Most Popular Books by Don Hutson

This book will teach you four potential negotiation strategies and show you how to choose the one best suited to the situation, your own inclinations, and the strategy being used by the other side.

The inspirational fable of young entrepreneur Jud McCarley as he struggles to make a success of his business while balancing his work and personal life shares the secrets of developing and making a success of a small business, in a volume that incorporates the hard-won wisdom of noted entrepreneurs and business leaders. 200,000 first printing.

SELLING VALUE is 305 pages of solid content to help you out perform your competition while keeping your customers happy. It is presented in four parts: Mastering the Head Game; Your Blueprint for Sales Success; Understanding Your Customer; and Securing and Growing the Business; The fifteen chapters outline the most critical content for exceptional sales results in a competitive environment. One premise set forth is that the most important definition of value is your prospect’s definition! If properly queried, ten prospects might well give you ten different answers and to what they value most. With exceptional skills of differentiating and adapting the value elements of your deliverables, you can hit the mark for all ten of them! From the important basics in Part I to the advanced selling skills in Part IV, you will gain many ideas from this content-rich work on the skill of SELLING VALUE for greater successds!

Nmero 1 the New York Times. En Empresario en un minuto, Ken Blanchard, Don Hutson y Ethan Willis cuentan la inspiradora historia de los retos a los que enfrentarse un hombre para crear su propia empresa. A travs de una narrativa poderosa y agradable, el lector experimenta muchos de los problemas tpicos que suelen presentarse en las primeras etapas de creacin de una empresa, desde cmo encontrar nuevas fuentes de ingresos hasta cmo asegurar el compromiso de los empleados y la lealtad de los clientes.

Nobody can be you! Whether you are a sales representative for a manufacturer, an internet marketer, or a retail entrepreneur, your industry or specialized space does not need another "Me Too" performer. Whatever you do, try to be the best in your business! This book is structured to provide a separate track to run on that will distinguish you from others in today''s crowded marketplace. The Latin term, "Sui Generis", means ''one of a kind''. That''s what you need to be in your business - a one-off, innovative problem solver, who has developed a reputation for being exceptional. Can you become so good that you can make your competition irrelevant? I think you can and I want to help. Nobody can be you! Nobody else on the planet is just like you. We all need to recognize the power of individuality and leverage the skills we have amassed to be exceptional. For some, individuality is the most outstanding asset possessed. We should develop uniqueness in every manner to be able to impress people with our attention to detail, relevance, and the means by which we tailor and deliver solutions. If we can do those things well, we are destined to gain market share and amass wealth in the process. This book is divided into five parts to give a broad perspective on how you can be perceived as different from-- and superior to, --your competition. Your image of yourself, your product, or your company is not a constant; it is an ever-changing variable. Over time we need to make as many positive deposits in our "Reputation Bank" as possible, by delivering exceptional products, differentiated offerings, or "knock-their-socks off" service! This 5-part, 34-chapter book is based on many years of personal research. In an effort to make it more rewarding, I have added references to videos that will help reinforce the points I am making. As you read, you will notice links to these short video clips. Take time to review them and gain additional ideas on the implementation of skills discussed. In Standing Out From The Crowd, do not assume I want you to feel so special that you counterproductively create a huge ego for yourself. My old friend, Zig Ziglar, was right when he advised, "Don''t contract the disease of Egomania - it makes everybody sick except the one who has got it!" Let''s be adaptable to the needs of those we serve, and display humility in the process, and we will earn the right to be referred to by our clients as a "Trusted Advisor". You will gain many ideas from this book. Carefully consider them and decide which to adopt as core competencies on your way to great success. I sincerely hope this book helps you significantly in crafting your path to becoming the unsurpassed, one of a kind, extraordinary producer who does indeed stand out from the crowd.

An award-winning speaker shares dynamic concepts for building more income and enrichment in today''s economy through high-performance sales techniques.

