Best Selling Books by Ian Gordon

Artificial insemination. Embryo transfer. In vitro embryo production. Controlling oestrus and ovulation. Control of post-partum ovarian activity. Control of seasonal breeding. Cntrolling multiple births and litter size. Pregnancy testing technology. Controlling parturition. Controlling onset of puberty. Cloning technology. Production of transgenics. Suppressing reproductive activity.

The true confessions of a working opera composer: an exhilarating story of "a life that comes out of chaos." At eight years old, Ricky Ian Gordon pulled The Victor Book of Opera off his piano teacher’s bookshelf, and his world shifted on its axis. Though scandal, sadness, and confusion would shake that world over the next few decades, its polestar remained constant. Music has been the guiding force of Gordon’s life; through it, he has been able not only to survive great sorrow but also to capture the depths of his emotion in song. It is this strength, this technical and visceral genius, that has made him one of our generation’s greatest composers. In Seeing Through, Gordon writes with humor, insight, and incredible candor about his life and work: a tumultuous youth on Long Island, his artistic collaborations and obsessions, the creation of his compositions (including The Grapes of Wrath, 27, Orpheus and Euridice, Intimate Apparel, Ellen West, and more), his addictions and the abuses he endured, and the loss of his partner to AIDS and the devastation of the HIV/AIDS epidemic. As Gordon writes of that period: “We were, thousands of us, Lazarus. We had to rise from the ashes. We didn’t have to rebuild our lives, we had to build new ones.” Gordon has succeeded in building a remarkable life, as well as a body of work that bears witness to all he survived in the process—one that will endure as a pivotal chapter in America''s songbook.

After debuting in 1938, Superman soon became an American icon. But why has he maintained his iconic status for nearly 80 years? And how can he still be an American icon when the country itself has undergone so much change? Superman: Persistence of an American Icon examines the many iterations of the character in comic books, comic strips, radio series, movie serials, feature films, television shows, animation, toys, and collectibles over the past eight decades. Demonstrating how Superman’s iconic popularity cannot be attributed to any single creator or text, comics expert Ian Gordon embarks on a deeper consideration of cultural mythmaking as a collective and dynamic process. He also outlines the often contentious relationships between the various parties who have contributed to the Superman mythos, including corporate executives, comics writers, artists, nostalgic commentators, and collectors. Armed with an encyclopedic knowledge of Superman’s appearances in comics and other media, Gordon also digs into comics archives to reveal the prominent role that fans have played in remembering, interpreting, and reimagining Superman’s iconography. Gordon considers how comics, film, and TV producers have taken advantage of fan engagement and nostalgia when selling Superman products. Investigating a character who is equally an icon of American culture, fan culture, and consumer culture, Superman thus offers a provocative analysis of mythmaking in the modern era.

This book looks at the humor that artists and editors believed would have appeal in four different countries. Ian Gordon explains how similar humor played out in comic strips across different cultures and humor styles. By examining Skippy and Ginger Meggs, the book shows a good deal of similarities between American and Australian humor while establishing some distinct differences. In examining the French translation of Perry Winkle, the book explores questions of language and culture. By shifting focus to a later period and looking at the American and British comics entitled Dennis the Menace, two very different comics bearing the same name, Kid Comic Strips details both differences in culture and traditions and the importance of the type of reader imagined by the artist.

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA

In the last few years a number of books have appeared about Transpersonal Psychology, but few have been written by those with years of experience both in life and in the study of the Transpersonal. In the 1970''s Barbara Somers and Ian Gordon-Brown started a centre for transpersonal study. This came out of their lifelong work and interest in psychology in its many forms. They developed a method and a mode of teaching that was unique to them, drawing on their own personal study and their life-experiences, and they took the essence of this and distilled it into a new form of training. This book, carefully edited by Hazel Marshall, is a distillation of that training. It will be extremely useful to therapists who have been working for some years, reconnecting them with their own original point of entry into this study and also affirming and adjusting many of the ways they now work. It will also be fascinating to those just starting on the path of psychotherapy, as it will give them insights that no other book that I know of can give them. This book is easy to read, but it is not easy to forget. Sentences, paragraphs, thoughts, understandings and indeed its deep humanness will stay with you for some time; perhaps for ever.

Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company''s most serious competitors. Readers learn why going on the offensive rather than just gathering information on competitors helps increase market share and shareholder value. And they get loads of practical advice and guidance on identifying the most serious competitors, flushing out competitors'' secrets, using technology to advance a competitive initiative, creating strong allies, "harvesting" competitors'' employees, staging a successful counter offensive when you''ve been targeted, and much more. Ian Gordon (Toronto, Canada) is President of Convergence Management Consultants, a leading strategic marketing consulting firm. He is a founding member of the Society of Competitive Intelligence Professionals, President of the Association for the Advancement of Relationship Marketing, and the former head of Ernst & Young''s (Toronto) strategic marketing consulting practice.

3000 new references added since the first editionGives information necessary to produce embryos totally through in vitro techniques Shows commercial applications of embryo and oocyte researchCattle remain at the forefront of many new developments in reproductive technology and what can be done for the cow today will later be applicable to other farm livestock and perhaps humans. This new edition reviews the considerable advances and issues in embryo production technology, based on reports since the first edition in 1994. This is a must have volume for those who own the first edition, and in itself an incredibly informative text.

Emerging just as Americans were beginning to define themselves less by what they made and believed and more by what they bought, comic strips were from the outset commodities sold by syndicates to newspapers nationwide. Ian Gordon demonstrates that the strips'' most enduring role has been not only to mirror a burgeoning consumer culture but also to actively promote it.

This collection of essays represents the proceedings of the conference of the Confederation of European Economic Associations at the University of Kent in 1986. Subjects include international migration, labour mobility and capital flows and movements.

Uitgebreide informatie rond fokmethoden gericht op de voortplanting bij rundvee, schapen, varkens en paarden

Mustering the marks -- Resonances -- The gatherer-hunters and their world -- Pre-industrial agriculture -- An industrious world -- A post-industrial era? -- Emerging themes

This book takes a data-first approach to framing the built environment sector’s unique challenges and how industry can address them through better use of data. It describes how the sector has failed to derive value from data, and the common causes underlying this failure. It then provides practical guidance on how to use data to construct and operate built environment assets in a manner that better meets society’s needs. The book examines how industry norms, organizational culture, and our personal behaviours contribute to the successful use of data. It sets out a philosophy and vision for the use of data in the built environment, and how this in turn might help the sector realise better outcomes in terms of cost, schedule, quality, and sustainability. Data is a valuable asset, one that the built environment sector must generate, protect, manage, and exploit. The book works as a holistic primer to data and the built environment, written both for those who are new to data or the built environment, and including deep-dive material that will provide insight to experienced professionals.

This title was first published in 2001. This volume contains Allan Ramsay''s "Enquiry into the Situation and Circumstances of Horace''s Sabine Villa". It also features essays about Ramsay, Jacob More, Jacob Philipp Hackert, the garden and country house in 18th-century British thought, and the archaeology of the Licenza Valley. The aims of the editors are three-fold: to print the text as Ramsay would have wished to, had he been able; to publish the related illustrations by Hackert, More and Ramsay; and to provide some basic background facts and commentary. They hope to help the contemporary reader understand the antiquarian context in which Ramsay was writing and to appreciate Ramsay''s contribution to our understanding of the site conventionally known as Horace''s Villa.

Of environmental change involving humans. p. 45.

Through both the scholarly introductions and the primary sources, this comprehensive volume addresses a range of topics, from the sanctity of birth to a child''s relationship to evil, showing that issues regarding children are central to understanding world religions and raising significant questions about our own conceptions of children today.

Uniquely takes a holistic approach to human-environment relations, presenting a global view to this multi-disciplinary subject.

Traditional marketing dealt with market segments. Relationship marketing gives management more "bang for the marketing buck" by focusing on the ultimate market segment - the individual customer - effectively and efficiently. Marketing attempted to generate as many sales transactions as possible, across all groups of customers. Relationship marketing enables your company to improve profitability customer by customer, by focusing on those who receive, and return, the best value. Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever goes far beyond the basic idea that customers'' needs and desires can be addressed uniquely. It is a practical guide to helping marketers and others to integrate relationship marketing into the business and use it to create value for the company and for its customers.