New Releases by Scott Galloway

Nel mercato del lavoro dei nostri giorni le persone hanno maggiori opportunità e flessibilità rispetto a qualsiasi generazione precedente, ma devono anche affrontare sfide senza precedenti. I consigli finanziari che hanno funzionato fino a qualche anno fa non sono più sufficienti. È tempo di cambiare strategia. Scott Galloway mette a nudo le regole del successo finanziario nell''economia di oggi e, con il suo caratteristico stile asciutto e senza peli sulla lingua, spiega ciò che è necessario sapere per migliorare la propria stabilità economica. Leggendo questo libro imparerete a trovare e seguire il vostro talento, come cavalcare e ottimizzare le grandi ondate economiche (la dura verità: le dinamiche di mercato hanno sempre la meglio sui risultati individuali), quali sono i piccoli passi da fare oggi per ottenere grandi guadagni in seguito e come lo stoicismo può aiutarvi a sviluppare migliori abitudini finanziarie. Ma soprattutto, Galloway dà consigli di buon senso applicabili alla vita di tutti i giorni e ci ricorda che l''obiettivo finale è quello di vivere più sereni e soddisfatti, quindi non è necessario diventare degli eremiti frugali (a meno che non sia nelle vostre inclinazioni e aspirazioni) quanto avere la piena consapevolezza delle nostre scelte economiche.

Certo dia um estudante chegou uma hora atrasado a uma das concorridas aulas de Scott Galloway na Universidade de Nova Iorque. O professor mandou-o imediatamente embora, a sua tolerância era de 15 minutos. O aluno não gostou e queixou-se num email indignado. Numa época em que o politicamente correto aconselharia ao silêncio, o autor deste livro respondeu-lhe com um épico raspanete – que se tornou viral. O professor, de origens humildes mas hoje milionário graças às empresas que fundou, continua a dar aulas naquela universidade. E a sua resposta não espanta quem o conhece. Afinal, o seu mantra para a riqueza implica apostar na nobreza de caráter – coisa incompatível com a interrupção grosseira de uma aula. A Álgebra da Riqueza não apresenta folhas de Excel para preencher, nem conselhos para poupar na conta da luz. Defende, isso sim, uma filosofia de vida, dirigida a quem já tem um rendimento fixo, mas pretende ficar independente das amarras do emprego (e da ansiedade económica). É preciso pois viver as virtudes estoicas da temperança, paciência e resiliência, aproveitar o tempo de forma produtiva (sendo as redes sociais o maior inimigo) e diversificar os investimentos. E tudo isto começa com a escolha da carreira (esqueça a paixão e aposte antes naquilo em que for bom), com a escolha da pessoa com quem vai viver (ou daqueles que o rodeiam) e, por fim, dos diferentes “cestos” onde coloca o seu dinheiro. Apelidado pela revista Fast Company como o “Jordan Peterson liberal”, e hoje um dos mais populares professores na área da gestão, Scott Galloway oferece aqui uma poderosa ferramenta para observarmos o mundo e agarrarmos as oportunidades que surgirem pelo caminho.

Don’t worry, just invest! Ist finanzielle Freiheit möglich? Die gute Nachricht lautet: Ja! Die schlechte: Es braucht Zeit, bis sich Ihr Vermögen wie von selbst vermehrt. Scott Galloway erklärt in diesem unorthodoxen Finanzbuch, welche vier Faktoren ausschlaggebend dafür sind, ob Sie Ihr Ziel erreichen: Fokus, Stoizismus, Zeit und Diversifizierung. Auf seine unnachahmlich direkte Art zeigt Galloway, wie Sie Ihre Talente für lukrative Karriereentscheidungen nutzen, ökonomische Auf- und Abschwünge aushalten, mit kleinen Schritten große Gewinne einfahren und mithilfe antiker Philosophie Ihre Ausgaben minimieren und sich gewinnbringende finanzielle Gewohnheiten zulegen. Die Algebra des Geldes bringt finanzielle Freiheit auf eine simple Formel – mit vielen praktischen Tipps und Erkenntnissen, die Ihren persönlichen Wohlstand in greifbare Nähe rücken. Genial einfach!

