New Releases by SANJAY GUPTA

CNN chief medical correspondent Sanjay Gupta, MD, offers an accessible, data-packed answer to our biggest questions about Covid-19: What have we learned about this pandemic and how can we prepare for—or prevent—the next one? As America’s favorite frontline Covid-19 health journalist, Dr. Sanjay Gupta has barely left his primetime seat in his makeshift studio basement since the pandemic began (other than to perform brain surgery). He’s had insider access to the drama’s unfolding, including exclusive conversations with the world’s top public health experts and behind-the-scenes scientists racing to find treatments and cures. And now he’s sharing what he’s learned in a book that will answer not only all our questions about what happened, but also about how our world will change in the years ahead, even once we’re back to “normal.” Gupta argues that we need to prepare for a new era where pandemics will be more frequent, and possibly even more deadly. As the doctor who’s been holding America’s hand through the crisis with compassion, clarity, and well-earned wisdom, he gives you the unvarnished story behind the pandemic, including insights about the novel virus’s behavior, and offers practical tools to ready ourselves for what lies ahead. He answers critical questions: Can we stamp out the virus for good (and if not, how do we live with it)? Should we put our parents in a nursing home? Where should we live? What should we stockpile? What should we know before taking a trip? Does it make sense to spend more on health insurance to deal with any long-term effects? How do you decide when it’s safe to go to a public pool or schedule elective surgery? What should Covid survivors know about protecting their future health? What if you become a long-hauler with chronic health challenges stemming? World War C will give you hope for the future along with real information that leaves you more resilient and secure.

UNIT – I Entrepreneurship and Human Activities 1.Entrepreneur—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Concept and Role of Socio-Economic Environment, 3. Entrepreneurial Development Programmes, 4. Critical Evaluation of Entrepreneurial Development Programmes, 5. Role of Entrepreneur—In Economic Development as an Innovator and in Generation of Employment Opportunities, 6. Role of Entrepreneur—In Balanced Economic Development, 7. Micro, Small and Medium Enterprise/Industries in India, 8. Entrepreneurial Pursuits and Human Activities—Economic and Non-Economic, 9. Innovation and Entrepreneur, UNIT – II Acquiring Entrepreneurial Values and Motivation 1.Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation, 2. Developing Entrepreneurial Motivation—Concept and Process, 3. Business Risk-taking Management, 4. Leadership—Meaning and Importance, 5. Communication—Importance, Barriers and Principles, 6. Planning—Meaning and Importance, 7. Barriers to Entrepreneurship, 8. Help and Support to Entrepreneur, UNIT – III Introduction to Market Dynamics 1. Understanding a Market, 2. Competitive Analysis of the Market, 3. Patents, Trademarks and Copyrights, UNIT – IV Practical 1. Project Work, 2. Project Planning, 3. Project Report : General Model, 4. Case Study, 5. Project Analysis, Viva-Voce Value Based Questions (with Answers) Examination Papers.

Unit I-Entrepreneurial Opportunities and Enterprise Creation 1. Sensing and Identification of Entrepreneurial Opportunities, 2. Environment Scanning, 3. Market Assessment, 4. Identification of Entrepreneurial Opportunities and Feasibility Study, 5. Selection of an Enterprise, 6. Setting up of an Enterprise, Unit II-Enterprise Planning and Resourcing 7. Business Planning, 8. Concept of Project and Planning, 9. Formulation of Project Report and Project Appraisal, 10. Resource Assessment : Financial and Non-Financial, 11. Fixed and Working Capital Requirements, 12. Fund Flow Statement, 13. Accounting Ratios, 14. Break-Even Analysis, 15. Venture Capital : Sources and Means of Funds, 16. Selection of Technology, Unit III-Enterprise Management 17. Fundamentals of Management, 18. Production Management and Quality Control, 19 . Marketing Management, 20. Financial Management and Sources of Business Finance, 21. Determination of Cost and Profit, 22. Possibilities and Strategies for Growth and Development in Business, 23. Entrepreneurial Discipline and Social Responsibility, Practical 24. Project Work, 25. Examples of Project Work, 26. Project Planning, 27. Case Study, 28. Project Analysis, 29. Project Report, Sample Project Report I–III Value Based Questions (VBQ) Model Paper] I & II Latest Model Paper Examination Papers.

