelligence (AI) and the way it is transforming human society—and what this technology means for us all. Generative AI is filling the internet with false information. Artists, writers, and many other professionals are in fear of their jobs. AI is discovering new medicines, running military drones, and transforming the world around us—yet we do not understand the decisions it makes, and we don’t know how to control them. In The Age of AI, three leading thinkers have come together to consider how AI will change our relationships with knowledge, politics, and the societies in which we live. The Age of AI is an essential roadmap to our present and our future, an era unlike any that has come before.

Reexamining the story of holidays in the United States, Leigh Schmidt shows that commercial appropriations of these occasions were actually as religious in form as they were secular. The new rituals of America''s holiday bazaar offered a luxuriant merger of the holy and the profane - a heady blend of fashion and faith, merchandising and gift giving, profits and sentiments. In this richly illustrated book that captures both the blessings and ballyhoo of American holiday observances from the mid-eighteenth century through the twentieth, the author offers a reassessment of the "consumer rites" that various social critics have long decried for their spiritual emptiness and banal sentimentality.

A compelling history of atheism in American public life A much-maligned minority throughout American history, atheists have been cast as a threat to the nation''s moral fabric, barred from holding public office, and branded as irreligious misfits in a nation chosen by God. Yet, village atheists—as these godless freethinkers came to be known by the close of the nineteenth century—were also hailed for their gutsy dissent from stultifying pieties and for posing a necessary secularist challenge to majoritarian entanglements of church and state. Village Atheists explores the complex cultural terrain that unbelievers have long had to navigate in their fight to secure equal rights and liberties in American public life. Leigh Eric Schmidt rebuilds the history of American secularism from the ground up, giving flesh and blood to these outspoken infidels, including itinerant lecturer Samuel Porter Putnam; rough-edged cartoonist Watson Heston; convicted blasphemer Charles B. Reynolds; and atheist sex reformer Elmina D. Slenker. He describes their everyday confrontations with devout neighbors and evangelical ministers, their strained efforts at civility alongside their urge to ridicule and offend their Christian compatriots. Schmidt examines the multilayered world of social exclusion, legal jeopardy, yet also civic acceptance in which American atheists and secularists lived. He shows how it was only in the middle decades of the twentieth century that nonbelievers attained a measure of legal vindication, yet even then they often found themselves marginalized on the edges of a God-trusting, Bible-believing nation. Village Atheists reveals how the secularist vision for the United States proved to be anything but triumphant and age-defining for a country where faith and citizenship were—and still are—routinely interwoven.

ÒFaith cometh by hearingÓÑso said Saint Paul, and devoted Christians from Augustine to Luther down to the present have placed particular emphasis on spiritual arts of listening. In quiet retreats for prayer, in the noisy exercises of Protestant revivalism, in the mystical pursuit of the voices of angels, Christians have listened for a divine call. But what happened when the ear tuned to GodÕs voice found itself under the inspection of Enlightenment critics? This book takes us into the ensuing debate about Òhearing thingsÓÑan intense, entertaining, even spectacular exchange over the auditory immediacy of popular Christian piety. The struggle was one of encyclopedic range, and Leigh Eric Schmidt conducts us through natural histories of the oracles, anatomies of the diseased ear, psychologies of the unsound mind, acoustic technologies (from speaking trumpets to talking machines), philosophical regimens for educating the senses, and rational recreations elaborated from natural magic, notably ventriloquism and speaking statues. Hearing Things enters this labyrinthÑall the new disciplines and pleasures of the modern earÑto explore the fate of Christian listening during the Enlightenment and its aftermath. In SchmidtÕs analysis the reimagining of hearing was instrumental in constituting religion itself as an object of study and suspicion. The mysticÕs ear was hardly lost, but it was now marked deeply with imposture and illusion.

The forgotten story of the nineteenth-century freethinkers and twentieth-century humanists who tried to build their own secular religion In The Church of Saint Thomas Paine, Leigh Eric Schmidt tells the surprising story of how freethinking liberals in nineteenth-century America promoted a secular religion of humanity centered on the deistic revolutionary Thomas Paine (1737–1809) and how their descendants eventually became embroiled in the culture wars of the late twentieth century. After Paine’s remains were stolen from his grave in New Rochelle, New York, and shipped to England in 1819, the reverence of his American disciples took a material turn in a long search for his relics. Paine’s birthday was always a red-letter day for these believers in democratic cosmopolitanism and philanthropic benevolence, but they expanded their program to include a broader array of rites and ceremonies, particularly funerals free of Christian supervision. They also worked to establish their own churches and congregations in which to practice their religion of secularism. All of these activities raised serious questions about the very definition of religion and whether it included nontheistic fellowships and humanistic associations—a dispute that erupted again in the second half of the twentieth century. As right-wing Christians came to see secular humanism as the most dangerous religion imaginable, small communities of religious humanists, the heirs of Paine’s followers, were swept up in new battles about religion’s public contours and secularism’s moral perils. An engrossing account of an important but little-known chapter in American history, The Church of Saint Thomas Paine reveals why the lines between religion and secularism are often much blurrier than we imagine.

