Most Popular Books by Reid Hoffman

The New York Times Bestelling guide for managers and executives. Introducing the new, realistic loyalty pact between employer and employee. The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent. The solution? Stop thinking of employees as either family or as free agents. Think of them instead as allies. As a manager you want your employees to help transform the company for the future. And your employees want the company to help transform their careers for the long term. But this win-win scenario will happen only if both sides trust each other enough to commit to mutual investment and mutual benefit. Sadly, trust in the business world is hovering at an all-time low. We can rebuild that lost trust with straight talk that recognizes the realities of the modern economy. So, paradoxically, the alliance begins with managers acknowledging that great employees might leave the company, and with employees being honest about their own career aspirations. By putting this new alliance at the heart of your talent management strategy, you’ll not only bring back trust, you’ll be able to recruit and retain the entrepreneurial individuals you need to adapt to a fast-changing world. These individuals, flexible, creative, and with a bias toward action, thrive when they’re on a specific “tour of duty”—when they have a mission that’s mutually beneficial to employee and company that can be completed in a realistic period of time. Coauthored by the founder of LinkedIn, this bold but practical guide for managers and executives will give you the tools you need to recruit, manage, and retain the kind of employees who will make your company thrive in today’s world of constant innovation and fast-paced change.

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn’t talent, network, or strategy. It’s an entrepreneurial mindset—and that mindset can be cultivated. “If you’re scaling a company—or if you just love a well-told story—this is a book to savor.”—Robert Iger, #1 New York Times bestselling author of The Ride of a Lifetime Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories—as well as his own experience as a founder and investor—to distill the secrets behind the most extraordinary success stories of our times. Here, Hoffman teams up with Masters of Scale’s executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the twenty-first century. Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a “squirmy no”? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.) Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider’s guide will inspire you to reimagine how you do business today.

Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.

The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to • adapt your career plans as pandemics rage and technologies upend industries • develop a competitive advantage so that you stand out from others at work • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships • engineer serendipity that produces life-changing career opportunities • take proactive risks to become more resilient to industry tsunamis • tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.

Instant New York Times and USA Today Bestseller. Tech visionary and co-founder of Manas AI Reid Hoffman shares his unique insider’s perspective on an AI-powered future, making the case for its potential to unlock a world of possibilities. "An essential companion." — Fei-Fei Li "An important read." —Bill Gates "Brilliant mind. Compassionate heart. Bold ideas…Read this book!” —Van Jones "Refreshingly optimistic and welcome perspective." — Ariana Huffington "A fascinating and insightful book." —Yuval Noah Harari As taught at UPenn''s Wharton and Stanford. Superagency offers a roadmap for using AI inclusively and adaptively to improve our lives and create positive change. While acknowledging challenges like disinformation and potential job changes, the book focuses on AI’s immense potential to increase individual agency and create better outcomes for society as a whole. Imagine AI tutors personalizing education for each child, researchers rapidly discovering cures for diseases like Alzheimer''s and cancer, and AI advisors empowering people to navigate complex systems and achieve their goals. Hoffman and co-author, tech and culture writer Greg Beato envision a world where these possibilities, and many more, become a reality. Superagency challenges conventional fears, inviting us to view the future through a lens of opportunity, rather than fear. It’s a call to action – to embrace AI with excitement and actively shape a world where human ingenuity and the power of AI combine to create something extraordinary. Entrepreneur Reid Hoffman is a co-founder of LinkedIn, Inflection AI, and Manas AI. He is also host of the podcasts Possible and Masters of Scale.

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers'' needs. If you read nothing else on entrepreneurship and startups, read these 10 articles by experts in the field. We''ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success. Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to: Understand what makes entrepreneurial leaders tick Know what matters in a great business plan Adopt lean startup practices such as business model experimentation Be prepared for the race for scale in Silicon Valley Better understand the world of venture capital--and know what you''ll get along with VC funding Take an alternative approach to entrepreneurship: buy an existing business and run it as CEO This collection of articles includes "Hiring an Entrepreneurial Leader," by Timothy Butler; "How to Write a Great Business Plan," by William A. Sahlman; "Why the Lean Start-Up Changes Everything," by Steve Blank; "The President of SRI Ventures on Bringing Siri to Life," by Norman Winarsky; "In Search of the Next Big Thing," an interview with Marc Andreessen by Adi Ignatius; "Six Myths About Venture Capitalists," by Diane Mulcahy; "Chobani''s Founder on Growing a Start-Up Without Outside Investors," by Hamdi Ulukaya; "Network Effects Aren’t Enough," by Andrei Hagiu and Simon Rothman; "Blitzscaling," an interview with Reid Hoffman by Tim Sullivan; "Buying Your Way into Entrepreneurship," by Richard S. Ruback and Royce Yudkoff; and "The Founder''s Dilemma," by Noam Wasserman.

How HR can lead. If you read nothing else on reinventing human resources, read these 10 articles. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones on how HR leaders can partner with the C-suite, drive change throughout the organization, and develop the workforce of the future. This book will inspire you to: Overhaul performance management practices to jump-start motivation and engagement Use agile processes to transform how you hire, develop, and manage people Establish diversity programs that increase innovation and competitiveness as well as inclusion Use people analytics to bring unprecedented insight to hiring and talent management Prepare your company for the double waves of artificial intelligence and an older workforce Close the gap between HR and strategy This collection of articles includes: "People Before Strategy: A New Role for the CHRO," by Ram Charan, Dominic Barton, and Dennis Carey; "How Netflix Reinvented HR," by Patty McCord; "HR Goes Agile," by Peter Cappelli and Anna Tavis; "Reinventing Performance Management," by Marcus Buckingham and Ashley Goodall; "Better People Analytics," by Paul Leonardi and Noshir Contractor; "21st-Century Talent Spotting," by Claudio Fernandez-Araoz; "Tours of Duty: The New Employer-Employee Contract," by Reid Hoffman, Ben Casnocha, and Chris Yeh; "Creating the Best Workplace on Earth," by Rob Goffee and Gareth Jones; "Why Diversity Programs Fail," by Frank Dobbins and Alexandra Kalev; "When No One Retires," by Paul Irving; and "Collaborative Intelligence: Humans and AI Are Joining Forces," by H. James Wilson and Paul R. Daugherty.