1.Management : Meaning, Characteristics, Concept and Scope, 2. Management : Nature, Principles, Levels and Limitations , 3. Functions of Management and Managerial Roles, 4. Authority and Delegation of Authority, 5. Departmentation, 6. Management by Objectives (M.B.O.), 7. Evolution of Management Thought, 8. Planning , 9. Types of Plans and Strategic Planning, 10 .Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation , 12 .Staffing, 13. Direction : Concept and Techniques , 14. Leading and Leadership, 15. Co-ordination : Meaning and Nature, 16. Communication, 17. Managerial Control, 18. Techniques of Control, 19. Functional Areas of Management : Production, 20 .Functional Area—Financial Management , 21. Functional Area : Human Resource Management (HRD), 22. Functional Area : Marketing, Nature, Scope and Importance, 23. Management Information System (MIS), 24.Concept of Decision-Making and Role of Functional Information System,

1.Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Decision-Making, 8 .Management by Objectives, 9. Nature and Process of Organisation, 10. Authority and Responsibility Relationship, 11. Centralisation and Decentralisation, 12. Departmentation, 13.Organisation Structure and Forms of Organisation, 14. Direction—Concept and Techniques, 15. Co-ordination : Meaning and Nature, 16. Communication, 17. Management of Change, 18. Managerial Control, 19. Techniques of Control, 20. Motivation, 21. Leadership.

1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6. Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10 . Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20 . Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. International Communication Adopting to Global Business.

1.Process, Importance and Type of Communication, 2. Different Models and Process of Communication, 3. Barriers and Breakdowns in Communication, 4. Role, Effects and Advantages of Technology in Business Communication, 5. Non-Varbal Aspects of Communication, 6. Effective Listening, 7 .Effective Communication, 8. Principles of Effective Communication, 9. Interviewing Skills, 10. Practices in Business Communication, 11.Oral Presentation, 12. Writing Skills, 13. Written Business Communication, 14. Written Business Communication-Medium : Letters, 15. Office Memorandum and Circular, 16. Proposal and Report Writing.

"Throughout our life, we look for ways to keep our mind sharp and effortlessly productive. Now, globetrotting neurosurgeon Dr. Sanjay Gupta offers insights from top scientists all over the world, whose cutting-edge research can help you heighten and protect brain function and maintain cognitive health at any age. Keep Sharp debunks common myths about aging and cognitive decline, explores whether there''s a ''best'' diet or exercise regimen for the brain, and explains whether it''s healthier to play video games that test memory and processing speed, or to engage in more social interaction. Discover what we can learn from ''super-brained'' people who are in their eighties and nineties with no signs of slowing down--and whether there are truly any benefits to drugs, supplements, and vitamins"--

1. Introduction, 2. Objects, Advantages and Limitations of Auditing, 3. Types or Classification of Audit, 4. Audit Process and Programme, 5. Internal Control, Check and Audit, 6. Vouching, 7. Verification of Assets and Liabilities, 8. Valuation of Assets and Liabilities, 9. Depreciation, Provisions and Reserves, 10. Capital and Revenue Expenditure, 11. Company Auditor, 12. Divisible Profits and Dividends, 13. Audit of the Company or Company Audit, 14. Audit of Specialised Institutions, 15 . Audit Report, 16. Audit of Non-Profit Companies and Other Businesses, 17. Investigation, 18. Recent Trends in Auditing, 19. Cost Audit, 20. Management Audit, 21. Tax Audit, 22. Standards on Auditing, 23. Audit Under Computerised Information System (CIS)Environment, 24. Audit Case Laws.

Part ''A'' : Foundations of Business 1.Nature and Purpose of Business, 2. Classification of Business Activities, 3. Forms of Business Organisations—Sole Proprietorship or Sole Trade, 4. Joint Hindu Family Business, 5. Partnership, 6. Co-operative Societies, 7. Company/Joint Stock Company, 8. Choice of Form of Business Organisations and Starting a Business, 9. Private and Public Sector/Enterprises, 10. Forms of Organising Public Sector Enterprises and Changing Role of Public Sector, 11. Global Enterprises (Multinational Companies) Joint Venture and Public Private Partnership,12. Business Services – I Banking, 13. Business Services – II Insurance, 14. Business Services – III Communication : Postal and Telecom, 15. Business Services – IV Warehousing, 16 . Emerging Modes of Business, 17. Social Responsibility of Business and Business Ethics, 18. Formation of a Company. Part ''B'' : Corporate Organisation, Finance and Trade 19. Sources of Business Finance, 20 . Small Business, 21. Internal Trade, 22. External Trade or International Business, 23. Project Report. Unit 4 : Business Services – Transportation Value Based Questions [(VBQ) With Answers] Latest Model Paper (BSEB) Examination Paper (JAC) with OMR Sheet

