Best Selling Books by Ian Gordon

Traditional marketing dealt with market segments. Relationship marketing gives management more "bang for the marketing buck" by focusing on the ultimate market segment - the individual customer - effectively and efficiently. Marketing attempted to generate as many sales transactions as possible, across all groups of customers. Relationship marketing enables your company to improve profitability customer by customer, by focusing on those who receive, and return, the best value. Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever goes far beyond the basic idea that customers'' needs and desires can be addressed uniquely. It is a practical guide to helping marketers and others to integrate relationship marketing into the business and use it to create value for the company and for its customers.

Introductory guide to workers participation schemes in the UK - covers communication, joint consultation, job enrichment to increase job satisfaction, decision making, profit sharing, production cooperatives, workers stock ownership, etc. Bibliography pp. 55 and 56.

Introduction to controlled reproduction in pigs; The sow''s oestrous cycle and associated events; Artificial control of oestrus and ovulation in pigs; Pregnancy testing in pigs; Control of farrowing; More frequent farrowings in pigs; Increasing litter size in pigs; Embryo transfer and associated techniques in pigs; Breeding pigs at younger ages.

Looks at epidemiology from a uniquely Australian perspective, with reference to the latest Australian health data and public health research.

For decades the cities of the developed world were seen as problem-beset relics from times of low mobility and slow communications. But now, their potential to sustain creativity, culture and innovation is perceived as crucial to success in a much more competitive global ecomony. The vital requirement to secure and sustain this success is argued to be the achievement of social cohesion. Working Capital provides a rigorous but accessible analysis of these key issues taking London as its test case. The book provides the first substantial analysis of key economic, social and structural issues that the new London administration needs to deal with. In a wider context, its critical assessment of the bases of the new urbanism and of the global city thesis will raise questions both about the adequacy of urban thinking and about the capacity of new institutions alone to resolve the fundamental problems faced by cities.

Britain''s moorland is characterised by a lack of trees, yet scientists say that most if not all of these areas were forested at some point since the last Ice Age. This remarkable study overturns the suggestion that climatic change was entirely responsible for the treeless landscape, and provides evidence that human societies were also implicated in the demise of Britain''s forests. Readership: undergraduate and postgraduate students in archaeology (Mesolithic culture and environmental archaeology), geography (environmental and historical) and environmental studies.

Challenging the view that decentralization has fatally weakened the London economy, this book examines the causes of and responses to job loss and unemployment in London.

''Great Lengths'' traces the development of indoor public baths and pools, from the earliest subscription baths of the Georgian period and the first municipal baths in Liverpool in 1829, to the generation of leisure pools with their flumes and potted palm trees.

This is a history of the moorlands and the part they have played in English and Welsh history over ten millennia. Ian Simmons combines the perspectives of natural science, archaeology, social history and historical geography, and draws on forty years of exploring and studying the moorlands. Starting with a description of their origins and how they have changed under the impact of human and natural forces, Simmons shows how perceptions of the moors have been influenced by writers, artists and the media (and how they have been inspired by the moors), and how these perceptions have resulted in great changes in attitudes to moorland use and management. The book begins by offering some concise understanding of the physical and natural characteristics of moorlands. It then gives an account of how hunter-gatherers of the Mesolithic period altered their surroundings using fire. It describes how millennia of agricultural production wrought distinctive moorland landscapes and how these in turn were affected and sometimes transformed by industrialisation, afforestation and changes in farming methods. The renewed impetus in the twentieth century for environmental management and conservation brings the story near to the present. The North Pennines, Dartmoor and South Wales are the subject of detailed accounts that reveal the common characteristics of the moorlands as well as their marked contrasts. Beyond the recent crises of overgrazing and the 2001 foot and mouth outbreak, Ian Simmons lays out some possible futures for the moors.

This book presents rich source material; it makes no claim to being academic, though referring whenever possible to works available to the authors (the bibliography more or less stops with Ian Gordon-Brown''s death in 1996). However, those interested in Transpersonal Psychology as an academic discipline will be able to avail themselves of the wealth of original material here and take it into the world of comparative study. Its origins could be traced back way beyond Jung, Frankl, Maslow and Assagioli to Far Eastern and Aboriginal sources, to Greek and later Western teaching, to other great transpersonal pioneers of the twentieth century and forward into the twenty-first.

"The 3rd edition of Farlam and Hathaway’s popular case book on the law of contract builds an extensive series of notes, central materials and commentary upon its solid foundation of cases."--

Courses which deal with environmental history have long lacked a comprehensive overview. I.G. Simmons has made a significant contribution with a book that looks at the long-term history of environment and humanity from 10,000 BC to AD 2000. This far-reaching text considers the global picture and recognises the contributions of many disciplines including the natural sciences, the social sciences, and increasingly, the humanities. As a starting point, this book takes the major phases of human technological evolution of the last 12,000 years and considers how these have affected the natural worl.

Este livro pretende fazer uma abordagem holística das relações ser humano-meio ambiente. Busca dar, em primeiro lugar, uma visão geral deste tema multidisciplinar, traçando cada um dos processos e problemas envolvidos, e considerar, depois, as diferentes atitudes e resoluções que se tentaram.