The Leadership Transitions and Team Building Collection includes two important books: The First 90 Days, Updated and Expanded, by Michael D. Watkins, and The Alliance, by Reid Hoffman, Ben Casnocha, and Chris Yeh. Transitions are a critical time for leaders. In fact, most agree that moving into a new role is the biggest challenge a manager will face. While transitions offer a chance to start fresh and make needed changes in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success. In The First 90 Days, Watkins offers proven strategies for conquering the challenges of transitions—no matter where you are in your career. The Alliance, coauthored by the founder of LinkedIn, introduces a new, realistic loyalty pact between employer and employee. The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent. The solution? Stop thinking of employees as either family or as free agents. Think of them instead as allies. This bold but practical guide for managers and executives will give you the tools you need to recruit, manage, and retain the kind of employees who will make your company thrive in today’s world of constant innovation and fast-paced change.

Không có doanh nhân hay nhà sáng lập nào không mong muốn xây dựng một công ty đình đám tiếp theo giống như Amazon, Facebook hay AirBnB. Tuy nhiên, những người có thể làm được điều này cực kỳ hiếm. Vậy, điều gì đã ngăn cản các công ty khởi nghiệp tăng trưởng mạnh mẽ - trở thành gã khổng lồ toàn cầu? Bí mật chính là “Blitzscaling” – thuật ngữ nói về việc tăng trưởng thần tốc. “Blitzscaling” là tập hợp các kỹ thuật tăng trưởng, nhân rộng và thổi bay đối thủ với một tốc độ chóng mặt. Mục tiêu của Bliztzcaling không phải là tăng trưởng từ 0 đến một, mà là từ 1 đến 1 tỷ, càng nhanh càng tốt. Khi các doanh nghiệp, Startup phát triển với một tốc độ cao, để đạt được các cấp độ tiếp theo, các chiến lược phải trở nên rất khác biệt so với các chiến lược trước đó. Trong cuốn sách này, nhà đồng sáng lập Linkedln, kiêm nhà đầu tư huyền thoại Reid Hoffman và doanh nhân, nhà văn Chris Yeh đã tiết lộ cách điều hướng những thay đổi cần thiết và vượt qua những thách thức ở mỗi giai đoạn trong vòng đời để một công ty có thể “Tăng trưởng thần tốc”: Từ giai đoạn thiết kế mô hình kinh doanh để tăng trưởng đột phá, xây dựng chiến lược tuyển dụng và quản lý, xác lập vai trò của người sáng lập đến phát triển văn hóa công ty. Cuốn sách này dành cho bất kỳ ai muốn hiểu các kỹ thuật cho phép một doanh nghiệp phát triển từ con số không trở thành công ty tỷ đô dẫn đầu thị trường. Bất kể bạn là một nhà sáng lập, một nhà quản lý, một nhân viên tiềm năng hay một nhà đầu tư, cuốn sách “Tăng trưởng thần tốc” sẽ giúp bạn đưa ra quyết định tốt hơn trong một thế giới mà tốc độ là lợi thế cạnh tranh then chốt. Nhận xét về cuốn sách này, tỷ phú Bill Gates không tiếc lời khen ngợi: “Những nghiên cứu thực tiễn mà bạn sắp khám phá và những công cụ bạn sắp nhận được chưa từng quý giá hơn thế này. Đây là thời điểm lý tưởng để đọc cuốn sách này”. Giám đốc điều hành của Facebook, kiêm tác giả cuốn sách nối tiếng “Lean In” – Sheryl Sanberg nhận xét: “Mô hình Tăng trưởng Thần tốc chỉ ra cách thức mà các công ty có thể xây dựng giá trị cho những khách hàng và những cổ đông trong thời đại số. Tăng trưởng thần tốc trình bày một viễn cảnh nội tại đầy thuyết phục về cách thức mà nền kinh tế mới đang được xây dựng và sự chuyển dịch môi trường kinh doanh toàn cầu.” Brian Chesky – Nhà sáng lập và Giám đốc điều hành Airbnb đề cử “Tăng trưởng thần tốc” là một trong những cuốn sách bắt buộc phải đọc với giới khởi nghiệp : “Đây là cuốn sách mà thế giới start-up đã trông đợi từ lâu. Tôi không thể nghĩ ra cuốn sách nào khác có thể nắm bắt một cách hoàn hảo các thử thách cụ thể và các cơ hội mà một công ty phải đối mặt ở mỗi giai đoạn tăng trưởng. Cuốn sách này chia sẻ một vài bí mật then chốt để xây dựng các doanh nghiệp toàn cầu, theo định hướng sứ mệnh với tốc độ cao.”

UNA ESTRATEGIA INNOVADORA PARA AVANZAR EN EL EXIGENTE ENTORNO PROFESIONAL DE HOY La seguridad en el empleo es cosa del pasado y la competencia en el mercado de trabajo se ha hecho feroz. Todos los sectores económicos están experimentando transformaciones radicales. Frente a esta situación, el cofundador y presidente de LinkedIn, Reid Hoffman, junto con Ben Casnocha, plantean que la clave para impulsar tu carrera en este entorno altamente competitivo radica en gestionarla como si tú mismo fueras un negocio vivo, palpitante y en crecimiento. Partiendo de su experiencia en el lanzamiento de innumerables iniciativas empresariales en Silicon Valley, los autores recomiendan que actúes como un empresario que acaba de lanzar un nuevo negocio: invierte en ti mismo, desarrolla tus contactos, asume riesgos y saca provecho de la incertidumbre y la volatilidad. En estos principios radican las estrategias imprescindibles para avanzar profesionalmente. El mejor negocio eres tú te proporciona las herramientas para ponerte al mando de tu carrera y mantener el control sobre tu futuro.

In un mondo in cui il rischio lavoro è alto, la concorrenza globale è aspra e il patto fra datore di lavoro e dipendente sta venendo meno, occorre attrezzarsi. Occorre imparare a gestire il proprio percorso professionale come un''impresa, meglio ancora come una start-up: predisporre un piano, essere pronti al cambiamento, avere una soluzione di riserva sono i primi passi per assicurarsi un vantaggio competitivo. Se poi - come anche in Italia recenti indagini dimostrano - la selezione per le posizioni aperte si avvale sempre più spesso di canali informali nei quali le conoscenze personali giocano un ruolo fondamentale, saper gestire una buona rete di relazioni si rivela il fattore vincente. In questo quadro, i social network offrono oggi uno strumento indispensabile, a patto di saperli usare con intelligenza. Forti della loro esperienza di imprenditori e, nel caso di Hoffman, del punto di vista privilegiato che solo il fondatore di LinkedIn può avere, gli autori forniscono indicazioni per non commettere errori.

