New Releases by Phil Knight

Hai mai sognato di inseguire un''idea folle? Di creare qualcosa di grande partendo da zero? Phil Knight, il fondatore di Nike, in questo libro ci racconta come ha realizzato la sua Idea Folle, coinvolgendoci in un''incredibile avventura. Appena laureato e in cerca della sua strada, parte per un viaggio intorno al mondo ed è in quel periodo che la sua Idea Folle prende forma: importare scarpe da corsa di alta qualità dal Giappone. Con cinquanta dollari, avuti in prestito dal papà, tanto cuore e moltissima passione, avvia la sua azienda che diventerà uno dei marchi di maggior successo di sempre. Ma non aspettarti una storia fatta solo di numeri e successi. L''arte della vittoria ci svela il lato umano di un''impresa: sfide, fallimenti, risate e amicizie che cambiano tutto. È una storia fatta di passione, di fiducia in se stessi e della capacità di correre più veloce della paura, lasciando il segno nella Storia. Il bestseller internazionale L''arte della vittoria riproposto in un''edizione per ragazzi aggiornata e completa, per raccontare anche ai più giovani la leggenda del marchio sportivo più famoso di sempre.

इंटरनैशनल बेस्टसेलर ‘यह ख़ूबसूरत, चौंका देने वाली पुस्तक सरल, मज़ेदार, रहस्यमय और साहित्यिक भी है।’ आंद्रे अगासी बिज़नेस स्कूल उत्तीर्ण करने के बाद फ़िल नाइट ने अपने पिता से पचास डॉलर उधार लिए और एक साधारण उद्देश्य के साथ एक कंपनी की शुरुआत की : जापान से उच्च गुणवत्ता वाले, कम कीमत के रनिंग शूज़ आयात किये। नाइट ने अपने व्यापार के पहले वर्ष यानी 1963 में जूते बेचकर 8000 डॉलर कमाए। आज नाइकी की वार्षिक बिक्री 30 बिलियन डॉलर से अधिक है और उसकी पहचान उसके चिन्ह (लोगो) से कहीं बढ़कर है। लेकिन इस महान उपलब्धि से हटकर नाइट हमेशा एक रहस्य बने रहे। अब वे अपने जीवन की कहानी बता रहे हैं जो हैरतअंगेज़, विनम्रतापूर्ण, स्पष्ट, मज़ेदार और ख़ूबसूरत ढंग से गढ़ी गई है। वे उन बुनियादी रिश्तों की यादें ताज़ा कर रहे हैं जिनसे नाइकी के दिल और आत्मा का निर्माण हुआ, और कैसे सबके साथ मिलकर उन्होंने एक ब्रांड बनाया जिसने कई महत्त्वपूर्ण बदलावों को अंजाम दिया। ‘इस प्रेरक पुस्तक को हर कोई पढ़ रहा है।’ रोहन सिल्वा, ईवनिंग स्टैन्डर्ड

Seguindo esse conselho precioso que deu a si mesmo, Phil Knight se transformou de um jovem em dúvida sobre seu futuro – mas com uma ideia genial – em criador de uma das marcas mais conhecidas e bem-sucedidas do mundo: a Nike.Nesta edição do best-seller do The New York Times feita especialmente para jovens empreendedores, ele conta sua trajetória, detalhando sua vida antes da criação da empresa – os anos vitoriosos como atleta na faculdade, as dúvidas sobre qual caminho profissional seguir e a viagem ao redor do mundo que fez antes de colocar a ideia em prática – e o processo de criação em si, com detalhes sobre os percalços do caminho, a escolha do nome e a criação do icônico logotipo. Repleto de sabedoria, verdade e humor, esta é uma história inspiradora de determinação e quebra de paradigmas sobre um jovem que queria deixar sua marca no mundo, e conseguiu!

Phil Knight, el gurú de los negocios detrás del la multimillonaria marca Nike, nos relata por primera vez su trayectoria hacia el éxito. Phil Knight habla por primera vez de la auténtica historia detrás de Nike, la empresa que fundó en 1962, que hoy factura más de 30 000 millones de dólares al año, y cuyo logo ha llegado a ser un símbolo global, el icono más ubicuo y reconocido en todo el mundo. Todo comenzó con 50 dólares y una idea sencilla: importar calzado deportivo económico y de gran calidad desde Japón. Vendiendo esos tenis en la cajuela de su coche, Phil Knight consiguió facturar 8 000 dólares durante el primer año. Progresivamente, este pequeño negocio se convirtió en una start-up exitosa que revolucionó el mercado, creó una marca universal e innovadora y evolucionó hasta convertirse en el gigante actual. En estas memorias sinceras y viscerales, Phil Knight relata los numerosos riesgos asumidos, los reveses sufridos y los incipientes éxitos, pero sobre todo la relación con sus primeros colaboradores y empleados, un grupo de inconformistas y luchadores que acabaron sintiéndose como hermanos. Juntos, animados por la fuerza de un objetivo común y una fe profunda en el espíritu del deporte, construyeron una marca que transformó todos los cánones establecidos. ENGLISH DESCRIPTION In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