UNIT – I 1. Note-Making and Bulleting, 2. Comprehension, 3. Precis-Writing, UNIT - II 4. Report Writing, 5. Status Report, 6. Analytical Report, 7. Inquiry Report, 8. Newspaper Report, 9. Business Report, UNIT – III 10. Official Correspondence, 11. Application Letters, 12. Cover Letters, 13. Memorandum [MEMO], 14. Demi-Official Letters, 15. Business Letters, 16. Persuasive Letters : Sales Letters and Collection Letters, 17. Claim Letters, 18. Adjustment Letters, 19. Credit Letters, 20. Banking and Insurance Correspondence, 21. Quotation and Order Letters, 22. Enquiry Letters, 23. Good and Bad News Letters, 24. E-mail Correspondence

Unit I-Entrepreneurial Opportunities and Enterprise Creation 1. Sensing and Identification of Entrepreneurial Opportunities, 2. Environment Scanning, 3. Market Assessment, 4. Identification of Entrepreneurial Opportunities and Feasibility Study, 5. Selection of an Enterprise, 6. Setting up of an Enterprise, Unit II-Enterprise Planning and Resourcing 7. Business Planning, 8. Concept of Project and Planning, 9. Formulation of Project Report and Project Appraisal, 10. Resource Assessment : Financial and Non-Financial, 11. Fixed and Working Capital Requirements, 12. Fund Flow Statement, 13. Accounting Ratios, 14. Break-Even Analysis, 15. Venture Capital : Sources and Means of Funds, 16. Selection of Technology, Unit III-Enterprise Management 17. Fundamentals of Management, 18. Production Management and Quality Control, 19 . Marketing Management, 20. Financial Management and Sources of Business Finance, 21. Determination of Cost and Profit, 22. Possibilities and Strategies for Growth and Development in Business, 23. Entrepreneurial Discipline and Social Responsibility, Practical 24. Project Work, 25. Examples of Project Work, 26. Project Planning, 27. Case Study, 28. Project Analysis, 29. Project Report, Sample Project Report I–III Value Based Questions (VBQ) Model Paper] I & II Latest Model Paper Examination Papers.

1. The Nature of Consumer Behaviour, 2. Customer–Meaning and Classification, 3. Building Customer Satisfaction Through Quality, Service and Value, 4. Customer Lifetime Value and Profitability, 5. Customer Relationship Management : Tool for Attracting and Retaining Customer’s, 6. Influence of Culture on Consumer Behaviour, 7. Social Factors Influence on Consumer Behaviour, 8. Personal and Psychological Forces Affecting Consumer Behaviour, 9. Customer Buying Decision Process, 10. Theories of Consumer Buying Dicision, 11. The Nature of Organisational Buying, 12. Analysis of Business Buying Process.

1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control , 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature , 21. Communication, 22. Management of Change.

1. Entrepreneurship—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Theories and Role of Socio- Economic Environment, 3. Meaning and Definition of Leadership, 4. Promotion of a Venture and Opportunity Analysis, 5. External Environment Analysis, 6. Concept of a Project and Legal Requirements for Establishing a New Unit, 7. Sources of Raising Funds, 8. Venture Capital, 9. Entrepreneurial Behaviour : Meaning and Concept, 10. Innovation and Entrepreneur, 11. Entrepreneur Development Programmes, 12. Critical Evaluation of Entrepreneur Development Programmes, 13. Role of Entrepreneur in Economic Growth as an Innovator and in Generation of Employment Opportunities, 14. Role of Entrepreneur in Balanced Economic Development, 15. Export Promotion and Import Substitution, 16. Augmenting and Meeting Local Demand and Forex Earnings, 17. Small Scale Industry : Role and Performance.

1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20 Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.

Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards of Bihar, Jharkhand, Uttarakhand, Rajasthan, Haryana, H.P. etc. & Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines. Part ''A'' : Principles and Functions of Management 1. Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, Part ''B'' : Business Finance and Marketing 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13. Entrepreneurship Development. Project Work Latest Model Paper with OMR Sheet Board Examinations Papers

An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENT 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentalize, 13. Authority, Responsibility and Delegation of Authority, 14. Centralization and Decentralization, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change. SYLLABUS Unit I : Introduction, Concepts, Objectives, Nature, Scope and significance of management, Evolution of management thought, Contribution- Taylor, Weber and Fayol management. Unit II : Planning : Concept, Objectives, Nature, Limitation, Process of planning, Importance, Forms, Techniques and Process of decision making. Unit III : Organizing : Concept, Objectives, Nature of organizing, Types of Organization, Delegation of authority, Authority and responsi-bilities, Centralization and Decentralization, Span of Control. Unit IV : Directing : Concept, Principles & Techniques of directing and Coordination, Concept of leadership-Meaning, Importance, Styles, Supervision, Motivation, Communication. Unit V : Controlling : Concept, Principles, Process and Techniques of Controlling, Relationship between planning and Controlling.

An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENT 1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6. Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20. Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. international Communication Adopting to Global Business. SYLLABUS Unit I : Meaning and Objective of Business Communication, Forms of Communication, Communication Model and Process, Principles of Effective Communication. Unit II :Corporate Communication : Formal and Informal Communication, Networks, Grapevine, Barriers in Communication, Group Discussion, Mock Interviews, Seminars, Individual and Group Presentations. Unit III:Essential of Effective Business Letters, Writing Important Business Letters Including Correspondence with Bank and Insurance Companies. Unit IV:Oral & Non-verbal Communication : Principles of Oral Presentation, Factors Affecting Presentation, Effective Presentation Skills, Conducting Surveys. Body Language, Para Language, Effective Listening, Interviewing Skill, Writing Resume and Letter or Application. Unit V : Modern forms of Communication, International Communication, Culture Sensitiveness and Cultural Context, Writing and Presenting in International Situations.

SARS-CoV-2 (COVID-19) entry into host cells is facilitated by the transmembrane protease TMPRSS2[1], which is expressed in both the lungs and prostate tissue[2]. Pre-clinical data suggest that TMPRSS2 expression can be modulated by the androgen receptor (AR)[3] and that androgen deprivation therapy (ADT) might protect patients from SARS-CoV-2 infection and reduces disease severity[4]. In a longitudinal study, Montopoli et al.[5], demonstrated that prostate cancer patients receiving ADT were likely to have four times less SARS-CoV-2 infection rates and disease severity compared with non-ADT patients. This study was supported by Patel et al.[4], where 58 prostate cancer patients infected with SARS-CoV-2 exhibited low disease severity and concluded that ADT might limit the severity of COVID-19 infection. However a study from Kwon et al.[6], was in disagreement with the above findings and revealed no association between ADT treatment and its protection against COVID-19 infection. Subsequently, Klein et al.[7] studying a cohort of prostate cancer patients who received ADT, the percentage rates of positive and negative COVID-19 cases were almost the same, 5.6% and 5.8% (OR = 0.93; P = 0.8), highlighting that ADT treatment does not appear to be protective against COVID-19 infection.

Sam was an excellent singer but could not face the crowd. He went quiet on the mic on the stage. Everything went blank in front of his eyes. Vinod gave successful private tuitions for the tenth grade. But once, when two of his students failed, he took it to his heart and went into depression. Mr. Chadha, a senior sales manager, could not succeed in getting results from his team. What was wrong with his leadership qualities? Want to know the winning strategies? “The book I Me Myself is a good read and helpful to management students and corporate professionals alike. It has nicely narrated personality development, human behaviour and decision making by giving practical examples.” - Ravindra Kumar, President, SIMT, Kashipur “I Me Myself – a book authored by Shri Sanjay Gupta on Personality Development – describes various facts of personality and is based on empirical experiences. I appreciate the effort put in, and this book will prove its worth when it is studied and understood seriously. Best wishes.” - Dr. Mamchandra Sharma, Principal and Professor Govt. PG College, Jaiharikhal, Uttarakhand “This edition tells nice and professional ways to build overall personality of a student. Will definitely recommend our students to read this book.” - Kunal Madan, Director, RCHMCT, Nainital, Uttarakhand