Adaptez-vous au futur, investissez sur vous et transformez votre vie professionnelle Que vous soyez ingénieur, commercial, avocat, médecin, enseignant ou chef d’entreprise, vous devez aujourd’hui vous considérer vous-même comme un entrepreneur à la tête d’au moins une start-up appelée à vivre et à grandir : votre carrière.Ce livre n’est pas un énième manuel de recherche d’emploi avec des conseils pour rédiger votre CV. Vous y trouverez en revanche l’état d’esprit et les compétences dont vous avez besoin, comme toutes les start-up, pour vous adapter au futur. Grâce à son plan d’actions, ce livre va vous apprendre à : - Devenir plus compétitif en misant sur vos atouts et en prenant en compte vos ambitions et les réalités du marché. - Développer un réseau et construire des relations réelles et durables. - Créer des opportunités et prendre de meilleures décisions concernant votre carrière. - Évaluer les risques et les assumer intelligemment. « Tout le monde, homme ou femme, a besoin de voir grand pour réussir. Ce livre pratique vous montre comment gérer et construire une carrière qui comptera. » - Sheryl Sandberg, Directrice générale de Facebook « Ce livre distille les techniques clés essentielles pour réussir. » - Jack Dorsey, Cofondateur de Twitter Devenez l’entrepreneur de votre propre vie !

“Reid Hoffman tem talento para ir direto ao coração de cada caso e transformá-lo em uma lição inesquecível. Quem gosta de histórias bem contadas vai saborear este livro.” – Bob Iger, CEO da The Walt Disney Company “Para liderar com visão e coração, comece aprendendo com os outros. Hoffman conta ótimas histórias para ensinar lições e traz conselhos sólidos (e às vezes surpreendentes!) para acelerar sua jornada.” – Angela Ahrendts, ex-vice-presidente de varejo da Apple As melhores lições das empresas e startups que estão solucionando os grandes desafios do século XXI E se você pudesse conversar com empreendedores fabulosos, nomes por trás da Apple, Spotify, Nike, Google, ou de negócios disruptivos como Airbnb, Xapo, Twitter? Saber como começaram, onde erraram, qual foi o ponto da virada? Fundador do LinkedIn, Reid Hoffman entrevistou essas pessoas para entender o que as levou a criar suas empresas e conta neste livro as melhores histórias, revelando o que é necessário para dar escala a qualquer negócio. Ele apresenta 10 princípios que é possível cultivar – e que passam longe do óbvio. Como ter uma ideia vencedora e depois fazê-la ganhar escala? Que mensagens se escondem atrás de um “não”? Qual é a hora certa de parar de ouvir os clientes? Com relatos de casos espetaculares e os comentários inspirados do autor, este é um livro ideal para quem deseja repensar e reinventar seu negócio.

★《紐約時報》暢銷書、《富比士》雜誌推薦最佳創意領導書 ★《華爾街日報》、《哈佛商業評論》、《財星》雜誌、《彭博頻道》、Inc 、《哈芬登郵報》、《富比士》雜誌、Business Insider、MSNBC、WNYC 爭相報導 ★工作趨勢新教主、全球最大專業社群LinkedIn創辦人 雷德‧霍夫曼（Reid Hoffman）最新力作 網路科技改變世界，也牽動職場大變革。 本書完整分享從矽谷開始快速擴散、顛覆現狀的新工作趨勢， 公司與員工建立互信、互惠的聯盟關係，共享成長。 網路顛覆獲利模式，各行各業都面對空前的風險。企業愈來愈難留住高戰力的人才，對於不知如何改變成長的員工，將會被加速淘汰。如何面對職場的巨大變動？ 本書作者、工作趨勢新教主霍夫曼有不同的解方。霍夫曼不僅本身是成功的創業家、投資人，率先注資Facebook、Airbnb、Flickr與Zynga等新創企業，更是全球最大專業社群網站LinkedIn的共同創辦人，一手觀察全球企業的人才策略與上億白領菁英的選擇。 霍夫曼發現，許多高成長的領先企業，成功的關鍵在於建立公司與員工間的聯盟關係。 認為公司應該是團隊，而非家庭，企業沿用軍隊的「作戰任務」（term of duty）制度，以「光榮地完成有限的特定任務」作為公司與員工的共同使命。 企業留住人才的方式，不是給保障，而是創造讓他們更有價值的舞台 員工最大的保障，不是抓緊一個位子，而是能夠不斷用不同任務翻新自己的能力，主動持續墊高自己的市場價值。 企業必須與員工聯盟，建立有明確作戰目標的團隊，善用具創業思維的人才才有戰力！ 不論是經理人或是員工，都必須瞭解企業與人才對於工作的新期待，擁抱新工作模式，讓自己成為不怕市場變動的搶手人才！這本書是面對職場新變局的必讀之作。 各界推薦 「每個專業工作者30歲前都必讀的商業書。」- Business Insider 「一本改變我們工作方式的必讀好書。」-《哈芬登郵報》 本書提出的建議不管是對《財星》雜誌（Fortune）100 大的執行長，亦或是車庫創業的無名小卒來說都同樣有用；開發手機應用程式（app）的工程師或正準備開咖啡廳的人也能從中得到洞見與啟發。─艾力克．施密特(Eric Schmidt) Google 執行董事長 這本書提供一個打破現狀、創造鼓勵創新的實用策略。終身雇用制度已經過時，取而代之的新方式看似比較沒有保障，但是卻能夠讓企業與員工都更有成長、更滿足。─麥克．彭博（Mike Bloomberg）前紐約市市長、彭博公司（Bloomberg L. P.）創辦人 奇異公司創立以來，已經邁向第三個世紀。保持優異績效的關鍵，在於每個年代均培養出具競爭力的領袖。本書闡明現代人才管理的要素就是雇主與員工互相信任，並替對方創造價值，藉此增強彼此在市場上的競爭力。作者提出一個架構，幫助大公司和新創企業更有效地培養人才，並建立具競爭力的團隊。─傑夫．伊梅特（Jeff R. Immelt）奇異公司（GE）董事長暨執行長 投入工作的員工是所有企業的成功關鍵。這是一本傑作，提供建立忠誠關係、激發創造力和管理常勝團隊的務實洞見。─肯尼斯．錢諾特（Kenneth Chenault）美國運通董事長暨執行長 這本書中肯、見聞廣博而且實際，可以讓團隊的努力更加精進，打造出高績效的團隊。本書有許多真實的內幕和點子，我相信可以帶給領導人良好的閱讀經驗，尤其是作者提出三種聯盟的想法引起我的共鳴，因為我真的在我的專業領域中經歷過。─布拉德．史密斯（Brad Smith）Intuit 執行長 「矽谷成功的真正祕訣在於真的非常重視人才」，這句話在我翻開本書的第一章時映入眼簾，而我深信不疑。雷德．霍夫曼、班．卡斯諾查和克里斯．葉三位作者告訴我們在網路世代為何需要這本精彩新書提到的管理方式。而本書提到的領導力，也是我在職涯中，不斷嘗試與練習的主題。─約翰．唐納修（John Donahoe）eBay 執行長 本書用一種全新又令人振奮的角度來看勞資關係的演變。這本書不僅有趣易懂，同時提供企業領袖洞見和管理工具，來應付現今這個人才濟濟的時代。─丹尼爾．品克（Daniel Pink）暢銷書《未來在等待的人才》作者 《聯盟世代》指出這十幾年來的職場變化，以及這些變化如何破壞勞工與雇主之間的信任，造成所有人的損失，最後指點出一條長遠的路徑，使你我都能獲益。─雅莉安娜．哈芬登（Arianna Huffington）《哈芬登郵報》（Huffington Post）創辦人兼總編輯 現今企業不再需要長期聘用員工，更不用說給員工終身職的機會。本書作者意圖向大眾解釋，在這個就業環境混亂、流動率極高的時代，雇主與員工之間的關係應該要更誠實、溝通要更有效率，而且交流要更頻繁，這不管是對雇主或是員工都是一大福音。─法理德．札卡瑞亞（ Fareed Zakaria）《時代》雜誌（Time）主編、CNN 節目製作人與主持人 在這本引起議論的新書中，社群網絡之父揭示重新設定勞資關係框架的驚奇新方式。─《財星》雜誌（Fortune） 本書將迫使你展望未來，告訴你新的工作模式。作者的名望和洞察力足以促使你的整個團隊思考。這是一本非常值得閱讀的新書。─《富比世》雜誌（Forbes） 在人力資源的連結程度和流動性愈來愈高之際，本書是處理相關管理難題的必備手冊。─巴諾書店（Barnes & Noble）