A friss diplomás, útkereső Phil Knight az apjától kölcsönzött 50 dollárból indította el cégét. Jó minőségű, olcsó futócipőket importált Japánból, amelyeket az autója csomagtartójából árusított. Az első évben, 1963-ban 8000 dolláros forgalmat termelt – napjainkban a Nike éves bevétele több mint 30 milliárd dollár, és az egyik leginnovatívabb és legértékesebb márkává vált, amelynek újításait világszerte próbálják másolni. A startupok korában a cég a minőség szinonimája lett, az ikonikus „pipa” pedig mára a teljesítmény, a dinamizmus és a lehetőség szimbóluma, amelyet bárhol felismernek. Phil Knight, az „ember a pipa mögött”, mindig is rejtély volt. Meglepő, szerény, őszinte és szellemes önéletrajzában felfedi teljes történetét. Mesél a számos kudarcról, a kegyetlen versenytársakról, a rengeteg kétkedőről és az ellenséges bankárokról, majd a szenzációs győzelmekről és sikerekről is. Sorra veszi azokat a munkatársakat, akik a Nike szívét-lelkét formálták: köztük az alapítótárs futóedző, a lobbanékony és karizmatikus Bill Bowerman, valamint a cég első alkalmazottai, egy rakás különc és tudós, akik a Nike elhivatott csapatává kovácsolódtak. Knight és társai merész jövőképükkel és szilárd meggyőződésükkel, hogy a sport ereje jobbá teszi az embert, egy olyan márkát és kultúrát hoztak létre, amely megváltoztatta mindennapjainkat és a mozgáshoz való viszonyunkat. Kölyökkorom óta ismerem Phil Knightot, de igazából e néha megdöbbentő, néha megható, őszinte könyvéből ismertem meg csak igazán. És ugyanígy a Nike-ról se tudtam semmit. Büszkeséggel viseltem a termékeit, és fel se fogtam az innováció, az életbenmaradás és a győzelem figyelemre méltó történetét, amely minden egyes pipa mögött áll. Hiteles, vicces - a leginkább várt önéletrajz azoknak az embereknek, akik érdeklődnek a sport és a kivételes teljesítmények iránt. Andre Agassi, teniszező Megindító, ugyanakkor végtelenül szórakoztató kalandos utazás, amelynek során tanulhatunk az innovációról és kreativitásról. Phil Knight története nemcsak a legendás pipa történetét meséli el, hanem azt is, hogyan könyörgött kölcsönért a vonakodó bankoknak, miként verbuválta össze furcsa, de zseniális, lázadó kollégáit, és hogyan tudtak együttműködni, hogy egy kivételes és paradigmaváltó vállalatot és márkát építsenek. A könyv inspiráció mindazoknak, akik egy rendhagyó álmot követnek. Michael Spence, Nobel-díjas közgazdász A világ egyik legbefolyásosabb üzletembere, Phil Knight, a Nike alapítója. 1964-től 2004-ig a vállalat vezérigazgatója, napjainkban pedig az igazgatótanács elnöke. Oregon államban él a feleségével, Pennyvel.

In this young readers edition of the international bestseller, Nike founder and board chairman Phil Knight ''offers a rare and revealing look at the notoriously media-shy man behind the swoosh'' (Booklist), opening up about how he went from being a track star at an Oregon high school to the founder of a brand and company that changed everything. You must forget your limits. It was only when Phil Knight got cut from the baseball team as a high school freshman that his mother suggested he try out for track instead. Knight made the track team and he found he could run fast and even more he liked it. Ten years later, young and searching, Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality running shoes from Japan. Selling the shoes from the boot of his car to start, he and his gang of friends and runners built one of the most successful brands ever. Phil Knight encountered risks and setbacks along the way, but always followed his own advice. Just keep going. Don’t stop. Whatever comes up, don’t stop. Filled with wisdom, humanity, humour and heart, the young readers edition of the bestselling Shoe Dog is a story of determination that inspires all who read it. This is an abridged edition of the internationally bestselling adult book, but in addition it includes new frontmatter and backmatter, an introduction to the younger reader and ''A Letter to the Young Reader'' that provides advice from Phil Knight for the battles that lie ahead for young people.