Gain a broader understanding of the world of machine learning. Have you ever wondered what machine learning is? Are you interested in knowing how they fit into daily life? Have you ever wondered how machine learning can change and benefit your daily life? For the last couple of years, AI has made huge strides in understanding and solving complex problems. This is largely thanks to the development of deep learning techniques. But what is deep learning? Why is it so powerful? And how do you use it? Grokking Algorithms will answer all your questions. We start by focusing on the neural network fundamentals and then provide a deeper look at the advanced techniques and layers used today. By the end of this book, you''ll know everything there is to know about deep learning! In this book, you will: - Discover and take a deep dive into the world of algorithms and how they''re used in everyday life - Understand the basics of neural networks and machine learning, and then dive into advanced layers of deep learning - Discover backpropagation and activation functions - Learn about matrices and the matrix relationship - Master full, batch and stochastic gradient descent. - Understand regularization and batching - Learn modeling probabilities and non-linearities - Discover automatic optimization This book is perfect for anyone who wants to get started with deep learning or machine learning but has struggled with understanding it. Are you interested in learning about the basics of neural networks? Or do you want to take your knowledge of advanced layers to the next level? If so, this book is for YOU! So click the "Add to Cart" button now and dive deep into the world of algorithms.

A prize-winning historian traces the life and accomplishments of the 19th-century activist for women''s rights and free speech, featuring coverage of her arrests for promoting progressive views about sexuality and her role as a case subject by an early Freudian scholar.

