New Releases by Mike Smith

Mike Smith is the author of 57 Common Reflexive Verbs in English (C1-C2) (2024), C1 C2 Best Grammar Sheets & Tables (2024), In with the In Crowd (2024), "What If Your Dog Could Talk?" (2024), The Eradicator (2024).

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57 Common Reflexive Verbs in English (C1-C2)

release date: Aug 16, 2024
57 Common Reflexive Verbs in English (C1-C2)
What are reflexive verbs ? ufeffReflexive verbs are transitive verbs whose subject and object refer to the same person or thing, so the object is always a reflexive pronoun such as myself, yourself and herself. Examples : ''I washed myself''; ''He introduced himself and they shook hands." Watch out because verbs that are reflexive in some languages may not be reflexive in English. For example, in Spanish we say "relajarse" but in English we say relax, not relax yourself. In French, we say "se rappeler", but in English we say remember, nor remember yourself, and in German, we say "sich vorstellen", while in English we say imagine, not imagine yourself. This ebook contains 57 of the most common reflexive verbs that are taught to advanced English learners. It will help you to familiarise yourself with them and notice them while reading in English or listening to spoken English, so that you can take your English skills to the next level.

C1 C2 Best Grammar Sheets & Tables

release date: Aug 08, 2024
C1 C2 Best Grammar Sheets & Tables
This ebook is your essential guide to mastering advanced grammar for the Cambridge C1 Advanced (CAE) and C2 Proficiency (CPE) exams. It offers clear explanations of complex topics, like inverted sentences, advanced conditionals, comparatives, the subjunctive mood, and more, along with handy reference tables. With "C1 C2 - Best Grammar Sheets & Tables", you''ll gain the skills and confidence to excel in the grammar sections of the C1 and C2 exams. Perfect for independent study or classroom use, this ebook is your key to mastering high-level English grammar.

In with the In Crowd

release date: Jun 17, 2024
In with the In Crowd
Most studies of 1960s jazz underscore the sounds of famous avant-garde musicians like John Coltrane, Ornette Coleman, and Albert Ayler. Conspicuously absent from these narratives are the more popular jazz artists of the decade that electrified dance clubs, permeated radio waves, and released top-selling records. Names like Eddie Harris, Nancy Wilson, Ramsey Lewis, and Jimmy Smith are largely neglected in most serious work today. Mike Smith rectifies this oversight and explores why critical writings have generally cast off best-selling 1960s jazz as unworthy of in-depth analysis and reverent documentation. The 1960s were a time of monumental political and social shifts. Avant-garde jazz, made by musicians indifferent to public perception aligns well with widely held images of the era. In with the In Crowd: Popular Jazz in 1960s Black America argues that this dominant, and unfortunately distorted, view negates and ignores a vibrant jazz community. These musicians and their listeners created a music defined by socialization, celebration, and Black pride. Smith tells the joyful story of the musicians, the radio DJs, the record labels, and the live venues where jazz not only survived but thrived in the 1960s. This was the music of everyday people, who viewed jazz as an important part of their cultural identity as Black Americans. In an era marked by turmoil and struggle, popular jazz offered a powerful outlet for joy, resilience, pride, and triumph.

"What If Your Dog Could Talk?"

release date: Mar 26, 2024
"What If Your Dog Could Talk?"
What if Your Dog Could Talk? A story about man''s best friend. by Mike Smith Everyone who has ever owned a dog has had the unique experience of feeling like your dog was communicating with you beyond words. "What if Your Dog Could Talk?" examines what happens when struggling abstract painter Dave Taylor has an experience that transcends simple non-verbal communication. It forever changes who he is and the meaning of his life. "What If Your Dog Could Talk?" is a romance, a mystery, and an examination of the powerful bond between man and dog. Though parts of this story may be considered controversial I hope that you enjoy it for the insight it offers and in the spirit for which it was written.

The Eradicator

release date: Feb 16, 2024
The Eradicator
Jake McAlister uproots the world''s foremost problem. Who is he? What is his motive? And what is the motive of his friend Chad Bingham, handicapped and hardened young veteran of the Iran War? And of Bingham''s only love, Greta Ondráková, beautiful and damaged movie star? Why must they confront a world gone mad-where Great Apes are considered equal to humans-and one mysterious group named "The Nameless" is bent on killing humanity? You will find the answers to these questions in this epic novel by Mike Smith. From the highest science labs to the lowest homeless shelter, from a tech lord''s palace to wintertime Nebraska and the big sky of Mongolia, THE ERADICATOR sweeps to its shocking conclusion with all the magic of a story that you have never read before in any form. This genuinely original thriller dramatizes and solves the great problem of our time. Is that impossible? Find out for yourself. Warning: reading THE ERADICATOR will change you forever.