Phil Knight nos habla por primera vez de la auténtica historia que hay detrás de Nike, la empresa que fundó en 1962, que hoy en día factura más de 30.000 millones de dólares al año, y cuyo logo ha llegado a ser un símbolo global, el icono más ubicuo y reconocido en todo el mundo. Todo comenzó con 50 dólares y una idea sencilla: importar calzado deportivo económico y de gran calidad desde Japón. Vendiendo esas zapatillas de deporte en el maletero de su coche, Phil Knight consiguió facturar 8.000 dólares durante el primer año. Progresivamente, este pequeño negocio se convirtió en una start-up rompedora que revolucionó el mercado, creó una marca universal e innovadora y evolucionó hasta convertirse en el gigante actual. En estas memorias sinceras y viscerales, Phil Knight relata los numerosos riesgos asumidos, los reveses sufridos y los incipientes éxitos, pero sobre todo la relación con sus primeros colaboradores y empleados, un grupo de inconformistas y luchadores que acabaron sintiéndose como hermanos. Juntos, animados por la fuerza de un objetivo común y una fe profunda en el espíritu del deporte, construyeron una marca que transformó todos los cánones establecidos.

Fondateur de Nike, dont il fut le P-DG de 1964 à 2004 puis le président du conseil d''administration jusqu''en 2016, Phil Knight, l''homme derrière le « swoosh », la virgule, est toujours resté dans l''ombre, et sa vie un mystère. Il raconte enfin son histoire dans une autobiographie surprenante, humble, sans concessions, drôle, inspirante, et qui passionnera aussi bien les amateurs de sport que ceux qui s''intéressent à l''économie, à l''entreprise et au management. A peine sorti de sa business school, le jeune Phil a une vision : il lancera son entreprise, et importera aux États-Unis des chaussures de sport japonaises haut de gamme, mais à bas prix. Il emprunte pour cela 50 $ à son père. Cette première année, 1963, il vend pour 800 $ de chaussures, qu''il stocke dans le coffre de sa Plymouth Vaillant. Aujourd''hui, le chiffre d''affaires annuel de Nike dépasse les 30 milliards de dollars. Nike est la référence ultime, la success-story qui inspire tous les startupers, une marque mondiale dont le logo, le fameux « swoosh », symbole de grâce et de grandeur, est l''une des rares icones que l''on reconnaît aux quatre coins de la planète. Tout commence par l''un de ces moments-charnière que connaissent beaucoup de jeunes adultes. Phil a 24 ans, part sac au dos faire le tour du monde, traverse l''Asie, l''Europe et l''Afrique, et se pose les grandes questions de son âge. Sa réponse sonne comme une évidence : il ne fera pas comme tout le monde. Tournant le dos à la voie classique de la grande entreprise, il se lancera en solo, bien décidé à créer quelque chose de nouveau, de dynamique, de différent. Rien ne va de soi, évidemment, et le parcours sera semé d''embûches. Mais la méfiance des banquiers, les moments de découragement, la férocité de ses concurrents, les trahisons et les accidents de parcours font aussi le sel et la richesse d''une aventure et d''un destin couronnés par des triomphes exceptionnels, des sauvetages sur le fil du rasoir, et sublimés par un talent hors du commun pour cultiver « l''art de la victoire ». Un talent et un art qui reposent aussi beaucoup sur l''humain : au crépuscule de cette aventure, Knight se souvient avec émotion des rencontres qui l''ont marqué, depuis Bill Bowman, son premier coach sportif en athlétisme, irascible et charismatique, et les premiers salariés de l''entreprise, un improbable rassemblement de marginaux et de scientifiques, jusqu''aux ambassadeurs qui feront rayonner la marque dans le monde, de Michael Jordan à Tiger Woods en passant par Pete Sampras, Andre Agassi et LeBron James. Ensemble, parce qu''ils croyaient dans le pouvoir du sport, ils ont transformé la vision d''un post-adolescent de 24 ans, et créé une marque et une culture dont l''influence sera mondiale.

Giovane, curioso, fresco di laurea in economia, Phil Knight prende a prestito cinquanta dollari dal padre e crea un''azienda con un obiettivo semplice: importare dal Giappone scarpe da atletica economiche ma di ottima qualità. Vendendole dal bagagliaio della sua Plymouth Valiant, nel 1963, il primo anno di attività, Knight incassa ottomila dollari. Oggi le vendite della Nike superano i trenta miliardi di dollari all''anno. In un''epoca di start-up, la Nike di Knight è la pietra di paragone, e il suo swoosh ben più di un semplice logo. Simbolo di grandezza e leggiadria, è una delle poche icone riconosciute istantaneamente in ogni angolo del mondo. Knight, l''uomo dello swoosh, è però sempre stato un mistero. Ora, finalmente, ci racconta la sua storia in un libro di memorie sorprendente, umile, sincero e divertente. Tutto comincia con il classico momento di svolta. A ventiquattro anni, zaino in spalla, parte per un viaggio che attraversa Asia, Europa e Africa, affronta le grandi domande della vita e decide che l''unica strada per lui è un percorso al di fuori dei binari convenzionali. Non vuole lavorare per una grande azienda, quindi realizzerà qualcosa di suo, che sia nuovo, dinamico, diverso. Knight parla degli enormi rischi che ha affrontato nel suo cammino, delle umilianti battute d''arresto, dei concorrenti senza scrupoli, dei tanti che dubitavano di lui e lo avversavano, dell''ostilità delle banche, ma anche dei trionfi entusiasmanti e delle volte che se l''è cavata per un soffio. Ma ricorda soprattutto i rapporti fondamentali che hanno forgiato il cuore e l''anima della Nike: quello con il suo ex allenatore, l''irascibile e carismatico Bill Bowerman, e con i suoi primi dipendenti, un gruppo eterogeneo di genialoidi diventato ben presto una confraternita di appassionati dello swoosh. Insieme, imbrigliando la carica elettrizzante di una visione audace e la fiducia condivisa nella forza trasformatrice dello sport, hanno creato un marchio, e una cultura, che hanno cambiato ogni cosa.

In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of the year and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

The Stranglers occupy a paradoxical position within the history of popular music. Although major artists within the punk and new-wave movements, their contribution to those genres has been effectively quarantined by subsequent critical and historical analyses. They are somehow "outside" the realm of what responsible accounts of the period consider to be worthy of chronicling. Why is this so? Certainly The Stranglers'' seedy and intimidating demeanor, and well-deserved reputation for misogyny and violence, offer a superficial explanation for their cultural excommunication. However, this landmark work suggests that the unsettling aura that permeated the group and their music had much more profound origins; ones that continue to have disturbing implications even today. The Stranglers, it argues, continue to be marginalised because, whether by accident or design, they brought to the fore the underlying issues of identity, status and structure that must by necessity be hidden from society''s conscious awareness. For this, they would not be forgiven.

A father stops his white son from playing with his black friend. The ten-year-olds, Billy and Eugene, defy him. Sam and Ruby Lowe, Billyas parents, gave the McGeeas a place to live and help to better their lives. No good deed goes unpunished. Their kindness places the Loweas and McGeeas at risk. Risk turns to reality when one of the McGee girls is murdered. The racially volatile Riverhills County, Alabama, ignites. An old war hero, Sheriff A.B. Compton, must solve the crime or fight another war. The funeral is more than Eugene can bear, having just lost his father. Eugene and Billy leave the funeral to find a burnt out mansion and a swamp are keys in solving the murder. Sam Lowe is arrested for the murder. The Devil is set loose as Sam Lowe faces execution. But in the end two other men lay dead. Why?

50 simple things that you can do to make sure that Climate Change happens in our lifetime; how easy they are, how much they''re likely to cost and how much they might annoy your neighbours. All of this is backed up by solid science, so that you can make truly informed decisions about the very best ways to stuff the planet.

संपूर्ण शरीराचा डोलारा ज्या पायांवर उभा असतो, त्या पायांची काळजी घेत; धावपटूंपासून ते सर्वसामान्यांच्या पसंतीला उतरेल असे विविध प्रयोग करत, लोकप्रिय ठरलेला ‘नाइके’ हा ब्रँड आणि त्याचा सर्वेसर्वा फिल नाइट यांची कथा म्हणजे ‘शू डॉग’. या पुस्तकातून नाइके कंपनीचा आत्मा आणि हृदय असलेले पायाभूत संबंध कसे निर्माण झाले आणि त्या परस्पर संबंधांतून सगळं जग बदलून टाकणार्या एका ब्रँडची आणि संस्कृतीची निर्मिती कशी झाली, या प्रवासाला त्याने यातून उजाळा दिला आहे. स्वूश हा आता एक साधासुधा लोगो राहिलेला नाही. स्वूश या लोगोमागे असणारा फिल नाइट नावाचा कर्ताधर्ता ही नेहमीच एक गूढता राहिली आहे; पण आता या आश्चर्यकारक, विनम्र, निर्भेळ, मिस्कील आणि सुंदररीत्या मांडलेल्या स्मृतिकथनात नाइटने हीच गूढता उलगडली आहे. ती सामान्य वाचकांबरोबरच युवा पिढीला, व्यावसायिकांनाही प्रेरणादायक ठरणारी आहे.