New Releases by Seth Godin

You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P''s used by marketers - Pricing, Promotion, Publicity - aren''t working anymore. The golden age of advertising is over. It''s time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . And believing it makes it true. Successful marketers don''t talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.

Beschrijving van een methode van marketing die is gebaseerd op toestemming van en samenwerking met de prospect en klant.

Called "the ultimate entrepreneur for the Information Age" by "Business Week, " Godin explains Permission Marketing, a concept that shapes a sales pitch sothat consumers winningly accept it.

This Encyclopedia has it all. Scores of photos. Thousands of facts. And comprehensive biographies of more than 2,000 of the greatest fictional characters from 20th-century literature, film, comics, advertising, television & theater. This entertaining, user-friendly guide will appeal both to the hard-core historian & the trivia buff. Includes: Maxwell Smart, Eliza Doolittle, Charlie Chan, Tonto, Gidget, Norman Bates, Bettlejuice, Flash Gordon, Homer Simpson, Opie Taylor, & many more.

Sometimes the first step is the hardest to make in financial planning, so this book is the cheerful kick-in-the-pants to get readers going. Providing readers with everything they need to put together a financial plan, this guide includes specific types of investments, insurance, and estate planning--in an easy-to-understand format.

A trivia book that''s entertaining and enriching, The Totally Terrific $10,000 Trivia Challenge offers readers the chance to solve a variety of brainteasers and win $10,000 in the final online posting. Media and online reviews and features.

This book will give you powerful personal marketing techniques guaranteed to improve your relationships, land your dream job, get you respect, a raise . . . or just about anything else you really want! Guerrilla marketing yourself is the science of persuading people that you deserve to succeed. To get what you deserve . . . let people know how talented, motivated, & honest you are. To let people know how talented, motivated & honest you are . . . market yourself. The book arms you with the tools & mindset of the guerrilla, & teaches you to analyze your product -- you -- & provides the techniques & strategies you need to market yourself to the top! Practical, useful, & insightful!”

Even though more people are investing billions of dollars in mutual funds, both directly and through a variety of retirement programs, often they don''t have a clear understanding about what it really means to invest in mutual funds. In If You''re Clueless About Mutual Funds and Want to Know More, Seth Godin quickly brings these people, and anyone interested in more intelligent mutual fund investing, up to speed. Beginning with a lively look at the history of mutual funds, the guide goes on to provide a worksheet for estimating the total cost of a fund, and lists ten questions to ask about a mutual fund before investing. It gives readers key resources for mutual fund information and tells them how to differentiate between funds. You''ll find clear, fast answers to such questions as: -- How much money does it take to start?-- What do load and no-load really mean?-- How can I maximize returns?-- What about taxes?Answers to all these and more are served up with the wit and know-how that characterize the series and make these guides a pleasure to use. Before they know it, readers will be ramping up their own journey to inf

Author Seth Godin points the way to successful retirement planning, encouraging readers to think about how they actually might spend their days when they retire.

Discusses the concept of saving and explains how to control spending, plug cash leaks, get out of debt, cease the use of credit cards, and more.

The only single-volume reference to organize and distill essential how-to information, statistics, online contract options, addresses, and phone numbers for today''s business, this ingenious annual includes new articles on Environmental Law, Labor Law, Federal Disaster Relief, Immigration, Internet Connections, Lobbying Disclosure Act, Online Access to the Stock Market, and much more.

How you should behave if you meet the Pope is the kind of thing that until you have to do it never bothers you. This book has all the information you were never taught at school all in one easily accessible volume

Covering 50 major US cities, this reference guide organizes and lists by American business 10,000 of the most commonly sought after telephone and fax listings. It includes hotels, airports, convention centres, restaurants, bookshops and even chiropractors