Best Selling Books by Rom Brafman

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics. Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie. In a word, you “click.” From the bestselling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved in. From two co-workers who fall head over heels for each other while out to dinner and are married a month later (and fifteen years later remain just as in love), to a team of scientists who changed the world with the magic of their invention, these kinds of peak experiences, when our senses are completely focused on the moment, are something that individuals—and companies—strive to achieve. After all, when you’re in the “zone,” you’re happier and more productive. Why is it that we click in certain situations and with certain people, but not with others? Can this kind of magical connection be consciously encouraged? Is there a way to create such peak experiences, whether on a date or in your job? According to Ori and Rom Brafman, there is. In a powerful, story-driven narrative that weaves together cutting-edge research in psychology and sociology, the Brafmans explore what it means to “click”: the common factors present when our brain and senses are fully engaged. They identify five “accelerators” that increase the likelihood of these kinds of magic connections in our work and relationships. From actors vying for a role on a popular TV series to police officers negotiating with hostage takers, we learn how one can foster an environment where we can click with another person and shape our thinking, behavior, and emotions. A fascinating journey into how we engage with the world around us, Click will transform our thinking about those moments when we are in the zone and everything seems to fall into place. Acclaim for Sway: “A provocative new book about the psychological forces that lead us to disregard facts or logic and behave in surprisingly irrational ways.” –New York Times “A unique and compulsively readable look at unseen behavioral trends.” –Fortune "A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics."--Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket? “[An] engaging journey through the workings—and failings—of the mind…Their stories of senselessness…are as fascinating as the lessons we learn from them.” –Fast Company "Count me swayed--but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We''d be fools not to learn what they have to teach us."--Robert B. Cialdini, author of New York Times bestseller Influence "If you think you know how you think, you''d better think again! Take this insightful, delightful trip to the sweet spot where economics, psychology, and sociology converge, and you''ll discover how our all-too-human minds actually work."--Alan M. Webber, founding editor of Fast Company

IN COUNTLESS STUDIES, PSYCHOLOGISTS HAVE DISCOVERED A SURPRISING FACT: For decades they assumed that people who face adversity—a difficult childhood, career turbulence, sudden bouts of bad luck—will succumb to their circumstances. Yet over and over again they found a significant percentage are able to overcome their life circumstances and achieve spectacular success. How is it that individuals who are not “supposed” to succeed manage to overcome the odds? Are there certain traits that such people have in common? Can the rest of us learn from their success and apply it to our own lives? In Succeeding When You’re Supposed to Fail, Rom Brafman, psychologist and coauthor of the bestselling book Sway, set out to answer these questions. In a riveting narrative that interweaves compelling stories from education, the military, and business and a wide range of groundbreaking new research, Brafman identifies the six hidden drivers behind unlikely success. Among them: •The critical importance of the Limelight Effect—our ability to redirect the focus of our lives to the result of our own efforts, as opposed to external forces •The value of a satellite in our lives—the remarkable way in which a consistent ally who accepts us unconditionally while still challenging us to be our best can make a huge difference •The power of temperament—people who are able to tunnel through life’s obstacles have a surprisingly mild disposition; they don’t allow the bumps in the road to unsettle them By understanding and incorporating these strat-egies in our own lives, Brafman argues, we can all be better prepared to overcome the inevitable obstacles we face, from setbacks at work to chall-enges in our personal lives.

Là cuốn cẩm nang gợi mở những ý tưởng mới nhất về hình thái giao tiếp giữa con người với nhau, "Bắt Sóng Cảm Xúc" còn là một chuyến đi thú vị khám phá cách bạn hòa nhịp với thế giới quan xung quanh mình, làm thay đổi cách nghĩ của bạn trong những khoảnh khắc khi bạn rơi vào vùng cảm xúc đặc biệt và mọi thứ dường như đã được đặt vào vĩ đạo. Đến từ hai tác giả nổi tiếng của cuốn Sway ( Lối Mòn Của Tư Duy Cảm Tính)," Bắt Sóng Cảm Xúc" là cuộc khám phá tâm lý thú vị về những động lực và cảm xúc khiến chúng ta như bị hút vào những con người nhất định và đôi bên trở thành thân thiết với nhau trong các hoạt động hoặc các tình huống có liên quan. Nếu việc bắt sóng cảm xúc mang đến những điều kỳ diệu đến vậy, thì liệu chúng ta có thể tạo ra mối gắn kết đặc biệt đó trong một cuộc hẹn hò hoặc công việc hay không? Vì sao ngay lập tức chúng ta cảm mến người này mà không phải là người khác? Có cách nào để tạo nên những trải nghiệm đặc biệt như vậy không? Theo Ori và Rom Brafman, tất cả những câu hỏi trên đều có câu trả lời.

