New Releases by Ben Cook

The 50 Great Ideas series brings you the best, tried and tested ideas and tactics for the major social media platforms. There''s no getting away from how huge Instagram has become, and it''s not going anywhere! 50 Great Ideas: Instagram for Business will help you apply proven ideas and strategies to generate sales, awareness, and build a brand using Instagram. It explains how to set up your profile, how to plan, create and share content that grabs attention as well as make use of the platform''s other useful and often overlooked features. 95 million Instagram posts are sent out per day and under 25 year-olds use the platform an average of 25 minutes per day. There is some serious action going on here and this book shows you how your brand can make the most of it!

The 50 Great Ideas series brings you the best, tried and tested ideas and tactics for the major social media platforms. Okay, SEO is not strictly social media, but social media has an increasingly important role to play. Search engine optimisation cannot be ignored by businesses in the 21st century and having a high-ranking site for relevant search terms can be of major benefit. Unfortunately, SEO can be confusing, challenging and costly if done incorrectly.We''ve broken down this potential minefield into 50 actionable ideas that anyone can implement. We also reduce the ''black box'' element of SEO by explaining exactly how and why each tactic works.This book really is a must-read for budding digital marketers who aren''t familiar with on-page and link-building SEO tactics.

The 50 Great Ideas series brings you the best, tried and tested ideas and tactics for the major social media platforms. LinkedIn is often wrongly discarded by marketers. It can be seen as just a tool for HR professionals or those on the hunt for a job. Whilst it can be used like this, LinkedIn is a great marketing and lead-generation tool. In fact for most businesses, and virtually all B2B businesses, it should be a regular source of qualified leads.Whether you''re an individual or a business owner, LinkedIn should be both a thriving content platform to showcase your expertise and services as well as an arena to identify and engage with prospects. The 50 Great Ideas book covers all the basics of creating a profile to be proud of before outlining some seriously useful lead-generation tactics that will help you find and interact with decision makers.

The 50 Great Ideas series brings you the best, tried and tested ideas and tactics for the major social media platforms. Twitter is a brilliant platform for a range of businesses yet very few marketers utilise all of its potential. The fact that Twitter is a public forum and that businesses can go out there and find their target audience gives it a unique edge as a marketing tool. This book focuses on generating tangible results through a wide range of tactics including content ideas and advanced search and interaction techniques. Don''t overlook Twitter as a fad or something that''s too complicated and fast-paced to use - this book will show you how valuable it really is.Pinpointing users who are not only in your business''s target audience but are actually signalling they are in the market to buy, is just one of the great tactics explored. Understanding the use of hashtags, retweeting and ''likes'' and how they can benefit your business are other popular areas discussed.

The 50 Great Ideas series brings you the best, tried and tested ideas and tactics for the major social media platforms. 50 Great Ideas: Facebook for Business helps you generate tangible results through Facebook strategy development, profile optimisation, content creation and advert targeting. Digital marketing experts Jodie and Ben Cook combine their knowledge and experience to put all these actionable methods in one place in an easy to digest format. Whether you''re starting out or an intermediate looking for those extra nuggets of wisdom, this is the perfect place to begin.

Water is fundamental to all life. From the Dust Bowl of the 1930s, to the extreme water shortages that have struck California in recent years, modern societies often take its abundance for granted until it unexpectedly becomes scarce. Drought is one of the many problems anthropogenic climate change may exacerbate, but it is also a complex phenomenon at the intersection of a range of scientific disciplines and public policy issues. In this innovative book, Benjamin I. Cook brings together climate science, hydrology, and ecology to provide a synthetic overview of drought and its environmental and social consequences. Cook introduces readers to the hydroclimate and its components, explaining the global water cycle, the earth’s climate system, and the distribution of water resources. He discusses drought dynamics and variability over time, the climatological context and ecological effects, and environmental issues such as desertification, land degradation, and groundwater depletion. He also considers the socioeconomic impacts of drought and the role of drought risk management policy, especially in light of how climate change is expected to affect drought risk and severity. Cook gives special attention to paleoclimate and the role of drought in the crises of ancient civilizations. A scientifically comprehensive and approachable overview of water issues throughout the world, Drought is a critical interdisciplinary text that will be essential reading for a broad range of students in earth science and environmental and sustainability studies.

Contains chapter walkthroughs and story guides for all four of Clever Tykes storybooks - Walk-it Willow, Code-it Cody, Change-it Cho and Write-it Ryan. Over 100 pages of exciting enterprise and entrepreneurial education for primary or elementary school children (ages 6-9) including 24 lesson plans. Perfect for parents, homeschoolers and teachers to get the very most out of the Clever Tykes books.

Information on methodology and fieldwork, including details of sampling, weighting, response rates, the survey questionnaire and other fieldwork documents.

My friend graduated from the same programming bootcamp I completed in 2017, one cohort before me. He was also in way over his head. Unfortunately, he did not discover how to leverage live programming help. He failed miserably in the programming opportunity he got, and has not found work as a programmer ever since. I was also in over my head. I leveraged live programming help. I am still a developer. I hope this book saves many junior developers who are in over their heads. In this book, I share the knowledge I''ve gained through over 300 live, on-demand programming help sessions. I think this book will pay for itself in the time and money you''d otherwise spend if you learned to leverage live help on your own as I did. More importantly, you''ll maintain and grow your earnings when you survive as a developer and bring more ideas into reality.

"Discover the real Micronesia and Palau"--Cover.

Ten years ago Ben Cook embarked on the Found Paintings project, exploring the chance faults in textile off-cuts. On first sight the works take the form of richly coloured abstract paintings. Close up they are revealed to be flawed printed textiles. This text follows the exhibition of Cook''s work that toured from 2002-2004.

A strength coach for the University of North Carolina provides complete in-season, and off-season workouts organized into a year-round plan that ensures that players are reaching their physical peak each football season. 163 photos.