Most Popular Books by Kenneth L. Fisher

The Only Three Questions That Count is the first book to show you how to think about investing for yourself and develop innovative ways to understand and profit from the markets. The only way to consistently beat the markets is by knowing something others don’t know. This book will show you how to do just that by using three simple questions. You’ll see why CNBC’s Mad Money host and money manager James J. Cramer says, "I believe that reading his book may be the single best thing you could do this year to make yourself a better investor. In The Only Three Questions That Count, Ken Fisher challenges the conventional wisdoms of investing, overturns glib theories with hard facts, and blows up complacent beliefs about money and the markets. Ultimately, he says, the key to successful investing is daring to challenge yourself and whatever you believe to be true. Packed with more than 100 visuals, usable tools, and a glossary, The Only Three Questions That Count is an entertaining and educational experience in the markets unlike any other, giving you an opportunity to reap the huge rewards that only the markets can offer.

Target the Super Stocks that deliver huge returns One of the most successful investing books ever published, Super Stocks showed investors how to use innovative techniques and fundamental analysis for valuing stocks and predicting future profit margins. You''ll gain valuable insight into Fisher''s original thinkin for valuing stocks and predicting future profit margins. A pioneer in the use of the Price Sales Ratio-a powerful analytical tool-Fisher regales readers with instructive tales of the businesses he invested in and profited from. Super Stocks gives a historical perspective on how Fisher successfully researched companies and stocks—who he saw and what he asked—to get a better read on profitable returns. “As rich in investment war stories as it is in knowledge.”-The Motley Fool

Profiles of some of America''s richest people and how they got that way—and how you can too! While we can''t promise that this book will elevate you to the ranks of the super-rich, we can say that within its pages you''ll discover everything you need to know about how, exactly, many of America''s most famous (and infamous) millionaires and billionaires acquired their fortunes. The big surprise is that all of the super-wealthy it profiles got where they are today by taking one of just ten possible roads—including starting a business, buying real estate, investing wisely, and marrying extremely well. Whether you aspire to shameful wealth or just a demure fortune, bestselling author and self-made billionaire, Ken Fisher, will show you how to walk in the footsteps of tycoons—all the way to the financial success you dream of and deserve. Packed with amusing anecdotes of individuals who have traveled (or tumbled) down each road to wealth Extracts valuable lessons on how you, too, can achieve serious wealth, and, just as importantly, hold onto it Provides powerful tools for determining what you need to do to position yourself for success and "Guideposts" and "Warning Signs" to help keep you safely on your road to success Second Edition features more profiles and instructive examples than were found in the bestselling first edition

Introducing the new Fisher Investment Series, comprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher. This series offers essential insights into the worlds of investing and finance. Over the course of nearly two centuries, the innovations, mistakes, and scandals of different market participants have played an important role in shaping today''s financial markets. Now, in 100 Minds That Made the Market, Ken Fisher delivers cameo biographies of these pioneers of American financial history. From Joe Kennedy''s "sexcapades" to Jesse Livermore''s suicide, this book details the drama, the dirt, and the financial principles of an amazingly inventive group of financial minds. Fisher digs deep to uncover the careers, personal lives, and contributions of these individuals, and leads you through the lessons that can be learned from each one. Here you have 100 of the best teachers -- some you already know, some you will feel you know, and some you may not have previously discovered -- whose experiences will undoubtedly enhance your understanding of the markets. With a few pages dedicated to each person, 100 Minds That Made the Market quickly captures the essence of the people and ideas that have influenced the evolution of the financial industry.

Ken Fisher explains what the competition doesn''t know From investment expert and long-time Forbes columnist Ken Fisher comes the Second Edition of The Only Three Questions That Count. Most investors know the only way to consistently beat the markets is by knowing things others don''t. But how can investors consistently find unique information in an increasingly interconnected world? In this book, Ken Fisher shows investors how they can find more usable information and improve their investing success rate—by answering just three questions. Packed with more than 100 visuals and practical advice, The Only Three Questions That Count is an entertaining and educational guide to the markets. But it also provides a useable framework investors can use now and for the rest of their investing careers. CNBC''s Mad Money host and money manager James J. Cramer says the book "may be the single best thing you could do this year to make yourself a better investor" Steve Forbes says, "Investors will find this brilliant book an eye-opening, capital-gains producing experience" The key to improving investing results is daring to challenge yourself and whatever you believe to be true, and Ken Fisher explains how in his own inimitable style.