AN INSTANT #1 NEW YORK TIMES BESTSELLER A must-have guide to optimizing your life for wealth and success, from bestselling author, NYU professor, and cohost of the Pivot podcast Scott Galloway. Today’s workers have more opportunities and mobility than any generation before. They also face unprecedented challenges, including inflation, labor and housing shortages, and climate volatility. Even the notion of retirement is undergoing a profound rethink, as our lifespans extend and our relationship with work evolves. In this environment, the tried-and-true financial advice our parents followed is no longer enough. It’s time for a new playbook. In The Algebra of Wealth, Scott Galloway lays bare the rules of financial success in today’s economy. In his characteristic unvarnished, no-BS style, he explains what you need to know in order to better your chances for economic security no matter what. You’ll learn: How to find and follow your talent, not your passion, when making career decisions How to ride and optimize big economic waves (hard truth: market dynamics always trump individual achievement) What small steps you can take that pay big returns later, including diversification and tax planning How stoicism can help you minimize spending and develop better financial habits Brimming with wise, game-changing advice from one of the world’s most popular business school professors, The Algebra of Wealth offers a powerful framework for making the most of what opportunities come your way.

Die USA am Abgrund? Zumindest laut Scott Galloway. In "Bye-bye, USA?" betrachtet der Kult-Professor Vergangenheit und Gegenwart, um aufzuzeigen, was in Amerika schiefläuft und wie es dazu gekommen ist. Anhand von 100 Diagrammen erläutert er, wie diverse Krisen, die eskalierende Macht der Technologie und die Auswirkungen der Pandemie den heutigen perfekten Sturm erzeugten. "Bye-bye, USA?" versucht, dem Ganzen einen Sinn zu geben. Es bietet Galloways einzigartige Sichtweise darauf, wohin das Land steuert, und berührt dabei so unterschiedliche Themen wie Fake News, Mindestlohn und den amerikanischen Traum.

Sinopsis Buku: Wabah Covid-19 telah mengubah rumah menjadi kantor, mengadu anak muda dengan orang tua, dan memperlebar jurang antara kaya dan miskin, pendukung partai politik berbeda, pemakai masker dan pembenci masker. Beberapa bisnis, seperti perusahaan olahraga rumahan Peloton, pembuat perangkat lunak konferensi video Zoom, dan Amazon bangkit dan mendapati diri mereka nyaris kewalahan menghadapi luapan permintaan konsumen. Sementara itu, industri lain seperti restoran, agen perjalanan, perhotelan, dan hiburan (live entertainment), harus mati-matian bertahan untuk menghindari kebangkrutan. Penulis buku laris New York Times, Scott Galloway berpendapat, pandemi belum menjadi agen perubahan, melainkan percepatan tren yang sudah berjalan dengan baik. Dalam Pasca-Corona, ia menguraikan kontur krisis dan peluang yang ada di depan. Beberapa bisnis, seperti monopoli teknologi yang kuat, akan berkembang sebagai akibat dari disrupsi tersebut. Industri lain, seperti pendidikan tinggi, akan berjuang untuk mempertahankan proposisi nilai yang tidak lagi masuk akal ketika kita tidak dapat berdiri bahu-membahu. Scott Galloway menghadirkan analisis mendalam dan mendesak tentang siapa yang akan menang dan siapa yang berisiko kalah di dunia pasca-pandemi. Menggabungkan humor khasnya dan gayanya yang ceplas-ceplos dengan wawasan bisnis yang tajam dan sesekali kemarahan yang memang pada tempatnya, Galloway menawarkan peringatan dan harapan dalam ukuran yang seimbang. Selling Point: buku bestseller #New York Times penulis adalah penulis buku bestseller: The Four (Sang Empat)

