New Releases by Brian Windhorst

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

In this New York Times bestseller, get the inside scoop into LeBron James's return -- and ultimate triumph -- in Cleveland. What really happened when LeBron James stunned the NBA by leaving a potential dynasty in Miami to come home to play with the Cleveland Cavaliers? How did the Cavs use secret meetings to put together the deal to add star Kevin Love? Who really made the controversial decision to fire coach David Blatt when the team was in first place? Where did the greatest comeback in NBA history truly begin-and end? Return of the King takes you onto the private planes, inside the locker-room conversations, and into the middle of the intense huddles where one of the greatest stories in basketball history took place, resulting in the Cavs winning the 2016 NBA title after trailing the Golden State Warriors three games to one. You'll hear from all the characters involved: the players, the executives, the agents, and the owners as they reveal stories never before told. Get the background on all the controversies, the rivalries, and the bad blood from two reporters who were there for every day, plot twist, and social media snafu as they take you through the fascinating ride that culminated in a heart-stopping Game Seven.

"Not your typical sports biography . . . Take[s] the reader behind the scenes in the Cavaliers’ front office, revealing how championship contenders are built" — Library Journal Two award-winning sports journalists give an in-depth look at how a team and a city were rebuilt around superstar LeBron James. When the Cleveland Cavaliers drew the top pick in the 2003 NBA draft, an entire city buzzed with excitement. After all, how often does a LeBron James come along? Especially for Cleveland, a midmarket Rust Belt city without a sports championship in forty years. Especially for the Cavaliers, a long-struggling team that had never reached the NBA finals. Soon, everyone had something riding on LeBron—billionaire team owner Dan Gilbert looking for a return on his investment . . . teammates eager for a championship ring . . . the league in need of the next Michael Jordan to promote . . . the shoe company with its multimillion-dollar endorsement deal . . . even popcorn vendors in the stands of Quicken Loans Arena and servers waiting restaurant tables in a downtown that now booms every game night. Terry Pluto and Brian Windhorst tell the converging stories of a struggling franchise that had to get worse in order to get better and a highly touted teenage phenom, the local kid who became their future. This book will fascinate any basketball fan who wants the inside story of how LeBron James became the young superstar shouldering the weight of an entire NBA franchise. Chock full of facts and analysis.