Train your brain to be a real contrarian and outsmart the crowd Beat the Crowd is the real contrarian’s guide to investing, with comprehensive explanations of how a true contrarian investor thinks and acts – and why it works more often than not. Bestselling author Ken Fisher breaks down the myths and cuts through the noise to present a clear, unvarnished view of timeless market realities, and the ways in which a contrarian approach to investing will outsmart the herd. In true Ken Fisher style, the book explains why the crowd often goes astray—and how you can stay on track. Contrarians understand how headlines really affect the market and which noise and fads they should tune out. Beat the Crowd is a primer to the contrarian strategy, teaching readers simple tricks to think differently and get it right more often than not. Discover the limits of forecasting and how far ahead you should look Learn why political controversy matter less the louder it gets Resurrect long-forgotten, timeless tricks and truths in markets Find out how the contrarian approach makes you right more often than wrong A successful investment strategy requires information, preparation, a little bit of brainpower, and a larger bit of luck. Pursuit of the mythical perfect strategy frequently lands folks in a cacophony of talking heads and twenty-four hour noise, but Beat the Crowd cuts through the mental clutter and collects the pristine pieces of actual value into a tactical approach based on going against the grain.

Three of Ken Fisher''s bestselling books in one handy e-book When it comes to finance and investing, there may be no name as big as Ken Fisher''s. A long-time columnist at Forbes magazine and CEO of Fisher Investments, every one of his books has appeared on both the Wall Street Journal and New York Times bestseller lists. In this new e-book bundle, you''ll get the best of Fisher with three of his most acclaimed titles in one convenient package. In The Only Three Questions That Count, Fisher shows investors how to improve their investing success by answering three simple questions In Debunkery, Fisher helps investors how to avoid the costly mistakes that happen when people rely on "common sense" and standard investing cliches In Markets Never Forget (But People Do), Fisher explains why investors'' memories so often fail them and how to use the history of markets to avoid repeating the same investing mistakes For investors, fans of Fisher, and anyone who cares about their money, the Ken Fisher Classics Collection offers three volumes of proven advice from an investing legend.

Sir John Templeton, legendary investor, was famous for saying, "The four most dangerous words in investing are, ''This time it''s different.''" He knew that though history doesn''t repeat, not exactly, history is an excellent guide for investors. In Markets Never Forget But People Do: How Your Memory Is Costing You Money and Why This Time Isn''t Different, long-time Forbes columnist, CEO of Fisher Investments, and 4-time New York Times bestselling author Ken Fisher shows how and why investors'' memories fail them—and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Readers can learn how to see the world more clearly—and learn to make fewer errors—by understanding just a bit of investing past.

Legendary money manager Ken Fisher outlines the most common—and costly—mistakes investors make. Small cap stocks are best for all time. Bunk! A trade deficit is bad for markets. Bunk! Stocks can''t rise on high unemployment. Bunk! Many investors think they are safest following widely accepted Wall Street wisdom—but much of Wall Street wisdom isn''t so wise. In fact, it can be costly bunk. In Debunkery: Learn It, Do It, and Profit From It—Seeing Through Wall Street''s Money-Killing Myths, Ken Fisher—named one of the 30 most influential individuals of the last three decades by Investment Advisor magazine—details why so many investors fail to get the long-term results they desire. The short answer is many investors fail to question if what they believe is true—and are therefore blinded by tradition, biases, ideology, or any number of cognitive errors. Your goal as an investor shouldn''t be to be error-free—that''s impossible. Rather, to be more successful, you should aim to lower your error rate. Debunkery gets you started by debunking 50 common myths—but that''s just the beginning. It also gives you the tools you need to continue to do your own debunkery for the rest of your investing career.

Exposes the truth about common investing myths and misconceptions and shows you how the truth shall set you free—to reap greater long-term and short-term gains Everybody knows that a strong dollar equals a strong economy, bonds are safer than stocks, gold is a safe investment and that high PEs signal high risk...right? While such "common-sense" rules of thumb may work for a time as investment strategies, as New York Times and Wall Street Journal bestselling author, Ken Fisher, vividly demonstrates in this wise, informative, wholly entertaining new book, they''ll always let you down in the long run. Ken exposes some of the most common—and deadly—myths investors swear by, and he demonstrates why the rules-of-thumb approach to investing may be robbing you of the kinds returns you hope for. Dubbed by Investment Advisor magazine one of the 30 most influential individuals of the last three decades, Fisher is Chairman, and CEO of a global money management firm with over $32 billion under management Fisher''s Forbes column, "Portfolio Strategy," has been an extremely popular fixture in Forbes for more than a quarter century thanks to his many high-profile calls Brings together the best "bunks" by Wall Street''s Master Debunker in a fun, easy-to-digest, bite-size format More than just a list of myths, Fisher meticulously explains of why each commonly held belief or strategy is dead wrong and how damaging it can be to your financial health Armed with this book, investors can immediately identify major errors they may be committing and adjust their strategies for greater investing success