From bestselling author and NYU business school professor Scott Galloway comes an urgent examination of the future of our nation – and how we got here. We are only just beginning to reckon with our post-pandemic future. As political extremism intensifies, the great resignation affects businesses everywhere, and supply chain issues crush bottom lines, we’re faced with daunting questions – is our democracy under threat? How will Big Tech change our lives? What does job security look like for me? America is on the brink of massive change – change that will disrupt the workings of our economy and drastically impact the financial backbone of our nation: the middle class. In Adrift, Galloway looks to the past – from 1945 to present day – to explain just how America arrived at this precipice. Telling the story of our nation through 100 charts, Galloway demonstrates how crises such as Jim Crow, World War II, and the Stock Market Crash of 2008, as well as the escalating power of technology, an entrenched white patriarchy, and the socio-economic effects of the pandemic, created today’s perfect storm. Adrift attempts to make sense of it all, and offers Galloway’s unique take on where we’re headed and who we’ll become, touching on topics as wide-ranging as online dating to minimum wage to the American dream. Just as in 1945 and 1980, America is once again a nation at a crossroads. This time, what will it take for our nation to keep up with the fast and violent changes to our new world?

Der Ausbruch von Covid-19 hat Schlafzimmer in Büros verwandelt, Jung gegen Alt ausgespielt und die Kluft zwischen Arm und Reich, Maskenträgern und Maskenhassern vergrößert. Einige Unternehmen, wie Amazon und der Hersteller von Videokonferenzsoftware Zoom, fanden sich unter einer Lawine der Verbrauchernachfrage erdrückt. Andere, wie die Restaurant-, Reise-, Hotel- und Live-Entertainment-Branche, kämpften darum, nicht unter die Räder zu kommen. Die Pandemie war ein Beschleuniger von Trends, die bereits in vollem Gange waren. In "Post Corona" skizziert Galloway die Konturen der Krise und die Chancen, die vor uns liegen. Galloway kombiniert seinen unverkennbaren Humor und frechen Stil mit messerscharfen Einblicken und bietet Warnung und Hoffnung gleichermaßen.

Amazon, Apple, Facebook e Google sono le quattro aziende più influenti del mondo. Quasi tutti pensano di sapere come lo sono diventate. Quasi tutti si sbagliano. Sulle Quattro è stato scritto moltissimo in questi vent’anni, ma nessuno ha indagato più a fondo di Scott Galloway le ragioni del loro potere e del loro successo. Anziché prendere per buoni i miti che le Quattro si sforzano di tramandare sul proprio conto, l’autore scava più a fondo e si pone alcune domande fondamentali. Come hanno fatto queste aziende a insinuarsi nella nostra vita in modo così capillare, rendendo praticamente impossibile evitarle (o boicottarle)? Perché il mercato azionario le ha perdonate per errori che avrebbero decretato il fallimento di qualsiasi altra impresa? E mentre aspettiamo di scoprire chi tra loro diventerà la prima azienda da mille miliardi di dollari della storia, si profila all’orizzonte qualcuno che sia in grado di competere con loro? Con lo stesso stile irriverente che ha fatto di lui uno dei docenti di business più stimati al mondo, Galloway ricostruisce le strategie impiegate dalle Quattro – in modo più veloce e più mirato di chiunque altro – per sfruttare gli istinti e le emozioni primordiali che orientano l’azione umana. E vi svela come applicare i principi del loro successo al vostro business o alla vostra carriera. Sia che vogliate competere o fare affari con loro, oppure semplicemente vivere nel mondo che dominano, dovete prima capire come funzionano le Quattro.

