Most Popular Books by Paul Greenberg

“A necessary book for anyone truly interested in what we take from the sea to eat, and how, and why.” —Sam Sifton, The New York Times Book Review Acclaimed author of American Catch and The Omega Princple and life-long fisherman, Paul Greenberg takes us on a journey, examining the four fish that dominate our menus: salmon, sea bass, cod, and tuna. Investigating the forces that get fish to our dinner tables, Greenberg reveals our damaged relationship with the ocean and its inhabitants. Just three decades ago, nearly everything we ate from the sea was wild. Today, rampant overfishing and an unprecedented biotech revolution have brought us to a point where wild and farmed fish occupy equal parts of a complex marketplace. Four Fish offers a way for us to move toward a future in which healthy and sustainable seafood is the rule rather than the exception.

Author Paul Greenberg uncovers the tragic unraveling of the nation's seafood supply--telling the surprising story of why Americans stopped eating from their own waters. In 2005, the United States imported nearly twice as much seafood as twenty years earlier. Bizarrely, during that same period, our seafood exports quadrupled. Greenberg examines New York oysters, Gulf shrimp, and Alaskan salmon to reveal how this came to be. Following the trail of environmental desecration, Greenberg comes to view the New York City oyster as a reminder of what is lost when local waters are not valued as a food source. A different kind of catastrophe threatens the Gulf of Mexico: Asian-farmed shrimp have flooded the American market. Finally, a proposed mining project could undermine the spawning grounds of the biggest wild sockeye salmon run left in the world. In his search to discover why this precious resource isn't better protected, Greenberg finds the great majority of Alaskan salmon is exported. Sockeye salmon is one of the most nutritionally dense animal proteins on the planet, yet Americans are shipping it abroad. But despite the challenges, hope abounds: many are working to break the current destructive patterns of consumption and return American catch to American tables.--From publisher description.

By the bestselling author of Four Fish and American Catch, an eye-opening investigation of the history, science, and business behind omega-3 fatty acids, the "miracle compound" whose story is intertwined with human health and the future of our planet Omega-3 fatty acids have long been celebrated by doctors and dieticians as key to a healthy heart and a sharper brain. In the last few decades, that promise has been encapsulated in one of America's most popular dietary supplements. Omega-3s are today a multi-billion dollar business, and sales are still growing apace--even as recent medical studies caution that the promise of omega-3s may not be what it first appeared. But a closer look at the omega-3 sensation reveals something much deeper and more troubling. The miracle pill is only the latest product of the reduction industry, a vast, global endeavor that over the last century has boiled down trillions of pounds of marine life into animal feed, fertilizer, margarine, and dietary supplements. The creatures that are the victims of that industry seem insignificant to the untrained eye, but turn out to be essential to the survival of whales, penguins, and fish of all kinds, including many that we love to eat. Behind these tiny molecules is a big story: of the push-and-pull of science and business; of the fate of our oceans in a human-dominated age; of the explosion of land food at the expense of healthier and more sustainable seafood; of the human quest for health and long life at all costs. James Beard Award-winning author Paul Greenberg probes the rich and surprising history of omega-3s--from the dawn of complex life, when these compounds were first formed; to human prehistory, when the discovery of seafood may have produced major cognitive leaps for our species; and on to the modern era, when omega-3s may point the way to a bold new direction for our food system. With wit and boundless curiosity, Greenberg brings us along on his travels--from Peru to Antarctica, from the Canary Islands to the Amalfi Coast--to reveal firsthand the practice and repercussions of our unbalanced way of eating. Rigorously reported and winningly told, The Omega Principle is a powerful argument for a more deliberate and forward-thinking relationship to the food we eat and the oceans that sustain us.

An acclaimed columnist's personal view of how a political philosophy takes shape.