Wir alle kennen es: Man hält an einer Entscheidung fest, obwohl deutlich absehbar ist, dass sie falsch ist. Schlimmer noch, man ignoriert alle Warnungen, verpasst die Gelegenheit, die Katastrophe abzuwenden und steuert sogar noch direkt in sie hinein. Ein unerklärliches Verhalten? Mitnichten, sagen Ori und Rom Brafman.

Es hat etwas Magisches an sich: Wenn es zwischen zwei oder mehr Menschen »clickt«, stellt sich in Sekundenschnelle eine tiefe Vertrautheit ein. Ein Gefühl, das alle Grenzen sprengt, das die Kreativität enorm beflügelt und ungeahnte Energie freisetzt. Mit anderen Worten: Es hat gefunkt! Ori und Rom Brafman haben erforscht, worauf die Magie solcher Begegnungen beruht und wie wir solche Momente in unserem Leben herbeiführen können. Plötzlich passt alles zusammen: Eine Mannschaft spielt so gut wie nie zuvor, eine Gruppe Wissenschaftler stößt auf eine Entdeckung, die die Welt verändert, zwei Menschen verlieben sich. Jeder kennt das Phänomen, alle wünschen es herbei – doch wie kommt es zu diesem magischen Moment ? Die beiden Bestsellerautoren beschreiben auf der Grundlage neuester psychologischer Erkenntnisse, wie dieses unmittelbare und zugleich dauerhafte Gefühl der Nähe entsteht. Und sie zeigen, welche »Click«-Beschleuniger eingesetzt werden können, um einen solchen Moment herbeizuführen – egal ob privat, im Beruf oder im Team.

A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there''s danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.

A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there''s danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.

A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there''s danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull".--From English publisher description.

Onderzoek naar de achtergronden van de verbondenheid die mensen opeens met elkaar kunnen voelen en die hen aanzet tot samenwerking, creativiteit en liefde.

O que faz as pessoas tomarem atitudes irracionais no dia a dia? Que forças psicológicas estão por trás dos comportamentos irracionais? Como essas forças atuam na vida de cada um? Quando se está mais vulnerável a elas? Como afetam a carreira, os relacionamentos pessoais e os negócios? Quando colocam em risco as finanças, e mesmo a vida? E por que as pessoas não percebem quando estão sendo desestabilizadas por essas forças? Em ''A Força do Absurdo'', os autores exploram algumas das forças psicológicas que tiram o pensamento racional dos trilhos. NEste livro, os autores trazem uma série de explicações racionais para uma variedade de comportamentos irracionais. O Livro acrescenta descobertas sobre a ciência de tomar decisões e revela como podemos evitar ser arrastados pela atração da impulsividade. PAra ilustrar as diversas maneiras de como a capacidade lógica pode ser subvertida pela força do absurdo, os autores citam episódios de comportamentos irracionais - Por que a presença de médicos de jalecos brancos no quiosque Nathan''s de Nova York alavancou as vendas de cachorro-quente? Como um professor de Harvard convenceu seus alunos a pagar mais de 200 dólares por uma nota de 20 dólares? Por que a entrevista não é uma ferramenta eficaz na escolha de um candidato a emprego? Essa última pergunta é um exemplo para ilustrar a incidência do impulso em todas as decisões cotidianas, das mais simples às mais formais. PAra os irmãos Brafman, por exemplo, o grande erro dos empregadores é insistir no processo de entrevista marcado pelo clima de ''primeiro encontro''. PAra os autores é preciso nessas ocasiões focalizar em experiências profissionais anteriores e apresentar situações hipotéticas do novo ambiente de trabalho. EM ''A Força do Absurdo'', eles oferecem explicações racionais sobre uma variedade de comportamentos irracionais e revelam como é possível evitar ser arrastado pela força do absurdo.