Most Popular Books by Jay Conrad Levinson

The authors believe that the same tactics that work to help independent bands and record labels break into the music business can work for those trying to increase profits and presence in the business world.

Guerrilla Marketing was introduced to the world in a self-titled book in 1984 by Jay Conrad Levinson, and Jason Myers and Merrilee Kimble are continuing his unconventional system of marketing by providing the Guerrilla Marketing tactics, tools and tips that every business needs to succeed and generate profits.

The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You''ll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today''s hyper competitive job market with commentary from America''s top recruiters. Present your skills in creative new ways that stand out in today''s hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters Integrated web site updated bi-weekly to remain state-of-the-moment Part of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.

The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet. "This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!" -Brian Tracy, author The Psychology of Achievement. "Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you''re a beginner or you''ve been in the business for years, if you can''t find at least 12 great ideas in every chapter that will increase your performance, you''re not reading! I am recommending it as a resource to all my clients." -Judy Lanier, author 50 Ways to Motivate & Inspire Your Call Center Teams Past National President, American Telemarketing Association. "Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful." -Erik Lounsbury, Editor Telemarketing(r) & Call Center Solutions(TM).

Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can: Offer expert advice over the internet with podcasts Send out an e-mail blast to quickly reach consumers about the latest products or services Connect with their clients on social networking sites Conduct effective virtual seminars Build out their website in order to build name recognition

Guerrilla Marketing’s Greatest Hits—Updated, Adapted, Remastered… The only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books—updated for a new generation. ”When they write the history of marketing thought, Jay doesn''t get a page... he gets his own chapter.” —Seth Godin, author of Poke the Box “This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.” —Jill Lublin, international speaker and author, Jilllublin.com ”For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter—and, of course, Internet access.“ —David Garfinkel, author of Advertising Headlines That Make You Rich “21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.“ —Roger C. Parker, www.PublishedandProfitable.com “Guerrilla Marketing has always been about helping the ‘little guy’ market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. “ —Stuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com “Jay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years – and sold it! His brilliant marketing know-how played a huge role in our dramatic success. “ —Steve Savage, president, Savage International “Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language.” —Orvel Ray Wilson, CSP, marketing coach, sales trainer and author “Jay''s original Guerrilla Marketing validated all the marketing I''d been already doing, and opened my eyes to many new possibilities. Since that time, I''ve read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there''s more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively.” —Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert “Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing...Ever!” —David Fagan, owner, The Icon Builder “In the marketing jungle the Guerrilla is king!” —David Perry, Perry-Martel International “Guerrilla Marketing is the Guerrilla Cream that rises to the Guerrilla Top. Those that use it, have used it and will use it get the view from the Top!! This book is one more ticket to your trip to your Guerrilla Top.” —Al Lautenslager, www.marketforprofits.com “Jay Conrad Levinson''s Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small business into the powerful engine that drives economic growth in America. That his work keeps evolving but always stresses ethics, creativity, and technology with makes his achievement all the more valuable and remarkable.” —Michael Larsen, literary agent, Michael Larsen-Elizabeth Pomada Literary Agents Contributions from 35 Guerrilla hits, including: The Guerrilla Marketing Handbook Guerrilla Publicity Guerrilla Marketing in 30 Days Guerrilla Marketing for Writers Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Networking Guerrilla Negotiating Guerrilla Selling Guerrilla Public Speaking Guerrilla Multilevel Marketing Guerrilla Profits Guerrilla Financing Guerrilla Business Secrets Guerrilla Breakthrough Strategies Guerrilla Retailing Guerrilla Rainmaking Guerrilla Marketing for Consultants Guerrilla Marketing Goes Green Guerrilla Marketing for Nonprofits

Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.

More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.

With an increasing number of Spas entering the market and with businesses in general closing their doors in droves these days, taking responsibility for the marketing of your Spa is more important than ever. The problem is that most Spa owners don’t specialize in marketing. So, how do you know what methods are best? Which ones will work and which ones won’t? You’re about to learn how to use no-cost and low-cost methods to grow your Spa to where you want it to be. You’ll learn to think like a Guerrilla, so you can get your business in the front line and be in control of your profits and successes.

Levinson''s new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.

The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn''t have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You''ll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You''ll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition. Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don''t have to pay top dollar to improve your bottom line.

What makes the Guerrilla Marketing book series unique? Within Guerrilla Marketing Volume One, Jason Myers and Merrilee Kimble reviewed the strong foundational elements of Guerrilla Marketing. Guerrilla Marketing Volume Two included many new Guerrilla Marketing tools, tactics, and tips—giving readers even more options to choose from. But Guerrilla Marketing Volume Three, the newest edition in this series, provides a great refresher of the strong foundation elements of Guerrilla Marketing while diving into the Guerrilla Marketing toolbox packed full of successful tools, tactics, and tips to try. For those who are new to Guerrilla Marketing (or those who want to learn more), Jason and Merrilee offer a FREE companion course (visit gMarketing.com/Club) to help anyone build their rock-solid Guerrilla Marketing foundation. This FREE companion course includes video tutorials, exercises, and the necessary tools for readers to build a crucial foundation from which their Guerrilla Marketing success will be born. Please know this: businesses with a poor foundation will fail. How will you use this All New series of Guerrilla Marketing books for your success? Jason and Merrilee are thrilled for readers who have selected to add Guerrilla Marketing Volume Three to their collection of the All New series of Guerrilla Marketing books. Guerrilla Marketing is a 360-degree consistent methodology that weaves through every aspect of a business. With each marketing tactic woven together, each volume will refer readers to other related sections and tactics in the current book their reading or within volumes, so that business owners can develop a cohesive and consistent marketing approach that works for them. Guerrilla Marketing is intelligent marketing that utilizes knowledge, strategy, and a plan that is supported with a toolbox of tactics. With this All New series of Guerrilla Marketing books, readers can access a toolbox full of low-cost, unconventional, and creative tactics to choose from, in order to convey and promote their compelling product(s) or service(s) and to drive their competition mad.

Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s. Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time. How can one ride on this natural partnership to achieve success? “Guerrilla Facebook Marketing” is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business. Get insights on Facebook’s culture and Guerrilla Marketers’ beliefs, and what these insights mean to your overall marketing strategy. Learn how to use Facebook data to shape your marketing campaign. Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook. Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons. Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways. Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns. Link marketing efforts back to profits by measuring ROI results in tangible ways for your business.

More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.

LAUNCH AN ALL-OUT MARKETING ATTACK Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers--all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished. BONUS MATERIAL INCLUDED! 200 + Guerrilla Marketing and Social Media Weapons 8 elements to emphasize on your website and 20 questions to ask 12 Most common internet marketing mistakes to avoid Tragic and magic copy writing tips

Launching Guerrilla Marketing for the 21st Century. ''Guerrilla Marketing'' is a worldwide phenomenon. Since its formation in 1951, Guerrilla Marketing has run trainings and seminars and produced a series of books which has sold around the world. The Guerrilla Marketing Revolution celebrates the major re-launch of this amazingly successful marketing brand. It offers a radical new approach to making your profits soar. The Guerrilla Marketing Revolution is a major new book for today packed with an arsenal of 125 devastatingly effective marketing weapons. It takes the proven methods, strategies and weapons of Guerrilla Marketing and intertwines these with advanced psychology and Neurolinguistic Programming (NLP) to present new Guerrilla weapons with clear and detailed instructions for their application. The result is a selection of inexpensive marketing tools and skills perfectly suited to today''s needs, aimed directly at the decision maker - the unconscious mind - in order to speed up decision making, shorten the sales cycle and create long-term relationships. It offers a structured approach to consistent marketing success.

Secrets that empower small business owners to take on the big dogs: “You will become a better deal-maker by reading this book.” —Jim Cathcart, author of Relationship Selling Jay Conrad Levinson’s Guerrilla books have sold over thirty million copies—because he knows how individuals and small businesses can thrive even without unlimited financial resources. In this book, he and experienced international consultant Donald Wayne Hendon team up to share one hundred very powerful tactics to empower you in any negotiating situation—whether it’s conducting day-to-day business, buying and selling, or dealing with a boss, a local politician, a homeowners’ association, an insurance company, or bureaucrats at City Hall. “A comprehensive reference book that tells you when to be assertive, when to go on the defense, when to cooperate, and how to handle dirty tricks. I love it!” —Tony Alessandra, author of The Platinum Rule

Earning Money Without a Job is loaded with practical, money-making ideas that don''t require fancy degrees of huge start-up costs, (or any start-up cost, in many cases)-from selling and mail order to catering and high-tech repair services.

Annotation Entrepreneurs and professionals are often neglected by travel suppliers when it comes to favourable pricing. Guerilla Travel Tactics presents independent business travellers with a clear, step-by-step plan for saving time and money when travelling at their own expense. The upbeat approach of Guerilla Travel Tactics will instill confidence in the business traveller to conquer soaring travel costs. Packed with inside information, the book contains topics such as getting the lowest possible air fares, finding hidden discounts at hotels, using the internet and credit cards to save money and buying only the travel insurance that is needed.

"Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." — Og Mandino, author The Greatest Salesman in the World "The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." — Brian Tracy, author The Psychology of Achievement. "Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It''s loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice." — Dr. Tony Alessandra, author The Platinum Rule. "More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!" — Alan Weiss, PhD, author Million Dollar Consulting

From building and maintaining a web site to creating an online catalog and encouraging users to buy your product online, this definitive guide to marketing your business on the Internet offers the entrepreneur basic training for survival and success online.

Guerrilla Financing is the first book to describe in detail all the traditional and alternative sources of funding for small and medium-size businesses. Using the strategies devised by Jay Levinson in his bestselling Guerrilla Marketing, Blechman has put together aancing, getting lenders to say yes, and negotiating superior financing terms.

"To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book." -Mark Victor Hansen, coauthor, Chicken Soup for the Soul. "The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you''re at it, pray that your competition doesn''t read this book." -Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com. "The ''Guerrilla'' approach to business and life has become a classic. I''ve learned from the entire series . . . but this one is the best! ''Negotiating'' gives you the specifics for gaining a fair advantage. I love it."-Jim Cathcart, author, The Acorn Principle. GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc.

GUERRILLA MARKETING IN 30 DAYS is a disciplined approach to marketing that will help businesses and organizations avoid wasted efforts. Effective marketing is the key to business growth. This book will help focus on proven tactics, put the marketing pieces together, stay motivated and market successfully without large budget dollars.