Idee su come posizionare il profilo in un mercato del lavoro sempre più affollato, suggerimenti su come scoprire quali siano le decisioni più importanti della vita o come spiegare che l’unica cosa che conta, in fondo, sono i nostri rapporti con gli altri: Galloway intrattiene, ispira e provoca il lettore su questi e molti altri temi, attraverso un’iconica rappresentazione dei sentimenti. Sfrontato, godibile e sorprendentemente toccante, L’algebra della felicità offre una prospettiva inusuale su ciò di cui tutti hanno bisogno per raggiungere il successo professionale e l’appagamento personale. Il libro ideale per chiunque, in qualsiasi momento della propria vita, stia attraversando un periodo di smarrimento e incertezza.

QUANTO MAIS DISRUPTIVA FOR A CRISE, MAIORES SERÃO AS OPORTUNIDADES – E OS RISCOS. Do autor bestseller e professor da NYU Business School, Scott Galloway, chega-nos uma análise urgente e perspicaz de quem pode ganhar e quem corre o risco de perder, num mundo pós-pandemia. Numa altura em que o mundo está ainda a lidar com uma pandemia, os efeitos na economia já se sentem, mas ainda se desconhece o verdadeiro impacto no tecido empresarial, na taxa de desemprego e na perda de poder de compra das famílias. Enquanto os quartos se transformaram em escritórios pelo mundo fora, algumas empresas como a Peloton (treino físico em casa), o Zoom (software de videoconferência) e a Amazon, dispararam para vendas e lucros impensáveis no espaço de apenas um ano. Outros como restaurantes, agências de viagem ou hotelaria e entretenimento, lutam para escapar à falência. Este livro capitaliza a incerteza dos tempos e oferece conselhos concretos numa época em que o futuro se mantém indefinido. Como argumenta Scott Galloway, a pandemia não foi um agente de mudança, mas um acelerador de tendências já em andamento. Neste livro, ele traça os contornos da crise e as oportunidades que se avizinham. A dispersão do trabalho remoto, o comércio online, o futuro do ensino, a importância das redes sociais, o reforço de alguns monopólios, o papel dos governos, o fosso entre ricos e pobres são alguns dos temas que o autor explora. É um livro indispensável a qualquer pessoa que queira saber com que mundo pode contar, por forma a tomar as melhores decisões para a sua vida. Combinando o seu humor característico e estilo impetuoso com análises de negócios precisas, Scott Galloway mostra-nos os riscos e enche-nos de esperança sobre as oportunidades que as crises nos podem trazer. Uma boa forma de tentarmos animar-nos com alguma coisa positiva que possa nascer depois dos momentos difíceis. Um livro indispensável a qualquer pessoa que queira saber com que mundo pode contar, por forma a tomar as melhores decisões para a sua vida.

New York Times bestseller! "Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University’s Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime." --The New York Times "As good an analysis as you could wish to read." --The Financial Times From bestselling author and NYU Business School professor Scott Galloway comes a keenly insightful, urgent analysis of who stands to win and who''s at risk to lose in a post-pandemic world The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses--like home exercise company Peloton, video conference software maker Zoom, and Amazon--woke up to find themselves crushed under an avalanche of consumer demand. Others--like the restaurant, travel, hospitality, and live entertainment industries--scrambled to escape obliteration. But as New York Times bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can''t stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing. Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, "Our commonwealth didn''t just happen, it was shaped. We chose this path--no trend is permanent and can''t be made worse or corrected."