This great memoir is a book that should find place in libraries of all PSUs since it deals at length on the turnaround of a Company, which being a service provider, has direct interfaces with other PSUs and private companies who are its clients. This book will enable all the companies as a matter of fact, to evolve their turnaround strategies through a practical vision outlined in the book. It certainly will enable the professional fraternity to view a knowledge Organization like EIL in a different perspective and understand and appreciate, its inherent challenges and aspirations. Surely, this could be a ready reckoner for all the companies especially PSUs, since they share the same challenges. A very conspicuous and beautiful aspect of the Book is that the exciting narrative of taking EIL to new heights, moves forward with the help of a few Notes, a vehicle of internal correspondence in EIL. This is natural, as during Mr Sanjay Gupta''s time, these Notes became a powerful means of communication with top management, middle management and general employees, covering Finance, Strategy, leadership, planning and scheduling to emphasize on timely and quality performance as a key deliverable. Going beyond the ordinary these communications became a rich source of Management policy initiatives, modus operandi, detailed description of policies & procedures, delineating of Strategies, passing information of general interest, messages from Chairman on important occasions and festivals, and sharing of information on engineering, technology and management philosophies. A wealth of knowledge was shared in this manner and very subtly, the process of turnaround took shape, all the while this unique approach of communication making way for wider participation and discussion. This was an avenue playing a very vital role in formulation of polices and strategies and sharing them with employees en masse, enabling them to understand and relate with critical policy changes. These writings are gems in communication, which should be seriously read by management experts and thoroughly explored for the treasure of knowledge contained therein on every conceivable subject of management, showing Mr Gupta''s clarity of vision and how he set about his task in a systematic manner. This book traverses the historical rise of EIL and its contributions to the Nation in the field of engineering and technology and preserving wealth of the Nation by providing critical technical services indigenously. The meteoric rise of EIL during the tenure of Mr Sanjay Gupta owing to his courageous and charismatic leadership, makes the story exciting, full of interesting twists by way of jobs won at various points of time and radical and dynamic changes, restructuring, bold initiatives and phenomenal decisions which effectively directed the course of EIL destiny towards a secure present and a future full of hope and sunshine.

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Management Concept : Meaning, Definitions and Need, 2. Managerial Functions, 3. Co-ordination : Meaning and Nature, 4. Evolution of Management Thought, 5. Management by Objectives (M.B.O.), 6. Planning, 7. Types of Plans and Corporate Planning, 8. Environmental Analysis and Business Environment, 9. Decisions-Making, 10. Nature and Process of Organisation, 11. Span of Control and Centralization and Decentralization of Authority, 12. Authority and Delegation of Authority, 13. Organizations Structure and Forms of Organisation, 14. Staffing, 15. Motivation, 16. Leadership, 17. Communication, 18. Managerial Control, 19. Techniques of Control and Emerging Issues in Management, 20. Direction—Concept and Techniques.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Management Concept : Meaning, Definitions and Need, 2. Managerial Functions, 3. Co-ordination : Meaning and Nature, 4. Evolution of Management Thought, 5. Management by Objectives (M.B.O.) , 6. Planning, 7. Types of Plans and Corporate Planning, 8. Environmental Analysis and Business Environment, 9. Decisions-Making, 10. Nature and Process of Organisation, 11. Span of Control and Centralisation and Decentralisation of Authority, 12. Authority and Delegation of Authority, 13. Organizations Structure and Forms of Organisation, 14. Staffing , 15. Motivation, 16. Leadership, 17. Communication, 18. Managerial Control, 19. Techniques of Control and Emerging Issues inManagement.

An excellent book for commerce students appearing in competitive, professional and other examinations. Unit - I 1. Nature of Communication, 2. Process of Communication, 3. Types of Communication, 4. Communication : Basic Forms, 5. Barriers in Communication. UNIT – II 6. Business Correspondence, 7. Quotation/Order Letters/Tenders, 8. Persuasive Letters : Sales Letters and Collection Letters, 9. Claim Letters, 10 . Adjustment Letters, 11. Social Correspondence, 12. Memorandum [Memo], 13. Notice/Agenda/ Minutes, 14. Job Application Letters, 15. Cover Letters, 16. Credit Letters, 17. Enquiry Letters, 18. Resume, UNIT- III 19. Report Writing, 20. Business Repor, 21 . Status Report, 22. Analytical Report, 23. Inquiry Report, 24. Newspaper Report, UNIT- IV 25. Common Errors in English, UNIT – V 26. Presentation (Oral/Power Point/Visual Aids).