“Useful and relevant. . . . Greenberg’s writing is clear and concise. Each section starts with easy tips . . . then wades into bigger, trickier concepts.” —New York Times Book Review A celebrated writer on food and sustainability offers fifty straightforward, impactful rules for climate-friendly living We all understand just how dire the circumstances facing our planet are and that we all need to do our part to stem the tide of climate change. When we look in the mirror, we can admit that we desperately need to go on a climate diet. But the task of cutting down our carbon emissions feels overwhelming and the discipline required hard to summon. With The Climate Diet, award-winning food and environmental writer Paul Greenberg offers us the practical, accessible guide we all need. It contains fifty achievable steps we can take to live our daily lives in a way that's friendlier to the planet--from what we eat, how we live at home, how we travel, and how we lobby businesses and elected officials to do the right thing. Chock-full of simple yet revelatory guidance, The Climate Diet empowers us to cast aside feelings of helplessness and start making positive changes for the good of our planet.

Greenberg's syndicated columns trace his personal transformation from Clinton supporter to appalled and often humorous critic.

Learn why CRM remains hot despite dot.com failures and the recession, and whyCRM is integral to the way companies do business today.

Greenberg's debut novel is a sometimes surreal, often poignant rollercoaster ride through the center of the male-female puzzle as his American main character ponders: "Is Katya sexy or just Soviet?"

Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

A social revolution in how we communicate has taken place in recent years. Smartphones, social web tools, and the instant availability of information in an aggregated and organized way provide real-time intelligence to customers, not just the enterprise. Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work. Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment. Throughout this definitive volume, you'll find examples of the new strategies for customer engagement and collaboration being used by cutting-edge companies, along with expert guidance on how your organization can and should adopt these innovations. CRM at the Speed of Light, Fourth Edition, reviews the lat4est technological developments in the operational side of CRM, including vertical applications, and explains the fundamentals of the multifaceted CRM framework. Find out why Paul Greenberg was named the #1 CRM influencer by InsideCRM in the completely recast edition of this international bestseller. In addition to being the author of the bestselling CRM at the Speed of Light, Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm focused on cutting-edge CRM strategic services; a founding partner of the CRM training company, BPT Partners, LLC, a training a consulting venture composed of a number of CRM luminaries that has become the certification authority for the CRM industry; co-chairman of Rutgers University's CRM Research Center; Executive Vice President of the CRM Association; and a Board of Advisors member of the Baylor University MBA Program for CRM majors. Paul was named one of the most influential CRM leaders in 2008 by CRM Magazine. He is known for his work on the use of social media in CRM as tools for customer collaboration with a company. Currently, Paul lives in Manassas, Virginia, with his wife and five cats. You can reach him at [email protected], follow him on Twitter at www.twitter.com/pgreenbe, or join up with him on LinkedIn or Facebook. Praise for CRM at the Speed of Light "[This book] is a testament to Greenberg's profound grasp of the control revolution that is upon us. Customers seizing control from business. Citizens demanding control and accountability from their governments. Political campaigns and charities being rewarded by shifting power to their supporters. Quite simply, it is the definitive work for anyone committed to putting the social customer at the center of their operation." -- Brian Komar, Director of Interacitve Marketing and CRM, Center for American Progress "With great insights, great stories, and great inforamtion, Paul Greenberg analyzes the impact of every major industry development on vendor/customer relationships. Not only is he on top of his game, he makes reading this edition as enjoyable as it was to read the previous three. This is an absolute must-read for anyone serious about understanding how to best serve today's social customer." -- Brent Leary, CRM industry analyst and co-author of Barack 2.0: Social Media Lessons for Small Business "Web 2.0 hiot and Paul Greenberg couldn't resist telling us what it all means. Lucky for us. This edition is packed with new insights about how online conversations are changing the nature of customer relations. Think the CRM market is crazy now? Hitch a ride on Greenberg's shoulders because you ain't seen nothing yet." -- Paul Gillin, author of The New Influencers and Secrets of Social Media Marketing." "As we make the shift to SCRM, Paul's insights provide a much needed framework on how to navigate a more connected, social, and collaborative enterprise." -- R "Ray" Wang, Partner, Enterprise Strategy, Altimeter Group, LLC "Paul Greenberg is one of the most astute minds in CRM and social media today. His book remains the bible for companies employing CRM. The added focus on blending new and social media into Paul's philosophy of CRM will keep this as the first book companies reach for to enhance the customer relationship in the new century." -- Jay Dunn, Vice President of Marketing, Lane Bryant "Paul Greenberg shares his unparalleled expertise on the dramatic evolution from CRM 1.0 to CRM 2.0 with unique insightful examples. It is a must read for anyone looking to transform the potential of CRM into long-lasting competitive advantage in a rapidly changing business environment." -- Jujhar Singh, Senior Vice President, SAP CRM Product Management

Goodbye Phone, Hello World features 65 bite-size, device-free activities scientifically proven to promote true happiness. With wit, wisdom, and warmth, bestselling author Paul Greenberg presents practices for connection, mindfulness, conversation, creativity, and well-being. Reconnect to life's enduring pleasures: friendship, family, romance, laughter, food, books, music, sleep, nature, art, and so much more. • Teaches tricks to cut down on phone use—the average person spends 1,400 hours per year on their phone • Filled with colorful, meditative artwork throughout For anyone who needs a break from their device, Goodbye Phone, Hello World is a rousing call to reclaim the precious hours lost to screen time. • This book is for anyone who wants to do a digital detox, challenge their dependency on their phone, and seek out true connections. • Author Paul Greenberg is a New York Times bestselling author and the winner of the James Beard Award for Writing and Literature. • Perfect book for anyone who claims to be addicted to their phone • You'll love this book if you love books like 12 Ways Your Phone Is Changing You by Tony Reinke. How to Break Up with Your Phone: The 30-Day Plan to Take Back Your Life by Catherine Price, and Off: Your Digital Detox for a Better Life by Tanya Goodin.

Der preisgekrönte Autor und passionierte Angler Paul Greenberg nimmt uns mit auf eine Reise über die Flüsse und Meere dieser Welt und erzählt die Geschichte jener vier Fischarten, die mittlerweile überall die Speisekarten beherrschen: Lachs, Barsch, Kabeljau und Thunfisch. Er besucht norwegische Großfarmen, die jährlich 500 000 Tonnen Lachs produzieren - mit Hilfe genetischer Techniken, die ursprünglich bei der Schafzucht zum Einsatz kamen. In Alaska besichtigt er die einzige Fair-Trade-Fischerei der Welt. Er erklärt, warum die Meerestiere zunehmend mit Quecksilber und anderen Schadstoffen belastet sind, und schildert, wie der Mittelmeerbarsch zu einer global nachgefragten Ware werden konnte. Greenberg stellt viele der Fragen, die immer mehr Menschen beim Anblick einer Speisekarte oder der Tiefkühltruhe unseres Supermarkts beschäftigen: Was ist der Unterschied zwischen Wild-, Zucht- und Biofisch? Welchen Fisch können wir bedenkenlos essen? Was bedeutet Überfischung eigentlich? Lassen sich Fische wirklich domestizieren wie andere Tiere auch, oder sollten wir generell aufhören, Fisch zu essen? Fische, so Greenbergs Fazit, sind unser letztes wirklich ?wildes Nahrungsmittel. Womöglich nicht mehr lange. Nur wenn wir besser verstehen, unter welchen Bedingungen und um welchen Preis Fisch auf unseren Tellern landet, werden wir dem Lebensraum - und der Nahrungsquelle - Meer mit neuer, dringend gebotener Achtung begegnen.

In addition to the typical coverage of business reengineering that a company will go through when implementing PeopleSoft, this book also provides the reader with vital information on each of the modules, changes that impact each department of a company and how users can best prepare for the implementation.

We eat more fish than ever before. But what's the story behind the fish on your plate? Where did it come from? Which fish can we buy without worrying? What's the difference between wild, farmed and organic? What does overfishing mean - and should humans just stop eating fish altogether? Paul Greenberg takes us on an eye-opening culinary journey from trawler to table, travelling to fair trade Eskimo fisheries, Norwegian mega salmon farms and rough South Pacific seas in search of wild tuna. Along the way he gives us the facts about fish, showing how the choices we make when we're faced with a seafood menu or supermarket shelf affect the whole world.

The Commonwealth of Self Interest Business Success Through Customer Engagement provides you with the framework, strategies, programs, systems, technologies and necessary cultural changes to both meet the needs of your very demanding 21st century customers while still getting the value you are looking for. A handbook for a customer engaged company.

There is one last chance to save the democracy George Washington founded. That last chance is Washington himself. It is 2028 and a certain president wants a third term. The Constitution shouldn't allow it but the Supreme Court has found a workaround. The electoral system has been mangled. The media is a joke. Voters can barely be troubled to vote. A Third Term is a speculative fiction by New York Times bestselling author Paul Greenberg in which a Democratic political operative snatches George Washington from his deathbed in 1799 and brings him to the present era. Riddled with pneumonia, possessing dentures fashioned from slave's teeth, and an aristocratic sensibility tempered by war and religious faith, Washington will require considerable rehabilitation to pose a challenge to the man he only refers to as "The Tyrant." But a wily, unorthodox campaign manager and a sexy, sympathetic personal trainer are up for the job. "A Third Term is just the sweet, witty, fact-checked fairy-tale we need right now. Do yourself and your dreams a favor and read this at bedtime instead of scrolling the polls." --Sam Lipsyte, bestselling author of The Ask "Save democracy! Start by reading this book." --Gary Shteyngart, bestselling author of Our Country Friends

DEAD GUY IN THE BATHTUB, the short fiction of Paul Greenberg. A collection of crime stories with a wicked and dry sense of humor and irony.

Nuestra relación con el océano está experimentando una transformación profunda. Nos encontramos al borde de un cataclismo: que los hijos de nuestros hijos jamás prueben un pescado salvaje que haya nadado libremente en el mar ya no es una posibilidad remota. Paul Greenberg, escritor y pescador desde su más tierna infancia, no solo nos invita a un viaje culinario, sino que también nos ofrece una detallada investigación sobre los cuatro peces que predominan en nuestra dieta: el salmón, la lubina, el bacalao y el atún. A través del fascinante relato de todos los factores que permiten que estos pescados lleguen a nuestro plato, el autor nos desvela nuestra maltrecha relación con los mares y su fauna. Hace tan solo treinta años, casi todos nuestros alimentos procedentes del mar eran salvajes. Hoy, los excesos de una pesca desenfrenada y la revolución biotécnica sin precedentes nos han llevado a un punto en que el pescado salvaje y el de granja se reparten a medias el complejo mercado global. Cuatro peces nos ayuda a navegar por estas nuevas orillas, y nos propone una forma de avanzar hacia un futuro en que los alimentos marinos sanos y sostenibles no sean la excepción sino la norma.

"Our Rocky Road" is the genesis of the blog at www.AwarenessOnTheRise.com. They both relate to the havoc that humans have brought upon the earth, but from different points of view. "Our Rocky Road" arose spontaneously from the author's personal observations that the human dominance of the earth may be ending soon. These observations are not based on biblical interpretations, but rather on what's happening in our world today. Both "Our Rocky Road" and AwarenessOnTheRise.com tell a negative story; some would call it depressing, but the intention is not to depress, but rather to enlighten. Only by looking at our naked selves with honesty can we hope to save ourselves from ourselves. The byline of AwarenessOnTheRise.com is "Better to be hurt by the truth than comforted by a lie," by Sumira Sarai. That is the spirit of both "Our Rocky Road" and AwarenessOnTheRise.com.--Amazon.com

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