New Releases by Guy Kawasaki

A collection of honest, humorous, and heartfelt stories from a Silicon Valley icon Wiser Guy is Guy Kawasaki’s dynamic update of Wise Guy, delivering a fresh collection of stories that combine humor, humility, and the wisdom gained from five more years of life—and 250 episodes of the Remarkable People podcast. This new edition reflects Guy’s continued evolution, enriched by deep conversations with luminaries such as Jane Goodall, Steve Wozniak, Stephen Wolfram, Angela Duckworth, and Julia Cameron. These interviews have broadened his perspective and deepened the relevance of his advice—transforming Wiser Guy into more than just a memoir; it’s a collaborative, cross-generational conversation about purpose, resilience, and leadership. Whether you’re launching your career, building a company, navigating uncertainty, or simply striving to grow, Wiser Guy is a practical and inspiring guide. It offers candid reflections and actionable insights from Guy and the remarkable minds who have influenced him—creating a roadmap for living a more meaningful, impactful life.

A USA TODAY BESTSELLER AND GLOBE AND MAIL BESTSELLER The Non-Obvious Book Awards 2024 Longlist Selection Make the leap from average to exceptional and start living the remarkable life you were meant to lead Ever wonder what sets people like Steve Wozniak, Stacey Abrams, Mark Rober, and Jane Goodall apart? Why do some people seem to eat, sleep, and breathe “awesome?” In Think Remarkable, tech titan Guy Kawasaki teams up with Madisun Nuismer, producer of the Remarkable People podcast, to share invaluable knowledge from more than 40 years of working with game-changing organizations such as Apple, Canva, Google, Mercedes Benz, and Wikipedia, and delivers insights from a collection of amazing interviews that''ll kick you into high gear and get you ready to start showing the world your best, most amazing self. Together the authors show you how to lead a fulfilling life by drawing on insights from working closely with some of the world''s most remarkable people. You''ll learn: How to find your own inner ass-kicker and unlock potential you never knew you were capable of Cultivate the resilience, grit, and fearlessness needed to overcome obstacles and setbacks Apply the lessons from the world''s most innovative companies to your personal growth journey Make the leap from average to exceptional. Think Remarkable is more than a book—it''s a way of life. It is the gotta-read-right-now book you can''t afford to miss. So, grab a copy today and start making yourself—and the world—a whole lot more remarkable.

Este libro recoge las ideas extraídas de más de 200 entrevistas con personas extraordinarias que inspiraron el cambio, como Jane Goodall, Stacey Abrams, Olivia Julianna, Julia Cameron y Bob Gialdini, así como cuatro décadas de experiencia en primera línea. Explica de forma táctica, práctica y a veces radical cómo transformar tu vida y marcar la diferencia. En concreto, revela cómo adoptar una mentalidad enfocada al crecimiento, cultivar la perseverancia y encarnar la afabilidad a lo largo de toda una vida. Aprenderás a: * Aceptar la vulnerabilidad como vía de crecimiento. * Perseverar a pesar de los contratiempos y la negatividad. * Descubrir tu vocación y razón de ser en la vida. * Alentar a los demás y promover la justicia en la sociedad.

Vous êtes entrepreneur et vous êtes sur tous les fronts. Comment lever de l''argent ? Comment constituer une équipe et bien s''entourer ? Comment vendre ? Comment communiquer et utiliser au mieux les réseaux ? Après le best-seller L''Art de se lancer, voici La Réalité de l''entrepreneuriat, pour vous aider à avancer lorsque surviennent les premiers problèmes, quel que soit le stade où vous en êtes. Un bon entrepreneur est celui qui " tient la route " au-delà de la première année de lune de miel, où tout est espoir et euphorie. Ce livre ouvre des perspectives nouvelles sur les difficultés de l''entrepreneuriat au début de la vie d''une entreprise et vous donne les moyens de les résoudre. Pas de meilleur guide que Guy Kawasaki : il parle vrai, avec un humour qui décape, et il sait mieux que personne se mettre à votre place. Guy vous signale tous les pièges, ce qui vous évitera bien des bévues. Ce livre vous fera gagner un temps fou, vous économisera des milliers d''euros en honoraires de consultants et vous renforcera dans votre conviction.