蘋果、谷歌、YouTube 三巨頭CEO破天荒共同推薦！ 你可能沒聽過比爾．坎貝爾，但從蘋果到谷歌都聽他的。 他是賈伯斯的商業教練，拯救貝佐斯走出逆境，從零培訓谷歌創辦人， 他教練矽谷頂尖團隊的方法與心法原屬業內機密，首次完整解密。 ★版權售出20多國、亞洲已經超過10萬人共讀 ★長踞《紐約時報》、《華爾街日報》、亞馬遜書店暢銷榜 從球場到商場，超凡的高績效人士的身後，都有個教練。 即使是身經百戰的戰將，也有連自己都不知道的潛力； 面對沒有標準答案的選項，也需要指引，重新聚焦最重要的事！ 從蘋果的庫克、Alphabet的漢尼斯與皮查，到臉書的祖克柏與桑德伯格，當今許多頂尖創業家、CEO、高階主管心中有疑惑時，他們都去問比爾．坎貝爾。 谷歌執行長皮查說︰「他總會適時協助我看清什麼才是最重要的事。」 YouTube執行長沃西基說︰「他能助人發揮潛能，促成團隊同心協力。」 矽谷創投之父杜爾說︰「比爾．坎貝爾是我見過最有智慧的人。」 蘋果執行長庫克說︰「他對蘋果的貢獻難以估算，也無可取代。每個人都可以向我們這個產業最偉大的教練學習。」 優秀的主管，必須先是優秀的教練； 一個人的職位愈高，他的成功就愈取決於能否幫助他人成功！ 比爾從大學足球教練出身，四十三歲才進入矽谷。從帶球隊到教企業團隊，比爾都備受敬愛，因為他深諳每個人都希望被尊重、有價值的人性。他的教練之道不曾出現在任何官方文件，他也很少出現在主流媒體上。親密學徒施密特等人歷時超過兩年，採訪近百位業內頂尖人士，總結這位傳奇商業教父的管理智慧和領導哲學，闡釋建立信任、打造團隊、促進成長的32個管理黃金法則。 ．不論個人發展或公司命運，都取決於人際關係的品質 ．尋求最好的點子，若以達成共識為目標，只會導致團體迷思與較差決策 ．每個人想要被喜愛、不想被背叛，激發正面的人性價值就會帶來正面的商業成果 ．經理人的權威，來自部屬、同儕與長官的信任，而非權威式管理 ．只指導願意受教的人，不必有教無類，不然你會很累 「教練就是跟你說你不想聽的話，要你看你不想看的事，最後讓你成就你想成就的關鍵人物」。每個人都可以從這本書學習如何教練自己和周圍的人變得更好。 這個世界面臨眾多挑戰，唯有靠團隊才能解決，而團隊都需要教練。在亟需領導力的時代，當今最有權力的CEO、創投家、創業者、高階主管們的共同教練，提供你突圍、成功的祕訣。 好評推薦 「比爾．坎貝爾對蘋果的貢獻難以估算，也無可取代。蘋果與這個世界都受惠於比爾對創新與團隊的熱忱。本書傳達出他熱情洋溢的精神，每個人都可以向我們這個產業最偉大的教練學習。」──蘋果執行長庫克（Tim Cook） 「和比爾在一起的時間總是能讓我打開另一個視角。他告訴我，我所做的一切事情都很重要，但說到底，真正重要的是如何過好自己的生活，如何對待自己生命中出現的每個人。比爾極力主張社群精神，把眾人團結在一起。本書詳細解釋了比爾抱持的精神，我們運用他的原則，替谷歌的領導力訓練打下基礎，讓谷歌所有的領導人未來能持續向比爾學習。」──谷歌執行長皮查（Sundar Pichai） 「比爾．坎貝爾是我見過最有智慧的智者，深具遠見，關懷他人，有話直說，深深影響著谷歌與無數企業的文化，帶領他們雄霸一方。我想念你，教練。」──矽谷創業之父、凱鵬華盈董事長杜爾（John Doerr） 「每當我必須做出困難的抉擇，就會想起比爾．坎貝爾。比爾會怎麼做？我能有今天，都要感謝他。他是伯樂，協助人們發揮全部的潛能，促成團隊同心協力。比爾在我和許多人心中是最獨特的一個人，本書精采點出了他的精神。」──YouTube執行長沃西基（Susan Wojcicki） 「比爾性格率真、機智幽默，他樂在競爭，但也堅持勝之有道。任何和他合作過的人，都會明白在事業與生活中，把大我擺第一的優秀團隊會贏的道理。本書讓讀者了解為什麼他的教練之道如此有效。」──網路女王、Bond Capital合夥人米克（Mary Meeker） 「比爾慷慨分享智慧，享受指導他人的樂趣，但不求任何回報。我很幸運有好幾年的時間，有他當我的教練。日後每當有人請我提供建議，我都會想起比爾，努力模仿他提供的典範。」──臉書營運長桑德伯格（Sheryl Sandberg）

Well, now that you have graduated or are done with your diploma/courses - you''re seeking to land a job at one of the tech companies. You''re dreaming of building your career and climbing the corporate ladder all the way up from beginner to CEO. However, you need to begin somewhere. All the corporate environment and interactions are scaring you and making you nervous. You want to be prepared and ensure you''re loaded with the answers the interviewer will throw your way. Although it may seem like a usual interview for an ordinary job as a desk person - it''s not. You will be analyzed with every skill and competency that makes you a great fit for the firm. Nonetheless, the interview shouldn''t be as scary as you might think it is. No bigfoot man will sit across you with a sledgehammer and chop off a finger every time you respond with an incorrect answer.

Bill Campbell membantu membangun beberapa perusahaan terbesar di Sillicon Valley - termasuk Google, Apple, dan Intuit - dan menciptakan lebih dari satu triliun dolar dalam nilai pasar. Bill, seorang mantan pemain dan pelatih sepak bola perguruan tinggi, membimbing para visioner seperti Steve Jobs, Larry Page, dan Eric Schmidt, dan melatih puluhan pemimpin lainnya. Ketika meninggal pada 2016, "Pelatih" meninggalkan warisan perusahaan yang tumbuh, orang-orang sukses, dan banyak rasa hormat, persahabatan, dan cinta. Eric Schmidt, Jonathan Rosenberg, dan Alan Eagle di Google mengalami secara langsung bagaimana Bill mengembangkan hubungan saling percaya, memupuk pertumbuhan pribadi, menanamkan keberanian, menekankan keunggulan operasional, dan mengidentifikasi ketegangan yang muncul secara tak langsung yang muncul dalam lingkungan yang bergerak cepat. Untuk menghormati mentor mereka dan mengilhami dan mengajar generasi masa depan, mereka telah menyusun kebijaksanaannya dalam panduan penting ini. Berdasarkan wawancara dengan lebih dari delapan puluh orang yang mengenal dan mencintai Bill Campbell, Trillion Dollar Coach menjelaskan prinsip-prinsip Pelatih dan mengilustrasikannya dengan kisah-kisah dari perusahaan-perusahaan besar dan orang-orang dengan siapa dia bekerja dan bermain. Hasilnya adalah cetak biru bagi para pemimpin dan manajer bisnis yang berpikiran maju yang akan membantu mereka menciptakan tim dan perusahaan yang berkinerja lebih tinggi dan bergerak lebih cepat.

