New Releases by Seth Goldman

Trading Volatility Using Correlation, Term Structure and Skew: Learn to successfully trade VIX, UVXY, TVIX, VXXB & SVXY If you wanted to learn more about Trading Volatility - tickers like UVXY, TVIX, VXXB & SVXY then this book is for you. The book discusses how the VIX related ETFs/ETNs are priced and introduces you to an innovative & logical strategy of portfolio carrying UVXY, VXXB & TVIX shorts long-term, and credit spreads with options. The book discusses why going long volatility is generally unwise. The book explains "risk management". One of the best resources out there for the volatility community. About the Author Seth Goldman is a portfolio manager within the Multi-Asset Strategy Group at Interactive Investment. Goldman has previously worked at Banco Santander as Head of Quantitative and Derivative Strategy, and Barclays Capital. Goldman studied Mathematics and Electrical Engineering and Finances at Stanford University.

In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

Seth Goldman, cofounder and TeaEO of Honest Tea, America’s leading organic bottled tea maker (favored by President Barack Obama) analyzes his decision to make a game-changing deal with Coca-Cola. Can a fast-growing, organic start-up connect with a corporate giant and retain its own soul? Here’s what you can learn from his experience. In the world of start-ups, there are two kinds of entrepreneurs. One founds a business in order to sell it early and get richer quicker. The other establishes a brand and nurtures it. I am the nurturing type. My goal has always been to make the Honest Tea brand stand for authentic, healthy, organic products; a brand that customers trust and love. My partner, Barry Nalebuff, and I knew that we wanted to build a company with staying power, and that to do so, we’d have to keep control of the enterprise. Then, once we were ready to take it to the next level, we did our best to structure an arrangement where we could keep Honest Tea, well, honest. In essence, that’s our story. But as with any good story, there have been many twists and turns along the way.

Seth Goldman, cofounder and TeaEO of Honest Tea, the fast-growing pioneer of organic brews favored by discerning tea lovers including President Barack Obama, shared the advice that has shaped his company and career: Never lose control of your company’s money, whether you’re spending it or raising it. And run your business as if you are going to own it forever. I got lots of bad advice as I was building Honest Tea. Luckily, I was smart enough not to take most of it. Among the worst nonstarters: Add more sugar (which would have undone one key factor that made us stand out). Rebrand Honest Tea as a low-carb company. (Those low-carb diets, with people eating bacon three times a day, have little appeal for our health-conscious clients.) Sell energy drinks. (There was almost zero overlap of energy-drink buyers with our core customers.) Any of those ideas would probably have wrecked the company. But fortunately, we benefited from two wonderfully wise advisers--Gary Hirshberg, cofounder of Stonyfield, and Jeff Swartz, CEO of Timberland. Their counsel shaped my company, my career, and my life. They preached two core rules: Never lose control of your company’s money, both incoming and outgoing, and run the business as if you plan to own it forever.