Best Selling Books by Michael Shermer

An exciting book of discovery, "Teach Your Child Science introduces such subjects as physics, geology, and biology in terms that parents can easily share with their children.

Korean edition of "Secrets of Mental Math: The Mathematician''s Guide to Lightning Calculation and Amazing Math Tricks" by Arthur Benjamin and Michael Shermer. Translated by Kim Myeong Nam. In Korean. Annotation copyright Tsai Fong Books, Inc. Distributed by Tsai Fong Books, Inc.

The Baloney Detection Kit is designed to promote the creation of courses that teach critical thinking by analyzing extraordinary and pseudoscientific claims. The Kit includes 10 Tools and 10 Questions for Baloney Detection, 25 Fallacies of Thinking, a list of the most frequently recommended books for developing a healthy skepticism, eight complete syllabi of critical thinking courses, and a manifesto on the difference between science and pseudoscience.

A long-distance cyclist offers practical advice on training, massage, stretches, gearing systems, training aids, and riding positions, and discusses his racing experiences

The best decisions are made when you fully understand your bias. In this course, listeners can learn about cognitive bias and how it hurts our ability to think rationally and make effective decisions. Dr. Michael Shermer, a prominent professor and bestselling author, shares ten common bias people often fall victim to. Explore confirmation bias, attribution bias, and authority bias, among many others. Once your bias is understood, better decisions can be made. This audio-only course was created by Madecraft. We are pleased to host this content in our library.

Por que as pessoas se tornam tão emocionais quando tomam decisões importantes nas áreas de finanças e negócios? ''O outro lado da moeda'' explica como a evolução influenciou a economia moderna e o motivo de as pessoas serem tão irracionais com relação ao dinheiro. Nessa investigação, o autor e psicólogo Michael Shermer revela as raízes evolutivas do nosso comportamento econômico. Descrevendo um novo campo que ele chama de Neuroeconomia, Shermer investiga o que o mapeamento do cérebro mostra sobre regateio, compras por impulso e estabelecimento de confiança nos negócios. Por meio de experiências em economia comportamental, o autor buscou entender por que, por exemplo, as pessoas insistem em não vender ações em desvalorização e por que o dinheiro não nos traz felicidade.

Shermer demonstrates how our brains selectively assess data in an attempt to confirm the conclusions (beliefs) we''ve already reached. Drawing on evolution, cognitive science, and neuroscience, he considers not only supernatural beliefs but political and economic ones as well.