"Guy Kawasaki vốn là người nổi tiếng trong thế giới công nghệ . là biểu tượng của Thung lũng Silicon . Sách của ông bán chạy nhất trên nước Mỹ và thế giới" -- from Bookswindow.com

Les secrets d''une icône de la Silicon Valley Dans ce livre très personnel, illustré de photos, Guy Kawasaki dévoile comment après avoir été recruté par Steve Jobs et fait partie de l''équipe qui a fait le succès du Macintosh, il est devenu un entrepreneur à succès dans la Silicon Valley et un influenceur " mythique " sur les réseaux sociaux. Il raconte des anecdotes inspirantes - ses réussites, ses faux pas - avec la franchise, l''humour et le ton qui ont fait le succès de son best-seller " L''Art de se lancer ". Ce livre divertissant donne des clefs pour réussir sa vie professionnelle et personnelle.

Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple''s original Macintosh team in the 1980s. He''s widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he''s shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English. Wise Guy, his most personal book, is about his surprising journey. It''s not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him. For instance, you''ll follow Guy as he . . . Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world. Disparages one of Apple''s potential partners in front of that company''s CEO, at the sneaky instigation of Steve Jobs. Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: "That''s okay, Steve, I don''t trust you either." Reevaluates his self-importance after being mistaken for Jackie Chan by four young women. Takes up surfing at age 62--which teaches him that you can discover a new passion at any age, but younger is easier! Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that''s the best story of all."

Dieses Buch ist für alle Unternehmer, Marketingleute oder Gründer, die der Konkurrenz das Leben so richtig schwer machen wollen, sich in einem harten Umfeld behaupten müssen oder sich einen Wettbewerbsvorteil verschaffen wollen. Denn, obwohl das Buch fast zwanzig Jahre alt ist, hat es nichts an Aktualität verloren. Die Welt und die Wirtschaft mögen sich gewandelt haben, die bewährten Strategien sind jedoch noch immer dieselben – und auch die Neuauflage ist immer noch die Anleitung für die Mutter aller Marketingschlachten. Guy Kawasaki zeigt in diesem Klassiker mit viel Humor, wie jeder David seinen Goliath zur Strecke bringen kann: Er beschreibt die wirkungsvollsten Strategien, wie man erfolgreich Nischen verteidigt, sich gegen übergroße Konkurrenz zur Wehr setzt und seine Kunden, aber auch »Feinde« am besten kennenlernt.

Edição revisada, expandida e com nova tradução do best-seller de Guy Kawasaki. O maior estrategista de negócios do mundo exibe seus mais recentes insights e sugere as práticas mais recomendadas e todas as ferramentas essenciais para os que estão iniciando um serviço, projeto ou empresa. Kawasaki compreende as enormes mudanças no mundo dos negócios ao longo da última década: muito do básico indispensável para se estabilizar no mercado se tornou mais fácil, acessível e democrático. Não são mais necessários planos de negócio; as mídias sociais são o novo RP e a propaganda. O financiamento coletivo é uma alternativa viável ao pitching de investidores; a computação em nuvem dá infraestrutura básica e rentável para quase toda nova especulação. A arte do começo 2.0 mostra como implementar cada nova ferramenta e vai ajudá-lo a dominar os desafios que não deixaram de existir: construir uma equipe forte, criar um ótimo produto ou serviço e derrubar a concorrência. Este livro vai orientá-lo a colocar toda ideia em prática, a partir de uma arte até então dominada por poucos: a arte do começo.