★世界經濟論壇未來領袖成員的超犀利人生洞見！ ★課程影片上傳YouTube十天內點閱率超過100萬次 「不容易」是人生最公平的事！ 懂得流汗的人擅長經營人生， 沒有人可以虧待你，除非你先對不起自己。 關於企圖、生涯、金錢、愛在未來人生的真實狀況， 早點知道更好！ 我該選什麼工作？大家說有熱情的工作才長久，是這樣嗎？ 工作與生活怎麼樣才能平衡，這樣拚下去有沒有個盡頭？ 每個人都說人生要自己負責，但是到底該怎麼做，50歲時才不會後悔？ 這世界不會讓你予取予求但能讓你盡情嘗試， 把握人生黃金上坡期用超務實的人生布局一決勝負！ 蓋洛威是紐約大學最受歡迎的教授，學生遍及各行各業的菁英，但是這群大家眼中的成功人士聚在一起最常問他的卻是：「怎麼樣達到幸福又成功的人生？」蓋洛威的看法總是犀利又務實，引發熱烈迴響。 因為蓋洛威慘敗過。他是連續創業家、全球五十大最佳商學院教授，但是他差點進不了大學、創業幾次失敗、30多歲離婚，跌跌撞撞走到今天，對如何好好過一生有比一般人更清醒的體悟與更務實的建議。 ‧成功需要才華，但帶你跨入成功的動能則是飢渴，這股動能來自於認清現實──你真的不會是賈伯斯、祖克柏……。 ‧不要追隨你的熱情，勸你堅持下去的人都已經很有錢了！去做無聊的事，成就感才能讓你持續前進。 ‧「有錢」的定義是被動收入大於支出，年收入破百萬但沒有存款或其他投資，依然是窮光蛋。年輕人百分之百專注在收入上；成年人則同時專注在支出上。 ‧你未來十年的收入將取決於現在的學歷與居住地。多數人以為在自由國度只要努力就能成功，其實現代社會仍存在著種姓制度，就是教育。 ‧做一個真正的大人，而非擁有成人身軀的巨嬰。負責的定義不只是承擔責任，而是做那件風險在你可控範圍的事。 ‧成功人生不容易，保持禮貌卻很簡單，在小事上失禮很可能摧毀大事業或損失10億美元，像前Uber執行長那樣。 ‧年輕時滿身肌肉、開著名車、出入高檔酒吧看起來很MAN，但40 歲後，成為讓孩子在心靈上有所依靠的父母、能讓人安然信任的家人盟友，更是充滿魅力。 ‧50 歲已婚伴侶的資產平均為單身同儕的三倍，認真看待「至死不渝」的承諾，別讓日常小事毀了終身大事，除非你捨得那三倍資產。 每個選擇都有年輕不理解的代價 每個擁有平衡人生的人，必然走過失衡的青春。 趁早找到你的市場定位，用流下的汗水換取你值得的人生。 特別推薦 大人學知識平台共同創辦人 張國洋 暢銷書作家、創業家 凱洛 Super教師 / 暢銷作家 歐陽立中 跨領域知性作家 御姊愛 「這本書的好處，在於我感覺作者在其中非常中肯地自我揭露，沒有高高在上地假扮成功者，也沒有無趣的說教，甚至很多建議並不過度陽光，卻讓人覺得務實也貼近真實。」──大人學知識平台共同創辦人 張國洋 「這本書真誠又充滿智慧，誠摯推薦給期待在真實世界打造幸福人生的你。」──暢銷書作家、創業家 凱洛 「這是一本可愛的書，很可能是未來幾年畢業禮物和節日禮物的熱門選項。」──《華盛頓郵報》財經專欄作家、「彭博社」財經節目主持人 貝瑞‧里特霍茲（Barry Ritholtz） 「《幸福的代數》提供了既殘酷又溫柔的智慧，這些智慧都源自於蓋洛威從生活中所獲得的真實體悟。我們都可以透過他的失誤和成長而有所學習。」──CD Baby創辦人、《想要什麼有什麼》作者 德瑞克‧席佛斯（Derek Sivers） 「只要你還有心跳，都應該讀一讀這本書。史考特提供了有力且得來不易的人生智慧，這將使那些沒有手術切除常識的人產生共鳴。」──《時代》雜誌暢銷書作家 艾瑞克‧巴克（Eric Barker）