El enfoque revolucionario de Fred sobre liderazgo comienza con un impulso poco convencional: el miedo a la muerte. ¿Qué tienen en común la ansiedad con la creación de la eficiencia organizacional? ¡Mucho! Un libro que combina lo práctico con lo existencial, te ayudará a infundir significado y dignidad en tu vida y tu trabajo. Fred muestra un camino hacia el liderazgo trascendente al analizar ejemplos del mundo real de empresas sin dirección y experiencias de servicio al cliente que han resultado terriblemente mal, que abarcan desde la desastrosa administración de Marissa Meyer en Yahoo! al infame representante de servicio al cliente de Comcast que pensaba que estaba haciendo bien su trabajo al negarse obstinadamente a cancelar la cuenta de cable de un suscriptor. Este libro cambiará tu forma de pensar: tu trabajo no es tu trabajo, no es suficiente hacer tu mejor esfuerzo y triunfar. Aprenderás a descubrir tu propio significado y serás capaz de animar a otros a alcanzar un propósito noble. El enfoque de liderazgo de Fred es una mezcla de economía y teoría empresarial, en parte compuesto de comunicación y capacitación en resolución de conflictos, parte consejería familiar, parte meditación y consideración. ¿Qué se puede esperar de un graduado de Berkeley que realiza retiros de silencio que duran un mes? Fred ha enseñado y presentado su investigación en numerosas instituciones académicas, incluyendo Sloan School of Management de MIT, donde fue nombrado Profesor del año, y en la Universidad de Harvard.

