Most Popular Books by Marc Benioff

NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “An urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world.”—Richard Branson What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube

How did salesforce.com grow from a start up in a rented apartment into the world''s fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff''s story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

The coauthors are uniquely suited to bring this important issue to light. Marc Benioff is CEO and chairman of Salesforce.com foundation. Salesforce.com has received the Award for Excellence in Corporate Community Service by the Points of Light Foundation and Volunteer Center National Network and the first ever U.S. Chamber of Commerce Corporate Stewardship Award. A former sales and marketing executive at Oracle Corporation, Benioff is now devoting his considerable talent and energy to building an integrated technological business and philanthropic models.

All across the globe, companies large and small are making a tremendous difference in the lives of others and, in turn, are enhancing employee performance, boosting morale, lowering turnover, and heightening brand recognition. In The Business of Changing the World, Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time, revealing how any company can start their own program and reap enormous benefits. This inspiring collection of testimonies brings to light the need for community giving, the challenges of implementing a philanthropic initiative, and the qualities CEOs must possess in order to make their programs a success. Most important, it highlights the tremendous rewards society and businesses stand to earn. These are just a few of the extraordinary leaders you''ll hear from: Michael Dell explains how making a commitment to environmentally sustainable products isn''t just the right thing to do-it makes good business sense Alan Hassenfeld, the chairman of Hasbro-a pioneer of the integrated corporation-shares why he believes he owes a “debt” to the children of the world and how Hasbro expanded its reach beyond the playroom UPS CEO Mike Eskew demonstrates how his company delivers on its legacy by adhering to a set of core values Timberland president and CEO Jeffrey Swartz tells how, by integrating social justice into its business model, the company represents the apex in innovation in CSR Michael Milken reveals how applying best business approaches to healthcare and education can have a positive impact on the U.S. economy In The Business of Changing the World, these trailblazers reveal why your company can-and should-start making the world a better place.

Discover the spiritually incisive strategies for peacefully resolving conflict in this masterpiece of military strategy.Written 2,500 years ago by Chinese general Sun Tzu, The Art of War is a poetic and potent treatise on military strategy still in use in war colleges around the world. Yet its principles transcend warfare and have practical applications to all the conflicts and crises we face in our lives - in our workplaces, our families, even within ourselves.Thomas Huynh guides you through Sun Tzu''s masterwork, highlighting principles that encourage a perceptive and spiritual approach to conflict, enabling you to: · Prevent conflicts before they arise · Peacefully and quickly resolve conflicts when they do arise · Act with courage, intelligence and benevolence in adversarial situations · Convert potential enemies into friends · Control your emotions before they control youNow you can experience the effectiveness of Sun Tzu''s teachings even if you have no previous knowledge of The Art of War. Insightful yet unobtrusive facing - page commentary explains the subtleties of the text, allowing you to unlock the power of its teachings and help prevent and resolve the conflicts in your own life.

Gün geçtikçe çok daha karmaşık hale gelen bir dünyada iş dünyasındaki büyümeyle inovasyonun sırrı nedir? Marc Benioff’a göre cevap, değerlerin yaptığınız her şeye nüfuz ettiği bir kültürü kucaklamak. Bu kitapta Benioff, okurlara nadiren sahne arkasının anlatıldığı dünyanın en iyi şirketlerinden birinin iç işleyişini anlatarak farklı bir bakış sunuyor. Salesforce’un güven, müşteri başarısı, inovasyon ve eşitlik gibi temel değerleriyle topluma geri verme bilincinin büyük bir rekabet avantajı sağlayarak şirketin başarısının en güçlü motoru haline geldiğini ortaya koyuyor. Çünkü Benioff, hangi işte olursanız olun, değerlerin her seviyedeki tüm çalışanlara hayatlarının en iyi işini yapmaları için ilham veren sağlam bir şirket kültürünün temeli olduğunu belirtiyor. Büyümek için konumlandırılmış bir şirket kültürünü geliştirmek isteyen herkes için iç görüleri ve en iyi uygulamaları paylaşıyor. İş dünyasındaysak hiçbirimiz kenarda oturup işyerlerimizin duvarlarının dışında olanları görmezden gelemeyiz. Gelecekte kâr ve büyüme daha iyiye hizmet etmedikçe artık sürdürülebilir olmayacak. İster bir şirket yönetiyor olun, ister küçük bir ekibe liderlik ediyor olun, ister ilk kez boynunuza bir kimlik kartı takmış olun, bu kitap herhangi birinin değişim alanında nasıl bir öncü olabileceğini ortaya koyuyor. “Bu köklü siyasi ve ekonomik değişim döneminde her işletme ve kuruluşun başarılı olmak için ne yapması gerektiğine dair bir rehber.” Jamie Dimon, JPMorgan Chase’in Başkanı ve CEO’su “Benioff, şirketlerin değişim için güçlü platformlar haline gelmek adına değerlere dayalı bir kültürü nasıl besleyebileceğinin yollarını sunuyor.” Susan Wojcicki, YouTube CEO’su “Bu hızla her şeyin değiştiği zamanlarda bir değişim platformu olarak bir işin nasıl kullanılacağına dair altın değerinde bir kuram.” Bridgewater Associates’in Kurucusu ve Principles: Life and Work’ün yazarı Ray Dalio ABA (Akademik Bilimsel Araştırmalar) Yayınevi Öncüler: Değişimin En Büyük Platformu Olarak İş Dünyası Özgün Adı: Trailblazer: The Power of Business as the Greatest Platform for Change Yazar: Marc Benioff ve Monica Langley Çeviren: Esra Yüksel Editör: Gamze Sart Kapak ve Grafik Tasarım: Okay Kılınçarslan @2019 Salesforce.com, Inc. ©2020 Aba Organizasyon Eğitim Danışmanlık Yayıncılık ve Pazarlama A.Ş.’ye aittir. Bu kitabın Türkçe yayın hakları Salesforce.com, Inc., ICM Partners/ Curtis Brown Group Ltd.’den alınmıştır. Tüm hakları saklıdır. Sertifika No: 45744 ISBN: 978-625-7718-00-4

