Best Selling Books by Bradley Jackson

"First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book." Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? . What viral marketing methods are most successful? . What direct mail marketing tactics create the most new leads? . How can I optimize my website and increase traffic? . How can I motivate and retain my top sales reps? . How do I choose the right Public Relations firm? . What is podcasting and how do I get started? . What outdoor advertising techniques work best? Get answers to these questions along with practical advice on over 100 topics. Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and practical suggestions. About the Author John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant.

“The brevity, pacing, and humor are likely to appeal to reluctant readers. Fun for fans of fantasy and flatulence." —Kirkus Reviews Perfect for fans of Diary of a Wimpy Kid and Hilo! Author-illustrator team Michael Fry and Bradley Jackson return with a hilarious and heartfelt adventure starring the characters from The Naughty List. Some nasty imaginary creatures have just escaped into the real world, and it’s an emergency! Bobbie and her friends must take on unicorns, farting spiders, a giant nightmare squid, and a scary Viking bounty hunter who is determined to land the whole gang in Trans-Dimensional prison. But Bobbie will learn that sometimes the things that scare us most aren''t actually so terrifying once you''ve faced them. This zany, laugh-out-loud sequel packed with comic illustrations is sure to have kids laughing!

Deja Vu. Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the "new normal." New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very complex: - Facebook, LinkedIn, and Twitter have replaced the water cooler as the customer hangout. - E-mail marketing letters are often considered SPAM and don''t even get opened. - Bricks and mortar stores are now being trumped by websites that offer e-commerce, online chat, blogs, and deep discounts. - Personal selling has never been harder since customers seem to hide behind voice mail and e-mail. - Getting your website found in a Google search is increasingly difficult as the battle for keywords rages. You need to do something better and different --- you need "Deja NEW Marketing." John Bradley Jackson is Director of the Center for Entrepreneurship at California State University, Fullerton and is an expert in marketing, sales, and new venture creation. Known affectionately as "Professor JJ," Jackson brings street-savvy marketing and sales experience from both Silicon Valley and Wall Street. He is the author of "First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing." His resume includes public speaker, blogger, philanthropist, and horseman. He lives in Yorba Linda, California with his wife and three children.

"A great story, lively drawings, and a cast of unforgettable characters. What else could you want for Christmas? The Naughty List is a book for all seasons!" —Lincoln Peirce, bestselling author of the Big Nate series "Will keep kids laughing from start to finish." —Publishers Weekly Fans of the Big Nate and Diary of a Wimpy Kid series will love this laugh-out-loud funny Christmas adventure packed with comic illustrations. When Bobbie''s hilariously bumbling efforts to save her brother''s Christmas actually land him on Santa''s Naughty List, she must travel to the North Pole to make things right again and save Christmas. Bobbie suddenly finds herself on an epic holiday adventure complete with rogue elves, dysfunctional reindeer, a lazy Santa, and more.

Social Media Marketing Demystified Frustrated with social media at your small business? Confused by the stampede of new social networks and their ever-changing features? Not getting the return on investment that you expected? If that sounds familiar, then this is the book for you. For most small businesses, the promise of social media is to get found on the web, build brand awareness, create a dialog, nurture relationships, establish trust, and encourage people to buy your products and services. Making that promise a reality requires a vibrant social media strategy, an intimate knowledge of the brand, and a disciplined social media effort. The customer who trusts you is far more likely to do business with you and to recommend you to others. Social media marketing provides the perfect toolbox for the small business to earn and retain this trusted relationship. Your goal is to be "socially close." John Bradley Jackson is Director for The Center for Entrepreneurship and Professor of Entrepreneurship at California State University, Fullerton. Jackson brings practical marketing and sales management experience to the classroom from both Silicon Valley and Wall Street. Jackson is founder of The BirdDog Group, a marketing and sales consulting firm that specializes in helping small businesses make more money. He has held various senior management roles in sales and marketing at MRG, Forrester Research, CIR, Bowne & Company, and Dataquest. His resume also includes blogger, public speaker, corporate trainer, philanthropist, and horseman. Jackson lives on a small horse ranch in Norco, California with his wife and daughter.

