Most Popular Books by Kevin Roberts

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

This second book by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, is a follow-up to his bestselling blockbuster, Lovemarks. His first book dropped ''the L word'' into the world of ideas, marketing and communication. The effect was electric. Responses ranged from the emotionally inspired to the intellectually inflamed. Shapes in my Heart offers ideas and stories about Lovemarks in action. Roberts'' personally engaging and provocative spirit permeates the book as he follows Lovemarks into the hearts of consumers and shoppers.

With a Foreword by J.D. Vance Heritage Foundation president Kevin Roberts outlines a peaceful "Second American Revolution" for voters looking to shift the power back into the hands of the people. America is on the brink of destruction. A corrupt and incompetent elite has uprooted our way of life and is brainwashing the next generation. Many so-called conservatives are as culpable as their progressive counterparts. In this ambitious and provocative book, Heritage Foundation President Dr. Kevin Roberts announces the arrival of a New Conservative Movement. His message is simple: Global elites — your time is up. Dawn’s Early Light blazes a promising path for the American people to take back their country. Chapter by chapter, it identifies institutions that conservatives need to build, others that we need to take back, and more still that are too corrupt to save: Ivy League colleges, the FBI, the New York Times, the National Institute of Allergy and Infectious Diseases, the Department of Education, BlackRock, the Bill and Melinda Gates Foundation, the National Endowment for Democracy, to name a few. All these need to be dissolved if the American way of life is to be passed down to future generations. The good news is, we’re going to win. The Swamp is so drunk on power that the elites don''t realize the ground is moving beneath their feet. In Washington, they wear foreign flags on their lapels, but they don’t protect our border. They wave around the Constitution, but they don’t respect its wisdom. They appeal to Reagan, but Reagan would never put up with this non-sense. Their decadence will be their downfall. A new day is here.

Recovering video game addict Kevin Roberts offers a step-by-step guide to recovery for those struggling with compulsive video gaming and Internet surfing. Video gaming and Internet surfing are the top sources of entertainment for tens of millions of North Americans today. As these technologies continue to grow and flourish, so does the number of people becoming obsessively absorbed in the imagination and fantasy that they present. More and more people are isolating themselves, turning their backs on reality, ignoring family and friends, and losing their sleep and even their jobs due to excessive use of video games and the Internet--and they continue to do so despite harmful consequences to their mental, physical, and spiritual health, a telltale sign of addiction. In this groundbreaking book, recovering video game addict Kevin Roberts uses extensive scientific and social research, complemented by his and others'' personal stories, to give compulsive gamers and surfers--and their family and friends--a step-by-step guide for recovery. He outlines the ways that "cyber junkies" exhibit the classic signs of addiction and reveals how they can successfully recover by following a program similar to those used for other addictions. Readers learn to identify whether they have an addiction, find the right resources to get individualized help, and regain a rewarding life away from the screen by learning new thoughts and behaviors that free them from the cravings that rule their lives. Included is a guide for parents for working with their addicted children.

In the debates about what''s next for marketing, communications and the media, the voice of Kevin Roberts is clear and compelling. Roberts is CEO Worldwide of Saatchi & Saatchi, Ideas Company. He turned the world of marketing upside down with the international bestseller Lovemarks: the future beyond brands. Now he''s back with a book inspired by the screen-sisomo: the future on screen.

Movers Dreamers and Risk-Takers

Fountain world is an ancient world; it is highly developed and primitive at the same time. But it is a dying world. This is where Ronni ends up. He is kidnapped and abandoned on this world. The only way to get back home is find the person who brought him there. But the man who brought him here is playing a game with him. The world and civilization itself is under attack by a shadowy group. The names and intent of this group are unknowns. But as he learns more about this world, he falls in love with this world. And he vows to help and support these people and its world