CD includes more than 2,000 test questions! A complete case-based review for the Pharmacy Technician Certification Examination (PTCE) Pharmacy Technician Exam Review is a rigorous, all-in-one review for the Pharmacy Technician Certification Examination (PTCE). To be as relevant as possible, the content of this unique test preparation tool corresponds to the nine knowledge domains of the new PTCE exam blueprint, and the amount of coverage for each domain matches its importance on the exam. Each chapter covers one of the nine knowledge domains on the test, with the knowledge areas listed at the beginning of each chapter. The nine chapters consist of: Pharmacology for Technicians Pharmacy Law and Regulations Sterile and Non-Sterile Compounding Medication Safety Pharmacy Quality Assurance Medication Order Entry and Fill Process Pharmacy Inventory Management Pharmacy Billing and Reimbursement Pharmacy Information Systems Usage and Application There is also a bonus chapter that reviews basic math to help you brush up on this essential topic. Every chapter includes valuable learning aids such as: A patient case to give the content real-world application Key Terms to familiarize you with important words and terms Tech Tips that highlight helpful facts Quick Quizzes to test your knowledge throughout the chapter A 50-question chapter-ending quiz

Eric Schmidt, um dos nomes mais notáveis do Vale do Silício, está entre os responsáveis pela transformação do Google de uma modesta start-up em um verdadeiro gigante. Diretor do Google Ideas, Jared Cohen tem profundos conhecimentos de relações internacionais e trabalhou como assessor para o Departamento de Estado do governo norte-americano nas gestões de Condoleezza Rice e Hillary Clinton. Schmidt e Cohen combinaram seus conhecimentos para analisar algumas das questões mais relevantes sobre o futuro da sociedade. Quem será mais poderoso, os cidadãos ou o Estado? Os avanços tecnológicos facilitam ou dificultam o combate ao terrorismo? Será que a privacidade irá se tornar um luxo para poucos na nova era digital? Com clareza e conhecimento de causa, os autores anteveem a maior revolução da tecnologia da informação na história da humanidade. “Todos os dias, as inovações tecnológicas dão às pessoas novas oportunidades para moldar seus próprios destinos. Neste livro fascinante, Schmidt e Cohen aproveitam suas experiências únicas para nos mostrar um futuro mais igualitário com um verdadeiro senso de comunidade — se fizermos as escolhas certas hoje.” BILL CLINTON, ex-presidente dos Estados Unidos “Um guia brilhante para o próximo século.” Richard Branson, fundador do grupo Virgin “Schmidt e Cohen acertam em cheio ao apontar os efeitos perturbadores de novos meios de comunicação como a internet, tanto para libertar quanto para desestabilizar, dependendo do ponto de vista.” Financial Times

#1 Wall Street Journal Bestseller New York Times Bestseller USA Today Bestseller Bill Campbell olyan prominens nagyvállalatok növekedésében vállalt szerepet, mint a Google, az Apple és az Intuit. Szoros kapcsolatot ápolt a Szilícium-völgy legkreatívabb elméivel, köztük Steve Jobs-szal, Larry Page-dzsel és Eric Schmidt-tel. Igazi üzleti zseni: tucatszámra mentorált fontos cégvezetőket, vállalkozókat, befektetőket, de még pedagógusokat és sportolókat is az Amerikai Egyesült Államokban. A Google vezetői, Eric Schmidt, Jonathan Rosenberg és Alan Eagle több mint tíz éven át tapasztalták, hogyan épít Bill kapcsolatokat, hogyan inspirálja őket és oldja fel a lappangó feszültségeket, amelyek a gyorsan változó közegekben óhatatlanul kialakulnak. Ez a kötet Coach Bill bölcsességének esszenciája - a szerzők mentoruk előtti tiszteletadás gesztusaként tárják elénk útmutatásait. Több mint nyolcvan emberrel készítettek interjút, akik ismerték és szerették Bill Campbell-t. A Trillió dolláros coach híres emberek, vállalatok életéből vett anekdotákkal szemlélteti a mester munkamódszerét. Nélkülözhetetlen segédanyag minden előrelátó vezetőnek és menedzsernek. Eric Schmidt a Google elnök-vezérigazgatója volt 2001 és 2011 között, a Google elnökségi tagja 2011-től 2015-ig és az Alphabet elnökségi tagja 2015-től 2018-ig. Jonathan Rosenberg a Google vezérigazgató-helyettese volt és az Alphabet vezetőségi tanácsadója. A Google termékfejlesztői csapatát vezette 2002-től 2011-ig. Alan Eagle 2007 óta igazgató a Google-nél. Korábban Eric és Jonathan beszédeit írta, jelenleg a Google értékesítési programjainak egyik vezetője. A három szerzőtől korábban magyarul megjelent: Google - így vezetünk mi.