★《紐約時報》、亞馬遜書店 暢銷書 ★ 共同推薦 橋水基金創辦人 瑞‧達利歐、 YouTube執行長 蘇珊‧沃西基、 摩根大通董事長兼執行長 傑米‧戴蒙、 維珍集團創辦人 理查‧布蘭森、 世界經濟論壇創辦人兼執行董事長 克勞斯‧史瓦布 道瓊科技新股王Salesforce創辦人 《哈佛商業評論》全球十大高績效執行長 馬克‧貝尼奧夫的未來成功企業願景 每個員工都是改變世界的開拓者 在快速變動的複雜新世界， 企業如何持續追求成長與創新？ 全球最創新企業執行長貝尼奧夫認為， 答案是招募開拓者， 打造一個人人懷抱使命感的企業文化。 Salesforce是全球客戶關係管理軟體領導品牌， 連續多年榮登《富比士》雜誌票選「最具創新力企業」， 並入選《財星》500大企業、 「最佳工作地點」及「全球最受尊崇企業」。 而貝尼奧夫更是入選《富比士》創新名人榜、 《財星》全球傑出領袖排行榜， 以及《哈佛商業評論》十大高績效執行長。 他以實際行動與成果， 證明市場會獎勵「做好事」的企業， 而懷抱社會使命的公司往往會更成功。 而要打造這樣的企業，最重要的是聚集開拓者。 開拓者關心文化和多元性， 他們有想法、有信念，也不怕說出來。 他們想要學習，想要讓世界更美好， 他們不怕探索、渴望創新， 不但喜歡解決問題，更樂於回饋他人。 在本書中， 貝尼奧夫帶著讀者深入了解未來典範的新世代企業， 他說明Salesforce的核心價值（信任、顧客成功、創新與平等） 與回饋社會的承諾如何成為企業最大的競爭優勢， 以及最強而有力的成功引擎。 無論你是一家公司的經營者、一個小型團隊的領導者， 或者是初踏進職場的社會新鮮人， 本書都能帶給你啟發，讓每一個人成為變革的推手。 各界名人一致讚譽 「貝尼奧夫為我們打開一扇窗， 看看是哪些價值觀造就他成為獨具同情心的領導者以及資本家的楷模。 在這個緊要關頭，如何運用企業作為改變世界的平台， 他的書是黃金標準，對於任何有志於以智慧和真理作為領導基石的人， 本書是必讀之作。」 ──瑞．達利歐（Ray Dalio）／橋水基金創辦人，暢銷書《原則》作者 「貝尼奧夫在本書中分享讓價值觀深入Salesforce肌理的旅程。 他建立一家根植於信任的企業， 藉此探索企業如何孕育一種以價值觀為基礎的文化， 進而成為最有力的變革平台。」 ──蘇珊．沃西基（Susan Wojcicki）／ YouTube執行長 「在政治與經濟處於動盪的時期， 本書為所有企業和組織點出繁榮的必行之道。」 ──傑米．戴蒙（Jamie Dimon）／摩根大通董事長兼執行長 「在過去，偉大的領導者懷抱願景，也具備實現願景的心智。 但是第四次工業革命裡的偉大領導者， 除了願景和心智，也必須有靈魂。 本書中，最成功、最開明的企業領導者貝尼奧夫提醒我們對所有利害關係人的責任， 並鋪設一條清楚的路徑，指出商業與科技如何為所有人開創一個更美好的未來。」 ──克勞斯．史瓦布（Klaus Schwab）／世界經濟論壇創辦人兼執行董事長 「對於任何渴望在這個世界實現更崇高使命的企業人士來說， 這是一本迫切而引人入勝的書。 馬克以有力而情感豐富的領導故事，提醒每一個人， 在捨棄『生意照做』的想法，並讓價值觀成為工作的動力時， 我們能夠達到的成就。」 ──理查．布蘭森（Richard Branson）／維珍集團創辦人、作家與慈善家 「今日的企業領袖必須在實踐成長的同時著眼於社會影響力。 貝尼奧夫是少數將此付諸實行的執行長。 本書中，他告訴我們如何做到這點，並提供一張可以效法的路線圖。 本書是每個以使命為導向的領導者必讀之作」 ──盧英德（Indra Nooyi）／百事可樂前執行長 「貝尼奧夫是多料冠軍！他在書中講述信任、兼容並蓄與回饋社會等價值觀， 如何成為成功企業與職涯的根基，我深受啟發。 本書鋪陳出致勝文化的模範，讓每個人都有同等的機會發聲。」 ──比莉．珍．金（Billie Jean King），網球冠軍、社會正義與平等倡議者 「貝尼奧夫告訴我們，他的公司之所以能締造如此的豐功偉業， 憑藉的不是他實現自身信念的決心，而是信念本身的力量。 他是商業界青年才俊的楷模，也為所有想要發揮正向影響力的人立下榜樣。」 ──珍．古德（Jane Goodall），靈長動物學家與全球知名保育人士 「貝尼奧夫以其智慧、坦誠與精神深度， 慷慨分享他帶領一家全球備受推崇企業的20年間所學到珍貴無比的課題， 而且通常是在具爭議而艱難的境遇中歷經千辛萬苦而得到的教訓。 從集體奉獻數百萬個志工服務時數以改善公立學校， 並回應其他迫切訴求的Salesforce團隊， 到Salesforce在企業獲利以外的社會議題上所採取的立場， 貝尼奧夫立下一個深深啟迪人心的榜樣。」 ──will.i.am ，葛萊美獎藝術家、科技創新者與慈善家 「價值、獲利和損失等詞彙，在貝尼奧夫手中完全改觀。 價值來自價值觀──誰獲利？誰損失？ 解讀資產負債表的意義在於平衡董事會外各方人士的利益。」 ──波諾（Bono）， U2主唱，One and （Red）共同創辦人 作者簡介 馬克‧貝尼奧夫 Marc Benioff Salesforce董事長、共同執行長與創辦人， 也是雲端運算的先驅者。 曾經入選《富比士》十年創新名人榜（The Decade''s Top Innovator）、 《財星》全球傑出領袖排行榜，以及《哈佛商業評論》十大高績效執行長。 馬克‧貝尼奧夫多次挺身而出，為推動平等議題擔任領袖角色，並因此贏得無數獎項。 Salesforce是《財星》500大企業之一， 有超過4萬多名員工，《富比士》譽其為「最具創新力企業」， 《財星》也封它為「最佳工作地點」，以及「全球最受尊崇企業」第15名。 在創立Salesforce時，貝尼奧夫建立了「1-1-1」慈善模式， 也就是付出公司1%的股權、1%的產品，以及1%的員工時間， 回饋全世界各地的社區。 今日有超過8500家企業透過「承諾1%運動」（Pledge 1% movement）採行1-1-1慈善模式。 莫妮卡‧蘭利 Monica Langley 2017年加入Salesforce擔任全球戰略副總裁， 之前在《華爾街日報》擔任記者27年，擅長報導頭版新聞與重大新聞敘事， 曾受邀至CNN擔任新聞評論嘉賓，另外也當過企業指派律師。 譯者簡介 周宜芳 台灣大學國際企業學系畢，後負笈劍橋大學經濟學研究所。 曾任職於金融業、出版業， 曾任天下文化財經書系主編。現為自由譯者。

