Best Selling Books by Robert B. Cialdini

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another''s request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Desenvolva a mentalidade a atitude certas para gerir outros pela primeira vez. Se nunca leu nada sobre como se tornar um líder de sucesso, leia estes dez artigos fundamentais. A Harvard Business Review analisou centenas de ideias e selecionou os textos mais relevantes sobre esta temática para o ajudar na transição de colaborador eficiente para um grande líder da sua equipa. Este livro vai inspirá-lo para: - Desenvolver a sua inteligência emocional. - Influenciar colegas através da ciência da persuasão. - Avaliar a sua equipa e perceber como melhorar desempenhos. - Estabelecer uma boa rede contactos para atingir os seus objetivos. - Coordenar relacionamentos entre empregados, chefias e pares. - Conseguir o apoio dos superiores. - Adquirir uma visão global para facilitar a tomada de decisões. - Alcançar o equilíbrio entre a sua vida pessoal e profissional, mesmo em ambientes de trabalho intensos. Neste volume poderá encontrar textos de: Linda A. Hill, sobre como sobreviver às adversidades dos primeiros tempos enquanto líder. Michael D. Watkins, sobre como lidar com os desafios de chefiar uma equipa herdada. Carol A. Walker, sobre como combater o stress e a insegurança dos primeiros tempos de liderança. Erin Reid e Lakshmi Ramarajan, sobre como gerir a tensão no trabalho, redefinindo o paradigma de «trabalhador ideal». Robert B. Cialdini, sobre como dominar a ciência da persuasão. Daniel Goleman, sobre a importância da inteligência emocional para um líder de excelência. Herminia Ibarra, sobre como encontrar um estilo de liderança autêntico. John J. Gabarro e John P. Kotter, sobre como gerir a sua chefia. Herminia Ibarra e Mark Lee Hunter, sobre as três formas de networking que irão fazer de si um líder de sucesso. William Oncken Jr. e Donald L. Wass, sobre como gerir melhor o seu tempo, definir as suas funções e aprender a delegar. Michael D. Watkins, sobre os sete movimentos sísmicos que farão com que deixe de ser uma mera chefia e passe a ser reconhecido como líder.

Tại sao một số người lại có sức thuyết phục đến mê hoặc và luôn là người làm chủ Trò chơi Thuyết phục? Đâu là những động lực vô hình đằng sau thứ sức mạnh thôi thúc chúng ta đồng thuận với người khác? Những thủ thuật được các bậc thầy thuyết phục sử dụng tài tình là gì, làm thế nào đánh bại các thủ thuật đó - đồng thời biến chúng thành "vũ khí bí mật" của chính bạn? Với Những đòn tâm lý trong thuyết phục, bạn sẽ có lời giải đáp cho tất cả những câu hỏi ấy. Trong Những đòn tâm lý trong thuyết phục, nhà tâm lý học nổi tiếng Robert B. Cialdini tiết lộ 6 "vũ khí" gây ảnh hưởng đầy uy lực: cam kết và nhất quán, khan hiếm, đáp trả, bằng chứng xã hội, uy quyền và thiện cảm. Mỗi loại lại bị chi phối bởi một nguyên tắc tâm lý cơ bản điều khiển hành vi con người và nhờ đó mà tạo nên sức mạnh cho mỗi thủ thuật. Đặc biệt khi được kết hợp với nhau, chúng sẽ tạo ra ảnh hưởng vô cùng lớn.

Boken forklarer de sosialpsykologiske mekanismene knyttet til påvirkning og overtalelse. Hvorfor sier man for eksempel ja til en selger og kjøper et abonnement på et blad man ikke egentlig er interessert i? Den viser hvordan man blir overtalt og påvirket, og forklarer hvorfor man sier ja til selgere selv om man ikke egentlig vil ha det de selger. Boken lærer deg også forsvarsteknikker mot fremtidige tilbud. Omtalen er utarbeidet av BS.

"Reveals social behavior motives, and bridges the person and the social situation." A unique integrated approach to social behavior, "Social Psychology, 6/e "invite readers to consider the interplay of influences inside and outside the person in social situations. The authors emphasizes how social psychology is an important discipline, connecting different areas of psychology (e.g., clinical, organizational, and neuroscience) as well as other behavioral sciences (e.g., anthropology, biology, economics, medicine, and law). Organized around the two broad questions - What purposes does this behavior serve for an individual? and Which factors lead an individual to use this behavior to achieve those goals? - each chapter considers factors in the person, in the situation, and in their interaction, to form an understanding of human behavior. REVEL from Pearson is an immersive learning experience designed for the way today s student read, think, and learn. REVEL modernizes familiar and respected course content with dynamic media interactives and assessments, and empowers educators to increase engagement in the course, better connecting with students. The result is increased student engagement and improved learning. REVEL for Kenrick "Social Psychology, "6/e will be available for Fall 2014 classes. Teaching and Learning Experience This program will provide a better teaching and learning experience- for you and your students. It: Immersive Learning Experiences with REVEL: REVEL delivers immersive learning experiences designed for the way today''s students read, think, and learn. Explore Research: Students can explore research around the world with new "Original Research Videos." "Investigation" questions further encourage students to analyze the material in each chapter. Demonstrates Practically: Several features throughout the book help readers connect abstract ideas to real-life situations. Improves Learning: Effective pedagogy features promote students learning. For examples, "Quick Quiz Self-tests "in each chapter allows students to test their understanding of the material. Support Instructors: Video embedded PowerPoints, MyTest, clicker questions, and an instructor s manual provide instructors with extensive materials to supplement the text. "

A Down-to-Earth Approach James Henslin shares the excitement of sociology in Essentials of Sociology: A Down-to-Earth Approach, 11/e. With his acclaimed "down-to-earth" approach and personal writing style, the author highlights the sociology of everyday life and its relevance to students'' lives. With wit, personal reflection, and illuminating examples, Henslin stimulates students'' sociological imagination so they can better perceive how the pieces of society fit together. In addition to this trademark down-to-earth approach, other distinctive features include: comparative perspectives, the globalization of capitalism, and visual presentations of sociology. MySocLab is an integral part of the Henslin learning program. Engaging activities and assessments provide a teaching a learning system that helps students see the world through a sociological lens. With MySocLab, students can develop critical thinking skills through writing, explore real-world data through the new Social Explorer, and watch the latest entries in the Core Concept Video Series. Revel from Pearson is a new learning experience designed for the way today''s students read, think, and learn. Revel redesigns familiar and respected course content and enriches it for today''s students with new dynamic, rich-media interactives and assessments. The result is improved student engagement and improved learning. Revel for Henslin will be available for Fall 2014 classes. This program will provide a better teaching and learning experience-for you and your students. It: Personalizes Learning with MySocLab: MySocLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Explores a A Down-to-Earth Approach: This title highlights the sociology of everyday life and its relevance to students'' lives. Improves Critical Thinking: Features throughout help build critical thinking skills. Understands Social Change: An important theme of the text, social change over time, examines what society was previously like, how it has changed, and what the implications are for the present and future. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson''s MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson''s MyLab & Mastering products. Packages Access codes for Pearson''s MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

Most of us are only too aware that, whatever roles we have in today''s fast-moving world, much of our success lies in getting others to say ''Yes'' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say ''Yes'' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet.