New Releases by Jeff Cox

Escrita con un estilo de relato de acción, LA META es la emocionante novela que está transformando el pensamiento de los directivos de todo el mundo occidental. El autor ha sido descrito por la revista ''Fortune'' como un gurú de la industria y por ''Business week'' como ''genio''. Este es un libro para ser recomendado a sus amigos profesionales de la industria -incluso a sus jefes- pero no a sus competidores. Alex Rogo es un ''estresado'' director de fábrica que intenta desesperadamente mejorar los resultados de la misma, que está abocada al desastre. Lo mismo ocurre con su matrimonio. Tiene noventa días para salvar su fabrica, o ésta será cerrada por la corporación, lo que conllevará la perdida de cientos de puestos de trabajo. Por una casualidad se encuentra con un colega de sus días de estudiante -Jonah- que le ayuda a romper con las formas convencionales de pensamiento para saber lo que tiene que hacer. La historia de Alex es algo más que una lectura interesante. Contiene un mensaje importante para todos los directivos de la empresa y expone las ideas que sirven de base a la Dirección de las Limitaciones (Theory of Constraints - T.O.C.) desarrollada por el Instituto Goldratt. Eliyahu M. Goldratt es un líder internacionalmente reconocido en el desarrollo de nuevos conceptos y sistemas en la dirección de empresas y como profesor en muchas corporaciones del mundo. La presente edición incluye una serie de detalladas entrevistas de estudios de caso realizadas por David Whitford, Editor Jefe de la revista Fortune Small Business, que investiga como las organizaciones en todo el mundo han sido transformadas por las ideas de Eli Goldratt.

A novel about transforming organizations from the author of bestselling business books The Goal and Zapp! The Cure is a novel for managers about transforming an under-performing bureaucratic organization into a boundaryless, fact-driven management culture like the one that made Jack Welch''s General Electric so consistently successful. It offers real, practical advice for overcoming political inertia, reinventing the company, and doing it in a year or less. By giving each key character a distinct voice, readers are reminded of people they have met and who may even sit in the desk next to them. These characters interact realistically and act pragmatically, and as a result readers become invested in how these people tackle their challenges and create real solutions. The methods described in the book have been successfully employed at many of high-profile companies, such as Black & Decker, Coleman, Emerson, Parker Hannifin, Textron, United Stationers, and Moen. The Cure argues that modern organizations must be flexible, quick, and boundaryless in order to thrive and survive, but it also shows managers how to make it happen fast. Based on the successful management theories of Dan Paul''s General Management Technologies, The Cure accomplishes these things in the form of an entertaining, enlightening, and dramatic business narrative. Jeff Cox (Murrysville, PA) is a creative writer known for weaving progressive business concepts into compelling fiction. He is the coauthor of such business bestsellers as The Goal, Zapp!, and Heroz. Dan Paul (Pittsburgh, PA) is CEO of General Management Technologies, a consulting practice which focuses on the alignment of clients'' strategies, work processes, and culture in order to target all the functions of a business on the same priorities. Formerly with General Electric, he''s worked with many high-profile clients and spoken at many conferences on strategic management for Business Week and the American Management Association.

Showcases one hundred fifty perennials of proven performance sure to live up to their catalog descriptions and offers advice on selection and cultivation

Consists of parables that describe the role and processes of sales and marketing.

La meta es una novela ágil y cautivante, que transcurre en el mundo de los negocios, a través de una entretenida narración describe un método infalible para mejorar los resultados de la empresa. En esta obra se desarrolla

Create you own backyard winery! From breaking ground to savoring the finished product, Jeff Cox''s From Vines to Wines is the most complete and up-to-date guide to growing flawless grapes and making extraordinary wine. Wine connoisseurs, gardeners, and home winemakers will find the latest techniques in this fully revised and updated edition. With thorough, illustrated instructions, you''ll learn how to: -- Choose and prepare a vineyard site -- Construct sturdy and effective trellising systems -- Plant, prune, and harvest the perfect grapes for your climate -- Press, ferment, age and bottle your own wine -- Judge wine for clarity, color, aroma, body, and taste

Arranged by season, provides ideas and advice for vegetable and ornamental gardens

Most managers know that revitalization in their companies must occur from the ground up. But how to get that message to employees without applying the kind of pressure that makes them even less productive? The answer is empowerment. In this motivating book, you will find specific strategies designed to help you encourage responsibility, acknowledgment, and creativity so that employees feel they "own" their jobs. It''s all here, in an accessible guide for the successful managers of tomorrow.

"I hate Mondays." "They say I''m responsible, but my boss makes all the decisions." "We''re supposed to work as a team, but everybody''s out for themselves." Sound familiar? You don''t have to take it anymore! In HeroZ, you''ll actually have fun learning how to survive and even thrive in today''s work world. Step-by-step techniques--proven by thousands of companies around the globe--show you how to make meaningful decisions, measure your progress, and work efficiently in teams. By the time you finish reading HeroZ, you''ll feel that you control your job, not that your job controls you. Millions of leaders have been energized by its bestselling predecessor, Zapp!: The Lightning of Empowerment. The Wall Street Journal declared that "Zapp! helped redefine the genre" of business books. Fortune magazine''s reviewer raved, "I couldn''t put it down." Now, with HeroZ, you can restore meaning and purpose to your work life and make a real difference--no matter where you fall on the organizational chart!

Beschrijving in verhaalvorm van het dynamische proces van motiveren van personeel in bedrijven en organisaties.

Offers advice on how to grow a chemical free garden with information on choosing the right plants, seed starting, and maintenance techniques.

"Couldn''t have come at a better time! The message is definitely on target. People who work with staff and volunteers in any profession would gain from reading, re-reading, and practicing the concepts in this book." John Paul Vice President, American Heart Association William C. Byham''s book, ZAPP! THE LIGHTNING OF EMPOWERMENT took the business world by storm. Now ZAPP! EMPOWERMENT IN HEALTH CARE is packed with step-by-step, hands-on information to help health-care providers revitalize medicine and help control costs by taking control of their jobs, improving existing processes, sharing decision-making, and more, as well as zeroing in on the special needs, rights, and responsibilities of patients.

Featuring gardens, flowers and plants that appeal to our sense of sight, smell, touch and hearing, this volume aims to enhance the pleasures of both gardening and visiting gardens for the reader.