Most Popular Books by Dan Heath

Upstream van Dan Heath is het ultieme boek over de kracht van preventie. Het levert praktische oplossingen om problemen te voorkomen in plaats van erop te reageren. Agenten achtervolgen overvallers, artsen behandelen patiënten met chronische ziekten en callcentermedewerkers handelen klachten van klanten af. Maar veel misdaden, chronische ziekten en klachten van klanten zijn te voorkomen. Waarom blijven we zo vaak stroomafwaarts en komen we niet stroomopwaarts waar de problemen ontstaan? Dan Heath laat zien dat het mogelijk is om obstakels te overwinnen door anders te denken. Een reiswebsite voorkwam twintig miljoen telefoontjes naar de klantenservice dankzij eenvoudige aanpassingen aan het boekingssysteem. Een schooldistrict halveerde de uitval door te voorspellen welke leerlingen zouden afhaken. Upstream levert praktische oplossingen om problemen te voorkomen in plaats van erop te reageren.

Dan Heath, explora cómo prevenir los problemas antes de que ocurran, basándose en los conocimientos de cientos de entrevistas con solucionadores de problemas poco convencionales. La mayoría de nosotros pasamos nuestros días manejando un diluvio de asuntos urgentes. Estamos tan acostumbrados a manejar las emergencias cuando ocurren que a menudo no nos detenemos a pensar en cómo podríamos prevenir las crisis antes de que ocurran. Upstream sondea las fuerzas psicológicas que nos empujan a la corriente descendente, incluyendo la "ceguera ante los problemas", que puede dejarnos sin conocimiento de los graves problemas que hay entre nosotros. Y Heath nos presenta a los pensadores que han superado estos obstáculos y obtenido victorias masivas al cambiar a una mentalidad río arriba. Upstream explica cómo apuntar al origen del problema en lugar de reaccionar cuando sucede y te introduce a los pensadores que están deshaciéndose de las frustraciones cotidianas y de los problemas más arraigados. Basándose en cientos de entrevistas, así como en su propia e innovadora investigación sobre el comportamiento, el autor Dan Heath, ofrece soluciones prácticas para prevenir los problemas en lugar de reaccionar simplemente a ellos, revolucionando la forma en que nos acercamos a los objetivos profesionales y personales en nuestra vida diaria /// New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. Most of us spend our days handling a deluge of pressing issues. We''re so accustomed to managing emergencies as they strike that we often don''t stop to think about how we could prevent crises before they happen. Why stop at treating the symptoms when you could develop a cure? How many daily headaches do we tolerate because we''ve forgotten to fix them? Upstream probes the psychological forces that push us downstream--including "problem blindness," which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. Upstream explains how to target the source of the problem rather than just reacting to it as it happens and introduces you to the thinkers who are chipping away at everyday frustrations and deep-rooted issues. Drawing on hundreds of interviews, as well as his own innovative behavior research, New York Times bestselling author Dan Heath delivers practical solutions for preventing problems rather than simply reacting to them--revolutionizing how we approach professional and personal goals in our daily lives.

Au travail comme à la maison, quand on veut changer quelque chose (améliorer son chiffre d’affaires, se mettre au vélo, pousser son conjoint à arrêter de fumer…), une montagne d’obstacles surgit forcément : trop de contraintes, pas le courage, trop compliqué… Malgré nos bonnes volontés, nous résistons au changement ! Pourtant, c’est facile d’y arriver ! Au programme, dans ce livre : Un concept simple pour expliquer les mécanismes du comportement : imaginez que vos émotions (peur, instinct…) sont un éléphant et que votre raison est le conducteur perché sur le dos de l’animal. Il essaye tant bien que mal de faire avancer l’éléphant mais c’est impossible sans la bonne méthode ! Trois étapes efficaces pour arriver à changer : Donnez une direction au conducteur avec des objectifs accessibles et précis, de petites étapes… Motivez l’éléphant (suscitez des émotions, échelonnez pour faire moins peur…). Tracez votre propre chemin (modifiez votre environnement, créez des habitudes…). Avec de nombreux d’exemples et mises en situation : nul besoin de héros ni de grands moyens, tout le monde peut changer ! Un petit pas après l’autre… INÉDIT : un recueil de textes des frères Heath à télécharger gratuitement en cliquant ici

This case describes a decision confronting the founder of Nantero, a company developing a new semiconductor technology. The company needs to raise additional venture capital. Potential investors have competing visions for the company, and its business model. Some investors want the company to license its technology to semiconductor companies. Others want the company to become a "lableless" semiconductor company producing and selling its own products. The question for the team at Nantero is, what model makes sense and which investor offers the most attractive terms? Learning Objective: To learn about the interplay of operating and finance strategy.

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

What if a teacher could design a lesson that he knew students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? We all have defining moments in our lives - meaningful experiences that stand out in our memory. Many of these moments are the result of accident or luck but, in The Power of Moments, internationally bestselling authors Chip and Dan Heath ask: why leave our most meaningful, memorable moments to chance when we can create them? With illuminating stories ranging from the experiment in which two strangers meet in a room and, forty-five minutes later, leave as best friends to the tale of the world''s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table, Chip and Dan Heath identify the elements these flash points have in common and show us how to be the author of richer experiences.