Best Selling Books by Peter Guber

Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world''s leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber''s meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.

The authors examine the art and business of modern filmmaking, discussing the inevitable standoffs, confrontations, scandals, and dilemmas as writers, directors, producers, stars, and agents push forward their own agendas.

Guber nos muestra como un buen storytelling, una buena historia acerca de una empresa, producto o persona puede ser la mejor herramienta para conseguir buenos resultados empresariales. Lleno de anécdotas reales muchas de ellas vividas en primera persona junto a celebridades del mundo del entretenimiento y la política, este valioso e inspirador libro ayudará a los lectores a desarrollar su propia historia llena de contenido para sus clientes o colegas.

The International Trademark Association''s 132nd annual meeting kicked-off with a Hollywood inspired opening ceremony, with a keynote address delivered by movie mogul Peter Guber.