☆亞馬遜書店、《紐約時報》、《華爾街日報》暢銷書 工作認真努力，不保證職涯順利。 專業之外、公司不培訓的6大職涯技術，最好早知道， 不論晉升、轉職、創業、發展斜槓，都有更好的機遇。 全球最大專業社群LinkedIn創辦人雷德．霍夫曼歸納的最佳職涯技術。 為什麼有些人看來能力不是特別優秀，主管卻覺得他不可或缺？ 想轉換工作不知如何開始，為什麼有些人卻總是先一步知道新機會？ 計畫之外的機會降臨，該試試看換軌道嗎？怎麼讓改變的風險降到最低？ 如果這些也是你的問題，那你真的必須學習經營職涯的方法，好好投資自己。 工作總有波動，未來的成就，取決於你的職涯技術。 傳奇創投家、專業社群LinkedIn創辦人雷德．霍夫曼，觀察世界白領工作愈來愈多變、沒保障，最穩當的方法就是掌握職涯技術，把職涯當新創事業經營。 霍夫曼與Comcate創辦人班．卡斯諾查合作，細數Flickr、Netflix等新創公司起家歷史，分析Facebook營運長桑德伯格、演員喬治‧克隆尼等人的職涯發展，教你如何創造價值、不斷重新啟動，做出最聰明的生涯決定，歸納出「每個人都是一個小事業」的制勝策略。 ●組合出被需要的優勢：優勢不是固定不變，是由資產、抱負與價值觀三塊視狀況組合。 ●做好不斷應變的計畫：不要因計畫限制機會；要建立獨立於雇主、產業、地點以外的身分。 ●培養專業盟友網絡：不管能力多強，單打獨鬥永遠輸給團隊。 ●機遇要自己養：順風時也要不斷創造機會，練成判斷機會的本能反應。 ●沒有風險恐怕不是好機會：風險因人而異，要注意選擇是否不可逆。 ●情報提問力定高下：搜集、運用、管理資訊情報的方式，就決定輸贏。 這本書不是求職手冊，是面對工作機會變化的實戰指南，每一章都有務實的行動計畫，幫你成為被需要的人才，走出自己的最佳路徑。 ☆《經濟學人》、《金融時報》、《紐約時報》、《時代》、《財星》、《彭博商業周刊》、《富比世》、《連線》、TechCrunch、BBC、CNN、CNBC、MTV 好評報導 ☆Twitter共同創辦人傑克‧多西、Facebook 營運長桑德伯格、前紐約市長彭博、林之晨、林宜儒、郭建甫、郭曜郎、劉奕成、劉威麟、蔡明哲、鄭緯筌、鍾子偉 特別推薦 名人書評 麥可‧彭博／前紐約市市長、彭博公司創辦人 創業家的關鍵不在於創業，而是世界觀：在別人看到阻礙時，發現機會；在別人避險時，勇於冒險。無論你走哪一行，或想進哪一行，本書都是你的成功指南。 雪柔‧桑德伯格／Facebook營運長 每個人，不分男女，都需要放膽思考，才能成功。這是本非常實用的好書，教你如何掌控人生，打造發揮實質影響力的職業生涯。 葛瑞琴‧魯賓／暢銷書《過得還不錯的一年》作者 打造充實的職業生涯是幸福人生的一大挑戰，往往也是最困難的挑戰。本書歸納了許多洞見和技巧，幫你我撰寫出豐富的人生履歷。 傑克‧多西／Twitter及Square共同創辦人 如何以創業方式打造人生？從一個點子開始，在整個生涯中努力應變、調適，用心闖出一番了不起的成就。本書濃縮並歸納成功所需的一切關鍵技巧。 伊藤穰一／前麻省理工學院媒體實驗室（MIT Media Lab）主任 網路從根本改變了商業與社會的架構，本書教你如何在緊密相連的世界中生活、學習、蓬勃發展。 馬克‧安德森／創投家，惠普、Facebook、eBay等公司董事 矽谷以我們工作的方式徹底改變了產業，現在該是把這套腳本輸出到全世界的時候了，本書就是關鍵的腳本：它可以幫你改造自己，創造個人生涯的突破。 林宜儒／iCook愛料理、Inside網路趨勢觀察創辦人 在這個瞬息萬變的年代，我們眼前所看到的穩定，或是我們過去所認知的穩定，都有可能一夕改變。無論你是想要開一家公司成為創業者，還是加入別人的公司成為上班族，不要忘了你身上的創業基因。時時發揮創業精神，以創業家思維經營你的職業生涯。 郭建甫／Gogolook ／ Whoscall執行長 在這個職涯遊戲規則已經完全改變的現實世界裡，同時也是全球化與科技化激烈競爭的環境裡，我們必須學習過一個創業家思維的人生、一個從調整中學習掌握的人生，一個持續啟動的人生。 郭曜郎／好食機執行長 我們面對的職場現實，已與我們的父執輩完全不同，工業革命以來的職場升遷傳統已經失效。每個人都可以裝備自己，向外延伸蒐集資訊的廣度與深度，讓自己暴露在更多的可能性中，理性之光繼續導引我們的前景。 劉威麟／網路趨勢觀察家MR.6 請開始接受「在製品」（work-in-progress）的觀念，那麼「創新」才不會白談。這本書不只是給所有上班族，也給所有的企業和主管人手一本，讓大家可以真正地換一顆腦袋。 蔡明哲／悠識數位首席體驗架構師及HPX 社群創辦人 行動會帶來勇氣，恐懼都是自己嚇自己。如果你有夢想，不要只是空想。採用本書建議的「準創業」心態與策略，逐步布局，開展你自己的人生戰鬥策略。風險一定有，但不行動的風險更高。 鄭緯筌／「內容駭客」、「寫作酷」網站創辦人 創業精神是一種生活主張，並不局限於商業市場，更非唯獨美國人才有，我們每個人都有創新的能力。中國人說「蓋棺論定」，誠然人生中高懸的Beta 標誌，時時刻刻提醒著我們要持續精進。在達成目標之前，讓我們重新開始吧！是的，就從現在開始！ 鍾子偉／「關鍵評論網」創辦人 矽谷模式是可以被複製的，矽谷可以存在於世界各處。無論你想開公司、學彈吉他，或是開口約某個心儀的女孩出來進行第一次約會，都能熱情擁抱這種人生態度，保持「矽谷新創企業」思維，用新創企業敏捷、反覆嘗試的方式，進入人生各種不同的新階段。 註：本書為《自創思維：人生是永遠的測試版，瞬息萬變世界的新工作態度》暢銷改版