A timely guide to uncovering financial fraud 2008 and 2009 will be remembered for bear markets, a global credit crunch, and some of the largest investment scams ever. But these scams are nothing new, they''ve been repeated throughout history, and there will certainly be more to come. But the good news is fraudsters often follow the same basic playbook. Learn the playbook, and know how to ask the right questions, and financial fraud can be easy to detect and simple to avoid. In How to Smell a Rat, trusted financial expert Ken Fisher provides you with an inside''s view on how to spot financial disasters before you become a part of them. Filled with in-depth insights and practical advice, this reliable resource takes an engaging look at recent and historic examples of fraudsters, how they operated, and how they can be easily avoided. Fisher also shows you the quick, identifiable features of financial frauds and arms you with the questions to ask when assessing a money manager. Prepares you to identify and avoid financials cams that could instantly destroy your wealth Contains examples that highlight how financial frauds are committed Provides questions everyone should ask before entering any investment endeavor With How to Smell a Rat as your guide, you''ll learn how to protect your interests and assets from unnecessary losses.

The Wall Street Waltz Introducing the new Fisher Investment SeriesComprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher, this series offers essential insights into the worlds of investing and finance. "Any investor who fails to read and heed Ken Fisher''s book will have only himself (or herself) to blame if he loses his shirt in the market. Using simple words and dramatic charts, Fisher packs a whole financial education into one neat package." James W. Michaels, Editor Emeritus and Group Vice President-Editorial, Forbes, Inc. "Ken''s book vividly presents a complete picture of the stock market''s history-a vital tool for the savvy investor." Charles R. Schwab, founder, Chairman, and CEO, The Charles Schwab Corporation "If a picture is worth a thousand words, then these charts could be worth your life savings." William E. Donoghue, Chairman, W. E. Donoghue Co., Inc. "Ken Fisher''s clear, insightful analysis makes this a compelling book. For information and entertainment, this is a book to turn to again, and again, and again." David Dreman, founder, Chairman, and CIO, Dreman Value Management, LLC

Whether you’re in retirement, just getting ready to retire, or 5, 10, or 40 years out, this book can help you invest smarter your whole life and yes, plan better for retirement. Harmful mythology abounds about retirement investing. Many retirees or soon-to-be retirees have heard a plethora of advice. Take 100 (or 120) and subtract your age to get your equity allocation, put the rest in bonds or cash. Buy only bonds. Buy only high dividend stocks. Or some combination! Buy equity-indexed annuities or some “guaranteed” income product. All examples of a potentially harmful myth many folks believe to be smart, strategic moves. Investors believe preparing for retirement requires a radically different set of tools or a dizzying array of products. Navigating the world of retirement products and services can be a full-time job. But investing for retirement is, in practice, not much (if at all) different from investing. In Your Retirement Plan, Ken Fisher will give readers a workable strategy to either develop their own retirement investing plan or work more successfully with a professional to increase the likelihood of achieving long-term goals while avoiding common pitfalls. The book will include easy-to-follow steps like How to think, correctly, about investing time horizon. How to better figure how much income you need How to determine if a portfolio can provide that income How to figure how much to save each year to achieve retirement goals What pitfalls to avoid And more. . . . In this retirement planning book that''s not just for retirees, Fisher will hand readers the tools and confidence they need to better plan for the future.

Backed by months of tedious research and analysis, Bestselling author Ken Fisher tackles the subject of noise and just how much it affects people''s investment choices. In true Ken style, the book is chock full of number crunching and hard-hitting analysis to back up the overall thesis: spending too much time listening to pundits talk about money is going to negatively affect your portfolio. Ken tracks years of historical data to prove that investments swayed by giving into too much background noise are worse off than investments made via old fashioned hard work (sticking to the fundamentals).

Assets are economically liquid when they can be sold quickly with no loss relative to their fair market value. Assets are quot;mentally liquidquot; when they offer investors options to obscure losses relative to reference prices and options to avoid their realization. Purchase prices are common references prices but other prices, such as the maximum price reached during the preceding 12 months, might serve as reference price. The price of a 20-year $1,000 Treasury bond purchased for $1,000 a year ago might have declined to $900 because interest rates increased during the year. That bond is almost perfectly economically liquid; investors can sell it for $900 less a small commission. But the mental liquidity of the bond is impaired if investors are unable to avoid observation of paper losses relative to the purchase price or if they feel compelled to postpone the sale of the bond so as to avoid the realization of losses. Still, the bond is more highly mentally liquid than a stock since bondholders have the option to wait till maturity date and avoid the realization of losses while stockholders do not have that option.Investors like gains and hate losses so they love investments that combine the prospect of gains with protection from losses. The purpose of this article is to describe some of these investments, highlighting the features designed to obscure losses or avoid their realization. These securities include bonds, money market funds, stable value funds and indexed annuities.