64 Shots: Leadership in a Crazy World is a compendium of value-accelerators for business and life. It is gathered as a 64 shot method from the astute observations and remarkable life of creative business leader and iconoclast Kevin Roberts. A provocative figure traversing the peaks of global commerce, media and sport, Kevin Roberts - creator of the groundbreaking idea Lovemarks - is recognized as one of today''s most uncompromisingly-positive and inspirational leaders. In 64 Shots, Roberts draws on the biggest ideas, toughest experiences and greatest influences of his life to present 16X4 stripped down, straight-forward and instantly-absorbable insights on how to bring order to the chaos of business and life. The punchy insights into winning - hitting readers lightly jab after jab - are an array of one-liners, sound bites, tweets, charts, quotes and historical reference points. They are loaded with Roberts'' experience, story, brio, provocation and direction. The language is extreme, brimming with the irrepressible attitude and provocation that fueled Roberts'' meteoric career. While there is a sequence, the 64 shots are stand-alone signposts towards living an enterprising and winning life. Anyone can dip into the book anywhere and find value. The writing is accompanied by (not necessarily linked to) a visual order of black-and-white photos of leaders in their cultural fields, some modern, many historical, some famous, and all personal. This eclectic selection of people are both direct and indirect influences to Kevin Roberts'' life. They all have an interesting - and some mysterious - connection to concepts of leadership in a crazy world. Examples are: Mary Quant, Vince Lombardi, Margaret Thatcher, Vivienne Westwood, Twiggy, Tom Peters, Peter Drucker, Martin Luther King, Renzo Rosso, Brigit Bardot, Bob Dylan, Sean Fitzpatrick (a rugby player). The book is high touch and glossy. It feels like Apple, not Shakespeare. 64 Shots - will you take them?

An exciting first collection of stories by the author of Deep Line, West Country and S''neymous that mixes crisp social realism with long fanciful rambles and terse tales full of poetic symbolism: "Listen. Hear that tahonk tahonk tahonk out there in the dusk. That sound''s Flash Harry''s 10-14 Easthope. Timing''s out. That''s how Flash Harry he run the Merry Maid. Real bad retard. Real haywire, like that hippy draft dodger, he got everything wired together. He probably about the worst fisherman outa Squinteye Bay." Roberts'' comic stories bear comparison with those of Hodgins and W.P. Kinsella. But he also shows himself a master of varying styles throughout this highly impressive debut volume, offering memorable naturalistic tales of anguish and terse evocations of poetic symbolism.

"Para que las grandes marcas puedan sobrevivir, necesitan crear Lealtad Más Allá De La Razón. Ésa es la única forma en la que podrán diferenciarse de las millones de insulsas marcas sin futuro. El secreto está en el uso del Misterio, la Sensualidad y la Intimidad. Del compromiso con estos tres poderosos conceptos surgen las Lovemarks, que son el futuro más allá de las marcas". Kevin Roberts cree apasionadamente que el Amor es un elemento clave para el éxito de las empresas. En Lovemarks, una innovadora aproximación a la filosofía empresarial, Kevin Roberts analiza la evolución que va desde los productos a las "trademarks", y de éstas a las marcas, y la necesidad de dar el siguiente paso hacia las Lovemarks. El análisis crítico y acerado de Kevin Roberts sobre las marcas engancha desde la primera línea. Su dictamen es muy sencillo: las marcas se han desinflado. ¿La solución? Crear productos y experiencias que sean capaces de construir vínculos emocionales de larga duración con sus consumidores. La idea de que las Lovemarks pertenecen a sus consumidores, y no a las empresas, es clave. Este libro demuestra que no son sólo los gurús de los negocios, sino esas personas tan especiales que Kevin Roberts llama "Consumidores Inspiradores", los que pueden moldear el futuro de la economía. Lovemarks refleja la visión de un dinámico líder empresarial que cree fervientemente que las relaciones emocionales y las personas inspiradoras pueden cambiar el mundo. El idealismo del Amor es el nuevo realismo de la empresa. Forjando Respeto e inspirando Amor, la empresa puede cambiar el mundo. Kevin Roberts

Sinnlich, geheimnisvoll und doch vertraut: Lovemarks lösen Herzklopfen aus. Wertschätzung oder Bewunderung genügen nicht – es muss echte Leidenschaft sein. Das Phänomen der Lovemarks erklärt, warum es manchen Marken gelingt, dauerhafte emotionale Bindungen zu erzeugen. Sie stehen am Ende eines Wegs, der von Produkten über Handelsmarken zu echten Marken und von dort weiter zu Lovemarks führt. Kevin Roberts erzählt die facettenreiche Liebesgeschichte zwischen Marke und Kunde und verrät, wie aus einer vernünftigen Trustmark eine geliebte Lovemark wird. Grundlagen: Wie Lovemarks funktionieren Umsetzung: 7 Schritte in die Praxis Beispiele: Die besten Kampagnen aus aller Welt Liebe am Markt – wer hätte das je für möglich gehalten? Jenseits von traditionellen Branding-Strategien erkundet Der Lovemarks-Effekt die neue und berauschende Welt der Lovemarks.