An unconventional book of wisdom and life advice from renowned business school professor and New York Times bestselling author of The Four Scott Galloway. Scott Galloway teaches brand strategy at NYU''s Stern School of Business, but his most popular lectures deal with life strategy, not business. In the classroom, on his blog, and in YouTube videos garnering millions of views, he regularly offers hard-hitting answers to the big questions: What''s the formula for a life well lived? How can you have a meaningful career, not just a lucrative one? Is work/life balance possible? What are the elements of a successful relationship? The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning draws on Professor Galloway''s mix of anecdotes and no-BS insight to share hard-won wisdom about life''s challenges, along with poignant personal stories. Whether it''s advice on if you should drop out of school to be an entrepreneur (it might have worked for Steve Jobs, but you''re probably not Steve Jobs), ideas on how to position yourself in a crowded job market (do something "boring" and move to a city; passion is for people who are already rich), discovering what the most important decision in your life is (it''s not your job, your car, OR your zip code), or arguing that our relationships to others are ultimately all that matter, Galloway entertains, inspires, and provokes. Brash, funny, and surprisingly moving, The Algebra of Happiness represents a refreshing perspective on our need for both professional success and personal fulfillment, and makes the perfect gift for any new graduate, or for anyone who feels adrift.

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compau00adnies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chalu00adlenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