【電子書獨家收錄】 聯經出版總編輯 ╳ 故事 Story Studio 創辦人 ╳ 涂豐恩 親自推薦 在創業的艱辛路程上與「規模大師」（Masters of Scale）Podcast節目相伴的時光 致勝沒有絕對的公式，卻有幾項顛撲不破的真理， 跟著LinkedIn創辦人雷德‧霍夫曼與Airbnb、Canva、Spanx等企業非凡領導者們，揭示商業擴張的最強規則，一起邁向成功！ 累積下載超過3000萬次，以一本書的形式認識全球商業指標Podcast 掌握創業思維與商業的再成長，本書提供了一個難得的交流窗口，世界上最具標誌性的公司，包括 Apple、Nike、Netflix、Spotify、Google、Instagram 和 Microsoft等領導者齊聚一堂，無私而坦誠地分享創辦公司與經營管理中遇到的風險困難，以及克服的方法。 在矽谷的幕後，《高成長思維》作者之一的雷德．霍夫曼，身為LinkedIn創辦人與Greylock投資人，是矽谷企業家和國家元首們的搶手顧問。在他主持的Podcast節目「規模大師」(Masters of Scale)中，他與諸多有遠見的公司創辦人和領導者們坐在一起，深入討論推動他們成長的契機，並研究擴大公司規模的戰略。 在書中，雷德．霍夫曼借鑒了他們最引人入勝、最具啟發性的故事，當然也融入他自己作為創辦人與投資者的經歷，揭示這個時代最非凡成功的關鍵，並且了解成功創業者的秘密，激發重新構想經營方式，學會如何將一個成功的想法實現，以及進一步將其轉變為可擴展的企業！ ◆ 讀完這本書，你將學到： ．辨別什麼是值得聽取的否定答案，正確的「不」將成為你前進的動力。 ．知道當有好點子時該與誰分享，有些人不會是你的工作夥伴。 ．了解雇用新員工的重點是什麼，記住不要雇用誰同樣重要。 ．資金難尋，但當資金來臨絕非全盤接收。 ．觀察顧客將成為你成功的關鍵，記住讓顧客的行為自己說話。 ．企業的使命要能觸動群眾，而群眾將成為你的力量。 ▍專文推薦 王繁捷｜貝克街蛋糕創辦人 ▍聯合推薦（依姓氏筆畫排列） 安琪拉．阿倫茲（Angela Ahrendts）｜Burberry前執行長 鮑伯．艾格（Bob Iger）｜迪士尼執行董事長 里德．海斯汀（Reed Hastings）｜Netflix共同創辦人與執行長 薩蒂亞．納德拉（Satya Nadella）｜微軟執行長 Veeda Chang｜FIBHER、Alpha Dogs、Big Al''s burgers、Tella Tella Cafe營運長 火星爺爺｜作家、講師 林大涵｜貝殼放大、挖貝平台創辦人 林宜儒｜Teachify 開課快手創辦人 郭瑞祥｜台大管院教授、台大創意與創業中心主任 程世嘉｜iKala 共同創辦人暨執行長 黃昭瑛｜KKday營銷長 鄭俊德｜閱讀人社群主編 創業這條路是個一但開始就沒有回頭的路。這本書輕鬆又受用 連我看完都覺得上了一課！推薦給創業中或是即將創業的你們。 ──Veeda Chang，FIBHER、Alpha Dogs、Big Al''s burgers、Tella Tella Cafe營運長 想要野蠻成長嗎？忘掉五顆星，給出破表體驗！ ──火星爺爺，作家、講師 來自七十位大師的創業經營智慧，創業者與經理人必備的案頭書。 ──林宜儒，Teachify 開課快手創辦人 規模化大師教你如何在生活和事業都擁抱增長心態。 ──程世嘉，iKala 共同創辦人暨執行長 成功來自於過往的累績，其中的關鍵是「快速失敗」。 ──鄭俊德，閱讀人社群主編 「不論是創辦新公司，也或者是努力在大型組織推動改變，本書提到的商業原則，全都能協助你在執行策略時，既不違背初心，又富有創意，同時考量到現實。」 ——薩蒂亞．納德拉（Satya Nadella），微軟執行長 「霍夫曼是高手。他在解讀企業案例時，總能一針見血，幫我們整理成值得牢記在心的建議。如果你正在拓展事業，也或者純粹愛看精彩故事，這本書值得細細品嚐。」 ——鮑伯．艾格（Bob Iger），迪士尼前執行董事長 「各位在建立公司或打造職涯時，別忘了帶這本書上戰場。裡頭有許多精彩的故事。不過，這本書能成為床頭書的原因，在於作者霍夫曼總結出深刻的見解，協助我們進入應有的心態，好記又不打高空。」 ——里德．海斯汀（Reed Hastings），Netflix的共同創辦人與共同執行長 「懷抱願景，用心領導，第一步是聆聽，向他人學習。本書用故事來傳達寓意，充滿實在的建議（有時出乎意料！），協助你加快前進的腳步。」 ——安琪拉．阿倫茲（Angela Ahrendts），Burberry前執行長與Apple前零售長 「如果說你不必逐一向不同的創業者學習，而是去蕪存菁，一次從我們的年代最偉大的多位企業創辦人那學到東西？ 本書結合了令人難忘的故事，由世界級的領袖提供務實心得，協助你讓最重大、最大膽的點子成真。」 ——亞當．格蘭特（Adam Grant），紐約時報暢銷榜首《逆思維》（Think Again）作者、TED播客「工作生活」（WorkLife）主持人 「霍夫曼證明，各行各業都能把慷慨與社會公益，融入企業的DNA，替世界帶來正面的貢獻，而且好心會有好報，帶動你的公司擴張。」 ——丹尼爾．盧貝斯基（Daniel Lubetzky），KIND執行董事長與創辦人 「各行各業處於不同成功階段的領袖，提供他們真實發生過的故事，帶來本書閃耀著創意火花的原則性建議……書中大方提供路線圖與架構，協助你以更具有智慧的方式，思考自己正在成長的事業。」 ——雪莉．亞尚博（Shellye Archambeau），MetricStream前首席執行長 「世上不存在一夕成功這種事，但前人犯過的錯，可以避免重蹈覆轍。我大力推薦本書。如果你有意創業，這本指南打開天窗說亮話，但同時也振奮人心。」 ——托莉．伯奇（Tory Burch），托莉．伯奇有限責任公司（Tory Burch LLC）與 托莉．伯奇基金會（Tory Burch Foundation）創辦人 「你可以把本書想成十章的輔導時間。你聆聽附帶忠告的故事，主角有可能是你原本就仰慕的人士，也可能是剛展開創業之旅的新手。讀完後，你至少能帶走一兩條新的座右銘，還會對如何創辦事業、為什麼要建立事業，有了新一層的認識。」 ——富蘭克林．萊納德（Franklin Leonard），黑名單（Black List）創辦人 「作者觀察入微……他誠心地主張，爆炸性擴張通常會有陣痛期，但只要用心領導，重視企業文化，成長的推進力就能與脫序行為脫鉤，一切依舊有望。」 ——《華爾街日報》（The Wall Street Journal）

Vivemos em uma economia competitiva, interconectada, que muda rapidamente; As mudanças constantes e as incertezas tornam qualquer estratégia tradicional de carreira inútil; O “pacto” empregador-empregado está se dissolvendo e a concorrência pela oportunidade é acirrada; Este livro não fala de cartas de apresentação ou currículos; Aqui você vai aprender as melhores táticas das startups do Vale do Silício e como aplicar essas estratégias de empreendedorismo à sua carreira; Reid Hoffman e Ben Casnocha evidenciam como acelerar o ritmo de sua carreira no MUNDO competitivo de hoje; As estratégias fornecidas ajudarão o leitor a sobreviver, a prosperar e a conseguir realizar suas mais ousadas ambições profissionais; Além disso, os autores também demonstram como correr riscos de forma proativa para se tornarem mais resiliente aos tsunamis do setor e como acessar sua rede para obter inteligência e informações que o auxiliem a tomar decisões sábias; Com uma leitura indispensável, trata-se de uma obra destinada a quem trabalha para uma corporação multinacional gigantesca ou para uma pequena empresa local, ou até mesmo para quem esta abrindo seu próprio negócio;

KI? Von ihr drohen uns natürlich auch Gefahren, aber ... es gibt so vieles, was uns begeistern sollte: personalisierter Unterricht für jedes Kind durch KI-Tutoren; Forscher finden Heilmittel für Krankheiten wie Alzheimer und Krebs; KI-Berater helfen den Menschen, sich in komplexen Systemen zurechtzufinden und ihre Ziele zu erreichen. Die KI-Insider Hoffman und Beato – der eine ein legendärer Silicon-Valley-Investor, der andere seit 30 Jahren journalistischer Chronist – bieten eine fantasievolle und positive Sicht auf die Möglichkeiten, die die KI der Menschheit eröffnet. In vielen Bereichen werden mit ihrer Hilfe Durchbrüche möglich, von denen wir heute nicht einmal zu träumen wagen. Ein Plädoyer für gesunden Optimismus in Sachen KI.

