New Releases by Karen Dillon

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

Karen Dillon''s view of a sweet bunny looking for a family to love him! Buddy is alone and cold and needs someone to care for him. When he meets this sweet little girl who invites him into her home, Buddy is thrilled!

Um valioso antídoto para lidar com os pequenos estresses diários que tiram nossa energia e foco, e atrapalham até os profissionais mais bem-sucedidos. Vivemos uma epidemia de pequenos momentos de estresse, que se infiltram em nossas vidas, carreiras e rotinas; são cumulativos, e nos damos conta deles tarde demais. Vivemos diariamente sob "O Efeito do Microestresse": pequenas demandas, acontecimentos e situações que nos esgotam emocionalmente ao longo de um dia, e que geralmente surgem de pessoas próximas. Um efeito sutil que nós não percebemos, vai se acumulando e impactando nosso bem-estar e saúde. Enquanto um chefe grosseiro ou cliente extremamente exigente é uma fonte clara de estresse, que desencadeia em nossos cérebros reações do tipo "luta ou fuga", os "microestresses" surgem de onde menos esperamos e drenam nossa capacidade aos poucos. Quando nos atingem, nós não paramos por tempo suficiente para perceber o efeito deles em nós. Seguimos em frente e pronto. Mas isso não significa que eles não tenham um custo. Neste livro, os autores definem o que é microestresse, mostram como identificar as maneiras invisíveis pelas quais ele está invadindo nossa vida e propõem uma série de exercícios para lidar com eles. Com linguagem prática e objetiva, apresentam dicas de profissionais de alto desempenho que conseguiram gerenciar seus microestresses e levar vidas mais plenas, felizes e recompensadoras. "Leitura obrigatória para quem está se sentindo preso a um ciclo de estresse." — Marshall Goldsmith, referência mundial em coaching para liderança "Ao apresentar esse novo tipo de estresse, Cross e Dillon também oferecem uma maneira de combatê-lo. Qualquer pessoa pode se beneficiar dessa leitura." — Amy Edmondson, professora da Harvard Business School, especialista em segurança psicológica e autora de A organização sem medo " O efeito microestresse aborda um dos tópicos mais importantes do nosso tempo e mostra por que tantos profissionais estão à beira do burnout." – Susan David, autora do best-seller Agilidade emocional

Siamo tutti consapevoli di vivere in un mondo iperconnesso, in cui è la norma essere rintracciabili h24, 7 giorni su 7, e altrettanto scontato è il diktat, più o meno implicito, di “essere sempre al massimo”, nel privato e sul lavoro. Ciò di cui non ci rendiamo conto è che tutto questo innesca una valanga di microstress che va ben oltre un’agenda piena o una lunga lista di cose da fare. L’impatto di questo nuovo tipo di stress è poco riconosciuto. È così subdolo che lo notiamo a malapena, ma al tempo stesso non possiamo semplicemente scrollarcelo di dosso a fine giornata. Si insinua nei nostri pensieri, prosciuga le energie e ci fa deconcentrare, rubandoci la vita a poco a poco. Soprattutto ci impedisce relazioni serene con chi ci circonda.Il libro che avete tra le mani introduce per la prima volta in Italia il concetto di microstress. Spiega come fare per riconoscere queste dinamiche, riuscire a gestirle e, a quel punto, prevenirle.

¿Las empresas saben cómo crecer? ¿Cómo pueden crear productos que están seguros de que los clientes quieren comprar? ¿Puede la innovación ser más que un juego de éxito? El profesor Clayton Christensen de la Escuela de Negocios de Harvard tiene la respuesta. Hace una generación, Christensen revolucionó los negocios con su innovadora teoría de la innovación disruptiva. Ahora, él va más allá, ofreciendo nuevas y poderosas ideas. Después de años de investigación, Christensen ha llegado a una conclusión crítica: Los clientes no compran productos o servicios; ellos los "contratan" para hacer un trabajo. Comprender qué hace que los clientes "contraten" un producto o servicio, hará que cualquier empresa puede mejorar su historial de innovación, creando productos que los clientes no solo quieran contratar, sino que pagarán precios más altos para llevarlos a sus vidas; por ejemplo: Amazon, Intuit, Uber, Airbnb y Chobani, por nombrar solo algunos. Pero este libro no se trata de celebrar estos éxitos, se trata de predecir nuevos. Este libro establece cuidadosamente el marco provocativo de Christensen, que proporciona una explicación completa de la teoría y por qué es predictivo, cómo usarlo en el mundo real y, lo más importante, cómo no desperdiciar la información que proporciona. Competing Against Luck Companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a successful game? Professor Clayton Christensen of the Harvard Business School has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to a critical conclusion: Customers don''t buy products or services; they "hire" them to do a job. Understanding what makes customers "hire" a product or service will help any company improve its innovation record, creating products that customers not only want to hire, but will pay higher prices to bring into their lives; for example: Amazon, Intuit, Uber, Airbnb and Chobani to name just a few. But this book isn''t about celebrating these successes, it''s about predicting new ones. This book carefully lays out Christensen''s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world, and most importantly, how not to waste the information it provides.