Guy Kawasaki, úspěšný podnikatel, mentor a autor řady knižních bestsellerů o podnikání, přichází s novinkou. Ve své knize Umění začít 2.0 popisuje základní kroky, které vás dovedou od prvotního nápadu až k samotnému rozjezdu vlastního podnikání, vytvoření produktu či služby. Hlavní je začít. Guy Kawasaki se s vámi podělí o ryze praktické tipy ze své vlastní mnohaleté praxe. Poučil se z vlastních vítězství i proher a své zkušenosti je teď v ucelené podobě ochoten předat vám. Dost bylo teorie studované z nudných knih či obcházení stále stejných konferencí. Pojďte začít!

Para jovens, empreendedores e todos os interessados em atrair atenção na internet. Neste mundo globalizado e concorrido, está claro que as redes sociais são o "termômetro" que determina o sucesso ou o fracasso de qualquer assunto que se promova, seja um negócio, um produto ou você mesmo. E há incontáveis especialistas, autores e consultores ávidos para orientá-lo. Entretanto, não há ninguém melhor para isso do que Guy Kawasaki, o lendário ex-executivo da Apple e um dos pioneiros da implementação de negócios por meio de blogs, Twitter, Facebook, Tumblr e muito mais. Com Peg Fitzpatrick, sua colega na Canva, Guy escreveu A arte das redes sociais, que já se tornou o guia essencial para aqueles em busca da otimização e maximização do tempo, esforço e dinheiro – ou seja, todos nós. Os autores trazem ótimas recomendações do que deve e, principalmente, do que não deve ser feito nos canais digitais, seja para uso corporativo ou individual.

Le guide tout-terrain pour tout entrepreneur Vous voulez vous lancer, vous êtes déjà intrapreneur ou entrepreneur, vous dirigez une petite entreprise ou une association ? Ce livre vous aidera à transformer votre nouveau produit, service ou idée en succès et deviendra votre compagnon de route au fur et à mesure de l''avancement de votre projet. Guy Kawasaki vous donne les clefs pour positionner votre produit, créer votre mantra, trouver votre business model, faire un pitch, rechercher des investisseurs, constituer une équipe de choc... Et répond aux bonnes questions que se posent tous les entrepreneurs : faut-il protéger son idée, bootstrapper ou lever des fonds, faire un partenariat... ou non. 64 % de contenu en plus dans cette nouvelle édition ! Ce guide pratique prend en compte les changements qui ont transformé le monde de l''entreprise au cours de la dernière décennie, et vous apprend à utiliser efficacement les nouveaux outils désormais incontournables (cloud, médias sociaux, crowdfunding, etc.). En lisant L''Art de se lancer 2.0, vous vous sentirez de connivence avec un Guy Kawasaki à l''humour décapant, parfois même provocant, mais dont les conseils restent toujours bienveillants, personne ne connaissant mieux que lui les phases d''inquiétudes par lesquelles passe tout entrepreneur.

Ormai non ci sono più dubbi: se vuoi promuovere un''attività economica, un prodotto o magari te stesso, i social media sono l''elemento che può determinare il successo o fallimento. C''è tutta una schiera di esperti, autori e consulenti vari pronti a darti consigli in materia. Ma nessuno è come Guy Kawasaki, già leggendario chief evangelist di Apple e pioniere di business blogging, Twitter, Facebook, Tumblr e molto altro. Non solo: adesso Guy ha unito le forze con Peg Fitzpatrick, a suo dire la più grande esperta di social media che abbia mai incontrato, è ha scritto L''arte dei social media, la guida essenziale sull''argomento, per trarre il massimo in termini di tempo, risultati e denaro. Con oltre cento consigli pratici, dritte e idee preziose, Guy e Peg presentano una strate - gia concreta per avere una presenza calibrata, esauriente e persuasiva sui social media più popolari. Ti accompagneranno durante le di - verse fasi necessarie a gettare le fondamenta, accumulare risorse digitali, ottimizzare il tuo profilo, attrarre nuovi follower e integrare in modo efficace social media e blogging. Per chi si affaccia per la prima volta su questa realtà e si sente sommerso da troppe alternative o da pseudoesperti che non vedono l''ora di incrementare il proprio carniere, L''arte dei social media è un libro ricco di utili strategie sperimentate dagli stessi autori. Insomma, come dice Guy, "great stuff, no fluff".