DECKER CARRIES AROUND A BEEF WITH HIS BOSS, A CHIP ON HIS SHOULDER, HORRORS FROM THE KOREAN WAR, AND THE NEED FOR PAYBACK Ex-marine and ex-con Tom Decker, paint clerk at Decker''s Hardware, keeps his secret life from everyone except O''Neil, his ex-con pal and owner of the local bar. In his spare time, Decker robs banks, with the goal of building up enough cash to buy the hardware store from his despised boss whose family cheated his father out of it during the depression. Things are moving along nicely until he hooks up with the ex-wife of a NY City mob boss. It''s not long until Decker is in way over his head. "All the other writers of crime fiction who can write this well are dead." -- Robert Sabbag, best selling author of Snow Blind: A Brief Career in the Cocaine Trade. " Very Cinematic." -- Linda Biagi, Biagi Rights Management.

Solomon, the wisest man in history, was Israel''s third king. While his name does not appear as the author of Ecclesiastes, his fingerprints are all over the book. His words challenge and encourage the reader to live as if his or her time were short and to fear God in all things. This interdisciplinary commentary is written for serious students of the Bible, including professors, Sunday School teachers, and laypeople who want both a theological and psychological perspective on this much beloved and fascinating Old Testament book.

Speaking of Kevin Roberts, the Australian writer Nigel Krauth says, "Roberts takes the common man''s point of view and proves that humanity is still connected to the great turning of the universe." Certainly this "New and Selected" provides ample evidence of Roberts'' sense of connectedness, as he selects the best from his previous eleven books of poetry and shows that for over thirty years he has been one of the more powerful voices on the Canadian scene.Like Ted Hughes, Roberts frequently employs strong images of the countryside to explore the human condition - as in his earliest volume, Cariboo Fishing Notes (1973), where he works the trout streams of the Cariboo for what the art of fishing reveals of philosophical stances. Roberts also explores the work culture of Canada''s resource economy, as in Deep Line which tells of skippering a salmon trolling boat and "deep lining" the fish.In S''ney''mos, Roberts widens his themes to document in poetic terms the coal mining historyof Nanaimo and the effect mining had on the aboriginal people of the area. Stonefish takes Roberts into new territory in Tahiti, with a sequence of poems based on the life of Gauguin. In Cobalt 3, Roberts again opens up new territory when he offers a grim but blackly comic rendering of his own personal duel with cancer. With the addition of many new poems in Writing the Tides, Roberts shows that he is still at the top of his form.

Jack Kelley begins experimenting with drugs and alcohol in an ill-advised attempt to further his scientific career. By the end, he is forced to deal with the lethal effects of substance abuse.

Glen Hamilton: The Original Bad Boy of Film, Cindy Claiborne: America''s First Sweetheart, Stanley Hawk: Rock Legend, Kyle Cavanaugh: Tortured Musician, and Greg Mann: Comic Genius. Five celebrities whose tragic deaths led their fans to assume they were taken in their prime. All at the height of their fame, these five timeless pop culture icons bowed out from beneath the overwhelming heat of the stage''s spotlight in hopes of finding isolation. Decades after faking their own deaths, the never forgotten superstars are thrust back onto the all too familiar stage to resume the superficial lives they once left behind. Although the adoring public received them with open arms, returning to the stardom might be the beginning of the end.

Wolf the warrior fairy had waited for many years for this day. He was free and determined to rescue his friends and family from the spiders. He knew he couldn''t do it alone, he would need the help of a human girl. This is their story.

The wisdom literature found in the Book of Proverbs shares timeless truths that transcend boundaries, including living responsibly or recklessly, human pain and suffering, justice, kingship, marriage, the discipline of children, wealth and poverty, industriousness, integrity and truth, and fear of the lord. Much like the previous interdisciplinary commentary by Tiberius Rata and Kevin Roberts, Fear God and Keep His Commandments: A Practical Exposition of Ecclesiastes, Sacred Wisdom is written for thoughtful students of the Bible who want theological and psychological perspectives on a much beloved book of the Old Testament. Well-respected long-time pastor, Knute Larson, joins Rata and Roberts to provide a pastoral viewpoint on the words of Proverbs.

Born as a victim of circumstance, I quickly grew into the product of my unhealthy environment. Surrounded by violence, criminality, and all things deviant, I short-shortsightedly pursued crime to escape my abusive home. Consequently, I ended up at Flint Ridge before I could change my life.

The Foundational Strength FS12 Fitness Management System solves the timeless conundrum of creating, periodizing, and managing fitness programming with semi-autonomous templates that are revolved around the goals, fitness level, and personal necessities of the trainee.

Este livro explora as raízes e influências dos iorubás na diáspora africana nas Américas. Os autores analisam as conexões culturais e históricas que moldaram as experiências dos descendentes da diáspora. De músicas rituais a tradições religiosas, a obra revela como a herança iorubana enriqueceu as identidades afrodescendentes nas Américas. Uma janela para a influência duradoura dos iorubás no mundo atlântico.