Descubre cómo alcanzar el éxito en tu carrera tomando el modelo de los creativos de Google. Descubre cómo alcanzar el éxito en tu carrera tomando el modelo de los creativos de Google. En una era en que todo se está acelerando, la mejor forma de que las empresas triunfen es atraer a personas creativo-inteligentes y darles un lugar para que prosperen a su medida. El presidente ejecutivo y ex director general Eric Schmidt y el ex vicepresidente senior de productos Jonathan Rosenberg llegaron a Google hace más de una década como probados ejecutivos de tecnología. En ese tiempo, la compañía ya era reconocida por hacer las cosas de forma diferente, lo que reflejaba los principios visionarios -y frecuentemente disidentes- de los fundadores Larry Page y Sergey Brin. Si Eric y Jonathan iban a triunfar, se dieron cuenta, tendrían que reaprender todo lo que creían saber acerca del management y los negocios. Hoy, Google es un ícono global que cotidianamente sobrepasa los límites de la innovación en una variedad de campos. Cómo trabaja Google es un texto introductorio, entretenido y adictivo, que contiene las lecciones que Eric y Jonathan aprendieron mientras ayudaban a la compañía a crecer. Los autores explican cómo la tecnología ha cambiado el balance del poder, desde las compañías hacia los consumidores, y que la única forma de triunfar en este panorama cambiante se encuentra en crear productos superiores y atraer a un nuevo tipo de empleados multifacéticos, que Eric y Jonathan llaman "creativos inteligentes". Abarcando temas como la cultura corporativa, la estrategia, el talento, la toma de decisiones, la comunicación, la innovación y el cómo lidiar con los trastornos en el mercado, los autores ilustran máximas del management ("El consenso requiere disensión", "Exilio a los villanos, pero lucha por las divas", "Piensa en 10X, no en 10 por ciento".) con numerosas anécdotas de empleados que forman parte de la historia de Google; muchas las comparten aquí por primera vez.

Since its inception in 2005, Arduino has grown exponentially and spread its popularity from Italy, its country of origin, to the rest of the world. This book is designed to familiarize beginners with Arduino and educate them on everything it offers. From the main terms to the functions Arduino has to offer, the book delves into the benefits of the Arduino programming language. The book will take you through a brief introduction to Arduino, its history, and all the tips and tricks you''ll need to boost your Arduino knowledge from a beginner to a seasoned user. Additionally, we''ll introduce you to some basic concepts and all the different IDEs that can be used with Arduino for maximum efficiency when using the programming language. We thank you for choosing Arduino Programming for Beginners and hope you''ll enjoy your journey through the fascinating world of Arduino programming!

Em Como o Google funciona, Eric Schmidt e Jonathan Rosenberg reúnem as valiosas lições que fizeram da empresa uma gigante global conhecida pela missão de inovar incessantemente. Eles descrevem como o avanço da tecnologia transferiu o poder das corporações para os consumidores e reforçam que, para sobreviver, é essencial concentrar esforços na qualidade dos produtos e investir em uma nova categoria de profissionais: os criativos inteligentes, que unem conhecimento técnico, tino comercial e uma criatividade sem limites. Eric e Jonathan relatam casos curiosos e exemplos da história e do dia a dia do Google e abordam temas como estratégia, cultura corporativa, tomada de decisões, contratação de funcionários e capacidade de adaptação e inovação. Em um tempo de mudanças drásticas e cada vez mais rápidas nos negócios, é fundamental para gestores e empreendedores saber abraçar o espírito de inovação e atrair e manter a maior quantidade possível de talentos. Como o Google funciona mostra o caminho. “Todos que gerenciam equipes da área de tecnologia devem ler este livro.” The Wall Street Journal “Desligue o celular, tranque a porta e se prepare para um livro instrutivo e divertido sobre o Google, a empresa sobre a qual todo mundo quer saber.” Publishers Weekly