Cambridge IGCSETM Biology Student's Book (Collins Cambridge IGCSETM)

release date: Feb 03, 2022
Cambridge IGCSETM Biology Student's Book (Collins Cambridge IGCSETM)
Collins Cambridge IGCSETM Biology provides complete coverage of the revised Cambridge IGCSE Biology syllabus (0610/0970) for examination from 2023 and is packed full of questions, in depth content, practical investigative skills features and more.

My View from the Balcony

release date: Sep 20, 2021
My View from the Balcony
A true story of three young men who came from a small town are given the opportunity to open a store in Upper Darby, Pennsylvania. A Head Shop. They''ve never owned or managed a store before. Two of them work full time in a tool and die shop and the third one is a senior in high school. See how they started in 1969 working together building a thriving business that surprised even their closest friends. It was a different time many things in the world were changing and they had to change with them. Navigating through the competitive business world and at the same time managing their personal lives. Starting in their hometown of Lansdowne the story moves to Terminal Square in Upper Darby where they sub rent a loft, they named The Balcony. It was not easy, many obstacles came their way. Since they were a Head Shop, they were aware many believed they were selling drugs. Overcoming their personal problems became the hard part. Running the business came surprisingly easier. You would have thought the partying, drug use, a stolen car, a buyout, bootleg albums, marriages, the FBI, women, death, two new neighboring malls, additions, a move, a divorce, bootleg tee shirts, would have brought them down, but they didn''t. The Balcony survived nineteen years. Nineteen years is a long time when you are working. The three main characters find out owning your own business is a 24/7 job. Like many things in life, they started together with a lot of energy and enthusiasm. Many fads came and went but the store was always up to date on all the new trends. The store became so popular customers would drive from New Jersey and Delaware to shop there. It was the beginning of the Woodstock nation. The music, drugs and sex were happening like never before and these three were ready to take it on. Many newsworthy events happened during the life of The Balcony. The reopening of the Tower Theater revised the music scene in Upper Darby bringing memorable acts to town. David Bowie played a whole week of shows to promote one of his albums. Bob Marley made a rare appearance and actually sent one of his crew to come in and ask if Bob could come in to shop. Bob and some of his band including his little brother and son came and spent over an hour shopping before the show started. Money was being made as the three partners started to disagree and find fault with each other. This is the story of how it happened from the very beginning to the end. It answers so many of the questions that have been asked since The Balcony closed its doors in 1988.

Scarborough in 50 Buildings

release date: Sep 15, 2021
Scarborough in 50 Buildings
Discover Scarborough’s architectural gems and heritage from across the centuries in this fascinating guide to fifty of its buildings and landmarks.

The Hundred Decker Rocket

release date: Aug 05, 2021
The Hundred Decker Rocket
A fun-packed space adventure – with lots of funny details for little readers to spot, and a BIG fold-out rocket ending! Buckle up and blast into space with Ivy the inventor, and her trusty canine sidekick, Eddie... But when Ivy meets some very messy aliens, can she help them clean up their planet? And, of course, help them fix their super-duper hundred decker rocket?! A brilliantly inventive story with a subtle message about keeping our planet clean. From the creator of The Hundred Decker Bus.

Anti-Inflammatory Cookbook

release date: Jul 28, 2021
Anti-Inflammatory Cookbook
The first line of defense against any infection present within your body is inflammation. Inflammation is desirable in small amounts. However, it becomes troublesome when the levels of inflammation exceed the reasonable limit. Chronic inflammation is an excruciatingly painful condition that can hamper the overall quality of your life. There aren''t many things you can control in life, and the one thing you can always control is your diet. Not a lot of us pay any conscious attention to the food we eat. Juggling a hectic schedule and leading stressful lives has become quite common. It is one of the main reasons why most people opt for processed and convenience foods. Well, these foods are also the leading cause of inflammation. The food you consume has an undeniable and direct effect on your overall well-being. The modern-day diet of an average individual is full of processed carbs, sugars, and foods rich in empty calories. These factors, combined with all the stress of daily life, are the primary reason for chronic inflammation. You can learn to regulate and manage chronic inflammation by concentrating on your diet. An anti-inflammatory diet, as its name suggests, contains foods that counteract the effect of inflammation in the body. In this book, you will learn about the basics of this diet, tips to get started, and several anti-inflammatory recipes. All the recipes in this book are not just easy to cook but are quite nutritious and healthy too. So, are you ready to learn more about this diet? If yes, then let us get started immediately.

Collins Cambridge International AS & A Level – Cambridge International AS & A Level Biology Student's Book

release date: Jun 07, 2021
Collins Cambridge International AS & A Level – Cambridge International AS & A Level Biology Student's Book
The Collins Cambridge International AS & A Level Biology course promotes a rich and deep understanding of the 9700 syllabus (for examination from 2022) and development of practical skills.

Top Ten Reasons Christians Won't Be Here When All Hell Breaks Loose

release date: Dec 01, 2020
Top Ten Reasons Christians Won't Be Here When All Hell Breaks Loose
The worldwide pandemic, mob violence, and anarchy are all signs of Christ''s return. Ancient prophecies are being fulfilled and apocalypse looms on the horizon. Most everyone knows we''re on the brink, and even skeptics say something''s gotta give. The world is rapidly moving toward Armageddon, the end of the age, the end of life as we know it. Of course, for the Christian, the end is just the beginning.

Lean Six Sigma

release date: Oct 18, 2020
Lean Six Sigma
Are you looking to refine and streamline processes for your project? Do you want to improve existing systems and increase your profits with better customer benefits? Read on... The implementation of lean six sigma methodology will help any organization that provides services or products to their customers. The methodology streamlines processes to cut out those that do not add value to a service or production line and limits bulk inventory. This will save costs, enhance production, and improve turnaround time. With improved workflow, the company can deliver high-quality products or services to their customers a lot faster. In today''s fast-paced corporate world, there are many ambitious companies competing for the same business. This makes streamlined processes for quality control and fast turnaround times a top priority. Delivering value-for-money products without compromising quality is a guaranteed way to ensure customer satisfaction. It is a definite way of improving a company''s turnover and ongoing business whilst staying competitive. In this audiobook, you will find the following chapters: The Core Principles of Lean Six Sigma The History of Lean Six Sigma Pros and Cons of Lean Six Sigma Comparing Lean with Six Sigma The DMADV & DMAIC Frameworks When to Use DMAIC and When to Use DMADV Cause-and-Effect (Fishbone) Analysis Individuals Moving Range Chart Failure Modes and Effects Analysis Linear Regression Flowcharts and Pareto Chart Process Mapping Supplies, Inputs, Processes, Outputs, Customers (SIPOC) Project Charter RACI Matrix Value Stream Mapping The Five Lean Six Sigma Certifications Grab your copy now!

Raising Goats the Easy Way for Beginners

release date: Sep 02, 2020
Raising Goats the Easy Way for Beginners
It is easy to raise goats and make quick money. This book, "Raising Goats the Easy Way for Beginners" helps you understand everything you need to know about buying and raising goats and caring for them. Do you know anything simpler than raising goats? Yes, selling them because 75 percent of the people of the world eat goat meat and more than half drink goat milk (especially those with an allergy to cow''s milk). You can sell goat kids almost as fast as they are born. If you have any doubts about how to do all this, read this book. It begins with the type of goat to buy and tells you all about caring for them and feeding them. Keep this book beside you and step into the world of profit and big money. Kws: goats, raising goats for dummies, goat care, goat book, live goats for sale, goat farm, goats for dummies, pygmy goat book, raising goats, goat husbandry

My First Toddler Alphabet Coloring Book

release date: May 23, 2020
My First Toddler Alphabet Coloring Book
My First Toddler Alphabet with Animals (A-Z) Fun Coloring Books for Toddlers, Kindergarten & Preschool Kids Ages 2, 3, 4 & 5.This early learning kids activity book is for boys & girls ages 1, 2, 3, 4 & 5 years old (especially toddlers, preschool, nursery, pre-k & kindergarten kids) but it is suitable for kids age one, two, three, four & five up to age six who love to color/colour in.

Warning Shots

release date: Apr 21, 2020
Warning Shots
A photographic response to Trump''s campaign rhetoric and subsequent leadership, addressing some harsh truths with which America is contending today.

Kanban

release date: Feb 03, 2020
Kanban
**Buy the new Paperback version today and receive the Kindle version absolutely FREE! For many years, managing our projects for better productivity has always been the constant goal in our lives. From keeping an eye on inventory to knowing what the tasks you''ll be doing on your project, it''s always the way we go about tackling the projects that help us advance through our journey. But of course, projects aren''t as easy as pie. You can''t just expect a project to let you finish it right away. You need to know the tasks, processes, and the workflow of how you can complete it. While many project management methods have their ways of getting you into the groove, they don''t have much in the way of getting you out of the tendency to procrastinate. This is because much of what they teach can be a bit complicated and will just leave you feeling unmotivated to achieve your goal. Then there are the times when you are finally getting somewhere with your project, but then you''re not even sure if you''re going from point A to point B as you planned. You might even find yourself you''re just zigzagging without any clear point on how you''re really going to complete the project. So, how can you manage your projects when the most traditional systems can''t help you out? How will you be able to see the light at the end of the tunnel when you''re not clear on what you''re really going for? Is there even a better way to manage your project that will get you out of the rut you''re stuck in? That''s why this eBook exists. Kanban: A Beginner''s Project Management Guide: Learn Kanban Method In Simple And Easy Steps Starting From The Basics is the guide that will teach you all there is to know about the Kanban method and how it can work for you. It''ll also show you the ways you can apply it to your various projects. This eBook will also prove that the Kanban method is just right for you with many valuable pointers, such as: The history of Kanban and its evolution from the early days The 5 core principles that power the method of Kanban The different systems of Kanban How you can apply Kanban to your projects with a few tweaks Setting up a Kanban board, and knowing the reasons why before you pick a digital or physical board How the ABC classification can significantly boost your efficiency when paired with the Kanban method How Kanban has become a successful system adapted by many companies How Kanban compares to other management systems How you can apply Kanban on your own when you don''t have a team yet The Kanban certifications that will help you boost your skills The eBook also contains a Notes section where you can learn about getting the certifications, finding tools that will help you when practicing Kanban, and much more. So, what are you waiting for? Get the eBook now and learn what it takes to finally manage your project with a system that you can use in physical or digital form! Scroll to the top of the page and click the ''buy now'' button

Essential SQA Exam Practice: National 5 Mathematics Questions and Papers

release date: Dec 02, 2019
Essential SQA Exam Practice: National 5 Mathematics Questions and Papers
Exam board: SQA Level: National 5 Subject: Mathematics First teaching: September 2017 First exam: Summer 2018 Practice makes permanent. Feel confident and prepared for the SQA National 5 Maths exam with this two-in-one book, containing practice questions for every topic, plus two full practice papers - all written by an experienced examiner. - Choose which topics you want to revise: A simple grid enables you to pick particular areas of the course that you want to answer questions on, with solutions provided at the back of the book - Remember more in your exam: Repeated and extended practice of calculator and non-calculator questions will improve your numerical, algebraic, geometric, trigonometric, statistical and reasoning skills - Familiarise yourself with the exam papers: Both practice papers mirror the language and layout of the real SQA papers; complete them in timed, exam-style conditions to increase your confidence before the exams - Find out how to achieve a better grade: Answers to the practice papers have commentaries for each question, with tips on writing successful answers and avoiding common mistakes Fully up to date with SQA''s requirements The questions, mark schemes and guidance in this practice book match the requirements of the revised SQA National 5 Maths specification for examination from 2018 onwards.

The Beginner's Guide to Raising Chickens

release date: Nov 23, 2019
The Beginner's Guide to Raising Chickens
===Buy the Paperback Version of this Book and Get the Kindle eBook Version included for FREE=== If you are reading this book, odds are you have already decided that you''d like to raise chickens in your backyard. Whether you raise chickens for food, experience, or simply because they make great pets, the first thing you''ll want to do is be sure you are prepared. There are a lot of things to consider when raising chicks. While it isn''t the most difficult or time-consuming job in the world, being sure you have everything you need is critical for success. Fortunately, instead of scrambling around on the Internet and hoping you have found all the information you need, you have chosen to pick up this book. Here, you''ll find everything you need to know about raising chicks in one convenient place. To keep things organized, this book has been divided into five different parts. Kws: chicken book, raising chickens, how to speak chicken, chicken books, how to raise chickens, a chicken in every yard, chicken coop book, raising chickens for dummies book, storey''s guide to raising chickens, chicken chick, chicken health handbook, chicken care, raising chickens in your backyard, backyard chickens for beginners