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki''s classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you''re an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there''s no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki''s decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that''s more art than science – the art of the start.

L''objectif de ce livre est de vous permettre d''optimiser votre utilisation des médias sociaux. Nous partons du principe que vous connaissez les bases et que vous souhaitez faire un usage professionnel des médias sociaux, pour votre propre compte ou pour celui d''une entreprise. Que les choses soient claires, Peg et moi sommes sur le front des médias sociaux et non enfermés au siège d''une entreprise dans une "cellule de crise". Nous avons acquis nos connaissances à force d''expérimentation, d''efforts assidus, et non pas en pontifiant, en énonçant des sophismes ou en nous contentant de participer à des conférences. Il y a plus d''une centaine de conseils et d''astuces dans ce guide. Nous sommes des gens pragmatiques, ce livre ne contient donc que des conseils stratégiques et pratiques.

By now it''s clear that whether you''re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing.

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It conu00adverts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

Conseguir cautivar, tal como lo define Guy Kawasaki, el gurú de los negocios, no consiste en manipular a la gente. Se trata, sin embargo, de transformar situaciones y relaciones humanas. Supone convertir la hostilidad en civismo para que al final derive en afinidad. Consiste, en definitiva, en convertir a los escépticos y cínicos en creyentes, y a los indecisos en fieles. Una persona puede ser cautivada en una mera transacción comercial, una negociación de alto nivel o con una simple actualización de estado en Facebook. Cautivar de una manera correcta tiene más poder que la persuasión tradicional, la influencia o las diversas técnicas comerciales conocidas hasta ahora. Este libro le explica todas las tácticas que necesita conocer para preparar e iniciar una estrategia que cautive a sus clientes, sus empleados e incluso a su jefe. Además, le ayudará a superar los malos hábitos arraigados en otras personas y a desafiar la supuesta «sabiduría de la multitud». Las enseñanzas que nos muestra Kawasaki en esta obra son fruto, en gran parte, de los años que ha trabajado en Apple, una de las multinacionales más cautivadoras de todos los tiempos, y también de su larga experiencia como empresario. Hay pocas personas en el mundo más cualificadas que él para enseñar a la gente cómo cautivar.

" Pour créer une entreprise aussi magique qu''Apple, lisez ce livre ! " Steve Wozniak, cofondateur d''Apple " Croire en une idée qui offre au client quelque chose d''absolument unique est d''une importance capitale, mais c''est aussi tout un art, dont ce livre capture l''essence même. Le lecteur trouvera ici quantité de conseils inestimables pour permettre à son entreprise d''exploiter son potentiel. " Richard Branson, fondateur de Virgin Group S''asseoir au volant d''une voiture ou toucher l''écran d''un produit high-tech peut être une expérience inoubliable. Tout dépend de ce qui a été vendu au client : un produit ou un rêve ? Un service ou de l''émotion ? La différence tient en un mot : enchantement. Riche de son parcours dans les entreprises les plus créatives, Guy Kawasaki révèle comment susciter autant d''enchantement qu''Apple ou Nintendo. Grâce à ses tactiques psychologiques et à ses astuces pratiques, vous découvrirez comment : • fournir les meilleurs produits et services ; • créer la confiance et ainsi fidéliser durablement ; • charmer vos clients, vos collègues et même vos amis ; • être aimé et faire aimer votre entreprise, plus que vous n''auriez pu l''imaginer. En mettant de la magie dans le monde du business et du marketing, vous convertirez les cyniques en croyants et les échecs en succès. À vous d''enchanter !