ChatGPT ist in aller Munde. Künstliche Intelligenz wird für uns alle damit zum ersten Mal greif- und erlebbar. Die Chancen verblüffen ... aber was ist mit den Risiken? Verdrängt die Technologie uns? Silicon-Valley-Insider Reid Hoffman gehört zu den ersten Investoren in OpenAI, das Unternehmen, welches ChatGPT entwickelt hat. Wie schätzt jemand wie er die Chancen und die Risiken ein? Was bringt ihm ChatGPT für seine eigene Tätigkeit? Inspiration oder Frustration? Und wie schlagen wir Kapital aus den enormen Möglichkeiten, die die KI uns eröffnet? Wie schaffen wir es, die Technologie zu beherrschen und nicht von ihr beherrscht zu werden? Diesen Fragen nähert sich Hoffman in "Ideen auf Knopfdruck". Er drückt auf den Knopf und macht GPT-4 zum Co-Autor, testet aus, was dieses Large Language Model alles kann, lässt sich verblüffen und inspirieren. Amüsante und faszinierende Dialoge zwischen den beiden machen deutlich, was die KI kann – und Hoffman zeigt uns, wie auch wir sie zu unserem Vorteil nutzen können.

速變時代下，你需要一套在風險中掌握勝算的新能力！ 史丹佛震撼課程解密贏家全拿時代優先考慮速度的閃電成長法。 要成功，你必須打破許多為了效率和降低風險而設計的管理規則， 更快做到領域第一，將是你未來不可或缺的生存法則。 ★矽谷傳奇創投家霍夫曼熱門創新創業課程首度完整公開 ★持續蟬聯亞馬遜暢銷書榜、《富比士》評選年度好書 ★無論你的團隊有10名或1萬名員工，此書會是你贏得世界的必備手冊 這個世界變快了，要成功，你需要一套能更快成長的全新策略裝備。 曾協助多家新創公司從車庫發展成10億美元級企業，讓許多素人變身商業巨人的矽谷人脈王霍夫曼發現，領先企業與頂尖人士的共同祕訣就在掌握了一套成長方法，而這個祕方就是閃電擴張：以一系列出奇制勝的戰略，快速擴張並徹底擊敗對手。 霍夫曼在史丹佛開始教授這套課程時，人氣火爆，風靡商業界，甚至政治圈。大多數商學院案例提供的都是非戰時理論，但現今的商業競爭，需要你採取閃電戰思維。這才是推動世界發展與個人成長的全新法則：要在網路化時代生存，你必須贏得頭獎。 讀完這本書，你將學到： ‧什麼時機、情境最適合閃電擴張。 ‧需要哪些心理準備、團隊準備，甚至對投資人做心理建設。 ‧什麼樣的團隊與產業適合實行此擴張方式。 ‧企業處於什麼時機點，更適合發動閃電擴張，何時又最好停止。 ‧不同的擴張階段會面臨什麼風險與挑戰。 ‧商業模式、成長策略與管理創新如何混搭，最能在高風險中創造高回報。 亞馬遜、谷歌、Zara、歐巴馬競選團隊拿第一的閃電成長法！ 第一本最完整剖析閃電擴張的書，提供最深入的領先企業案例洞察、涵蓋最多元產業與創新聚落的實戰經驗，幫助你突破成長瓶頸、搶得先機，快速壯大。 不論新創企業或老牌公司，做公益或拚選戰，都可藉由這一整套閃電戰略出奇制勝： ．4大新成長引擎：做大市場、放大分銷管道、做高毛利的產品、做有網路效應的東西。 ．7種高獲利商模：發展位元、成為平台、免費增值、網路市集、訂閱服務、數位商品、動態消息。 ．9個突圍管理法：擁抱混亂、雇馬上能用的人、容忍壞管理、任由火燒起來、推出不完美產品、忽略你的顧客、做不能規模化的事、超額募資、讓公司文化不斷演化。 名人推薦 比爾．蓋茲│微軟創辦人 艾力克．施密特│Google前執行董事長 布萊恩．切斯基│Airbnb共同創辦人 雪柔．桑德伯格│《挺身而進》作者 亞當．格蘭特│華頓商學院教授 李吉仁│台大創創中心主任 李開復│創新工場董事長 郭書齊│創業家兄弟董事長 程九如│AppWorks 之初創投合夥人 程世嘉│iKala 共同創辦人暨執行長 謝銘元│iFit愛瘦身創辦人 好評推薦 「我與霍夫曼談論過許多事情，當中最引人思考的，要算是閃電擴張了。此刻，正是閱讀這本書的最佳時機。你將探索的成功案例和將獲得的商業工具，從未像此時一樣切中時代。」–微軟創辦人 比爾．蓋茲（Bill Gates） 「這是新創界一直在等待的書。這本書完美捕捉到一家公司在成長的每個階段所面對的特定挑戰與機會。」–Airbnb共同創辦人暨執行長 布萊恩．切斯基（Brian Chesky） 「矽谷成功的祕密就在這本書。霍夫曼透過重要的案例研究，描繪出建立一家市場領先公司真正需要的是什麼。」–Alphabet公司技術顧問、Google前執行董事長 艾力克．施密特（Eric Schmidt） 「企業為顧客與股東創造價值必讀之作，獨特的業內觀點引人入勝。」–《挺身而進》作者 雪柔．桑德伯格（Sheryl Sandberg） 「創業家與管理者必讀。這是我讀過如何在對的時機讓公司快速成長，最好的一本書。」–華頓商學院教授 亞當．格蘭特（Adam Grant） 「閃電擴張模式強調『以速度應對不確定』的思維，非常值得已習慣正常轉速、順應環境為要的企業，在推動新事業、甚至策略轉型時參考。」–台大國企系教授兼台大創意與創業中心主任 李吉仁 「擁有快速修正的能力，才可維持高速步調。要做到這些並不容易，這本書提供了很好的指引。」–創新工場董事長 李開復 「這本書告訴你明天一定會發生的事，讓你有機會比別人早一步，去執行你的擴張計畫，或採取行動去因應下一個巨變。」–AppWorks 之初創投合夥人 程九如 「每個創業家都有個閃電擴張的夢，這本書要給大家的不是『食譜』，而是『原則』，照著建議做，至少能提升成功機率。」－iKala 共同創辦人暨執行長程世嘉 「本書透過眾多案例彙整的原則，可以為正在面臨擴張階段的經營者們，帶來不少啟發。」–iFit、ECFIT雲端CRM創辦人 謝銘元 「這是一本所有創業者都應該閱讀的好書，閃電擴張不只是競爭策略，更是企業賴以存活的生存策略。」—創業家兄弟共同創辦人暨董事長 郭書齊

Il rapporto di lavoro si è spezzato: il vecchio modello basato sulla garanzia del posto a vita non funziona più. Ma né i datori di lavoro (siano manager o imprenditori) né i lavoratori hanno il coraggio di dar vita a un sistema diverso. La soluzione? Cominciare a pensare ai collaboratori come ad alleati. I manager vogliono che i collaboratori contribuiscano a far crescere l’azienda e i collaboratori vogliono che l’azienda contribuisca a trasformare le loro carriere sul lungo termine. Ma questo scenario win-win si realizzerà solo se entrambe le parti sapranno fidarsi abbastanza l’una dell’altra per impegnarsi in un investimento reciproco. Per ricostruire questa fiducia – oggi al minimo storico – serve un dialogo schietto. Spregiudicato e pratico, il libro dimostra come un modello basato sull''assegnazione di incarichi precisi permetta di reclutare, trattenere e mantenere legate a sé, anche una volta che il rapporto formale di lavoro sarà concluso, le persone dotate di quelle capacità imprenditoriali che, sole, possono consentire all''azienda di prosperare.