Quickbooks

release date: Nov 21, 2019
Quickbooks
===Buy the Paperback Version of this Book and Get the Kindle eBook Version included for FREE=== People who start businesses normally do so to make more money - to earn profits. No one would dare start a business with the intention of losing money. Even those who set out to start non-profit organizations have to be concerned about managing their organization''s finances because without money or without enough of it, they''ll cease to exist and will fail to fulfill their purpose. At the end of the day, money is what really drives businesses and organizations. Entrepreneurs, freelancers, and those who put up and run non-profits need to get one crucial thing down to pat if they want to ensure they''re really making enough money to sustain their activities. And this thing is called "accounting." No business owner or non-profit organization founder/manager will be able to determine whether theirs is a floating boat or a sinking ship without knowing their businesses'' or organizations'' true financial health and performance. And only through proper accounting can they know such things. Unfortunately, the majority of entrepreneurs and freelancers aren''t accountants. Thus, accounting can be a very serious challenge for most entrepreneurs and freelancers. Enter Quickbooks. Quickbooks is the most popular accounting software used by small business and freelancers today. And the book you''re reading now is all about helping you learn why you should use Quickbooks in your business or freelancing career and more importantly, how to use it to ensure you''re able to get the accounting and bookkeeping parts of your small business down to pat. By the end of this book, you''ll be in a very good position to start learning and mastering Quickbooks and in the process, make sure that your business'' finances are in order so you can accurately evaluate and manage it. So, if you''re ready, turn the page and let''s begin learning how to do accounting and bookkeeping for your business or freelancing career using Quickbooks. Kws: quickbooks 2019, quickbooks enterprise, quickbooks enterprise 2019, quickbooks online training, quickbooks online manual, small business bookkeeping

Plant Based Cookbook, Plant Based Diet for Beginners

release date: Nov 19, 2019
Plant Based Cookbook, Plant Based Diet for Beginners
===Buy the Paperback Version of this Book and Get the Kindle eBook Version included for FREE=== Millions of people all over the world swear by the health benefits of eating plant-based foods only and as more and more people embrace the vegan lifestyle, more and more are becoming curious about it and jumping on the bandwagon. But what does being vegan really mean and how can you benefit from it? Well, this is what this book seeks to answer and, more importantly, it gives you 80 mouth-watering vegan dishes that can help you hit the vegan ground running, should you decide to embrace the lifestyle, or sustain it through a variety of very delicious meals. By the end of this book, you''ll be armed with enough delicious vegan dishes to help you easily transition to and stay on a vegan diet. So, if you''re ready, turn the page and let''s begin! Kws: plant based cookbook, plant based diet for beginners book, plant based on a budget, vegan cookbook for beginners, plant based recipes, forks over knives plan, real food really fast, plant based diet for beginners, easy vegetarian cookbook for beginners, plant based cookbooks, plant base diet

Higher Mathematics, Second Edition

release date: Sep 02, 2019
Higher Mathematics, Second Edition
The complete textbook for the SQA Higher Maths course, updated in accordance with latest syllabus guidelines. - Arranged by topic, but with complete flexibility to teach in preferred order - Unique ''hinge-point'' questions to test readiness to progress further in each topic - or go back and revise - Written by three outstanding and experienced teachers, examiners and authors

Travailler Avec les Voix

release date: Mar 31, 2019
Travailler Avec les Voix
Nous sommes nombreux à nous efforcer d''aider d''autres êtres humains à traverser leurs difficultés psychiques. La plupart d''entre nous tâtonnons dans cette tâche, apportant souvent au mieux, soutien et encouragements dans l''espoir que notre interlocuteur retrouve des rails plus sûrs dans la vie... Ron Coleman, lui, vous saisit et vous transforme. Le problème avec ce genre d''individus rarissimes, c''est qu''ils ne sont pas disponibles pour tout le monde. C''est donc une chance de pouvoir profiter d''un outil conçu par eux. Le petit livre que avez entre les mains en est un qu''il a élaboré avec son complice Mike Smith. Ne vous fiez pas à sa taille. Si vous mettez en oeuvre les propositions qu''il vous fait, vous changerez votre vie.