La pobreza global es uno de los problemas más grandes del mundo. Desde la educación hasta la atención médica, la infraestructura para erradicar la corrupción, se han ofrecido demasiadas soluciones, pero que se basan en ensayo y error. Esencialmente, el plan a menudo es identificar áreas que necesitan ayuda, inundarlas de recursos y esperar ver cambios a lo largo del tiempo. Pero la esperanza no es una estrategia efectiva. ¿Cómo es posible que naciones que reciben millones de dólares en ayuda sigan siendo pobres? Christensen sugiere una mejor manera. El tipo correcto de innovación no solo construye empresas, sino que también construye países. La Paradoja de la Prosperidad identifica los límites de los modelos comunes de desarrollo económico, que tienden a ser esfuerzos de arriba hacia abajo, y ofrece un nuevo marco para el crecimiento económico basado en el espíritu empresarial y la innovación de creación de mercado, para analizar países como Japón, Corea del Sur, Nigeria, Ruanda, India, Argentina... y México. The Prosperity Paradox Global poverty is one of the world’s most vexing problems. For decades, we’ve assumed smart, well-intentioned people will eventually be able to change the economic trajectory of poor countries. From education to healthcare, infrastructure to eradicating corruption, too many solutions rely on trial and error. Essentially, the plan is often to identify areas that need help, flood them with resources, and hope to see change over time. But hope is not an effective strategy. How is it possible for nations that receive millions of dollars in aid to remain poor? Christensen suggests a better way. The right kind of innovation not only builds companies, but also builds countries. The Prosperity Paradox identifies the limits of common models of economic development, which tend to be top-down efforts, and offers a new framework for economic growth based on entrepreneurship and market-making innovation, to analyze countries like Japan, South Korea, Nigeria, Rwanda, India, Argentina... and Mexico.

Después de haber sufrido un ataque al corazón, cáncer en estado avanzado y un derrame cerebral en tres años sucesivos, Clayton M. Christensen pronunció un breve, pero poderoso discurso, frente a la Clase de graduación de la Escuela de Negocios. Presentó un conjunto de directrices personales que le han ayudado a encontrar sentido y felicidad en su vida, un desafío que incluso los estudiantes más brillantes y motivados encuentran desalentadores. En este libro innovador, Christensen plantea una serie de preguntas: ¿Cómo puedo estar seguro de que encontraré satisfacción en mi carrera? ¿Cómo puedo estar seguro de que mis relaciones personales se conviertan en fuentes duraderas de felicidad? ¿Cómo puedo evitar comprometer mi integridad y permanecer fuera de la cárcel? Aprovechando las lecciones de algunas de las mejores empresas del mundo, proporciona información increíble sobre estas preguntas desafiantes. ¿Cómo valorarás tu vida? está lleno de inspiración y sabiduría, y ayudará a los estudiantes, a los profesionales de las carreras intermedias y a los padres a forjar sus propios caminos hacia la realización. How will you value your life? Having suffered a heart attack, late-stage cancer, and stroke in three successive years, Clayton M. Christensen delivered a short but powerful speech to the Graduating Class of the Business School. He presented a set of personal guidelines that have helped him find meaning and happiness in his life, a challenge that even the brightest and most motivated students find daunting. In this groundbreaking book, Christensen asks a series of questions: How can I be sure that I will find fulfillment in my career? How can I be sure that my personal relationships become lasting sources of happiness? How can I avoid compromising my integrity and stay out of jail? Drawing on lessons from some of the best companies in the world, he provides incredible insights into these challenging questions. How will you value your life? it is full of inspiration and wisdom, and will help students, mid-career professionals, and parents forge their own paths to achievement.

La vida moderna comporta que cada día aparecen nuevos obstáculos, retos y pequeñas dificultades. Muchas veces no somos conscientes de que estas amenazas pueden hacer descarrilar nuestros proyectos presentes y de futuro: se trata del microestrés. Una epidemia oculta de pequeños momentos de ansiedad que se infiltran tanto en nuestra vida laboral como personal. El microestrés penetra en nuestras mentes, acumulándose junto con otros microestreses, día a día y semana a semana. Las consecuencias suelen ser un peso invisible que, sin darnos cuenta, daña nuestra salud física y emocional y contribuye a una disminución de nuestro rendimiento general. La buena noticia es que cuando descubrimos que se trata del microestrés, podemos actuar sobre él. Rob Cross y Karen Dillon enseñan cómo reconocer y gestionar las distintas formas de microestrés e, incluso, eliminarlas de tu vida. Primero las definen y te ayudan a identificarlas cuando están cerca, y luego cómo abordarlas a través de una serie de ejercicios, construyendo una resiliencia práctica, para finalmente dejarlas atrás.

How a million little things are dragging you down, and what to do about it. There''s a force we encounter every day that we aren''t aware of—and it threatens to derail otherwise promising careers and lives: microstress. This hidden epidemic of small moments of stress has insidiously infiltrated both our work and our personal lives with invisible but devastating effects. Microstress doesn''t trigger the normal stress response in our brains to help us deal with it. Instead, it embeds itself in our minds and accumulates daily, one microstress on top of the other. The long-term impact can be debilitating. Unregistered microstress weighs us down, damages our physical and emotional health, and contributes to a decline in our well-being. What''s more, microstress is baked into our lives. The source is seldom a classic antagonist, such as a demanding client or a jerk boss. Instead, it comes from the people with whom we are closest: our friends, family, and colleagues. The good news is that once you understand microstress, you can fight back. Drawing on fresh research, Rob Cross and Karen Dillon explain the science behind the phenomenon. They also share the secrets of a small set of people who''ve endured their share of microstress but have still managed to cultivate relationships that enable them to thrive both at work and in life. Compelling interviews with these high achievers bring to life best practices that show you how to build resilience against microstress and ultimately how to find purpose—purpose that helps you break free from this quietly invasive force that''s stealing your life.

New York Times–bestselling Author: “Powerful . . . a compelling case for the game-changing role of innovation in some of the world’s most desperate economies.” —Eric Schmidt, former Executive Chairman, Google and Alphabet Clayton M. Christensen, author of such business classics as The Innovator’s Dilemma and How Will You Measure Your Life, and co-authors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity, and offer a groundbreaking solution for true and lasting change. Global poverty is one of the world’s most vexing problems. For decades, we’ve assumed smart, well-intentioned people will eventually be able to change the economic trajectory of poor countries. From education to healthcare, building infrastructure to eradicating corruption, too many solutions rely on trial and error. Essentially, the plan is often to identify areas that need help, flood them with resources, and hope to see change over time. But hope is not an effective strategy. At least twenty countries that have received billions of dollars’ worth of aid are poorer now. Applying the rigorous and theory-driven analysis he is known for, Christensen suggests a better way. The right kind of innovation not only builds companies—but also builds countries. The Prosperity Paradox identifies the limits of common economic development models, which tend to be top-down efforts, and offers a new framework for economic growth based on entrepreneurship and market-creating innovation. Christensen, Ojomo, and Dillon use successful examples from America’s own economic development, including Ford, Eastman Kodak, and Singer Sewing Machines, and shows how similar models have worked in other regions such as Japan, South Korea, Nigeria, Rwanda, India, Argentina, and Mexico. The ideas in this book will help companies desperate for real, long-term growth see actual, sustainable progress where they’ve failed before. But The Prosperity Paradox is more than a business book—it is a call to action for anyone who wants a fresh take for making the world a better and more prosperous place.

Ninguna empresa está exenta de problemas de poder: choque de personalidades, competencia por los mismos objetivos, guerras entre departamentos... Pero necesitas trabajar de forma productiva con todos tus compañeros por el bien de tu empresa y de tu carrera. Para conseguirlo sin comprometer tus valores, debes reconocer que existen dinámicas de poder y reglas no escritas que tienes que saber gestionar. Con la Guía HBR Relaciones de Poder en la Oficina tendrás éxito en tu trabajo sin necesidad de convertirte en un acaparador de poder o en un arribista. Podrás desarrollar una estrategia eficaz y provechosa para ti. Aprenderás a tener más influencia sin perder tu integridad; a enfrentarte a compañeros desleales; a desenvolverte en las conversaciones difíciles; a controlar las tensiones cuando los recursos son escasos; a conseguir los recursos que necesitas; y a reconocer que no todos los conflictos son malos.

Toda empresa tem sua cota de problemas políticos e de relacionamentos. São personalidades diferentes se chocando, jogos de interesses, disputas de território. Mas, pelo bem de sua carreira (e de sua saúde), você precisa saber como lidar com as outras pessoas – inclusive com as mais hostis –, enfrentando os conflitos de forma construtiva sem comprometer seus valores pessoais. Como lidar com a política no trabalho reúne dicas valiosas para solucionar as questões de relacionamento mais comuns do dia a dia profissional. Aprenda a: • tornar-se influente sem perder a integridade • lidar com bullying, panelinhas e o queridinho do chefe • encarar conversas desafiadoras com serenidade • desenvolver um bom relacionamento com pessoas difíceis • ser promovido sem causar discórdia • aceitar que nem todo conflito é ruim • reivindicar o reconhecimento dos seus méritos

The cultural fantasy of twins imagines them as physically and behaviorally identical. Media portrayals consistently offer the spectacle of twins who share an insular closeness and perform a supposed alikeness--standing side by side, speaking and acting in unison. Treating twinship as a cultural phenomenon, this first comprehensive study of twins in American literature and popular culture examines the historical narrative--within the discourses of experimentation, aberrance and eugenics--and how it has shaped their representations in the 20th and 21st centuries.

Emotional intelligence has been shown to be more important than other competencies in determining outstanding leadership. Emotions drive some of our most critical professional interactions--whether you''re inspiring your team to higher performance, persuading your boss to see something from your point of view, dealing with difficult colleagues, or managing your own stress level. Indeed, knowing how to manage emotions has become one of the crucial criteria in hiring and promotion. This specially priced five-volume set includes books from the HBR Guide series on the topics of Emotional Intelligence, Office Politics, Dealing with Conflict, Managing Stress at Work, and Managing Up and Across. You’ll learn how to: Monitor and channel your moods and reactions Determine your emotional intelligence strengths and weaknesses Deal with difficult people Understand when to resolve a conflict head-on--and when to let it go Influence others across the organization Build supportive alliances with coworkers and colleagues Handle workplace stress in productive ways Arm yourself with the advice you need to succeed on the job with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

100.876

☆《華爾街日報》、英國《金融時報》、《財星》、《富比士》、《公司雜誌》專文報導推薦 當代最有影響力的創新大師克里斯汀生最新著作 揭開破壞性創新未解決的關鍵：商機在哪裡？該如何創新？ 顧客想要的不是你的產品或服務，而是解決他問題的方案 學會問對問題，改變思考視角，找出顧客真正購買的原因 31個給領導者的思考題，全方位審視創新關鍵 你的公司也這樣嗎？關心銷售狀況、哪些人會購買商品、對商品是否滿意，卻對顧客為何會選擇你產品的原因，而不是競爭對手的不太清楚。 為什麼不斷增加差異化新功能，銷售卻沒有同步成長？ 錯誤的問題，永遠引導不到正確的方向。 一旦市場情勢改變，非常可能一夕瓦解過去成功的企業。 創新不只需要了解顧客的需求，更要了解：顧客選擇這個產品做什麼？也就是要了解顧客使用產品的用途，在什麼情境下使用，遠勝過拚命改善產品的功能、特色。 克里斯汀生是全球最受推崇的創新大師，他的破壞性創新理論是《經濟學人》評為有史以來最重要的六大管理著作之一，尤其當今無一產業不面臨被科技顛覆的威脅。 破壞性創新理論解析對競爭的回應，預測將被顛覆企業的行為，但並沒有指引企業該往何處創新或如何創新，才能顛覆市場的領導者或開創新市場，但「用途理論」可以做到這些。 經過20年的持續研究，克里斯汀生補上了破壞性創新理論最關鍵的缺口，提出「創新的用途理論」，轉換思考邏輯，以「用途」視角，找出顧客消費的「起因」，重新架構創新，並且深入解析什麼是用途？用途與需求有什麼不同？如何理解用途的社會面與情感面？ 因此Netflix不是與亞馬遜競爭，而是跟你放鬆時做的每件事競爭（如打電玩） Facebook和抽菸某些時刻是在同樣的用途上競爭 BMW不只與傳統高級車款競爭，也跟Uber競爭 當你轉換視角 從用途理論出發，機會、競爭對手，以及顧客最在乎的東西都會看起來截然不同。分成三個階段： 1.深入了解顧客尋求進步的困擾 2.然後創造出適當的方案與對應的體驗，讓顧客每次都能完成任務 3.根據顧客的需求，打造以用途為核心的組織 這本書的目的，就是讓你了解創新怎麼運作，知道創新成功的真正原因，創造並預測新的創新，當競爭的界線愈來愈模糊，以用途理論來思考企業的未來走向，最能有效幫助顧客達成任務的業者，就能取得競爭的優勢。 不論是新創企業還是成熟企業，不論你是要挑戰市場、開闢藍海、還是從顛覆中轉型，這本書都能讓顧客跟隨你、讓你掌握改變賽局的關鍵，是不可或缺的創新智慧！ 名人推薦 ▎中外創新學者、企業家 重量推薦 臺灣大學國際企業學系教授 李吉仁 導讀 政大名譽教授 吳靜吉 聯強國際集團總裁兼執行長 杜書伍 商業策略媒體《科技島讀》創辦人 周欽華 奇果創新管理顧問公司首席顧問 周碩倫 Gogoro睿能創意股份有限公司共同創辦人暨執行長 陸學森 LIVEhouse.in執行長 程世嘉 玉山金控總經理 黃男州 臺大國際企業學系教授 湯明哲 交大經營管理研究所教授 楊千 iCook愛料理創辦人 蕭上農 iFit愛瘦身共同創辦人謝銘元 Netflix 創辦人里德‧哈斯廷斯 可汗學院創辦人薩爾曼‧可汗 可口可樂執行長穆塔‧肯特 一致推薦 (依姓氏筆畫排列) 本書就是在強調從使用過程的每一細微的部分，去思考發覺並細緻解決這些不順暢、提高方便性、更為人性化、提升更大效能……等，去滿足很多細微不順暢的需求，就是提高被廣泛接受的關鍵，就是創新成功的關鍵。——聯強國際集團總裁兼執行長 杜書伍 在一個選擇無限的時代，理解顧客的「用途」無比重要。本書大概是克里斯汀生最輕、最好入門的商業書，但也是其較複雜的「顛覆理論」、以及「創新者的兩難」等模型的基礎。——商業策略媒體《科技島讀》創辦人 周欽華 這本書加入大量的實務案例還有對話，應該是克里斯汀生教授的著作中，最淺顯、最易懂的一本。全書沒有一張表格或是統計圖，沒有艱澀的專有名詞，只有案例故事以及對話思考的過程，但卻是創新最根源、最基本的問題，套句大陸商界目前的流行用語，這就是創新的「第一性原理」（First Principle），所有的創新由此而生。——奇果創新管理顧問公司首席顧問／兩岸知名創新企業指定講師 周碩倫 這本書精闢而深刻，不僅充滿洞見與實證理論，還提出許多國際企業實例，幫助讀者重新聚焦：如何瞭解且精準預測消費者的心態，打造消費者願意選用的產品與服務。•我鼓勵大家以開放的心來閱讀這本書，重新反思檢視自己和所屬的組織如何看待創新和消費者的需求。——Gogoro睿能創意股份有限公司共同創辦人暨執行長 陸學森 我們都應該更像是社會學家，走進顧客的情境，看到社會的脈絡，發掘別人沒有注意到的創新機會。我誠摯地推薦本書給已經被資訊洪流淹沒、而不知如何是好的讀者們。——LIVEhouse.in執行長 程世嘉 閱讀本書後，我們可以揭開顧客決策的神秘面紗，洞見更完整的故事全貌，並且更成功地解釋過去、甚至預測未來。如何邁出成功創新的第一步，答案就在顧客真正的用途。——玉山金控總經理 黃男州 只是知道用途理論還是不夠，一定要養成創新思考的習慣。本書的貢獻在於舉出許多案例，告訴讀者如何透過消費者分析得到產品真正的效用。當了解消費者的效用後，就要思索：有沒有更好的方法，來達到顧客要的效用？這「更好的方法」就是「創新」。——臺灣大學國際企業學系教授 湯明哲 作者運用說故事的力量，讓讀者體驗真實的案例，例如，早上開車族群購買奶昔的真正用途，以及amazon、airbnb等公司為了協助消費者想要獲得的進展和用途之創新。對我這個教學工作者來說，屢被選為教育創新機構或全球最創新組織之一的南新罕布夏大學的創新用途理論特別令我著迷。創新成功的故事之關鍵是因為守門人都知道怎麼尋找因果關係，因此他們的突破性創新就再也不需要碰運氣了。——政大名譽教授，中山大學榮譽講座教授 吳靜吉 賈伯斯設計出能上網的蘋果手機是一種創新，但並不是發明。創新只是將既有的一些科技用新的組合呈現給消費者。智慧型手機滿足了消費者的許多需求：上網、照相、計步、錄音、錄影等等。按克里斯汀生的用途理論說法，智慧型手機提供消費者想要的用途。（電鍋、冰箱、洗衣機其實在當初也是滿足人類用途的創新，只不過這些創新已經變成普通商品。）克里斯汀生的用途理論提醒我們在尋找創新的途徑時，還是要回歸基本面：我們幫助了哪些人？成就了哪些任務？——交通大學經營管理研究所教授 楊千 iFit 愛瘦身就是「用途理論」的實踐者！我們從網路起家，然而除了如流量、點擊、轉換……等數據層面分析，我們更重視「顧客運用產品解決了什麼問題？」從初期每天於社群中回覆數百則留言，到現在經營實體門市，每天現場皆針對客戶的職業、目的、購買關鍵進行完整回報，這些消費者的真實回饋，讓我們的「創新」少了些運氣、多了些底氣，也促使我們持續推出真正符合顧客需求的產品和服務。——iFit 愛瘦身共同創辦人 謝銘元 在網飛，一定要讀克里斯汀生談論創新的書。——網飛（Netflix）共同創辦人與執行長 里德‧哈斯廷斯（Reed Hastings） 身為克里斯汀生的長期粉絲，我很高興閱讀到這本書，而且內容並沒有讓我失望。這本書會改變你對創新的看法。作者使得我們停下來考慮可汗學院的發展，我強烈推薦這本書。——可汗學院（Khan Academy）創辦人與執行長 薩爾曼‧可汗（Sal Khan） 《創新的用途理論》提供如何做好正確創新的新思維，作者提供一個吸引力的做法，從生活中找出真正了解顧客的方法。——可口可樂公司執行長 穆塔‧肯特（Muhtar Kent） 這個改變賽局的書有許多讓人信服的真實世界例子，包括財捷公司的例子。用途理論會繼續對財捷公司的創新方法產生深遠的影響，也會改變你。——財捷公司（Intuit）共同創辦人兼董事長 史考特‧庫克（Scott Cook） 作者向關鍵的商業思想家和經理人介紹一個突破性的理論，使領導者透過逆向工程改變創新方法，從高價值和專注顧客想要完成的任務來創新。我已經從頭看到尾，而且要求我的頂尖團隊做同樣的事情。——IBM全球企業諮詢服務合夥人 朗‧法蘭克（Ron Frank） 在大數據和超級分眾的時代，克里斯汀生的想法令人耳目一新。這本書會減輕你在行銷對話的疲憊，並邀請你進入全新、根本、有確定可能的世界。對於正在開發或維持獨特品牌的人來說，這是本必讀的書。 ——香奈兒前執行長 莫琳‧齊克特（Maureen Chiquet） 用途理論要有著良好管理理論具備的基本特徵：一經解釋，就顯而易見。——《華爾街日報》（The Wall Street Journal）菲利浦‧戴爾夫‧布羅頓（Philip Delves Broughton） 這本書會成為深思熟慮創辦人的策略武器。正如這個簡單的書名一樣，用途理論很簡單……「我們的顧客想要完成什麼任務？」是公司在會議開始時用來刺激創意的重要業務問題之一。但是《創新的用途理論》不只是介紹一個工具，還可以制定整個計畫。——《公司》雜誌（Inc. Magazine）

