New Releases by Tad Tuleja

This tale began as a bedtime story that folklorist Tad Tuleja told his son when he was four. Blending elements of the animal fable and the quest narrative, it shows how even the smallest and humblest of creatures, if they believe in themselves, can work wonders. The story is set in a time long ago when all living things had voices. In those days some small friendly animals known as aarborgs lived in the High Desert in a place called the Fold. During a long summer without rain, a young aarborg named Hesperides walks bravely into the vast World Beyond the Desert to search for the water that the aarborgs need to survive. With the help of a tiny lizard, a sleepy owl, a fast-talking crow, and a kindly cactus, he uses a magical Water Key to fulfill his quest and bring the life-saving water back home. Along the way he learns a bittersweet lesson about the circle of life, the value of friends, and the gift of serving others.

Two years before the action in Lone Survivor, a team of Green Berets conducted a very different, successful mission in Afghanistan''s notorious Pech Valley. Led by Captain Ronald Fry, Hammerhead Six applied the principles of unconventional warfare to "win hearts and minds" and fight against the terrorist insurgency. In 2003, the Special Forces soldiers entered an area later called "the most dangerous place in Afghanistan." Here, where the line between civilians and armed zealots was indistinct, they illustrated the Afghan proverb: "I destroy my enemy by making him my friend." Fry recounts how they were seen as welcome guests rather than invaders. Soon after their deployment ended, the Pech Valley reverted to turmoil. Their success was never replicated. Hammerhead Six finally reveals how cultural respect, hard work (and the occasional machine-gun burst) were more than a match for the Taliban and Al Qaeda.

Warrior Ways is one of the first book-length explorations of military folklife, and focuses on the lore produced by modern American warriors, illuminating the ways in which members of the armed services creatively express the complex experience of military life. In short, lively essays, contributors to the volume, all of whom have close personal or professional relationships to the military, examine battlefield talismans, personal narrative (storytelling), “Jody calls” (marching and running cadences), slang, homophobia and transgressive humor, music, and photography, among other cultural expressions. Military folklore does not remain in an isolated subculture; it reveals our common humanity by delighting, disturbing, infuriating, and inspiring both those deeply invested in and those peripherally touched by military life. Highlighting the contemporary and historical importance of the military in American life, Warrior Ways will be of interest to scholars and students of folklore, anthropology, and popular culture; those involved in veteran services and education; and general readers interested in military culture.

Why do we blow out candles on birthday cakes? Use striped poles to symbolize a barber? Throw rice at weddings? Find out in CURIOUS CUSTOMS: The Stories Behind 296 Popular American Rituals.Whether you want a new look at old habits or just love wacky facts and intriguing information, CURIOUS CUSTOMS is full of unusual, surprising bits of information that you''ll love to learn and share.

English is full of foreign languages! As the world gets ever more connected, English pulls in all sorts of phrases and words--whatever gets the job done. From Latin and Greek terms in law and medicine to French words for food and dance, from Sanskrit to Russian and Chinese, English prospers and grows as it borrows.FOREIGNISMS: A Dictionary of Foreign Expressions Commonly (and Not So Commonly) Used in English is a fun, fascinating, alphabetical guide to hundreds of these terms, complete with easy pronunciation explanations. Never flounder or feel at a loss: with FOREIGNISMS, you''ll know exactly what these funny, fancy, foreignisms mean.

Identify customer needs, tailor each sale to a particular client and earn and maintain credibility with this guide.

Contains alphabetically arranged entries that provide information about foreign words and phrases used in English that have not been thoroughly Anglicized, and includes discussion of special categories of words, including French ballet terminology, Italian musical terms, and others.

"With limited resources and increasing competition, managing strategic accounts requires a focused strategy, plan, and process. Developed collaboratively with world-class sales forces, the Large Account Management Process provides an enduring framework for protecting and growing your most important customer relationships."- Damon Jones, COO, Miller Heiman, Inc."The Large Account Management Process has implemented a discipline that allows people to work together and communicate, setting strategies and sales goals that benefit both our customers and our own company."- Joseph L Cash, senior vice president of sales, Equifax Corporation"Miller Heiman''s Large Account Management Process delivers a disciplined process for gathering the information required to really understand the trends impacting our largest clients. This critical information defines the strategies that provide long-term customer value and drive consistently superior business results."- Paul Wichman, vice president and senior division sales manager, Schwab Institution''The New Successful Large Account Management'' now in its third edition, is thoroughly revised and updated and takes into consideration recent changes in the industry. This hard-hitting and no-nonsense book advises you how to best manage your most important business accounts. The authors of the best-selling books The New Strategic Selling and The New Conceptual Selling provide comprehensive and practical lessons that will help you to protect and improve your most crucial customer relationships. By following their clearly definied and dynamic approach to the account planning process, you will learn how to devise a strategic action plan to manage your key accounts; manage them effectively and profitably; build long term client relationships; climb ahead of competitors and move your relationship up the buy-sell hierarchy. Whatever business you''re in, this excellent book shows you how to protect those crucial accounts that you can''t afford to lose.