ESSENTIAL SQA EXAM PRACTICE

release date: Jan 01, 2019
ESSENTIAL SQA EXAM PRACTICE
Exam board: SQA Level: National 5 Subject: Mathematics First teaching: September 2017 First exam: Summer 2018 Practice makes permanent. Feel confident and prepared for the SQA National 5 Maths exam with this two-in-one book, containing practice questions for every topic, plus two full practice papers - all written by an experienced examiner. - Choose which topics you want to revise: A simple grid enables you to pick particular areas of the course that you want to answer questions on, with solutions provided at the back of the book - Remember more in your exam: Repeated and extended practice of.

The Trilogy Of Life

release date: Nov 07, 2018
The Trilogy Of Life
The entire trilogy book is designed to show that true faith can accomplish just about anything in a person''s life. The people that appear throughout this book show that if you have unwavering faith in God, anything, and I do mean anything, is possible. So from dodging a bullet on a battlefield to jumping over a canyon to flying the fastest airplane, you can do anything that you set your mind to, providing you have consulted with and got approval from God. These stories may be deemed "fiction," but there is no reason that they couldn''t be real in anyone''s life every day. All you gotta do is "believe." When you have read all of these stories, there is more . . .

Team for Me

release date: Aug 01, 2018
Team for Me
Does your life revolve around your football team? Does your team''s result on a Saturday make or break your weekend? Would you leave your wife on the day she''s due to give birth to go to a cup final 140 miles away? Or miss your daughter''s fourth birthday because you''re in Madrid for a UEFA Cup tie? If so, this book is for you. The Team For Me is a personal reflection of the joy and heartache of football from a fan''s perspective. Written by a Hearts supporter of 50 years'' standing (and occasionally falling over), its tales will hit home among fans of any and every club - from the Saturday-morning feeling of anticipation to regaling your children with what it means to follow your club; from pre-match rituals to hammering your arch-rivals in a cup final. Fans who grew up in the 1960s and 1970s will also revel in memories of half-time scoreboards, dashing to the local newsagent at 5:30pm on a Saturday for a copy of the ink-stained Football Special edition, and of collecting football cards to swap with your pals.

How to Pass National 5 Applications of Maths, Second Edition

release date: Apr 09, 2018
How to Pass National 5 Applications of Maths, Second Edition
Exam Board: SQA Level: National 5 Subject: Maths First Teaching: September 2017 First Exam: Summer 2018 Get your best grade with How to Pass National 5 Applications of Mathematics. Fully updated to account for the changes to the National 5 exam, this book contains all the advice and support you need to revise successfully. It combines an overview of the course syllabus with advice from a top expert on how to improve exam performance, so you have the best chance of success. - Refresh your knowledge with complete course notes - Prepare for the exam with top tips and hints on revision technique - Get your best grade with advice on how to gain those vital extra marks

Take Two

release date: Feb 26, 2018
Take Two
In a series of essays Mike Smith examines the way in which adaptation of text to films can shift the focus and change the agenda of the original stories.

Pocket Guide to Another Earth

release date: Jan 01, 2018
Pocket Guide to Another Earth
The Super-villain''s handbook -- Zombie poetry -- Zombie ride-along -- Masque Americana -- There''s even a town called Hell

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

release date: May 26, 2017
The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth
An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry insider and Hearst ad executive Mike Smith believes that native is not only here to stay, but is the future of marketing. The Native Advertising Advantage reveals why native advertising is an effective tool in any company’s digital marketing strategy—and how to use it to build new revenue streams. Smith explains how native ads are blending in with their surrounding content to blur the traditional “church/state” divide of editorial versus advertising. He shows how publications as diverse as BuzzFeed, Forbes, Cosmopolitan, and The New York Times are attracting readers who are just as interested in the content of these native ads as they are of journalist-written editorial content Gleaned from dozens of interviews with advertisers, marketers, software developers, journalists, and publishers, the book reveals how native advertising fits into the marketing strategies and advertising budgets of successful companies such as GE, Intel, HP, Red Bull, ConAgra Foods, Pepsi, and others.
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