Twintig jaar na zijn baanbrekende boek Het innovatiedilemma zet Clayton Christensen in Toeval is geen goede strategie de wereld opnieuw op z’n kop, en leert hij je hoe je innovatie niet langer van toeval en geluk kunt laten afhangen. Veel organisaties laten innovatie aan het toeval over. Ze kennen hun klant, maar weten niet precies welk doel hij met het product nastreeft. Daardoor mislukt bijna 90 procent van alle innovaties en is succes vooral een kwestie van geluk. Clayton M. Christensen, hoogleraar aan de Harvard Business School en dé autoriteit op het gebied van disruptieve innovatie, komt na jarenlang onderzoek tot een belangrijke conclusie: klanten kopen geen boor en ook geen gat in de muur, ze kopen een manier om een schilderij op te hangen. Dat is hun ‘Job to Be Done’. Wie begrijpt welke klus de klant wil klaren, lanceert nooit meer een product dat niemand wil hebben. In Toeval is geen goede strategie geeft hij een heldere uitleg van het principe en vertelt hoe je het in de praktijk toepast. Gerenommeerde bedrijven en snelgroeiende start-ups, waaronder Amazon, Ikea, Uber en Airbnb, gingen je reeds voor.

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

Every organization has its share of political drama: Personalities clash. Agendas compete. Turf wars erupt. But you need to work productively with your colleagues-even the challenging ones-for the good of your organization and your career. This guide will teach you how to: Build relationships with difficult people, gain allies and increase your sphere of influence, wrangle resources, move up without alienating your colleagues, avoid power games and petty rivalries, and claim credit when it''s due.

Don''t let destructive drama sideline your career. Every organization has its share of political drama: Personalities clash. Agendas compete. Turf wars erupt. But you need to work productively with your colleagues--even difficult ones--for the good of your organization and your career. How can you do that without compromising your personal values? By acknowledging that power dynamics and unwritten rules exist--and navigating them constructively. The HBR Guide to Office Politics will help you succeed at work without being a power grabber or a corporate climber. Instead you''ll cultivate a political strategy that''s authentic to you. You''ll learn how to: Gain influence without losing your integrity Contend with backstabbers and bullies Work through tough conversations Manage tensions when resources are scarce Get your share of choice assignments Accept that not all conflict is bad Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Nella primavera del 2010 Clayton Christensen, professore di economia alla Harvard Business School, tiene un memorabile discorso di fine anno ai laureandi. Il discorso è particolarmente coinvolgente perché è al tempo stesso una profonda riflessione personale: Christensen sta infatti lottando contro una grave malattia e si è trovato a dover fare un bilancio della propria esistenza. È questo l''argomento dal quale nasce l''idea di scrivere Fare i conti con la vita, una testimonianza intensa e appassionata sul senso delle scelte che compiamo ogni giorno e sul valore che, magari anche inconsapevolmente, diamo a ciò che facciamo. Partendo dalla constatazione che tutti noi abbiamo l''obiettivo di avere un''esistenza serena, ricca di soddisfazioni nel lavoro e nella sfera privata, ma solo pochi riescono a raggiungerlo, Christensen ipotizza che i tanti insuccessi dipendano dalla mancanza di una buona strategia nel far fronte ai problemi che di volta in volta ci si presentano e che spesso, purtroppo, ci paiono insormontabili. E se provassimo, invece, a concepire la nostra vita come quella di una grande azienda, nel cui bilancio i guadagni devono sempre e comunque superare le perdite, pena il fallimento? Forse allora ci accorgeremmo che le teorie economiche più moderne ed efficaci, che hanno consentito ad alcune società di affermarsi nel mercato globale, si possono applicare con indiscutibili vantaggi anche alle nostre piccole e apparentemente insignificanti scelte quotidiane, e possono insegnarci molto su come investire le nostre risorse di tempo ed energie nelle cose che riteniamo davvero importanti non solo per il presente ma anche per il futuro. Coniugando l''indiscussa competenza in materia economica con una buona dose di senso dell¿umorismo, l''autore ci suggerisce una prospettiva del tutto inedita da cui valutare le nostre scelte, fatta di domande a dir poco sorprendenti: per quale mansione siamo stati assunti da nostra moglie o da nostro marito? È conveniente «esternalizzare» i figli? Quanto conta la qualità di un frappè per definire il nostro ruolo di genitori? Trovare le risposte giuste forse non basterà per diventare un top manager, ma ci indicherà una via sicura per il successo della nostra «impresa» privata. In gioco, per noi, non ci sono quotazioni di borsa e capitali, ma un bene assai più prezioso: l''inestimabile opportunità di diventare finalmente le persone che vorremmo essere.