This timely book offers you insights about creating new ventures. We have designed the book to be a gift. That is what its one hundred and fifty-six co-creators had in mind when each wrote a letter to you as a founder. The design and the express intent are what give this book its power. The words of these special people will make a difference in your life. They are principled individuals with leadership skills. These people care about your future and know what you must go through to move ahead. They offer you understanding, respect, inspiration and guidance. California State University Fullerton''s vibrant community of entrepreneurs connects all the co-creators in some way. They are founders, executives, advisors and mentors who know what really counts when it comes to launching new ventures. They identify and explain factors, values and qualities that will be most important to your effectiveness as a founder. None of their one-page letters is a scholarly thesis or a sermon. All articulate what works for the writer and provides practical examples. The one hundred and fifty-six co-creators of this book are your "connections." Their letters radiate positive energy and give you advice that will help you succeed. We urge you to tap into this energy and use the advice to improve your own new venture.

If indeed your goal is to foster, promote or teach entrepreneurship this is theScript for you. We all know you have to catch them while they are young (16-24)and inprint the lessons and experiences necessary for success. The Parable ofthe Pipes does just this.Each demonstration presents the learner with concrete information but demandscritical thinking and always requires additional focus with each question. Thistechnique of teaching is inspired because it requires every level of understandingfrom knowledge to evaluation.The learners have the opportunity for frequent review. Yet more importantly theyare guided and encouraged to frame all questions and thoughtfulness to theirpresent or future ventures. They have ownership of the Script.You can depend upon this as a complete, classroom tested Script and use it as alaunching pad for your students'' future as entrepreneurs. They will be able todevelop better business models for their ventures.

This book will help you succeed in your entrepreneurial journey. Updated and revised, it is the second, paperback edition of our popular e-book by the same title. The second edition is the culmination of forty-five years of learning. It comes with access to cloud-based resources including footnotes with direct hyperlinks to third-party resources and other materials. You will gain insights on developing your entrepreneurial potential, serving your community, and becoming the best that you can become. We are principals in an established, collegiate entrepreneurship center that has received many national awards. Leaders of emerging, fast growth ventures have been our clients and teachers. We are grateful to be part of a community of many entrepreneurial voices - students, clients, faculty, volunteers and community leaders. We learn much from each other as we strive to improve. We hope our words accurately reflect our entrepreneurship Community''s collective wisdom and help you succeed. We believe that you jump-start your entrepreneurial journey when you use guiding principles to align your work and purpose with others. Founders'' satisfaction soars, even as everyone works harder than they ever imagined they could. We know this because we have helped many, many startups succeed. Unwavering, determined practice of the fifteen guiding principles gains success. Principled entrepreneurs provide exceptional value, feel great about their accomplishments, earn the respect of others, and achieve self-respect. We invite you to read this book and do the same.

The current foster care system in the United States remains overloaded and overwhelmed. This has led to a foster system that suffers from a lack of capacity, stability, and quality. The Church, however, holds the answer to addressing the crises facing the foster care system because foster care aligns with the heart of God, who mandates the Church to care for the orphaned. When churches properly view foster children and foster families in the way that God views and cares for them, churches will take responsibility by loving, encouraging, and supporting them. In response to God’s mandate to care for foster families, this project launched Be the Village, a fully operational and highly effective ministry that recruits new foster parents and provides wraparound care for current foster families. To accomplish this, Enid First Assembly partnered with CompaCare, an Assemblies of God Family Services Agency, and developed its foster care ministry under the 4-phase, 17-step CompaCare design. This project also analyzed the effectiveness of the CompaCare model. A pre- and post-ministry online assessment ascertained foster families’ reactions to the wraparound support provided by Be the Village. The evaluative measures indicate that the CompaCare plan is well-designed, easy to execute, and highly successful. Our foster families experienced a complete transformation in relation to feeling appreciated, encouraged, and supported.

Integrin-linked kinase (ILK) is a widely expressed scaffold protein important for cell adhesion, migration, and phagocytosis. ILK and its interacting partner, engulfment and cell motility protein 2 (ELMO2), may also modulate microtubule dynamics. Here, I show that sustained microtubule growth and acetylated tubulin levels are reduced in the absence of ILK and, conversely, that exogenous ILK exerts a stabilizing effect on microtubules. Further, exogenous ELMO2, ras homology growth related protein (RHOG) and ras-related C3 botulinum toxin substrate 1 (RAC1) stabilize microtubules in an ILK-dependent manner. Potential downstream effectors of the effect of ILK on microtubule stability include glycogen synthase kinase- 3 beta (GSK-3), collapsin response mediator protein 2 (CRMP2) and stathmin 1 (STMN1). Taken together, my results provide evidence for a novel RHOG/ILK/ELMO2-RAC1 pathway in differentiated keratinocytes that likely promotes microtubule stabilization via CRMP2 activation and STMN1 inactivation.