．紐約時報暢銷書TOP 5、USA TODAY暢銷書 ．MIT麻省理工學院年度選書，授權24種語言 ．紐約時報、自然期刊、富比士雜誌、連線雜誌、彭博商業週刊、赫芬頓郵報熱烈報導 四家市值將突破一兆美元的超級企業，已經改變創造價值的模式與競爭規則， 四騎士的崛起已不新鮮，但它們操弄人性渴望的方式，你可能不知道， 你我的未來，早在它們演算法盤算中！ 強者愈強的未來，誰又將是可能後來居上的第五匹黑馬？ 全球76億人，平均上網六分鐘就有一分鐘花在FB，美國有一半消費者搜尋產品的第一站是上Amazon；Google每天回答35億個搜尋問題；使用Apple iOS的熱區圖，就是全球富人分佈圖。Google、Facebook、Amazon、Apple早就與我們的日常和未來密不可分。 我們無法複製四騎士今日的規模， 但必須洞悉它們如何操弄人類本能欲望而壯大！ 本書作者蓋洛威是紐約大學史登商學院品牌與數位行銷教授，也是連續創業家，最擅長分析數位競爭策略，他結合演化、心理與行銷，形成獨特的視角，解析四騎士除了科技與資本之外，讓它們長期成長不墜的關鍵，是牢牢扣連著人類的本能欲望──對消費、信仰、性與愛的無盡渴望。 Amazon滿足人類自古內建的採集者直覺，擁有的物質愈多，就愈安心； Google成為人類共享的外接大腦，掌控知識產業，是現代人有求必應的神； Apple從大腦起家，連結對性的渴望，成為品味與財力的終極性感指標； Facebook串連人心，利用對愛的渴望掌握史上最龐大的個人資料庫。 四騎士各自緊抓人類最深層的需求， 以經濟史上前所未有的速度、創造第一個兆元俱樂部。 未來，頂級品價值破表，普通級暴跌沈淪， 必須及早掌握四騎士改寫的創造價值新規則！ 四騎士不只擁有你我的今天，更改變未來競爭的規則。競爭性強大的四騎士絕非天使，它們操弄政府與對手，取得優勢。蓋洛威分析四騎士稱霸的路徑與大力投資的方向，揭露未來十年的趨勢，企業與個人在未來強者愈強、贏家全拿的競爭中強化競爭力的方向。 【聲控+全通路，開啟零售新戰局】 聲控的普及讓零售消費進入「零點選」時代，開口就完成購物。但品牌如何擠進聲控選單，將是全新的思考與競爭。實體據點大復活，整合網路、社群與實體店，才能制霸多通路。 【精品化經營模式，打破科技產品生命週期】 科技不斷迭代更新，解決「退流行」問題的唯一突破口，就是精品化，用工藝技術、垂直整合、再加上頂級定價，變成奢侈精品，才能延長壽命、不被取代。 【演算法為王，既精準又兼具規模】 就像Facebook與Google同時掌握龐大使用者與數據情報，數據愈運用價值愈大。不斷記錄、吸引、把觀眾變現，才能在演算法經濟中保有領先優勢。 國內外重量推薦 邱奕嘉 ｜政大商學院副院長暨EMBA執行長 黃欽勇 ｜DIGITIMES總經理暨電子時報社長 鄭志凱 ｜Acorn Pacific 創投共同創辦人 蘇書平 ｜先行智庫 / 為你而讀執行長 卡爾文‧麥當勞 ｜Sephora執行長 約拿．博格Jonah Berger｜《瘋潮行銷》作者 賽斯．高汀Seth Godin｜暢銷書作者 亞當．奧特Adam Alter｜《欲罷不能》作者 「此刻的地球正處於資訊爆炸的大霹靂時代，而從黑洞中傳來了什麼訊息？企業、國家如何在下個階段的產業競合中取得最有利的地位？截至2018年7月，四騎士除了Facebook市值約為5,500億美元，其餘三家都超過8,000億，Apple甚至被視為最可能挑戰一兆市值的公司。這些企業主宰產業標準、用戶行為、大數據，甚至資金，也利用人工智慧讓生產效率達到前所未有的境界。接下來的競爭，將是全方位爭取最大綜效的產業布局之爭。」──黃欽勇，DIGITIMES總經理暨電子時報社長 「透過數位經濟加持，Amazon、Facebook、Google等公司都成為新世紀亞歷山大，建立橫跨全球的日不落虛擬帝國，擁有空前的商業力量。在多數人享受虛擬帝國提供的種種方便、快速、便宜的產品或服務時，有少數人開始憂慮它們帶來的長遠影響，本書作者蓋洛威就是其一。」──鄭志凱，矽谷Acorn Pacific創投共同創辦人 「本書最精采之處，是作者用人類學、心理學和人類行為學來解釋商業現象，讓我們更了解四騎士為何在這麼短的時間，成為左右全世界的科技巨獸。四騎士因為掌握了最基本的核心問題，得以快速改變各種行業的生態環境。」──蘇書平，先行智庫／為你而讀執行長 「作者直言不諱，勇於點出真相。這本書會觸發各位的『戰或逃』神經，挑戰你跳脫人云亦云，從不同角度思考。」──卡爾文．麥當勞Calvin McDonald，Sephora執行長 「本書是很罕見的書，除了真知灼見，還趣味性十足。你會以完全不同的眼光看待四騎士。」──約拿．博格Jonah Berger，《瘋潮行銷》作者 「本書單刀直入，指出如今屈指可數的幾家公司，就重塑了世界。變化就在我們眼皮子底下發生，我們卻渾然不覺。書中揭曉的事實可能使你不安，但早點知道，總比被蒙在鼓裡好。」──賽斯．高汀Seth Godin，暢銷作者 「本書就和蓋洛威本人一樣，尖銳中肯又幽默風趣，點出許多事實，就像在上蓋洛威教授出名的MBA課程，勇敢點名企業龍頭，該批評就批評，該指正就指正，是絕不能錯過的必讀。」──亞當．奧特Adam Alter，《欲罷不能》作者 「紐約大學商學院教授蓋洛威，向世人揭曉Amazon、Apple、Facebook、Google如何打造出龐大帝國，深入檢視科技巨頭的力量。」──《出版者周刊》Publishers Weekly，「2017年秋季十大商業選書」 「沒見過有哪位專家比蓋洛威還要直言不諱、有話直說、有什麼說什麼。」──菲力普．埃爾默-德威特Philip Elmer-DeWitt，《財星》雜誌 「蓋洛威擅長抓住聽眾注意力，以慣常的幽默口吻，加上有時尖銳的批評，擔憂著社會情勢的發展。」──喬安娜．湯布瑞寇絲Joanne Tombrakos，《赫芬頓郵報》