Unit-I 1. Nature of Communication, 2. Process of Communication, 3. Types of Communication, 4. Communication : Basic Forms, 5. Barriers in Communication, Unit-II 6. Business Correspondence, 7. Quotation/Order Letters/Tenders, 8. Persuasive Letters : Sales Letters and Collection Letters, 9. Claim Letters, 10. Adjustment Letters, 11. Social Correspondence, 12. Memorandum [Memo], 13. Notice/Agenda/ Minutes, 14. Job Application Letters, 15. Cover Letters, 16. Credit Letters, 17. Enquiry Letters, 18. Resume, Unit-III 19. Report Writing, 20. Business Report, 21. Status Report, 22. Analytical Report, 23. Inquiry Report, 24. Newspaper Report, Unit-IV 25.Common Errors in English, Unit-V 26. Presentation (Oral/Power Point/Visual Aids).

This Book has been written in accordance with the New Syllabus of based on Guidelines Madhyamik Shiksha Mandal, Bhopal & Chhattisgarh Board of Secondary Education, Raipur. Business Studies Based On NCERT Guidelines Part ''A'' : Foundations of Business 1.Nature and Purpose of Business, 2. Classification of Business Activities, 3. Forms of Business Organisations—Sole Proprietorship or Sole Trade, 4. Joint Hindu Family Business, 5. Partnership, 6. Co-operative Societies, 7. Company/Joint Stock Company, 8. Choice of Form of Business Organisations and Starting a Business, 9. Private and Public Sector/Enterprises, 10. Forms of Organising Public Sector Enterprises and Changing Role of Public Sector, 11. Global Enterprises (Multinational Companies) Joint Venture and Public Private Partnership,12. Business Services – I Banking, 13. Business Services – II Insurance, 14. Business Services – III Communication : Postal and Telecom, 15. Business Services – IV Warehousing, 16 . Emerging Modes of Business, 17. Social Responsibility of Business and Business Ethics, 18. Formation of a Company. Part ''B'' : Corporate Organisation, Finance and Trade 19. Sources of Business Finance, 20 . Small Business, 21. Internal Trade, 22. External Trade or International Business, 23. Project Report. Unit 4 : Business Services – Transportation Value Based Questions [(VBQ) With Answers] Latest Model Paper (BSEB) Examination Paper (JAC) with OMR Sheet

1. Business Organisation : Nature and Concept, 2. Social Responsibility and Ethics, 3. Stages of Promotion of Business, 4. Sole Proprietorship or Sole Trade, 5. Partnership Including Provisions of Limited Liability Partnership Act, 2008, 6. Organisation of Co-operative Societies, 7. Company/Joint Stock Company, 8. Public Sector Enterprises, 9. Forms of Public Sector Enterprises, 10. Global Enterprises (Multinational Companies) and Public Private Partnership, 11. Business Communications : An Introduction, 12. Dimension, Directions and Channels of Communication, 13. Means of Communication : Verbal Communication, 14. SWOT Analysis, 15. Non-Verbal Communication, 16. Barriers in Communication, 17. Written Business Communication and Business : Letters, 18. Kinds of Business Letters : Request Letter, 19. Persuasive Letters : Sales Letter and Collection Letter, 20. Modern Forms of Communication, 21. International Communication Adapting to Global Business, 22. Group Communication Network, 23. Business Survey Report, Examination Paper.

1. Introduction, 2. Objects, Advantages and Limitations of Auditing, 3. Types or Classification of Audit, 4. Audit Process and Programme, 5. Internal Control, Check and Audit, 6. Vouching, 7. Verification of Assets and Liabilities, 8. Valuation of Assets and Liabilities, 9. Depreciation, Provisions and Reserves, 10. Capital and Revenue Expenditure, 11. Company Auditor, 12. Divisible Profits and Dividends, 13. Audit of the Company or Company Audit, 14. Audit of Specialised Institutions, 15 . Audit Report, 16. Audit of Non-Profit Companies and Other Businesses, 17. Investigation, 18. Recent Trends in Auditing, 19. Cost Audit, 20. Management Audit, 21. Tax Audit, 22. Standards on Auditing, 23. Audit Under Computerised Information System (CIS)Environment, 24. Audit Case Laws.