クリステンセン教授がビジネスマンに贈る人生のジレンマを乗り越えるための一冊 本書は『イノベーションのジレンマ』をはじめ、多数の名著を著した技術経営の大家クレイトン・クリステンセンが、これまで自身が教えてきた経営戦略を人生訓に落としこんで語る一冊です。 2007年に心臓発作、そして2年後にガン(悪性腫瘍)、さらに2010年には脳卒中で倒れたクリステンセン教授。戦略論や経営学の分野では最高峰にある教授が、抗がん剤と戦って髪が抜け落ちた体に鞭打ち、最後の授業で何を伝えたかったのか。本書のもととなった「HOW WILL YOU MEASURE YOUR LIFE ?」(HBSに掲載された論文)は、HBS史上最多のダウンロード数を獲得しています。 ※本電子書籍は同名出版物を底本とし作成しました。記載内容は印刷出版当時のものです。 ※印刷出版再現のため電子書籍としては不要な情報を含んでいる場合があります。 ※印刷出版とは異なる表記・表現の場合があります。予めご了承ください。 ※プレビューにてお手持ちの電子端末での表示状態をご確認の上、商品をお買い求めください。 (翔泳社)

Zelfhulpgids voor het managen van zowel het werk als het privéleven.

Een van s werelds meest invloedrijke managementgoeroes van dit moment, bestsellerauteur Clayton Christensen, geeft je in De succesfactor alle tools in handen om optimale voldoening te halen uit je carrière, je persoonlijke relaties en je leven. In 2010 sprak professor Clayton Christensen in een inmiddels beroemd geworden toespraak de afgestudeerden van dat jaar aan de Harvard Business School toe. Puttend uit zijn omvangrijke onderzoek bood hij hen een reeks van richtlijnen aan om een in alle facetten succesvol, gelukkig en betekenisvol leven te kunnen leiden. De toespraak ging viral via social media en gaf aanleiding tot een van de meest gelezen artikelen ooit in de gezaghebbende Harvard Business Review.

ชีวิตและเวลา มีค่าเกินกว่าจะปล่อยให้ผ่านไปทีละวันๆ อย่าเสียเวลาไปกับสิ่งที่ไม่ใช่เป้าหมายที่ใฝ่ฝัน คุณรู้ไหมว่า คุณจะวัดชีวิตของคุณอย่างไร? หนังสือเล่มนี้ไม่ได้เสนอคำตอบง่ายๆ หากจะทำให้คุณได้พินิจพิจารณาคำถามที่สำคัญที่สุดเท่าที่คุณเคยพบมา สอนให้คุณคิดเกี่ยวกับเรื่องชีวิตและจุดมุ่งหมาย เป็นการสอนด้วยการเล่าถึงงานวิจัยและทฤษฎีที่มีประสิทธิภาพด้านความสำเร็จและความล้มเหลว ซึ่งพัฒนาขึ้นที่วิทยาลัยธุรกิจฮาร์วาร์ดและสถาบันอื่นๆ ที่จะช่วยให้คุณได้มีเครื่องมือที่จะดำเนินชีวิตในรูปแบบที่คุณคาดหวังอย่างแท้จริง และเครื่องมือที่มีอยู่ในหนังสือเล่มนี้เป็นเครื่องมือเดียวกันกับที่ทำให้บรรดาผู้บริหารได้นำพาบริษัทต่างๆ ให้เปลี่ยนแปลงโลกมาแล้ว เนื้อหาในเล่มไม่เพียงเหมาะกับคนที่ใช้ชีวิตในโลกการทำงานผ่านเส้นทางชีวิตที่สับสนยุ่งเหยิงมาแล้วเท่านั้น แต่ยังเหมาะอย่างยิ่งกับคนที่กำลังจะก้าวย่างสู่ความเป็นผู้ใหญ่ เช่นนักเรียนมัธยมปลายที่กำลังจะเลือกเรียนวิชาสาขาต่างๆ ในระดับอุดมศึกษา หรือระดับวิชาชีพ รวมถึงนักศึกษาในสถาบันต่างๆ ด้วย เพื่อที่จะมีแนวทางในการทำงานได้จริงๆ ไม่ใช่เลือกเรียนวิชานั้นๆ เพียงเพราะเป็นอาชีพที่ให้ค่าตอบแทนสูงเท่านั้น!

From the world’s leading thinker on innovation and New York Times bestselling author of The Innovator’s Dilemma, Clayton M. Christensen, comes an unconventional book of inspiration and wisdom for achieving a fulfilling life. Christensen’s The Innovator’s Dilemma, notably the only business book that Apple’s Steve Jobs said “deeply influenced” him, is widely recognized as one of the most significant business books ever published. Now, in the tradition of Randy Pausch’s The Last Lecture and Anna Quindlen’s A Short Guide to a Happy Life, Christensen’s How Will You Measure Your Life is with a book of lucid observations and penetrating insights designed to help any reader—student or teacher, mid-career professional or retiree, parent or child—forge their own paths to fulfillment.