Amazon, Apple, Facebook, en Google zijn vier van de invloedrijkste bedrijven ter wereld. Bijna iedereen denkt te weten hoe ze dat geworden zijn. Bijna iedereen heeft het fout. Over De vier is de laatste twintig jaar ongelooflijk veel geschreven. Niemand beschrijft hun macht en fenomenale succes zo inzichtelijk als Scott Galloway. Hij gaat op zoek naar antwoorden op een aantal fundamentele vragen: Hoe is het De vier gelukt ons leven zo te infiltreren dat ze bijna onmogelijk te vermijden (of te boycotten) zijn? Waarom vergeeft de beurs ze zondes die andere bedrijven zouden verwoesten? Is er, in hun race om als eerste het bedrijf te worden dat een biljoen dollar waard is, nog iemand die de strijd met ze kan aangaan? Op zijn eigen unieke manier, die hem ook een van de meest gevierde business-professoren heeft gemaakt, deconstrueert hij de strategieën van De vier die schuilgaan onder het glanzende oppervlak. Hij laat zien hoe zij – met een niet te evenaren snelheid en bereik – onze fundamentele emotionele behoeftes manipuleren die ons al sinds de oertijd drijven. En hij onthult hoe je deze inzichten kunnen toepassen voor de groei van je eigen bedrijf of carrière. Of je nu de concurrentie met ze wilt aangaan, zaken met ze wilt doen of gewoon in de wereld wilt leven die zij domineren, je moet De vier begrijpen.

THE INFANT SKY explores the relationship between the sea, the mountains, and the sky as they meld together to form the coastline south of Carmel, California in the region known as Big Sur. The poet discovers as you will discover in this powerful meeting place of sky, land, and sea "the song of the universe, alive and animate, current and articulate, with no sense of time, with no sense of solitude." Wander the Santa Lucia Mountains and explore the deepest reaches of their redwood canyons through the eye of the eyes of the poet in the fifty-six poems that make up THE INFANT SKY.

The 74 poems and 27 photographs of VEIL OF MIST parallel the journey of the Merced River from the foothills of the Sierra Nevada mountain range to the snow covered crest where the river is born amid peaks and glaciers in Yosemite National Park. On this journey, the five chapters of the book explore the natural world through which the river flows and humanity''s relevance to the environment.

Đây là tác phẩm “đụng chạm” trực diện chuyện kinh doanh của Amazon, Apple, Facebook và Google, bốn doanh nghiệp có sức ảnh hưởng áp đảo nhất hành tinh này hiện nay. Bằng sự tôn trọng tuyệt đối, giáo sư Scott Galloway ghi nhận thành công và hành trình thành công của những tên tuổi đình đám nhất trong giới công nghệ này. Những con số, những phép so sánh mà tác giả mang đến cho người đọc khả năng hình dung các “ông lớn” này đang lớn đến mức nào.Đi sâu vào chiến lược kinh doanh của bốn cái tên hàng đầu, Scott Galloway cùng đồng thời lý giải từng quyết định, từng thương vụ lớn mà những doanh nghiệp này đã thực hiện. Ông quan niệm, hiểu được sự lựa chọn của bộ tứ quyền lực là hiểu được mô hình kinh doanh và cách họ tạo ra giá trị trong kỷ nguyên số. “Tôi viết cuốn sách này với hy vọng độc giả sẽ có được cái nhìn thấu đáo và nhận ra được thế mạnh của doanh nghiệp trong một nền kinh tế mà chưa bao giờ dễ trở thành tỷ phú như bây giờ, nhưng cũng chưa bao giờ trở thành triệu phú khó đến vậy”, tác giả chia sẻ.