未來十年，AI會像今日的手機， 以想像不到的方式擴增人類能力，成為不可或缺的存在 在新時代的起點，我們如何開始探索AI的各種可能性？ 矽谷傳奇創投霍夫曼親身示範，當人類智慧與人工智慧展開對話 會開啟什麼樣的未來？ •《華爾街日報》暢銷書 •台灣大哥大總經理 / AppWorks 董事長暨合夥人 林之晨 重磅力推 突破性科技的出現，一開始總是充滿未知，在我們亟需方向感的此刻，這本書就是探索AI的最佳嚮導，透過與GPT-4的對話，帶我們理解AI是什麼、能做到哪些事、又會如何改變我們的生活。對於還不熟悉AI的人，這本書是開始認識的起點；害怕工作受衝擊的人，可以找到提升能力的下手處；關心趨勢的人，則可以透過科技先驅的解讀，開啟全新的思考。 第一本與GPT對話互動、共同創作的未來指南 即使是在矽谷，霍夫曼都是走在趨勢尖端、企業家搶著求教的關鍵人物，他不只共同創辦LinkedIn，更協助多家新創公司從車庫成長到十億美元級企業。身為OpenAI初始創辦人之一、Inflection AI共同創辦人，霍夫曼擁有最前線視角，得以最快接觸到最新AI發展。在與大型語言模型的互動過程中，霍夫曼意識到AI技術已來到關鍵引爆點，他決定與GPT-4一起寫書，針對知識學習、商業轉型、藝術創作、公平正義、新聞媒體等重要領域，討論AI將如何形塑人類的未來。在與GPT-4的一問一答之間，霍夫曼描繪出一個人人都能靠AI大幅擴增知識與能力的新世界。 清楚了解潛在威脅，但把眼光放在可能創造的正向影響 隨著AI不斷進化，我們熟悉的做事方法、無數產業的獲利模式，都在一一被顛覆。陌生科技總會引發焦慮與抗拒，也的確會帶來許多問題，但霍夫曼認為，輕忽AI，就像在1990年代錯過網路，在2007年小看智慧手機。科技會帶來破壞，也會創造機會。AI將成為創造新工作與新商機的主要驅動力，而愈早開始使用AI的人，會得到愈豐厚的回報。不管你身處哪些領域，現在就開始在專業上使用AI，幫自己從「離終點更近」的地方開始努力。 人類不會被AI取代，反而會掌握這項工具，讓自己更強大 霍夫曼認為，人類最與眾不同之處，就在使用工具的能力，我們不只是擅長思考的「智人」，更是善於開發工具提升效能的「技人」，而AI正是能協助人類升級的新工具。你將在本書中學到： -把AI當大學助理，不是先知。AI強在即時協助，但它的回答需要你的最終判斷。 -你是導演，不是木匠。使用AI沒有既定流程，更像在導一場戲，需要嘗試各種版本。 -去試就對了！用AI的犯錯成本很低，不喜歡答案，再換個問題就行。 -未來世代最實用的能力，是提出更好問題、學AI無法訓練的見解，以及執行力。 -「問一題，就會想再問十題」，AI的延伸性可以助企業提供更個人化的服務。 -AI的「幻覺」，其實也是一種「想像力」。除了事實性資訊，AI也可以助你發想靈感。

Reid Hoffman est l''un des hommes d''affaires les plus puissants de la Silicon Valley : investisseur hors pair, il a lancé le réseau social LinkedIn et de nombreuses autres licornes (Facebook, Airbnb, Paypal). Dans un environnement toujours plus concurrentiel, quel est le secret de l''extraordinaire réussite de ces start-up ? « Lancer son entreprise revient à sauter d''une falaise et assembler son avion pendant la chute. »Ce n''est pas tant des qualités surhumaines de leurs fondateurs, ni une expertise inégalable de leurs capitaux-risqueurs, mais le fait que tous ont appris ce que Reid Hoffman appelle le blitzscaling : des pratiques spécifiques visant à entraîner une croissance hors norme, un essor extrêmement rapide qui permet d''atteindre le stade dans le cycle de vie d''une start-up où la plus grande partie de la valeur est créée. Le blitzcaling rassemble les conditions générales et les techniques spécifiques permettant à une entreprise de changer d''échelle à vitesse grand V : dans une ère de réseaux, il faut avancer toujours plus vite, car les concurrents sont partout ! À partir de leurs expériences, et après avoir discuté avec des centaines d''entrepreneurs et de PDG, Reid Hoffman et Chris Yeh nous donnent toutes les clés de l''entrepreunariat à forte croissance et à fort impact.

Impromptu: Amplifying Our Humanity Through AI, written by Reid Hoffman with GPT-4, offers readers a travelog of the future - exploring how AI, and especially Large Language Models like GPT-4, can elevate humanity across key areas like education, business, and creativity.But, it''s not just a book, it''s a conversation. In a first, Hoffman doesn''t just write about GPT-4; he interacts and writes with GPT-4, letting readers see the technology''s capabilities - its strengths and limitations alike. Using GPT-4 as his "author''s co-pilot," Hoffman paints an intriguing, challenging, and often entertaining picture of what''s possible: where trouble may arise, but also crucially, what could possibly go right. His conversation with AI takes us on a journey to the future, where AI is not a threat, but a partner. A partner that can help us unlock our full potential as human beings.How might humanity use GPT-4 to continue our long-standing quest to make life more meaningful and prosperous? How can we use it to help solve some of the hardest challenges we face? To expand opportunities for self-determination and self-expression?Along with solutions and opportunities, GPT-4 will also create its own challenges and uncertainties. Impromptu explores how we might address risk as we continue to develop AI technologies that can boost human progress at a time when the need for rapid solutions at scale has never been greater. Impromptu starts the conversation, and invites us to join that conversation to shape our collaborative journey and achieve our destiny.