Discover the spiritually incisive strategies for peacefully resolving conflict in this masterpiece of military strategy.Written 2,500 years ago by Chinese general Sun Tzu, The Art of War is a poetic and potent treatise on military strategy still in use in war colleges around the world. Yet its principles transcend warfare and have practical applications to all the conflicts and crises we face in our lives - in our workplaces, our families, even within ourselves.Thomas Huynh guides you through Sun Tzu''s masterwork, highlighting principles that encourage a perceptive and spiritual approach to conflict, enabling you to: â [ Prevent conflicts before they arise â [ Peacefully and quickly resolve conflicts when they do arise â [ Act with courage, intelligence and benevolence in adversarial situations â [ Convert potential enemies into friends â [ Control your emotions before they control youNow you can experience the effectiveness of Sun Tzu''s teachings even if you have no previous knowledge of The Art of War. Insightful yet unobtrusive facing - page commentary explains the subtleties of the text, allowing you to unlock the power of its teachings and help prevent and resolve the conflicts in your own life.

¿Cuál es el secreto del crecimiento y la innovación en un mundo cada vez más complejo? Según Marc Benioff, la respuesta hay que buscarla en la cultura, en los valores que se transmiten en todo lo que haces. El fundador de salesforce.com revela cómo los valores: confianza, éxito de los clientes, innovación y equidad, así como el compromiso de retornar a la comunidad lo que esta te da, han sido los que han permitido el éxito de su empresa. No importa el sector al que te dediques, la base de la resiliencia y flexibilidad de toda empresa está en la cultura de la organización y cómo esta inspira a todos los empleados. Sin eso, nada funciona.

The challenges facing today''s sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it-as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today''s most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they''ve overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you''ll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You''ll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P & G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely bo ...