By eliminating "fickle luck" from the sales process and replacing it with proven, visible, repeatable skills, this book offers a sure-fire method for making the sale every time. This expanded edition features the basic tenets from the first book, plus a valuable array of new features.

So who are the Joneses everyone is trying to keep up with? Who is Uncle Sam? And was Caesar really born by Cesarean section? The master of madcap trivia, Tad Tuleja, is at it again. In the spirit of his bestselling books, Fabulous Fallacies and Curious Customs, Tuleja delves into the mysteries of the often-faceless names that are sprinkled throughout most conversations in America. Take a look at the origins of over 400 words and expressions in American popular culture that have immortalized someone''s name -- and find out why!

Using dozens of examples from some of America''s best-run companies, the top executives of Miller Heiman, the world''s leading sales-consulting firm, reveal their winning strategy for business success: Focus every member of an organization on the vital business of selling.

Une méthode reconnue et appliquée avec succès dans le monde entier Une approche stratégique de la vente directement applicable Une démarche qui s''inscrit dans la durée et Insiste sur tout ce qui se situe " au-delà " de la vente : réachat, relations à long terme... De nombreux exemples et applications L''univers de la vente évolue constamment en se complexifiant. Pour réussir ses ventes, le commercial doit maintenant non seulement être un bon négociateur mais aussi un excellent stratège. La vente stratégique apporte tous les outils et concepts nécessaires à une démarche stratégique efficace. Cet ouvrage vous aidera à : * identifier les personnes qui influencent et prennent les décisions d''achat, * maintenir votre position et éviter toute remise en cause d''un décisionnaire de l''entreprise cliente, * susciter l''envie de vous rencontrer chez un responsable réputé inapprochable, * adapter une attitude positive face à la concurrence, * stabiliser la variation de vos revenus. Résolument pratique, cet ouvrage vous propose en outre d''appliquer au travers d''ateliers, la méthode de la vente stratégique à l''un de vos objectifs de vente actuels.

A guide to American popular culture includes information on history folklore, and other topics.

From the discovery of America to the war in the Persian Gulf, Tad Tuleja chronologically offers 100 sayings and events, using each as a lens through which to view America at that time. History is fascinating, but with all those pesky people, places, and dates floating in memory limbo, it’s tough to remember enough to have it all make sense. Tad Tuleja has solved that problem by taking American history’s most famous thoughts and phrases and succinctly explaining the events they describe. Arranged chronologically, with three informative appendices and hundreds of tidbits of off-beat information, American History in 100 Nutshells is a fast, thorough, and entertaining walk through the hallowed halls of history. You’ll learn the history behind such terms and sayings as: • These are the times that try men’s souls • The shot heard ‘round the world • Our country right or wrong • To the victor belongs the spoils • The Trail of Tears • The Underground Railroad • Manifest Destiny • John Brown’s body lies a’mouldering in the grave • Jim Crow laws • A splendid little war • The Hundred Days • 205 card-carrying communists • Don’t trust anyone over 30 • And much more!

Over 300 witty and whimsical definitions of phrases such as "chewing the fat", "cold fish", "happy as a clam", and "the cat''s pajamas" can be found in this lighhearted lexicon written in the tradition of Remarkable Names for Remarkable People.

Based on the conceptual selling programme. Includes information on : buying decisions; sales calls.

Explains the principles of successful motivation, and tells how to sharpen the influence style and dramatically upgrade the performance of people at all levels in the work life.

Everybody knows that Christopher Columbus discovered America and that Charles Darwin devised the theory of evolution. Everybody also knows that the Earth is a sphere, that blood is red, and that George Washington was our nation''s first president. And everybody is ... wrong. This amusing compendium of modern mistakes explodes more than 300 popular -- but completely false -- beliefs that we''ve all swallowed without question. Organized under 16 categories, this collection of well-researched facts amusingly debunks dozens of the myths and misapprehensions that "everybody knows" about inventions, animals, plants, the Earth, medicine, Americana, rulers, and much more. Author Tad Tuleja goes far beyond just cataloging popular errors, though; he also shows how and why they came about. Perfect for trivia buffs, history hounds, and folks who just want to know the real stories behind the traditions, Fabulous Fallacies is a splendid addition to every home and school library.