Welche Konsequenzen wird es haben, wenn in Zukunft die überwiegende Mehrheit der Weltbevölkerung online ist? Wenn Informationstechnologien so allgegenwärtig sind wie Elektrizität? Was bedeutet das für die Politik, die Wirtschaft – und für uns selbst? Diese Fragen beantwortet ein außergewöhnliches Autorenduo: Eric Schmidt, der Mann, der Google zu einem Weltunternehmen gemacht hat, und Jared Cohen, ehemaliger Berater von Hillary Clinton und Condoleezza Rice und jetzt Chef von Googles Denkfabrik. In diesem aufregenden Buch führen sie uns die Chancen und Gefahren jener eng vernetzten Welt vor Augen, die die meisten von uns noch erleben werden. Es ist die sehr konkrete Vision einer Zukunft, die bereits begonnen hat. Und ein engagiertes Plädoyer dafür, sie jetzt zu gestalten – weil Technologie der leitenden Hand des Menschen bedarf, um Positives zu bewirken.

Pohled do nitra světoznámé firmy očima jejích vedoucích představitelů.Kdo jsou „chytří kreativci“? Vaši rodiče se mýlili – nepořádnost je ctnost. Legrace musí být. Vyžeňte ničemy a přilákejte primadony. Představte si nepředstavitelné. Eric Schmidt a Jonathan Rosenberg nastoupili do společnosti Google před více než deseti lety jako zkušení řídící pracovníci technologických firem. Google byl již tehdy proslulý tím, že dělal věci jinak a odrážel vizionářské – a často protichůdné – principy svých zakladatelů Larryho Page a Sergeje Bryna. Oba si uvědomili, že pokud chtějí uspět, musí změnit své chápání toho, jak funguje management a byznys.Jak funguje Google je zábavná a strhující kniha plná lekcí, které se Eric a Jonathan naučili při budování firmy. Vysvětlují, jak technologie přesunula rovnováhu sil od firem ke spotřebitelům a že jediným způsobem, jak v tomto neustále se měnícím prostředí uspět, je vytvářet vysoce kvalitní produkty a přitáhnout nový typ mnohostranných zaměstnanců, kterým přezdívají „chytří kreativci“. Na tématech jako firemní kultura, strategie, talent, rozhodovací proces, komunikace, inovace či řešení problémů autoři ilustrují manažerská pravidla bezpočtem anekdot a historek zevnitř Googlu, z nichž mnohé se na veřejnost dostávají vůbec poprvé.Poučná a vtipná kniha o firmě, která proslula svou „jinakostí“. Vymýšlení technologických novinek a jejich uvádění na trh nemusí být tak nudné, jak se leckomu může zdát. ** * Eric Schmidt nastoupil do společnosti Google v roce 2001 a pomáhal při jejím rozvoji z rozjíždějící se firmičky v Silicon Valley po globálního lídra v oblasti technologií. V letech 2001 až 2011 v ní působil jako výkonný ředitel (CEO), od roku 2011 pak jako výkonný předseda, jenž má na starosti vnější záležitosti jako budování partnerství a širších obchodních vztahů. Vystudovaný elektroinženýr a počítačový odborník před nástupem do Googlu pracoval ve vedoucích pozicích firem Novell a Sun Microsystems. Je také filantrop, jenž se skrze rodinnou nadaci zaměřuje na klimatické změny, včetně podpory studia mořského života, na vzdělání, zejména průkopnický výzkum a technologie v přírodních vědách i technických oborech. Jonathan Rosenberg se poprvé setkal s Larrym Pagem a Sergejem Brynem v roce 2000, o dva roky později přijal (napotřetí) nabídku zaměstnání v jejich firmě. Působil v ní do roku 2011 v pozici viceprezidenta produktového oddělení a dohlížel na návrh, vývoj a rozvoj produktů pro spotřebitele, inzerenty a partnery. Pomáhal vyvíjet postupy přijímání zaměstnanců a zavádět firemní komunikační a marketingové postupy. Dnes působí jako poradce výkonného ředitele společnosti Larryho Page.