Pasos simples para lograr mejores acuerdos Las negociaciones est&án en todos los aspectos de nuestras vidas, tanto en el trabajo como con nuestros familiares y vecinos, as&í como en nuestras relaciones de consumo. A&ún as&í la mayor&ía de la gente prefiere evitar tener que negociar. Los hace sentir inc&ómodos, nerviosos y temerosos. Esta plaga a loa que los autores llaman "Negociafobia" es lo que se combate con este ameno y pr&áctico libro. Los autores & cuentan la historia de un exitoso vendedor que tuvo que reelabora sus estrategias de negociaci&ón para poder seguir siendo eficaz, ya que una estrategia no sirve para todos los casos. En este libro se plasman las cuatro estrategias de negociaci&ón que se pueden utilizar y cu&ándo conviene usar cada una de ellas.

L''auteur à succès Ken Blanchard et les leaders prisés du monde des affaires Don Hutson et Ethan Willis présentent une histoire inspirante révélant les secrets pour devenir un entrepreneur prospère. Dans L''Entrepreneur Minute, Ken Blanchard (coauteur du grand classique d''affaires Le Manager Minute), Don Hutson (PDG de U.S. Learning) et Ethan Willis (PDG de Prosper Learning) racontent l''histoire inspirante d''un homme devant relever certains défis dans la création de sa propre entreprise. Par une narration puissante et engageante, nous affrontons plusieurs des problèmes types auxquels tout entrepreneur doit faire face lorsqu''il lance son entreprise, allant de la nécessité de trouver de nouvelles sources de revenu jusqu''à gagner l''engagement de ses effectifs et à fidéliser sa clientèle. Plus important encore, nous y découvrons le secret pour devenir un entrepreneur prospère, y compris l''art de jeter des fondations solides, d''assurer une rentrée de fonds continue et de créer un service légendaire. De plus, ce livre offre des conseils inestimables, sous forme de " Conseils Minute ", provenant d''entrepreneurs et de penseurs comme Sheldon Bowles, Peter Drucker, Michael Gerber et Charlie " Tremendous " Jones. L''Entrepreneur Minute offre aux gens d''affaires et aux futurs entrepreneurs une mine de sagesse pour les aider à réfléchir, à agir et à réussir de manière à leur permettre de créer et d''entretenir une entreprise florissante, et cela, quel que soit leur domaine.

TOMAS'' TEQUILA BOOK - EATS, DRINKS, INFO, ETC. boasts being the first cookbook ever in the Solar System dedicated to the exaltation of Tequila. TOMAS'' TEQUILA BOOK includes over 125 mouth-watering, spine-tingling, enticing & delicious Tequila recipes including more than 45 tequila drink specialties, featuring the soon-to-be world famous Donarita. TOMAS'' TEQUILA BOOK is a must for every gourmet chef & novice kitchen messer-upper who wants to impress family, friends, & heads of state. Additionally, TOMAS'' TEQUILA BOOK is chock-full of useful information on the history of Tequila as well as sobering precautions on cooking with & drinking Tequila. Charming illustrations of Tomas the Tequila Worm adorn the pages of TOMAS'' TEQUILA BOOK along with cute witticisms by Tomas. To order TOMAS'' TEQUILA BOOK - EATS, DRINKS, INFO, ETC., contact Pasquale Publishing Company, 270 East Skyview Drive, San Antonio, TX 78228, or call Alice Hutson at 1-800-457-2831.

Annotation. Your expertise is truly valuable. Don''t give away your margin!Always remember that if you resort to cutting price, you will be mortgaging your future!

Annotation. 61 pagesSkill 1: Using Positive Thinking With Balance and InsightSkill 2: Understanding Self-Image PsychologySkill 3: Mastering "The Numbers Game"Skill 4: Getting "Up" For High PerformanceSkill 5: Dealing with Rejection, Stress and WorrySkill 6: Imagination and Creativity: Go For the Big Ones!

Uitleg in verhaalvorm van de basisprincipes van het ondernemen.