New Releases by Barry Schwartz

Barry Schwartz is the author of Choose Wisely (2025), There's a Tortoise in My Hair: A Journey to Spirit, A Novel (2023), Miért dolgozunk? (2018), Neden Calisiriz (2017), Vì sao chúng ta làm việc? (2017).

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Choose Wisely

release date: Sep 23, 2025
Choose Wisely
A leading psychologist and philosopher challenge the shortcomings of rational choice theory--and propose a new framework for understanding decision making For many decision scientists, their starting point--drawn from economics--is a quantitative formula called rational choice theory, allowing people to calculate and choose the best options. The problem is that this framework assumes an overly simplistic picture of the world where different types of values can be quantified and compared, leading to the one "most rational" choice. Behavioral economics acknowledges that irrationality is common but still accepts the underlying belief from economics of what a rational decision should look like. In this book, Barry Schwartz and Richard Schuldenfrei offer a different way to think about the choices we make every day. Drawing from economics, psychology, and philosophy--and both inspired by and challenging Daniel Kahneman''s Thinking, Fast and Slow--they show how the focus on rationality, narrowly understood, fails to fully describe how we think about our decisions, much less help us make better ones. Notably, it overlooks the positive contribution that framing--how we determine what aspects are most important to us--contributes to good decisions. Schwartz and Schuldenfrei argue that our choices should be informed by our individual "constellation of virtues," allowing for a far richer understanding of the decisions we make and helping us to live more integrated and purposeful lives.

There's a Tortoise in My Hair: A Journey to Spirit, A Novel

release date: Oct 11, 2023
There's a Tortoise in My Hair: A Journey to Spirit, A Novel
Cameron Simmons has always been haunted. It begins as a child, when Cam’s father bestows upon him an insult that will take a lifetime to outlive, blaming his slow development on a fictitious tortoise in his hair. From there, Cam’s hauntings multiply: The constant threat of the Vietnam War draft. Failed relationships—and chemical dependencies—that stack up like empty pill bottles. Unfulfilling career moves. And the nagging feeling that his life is just destined to mean . . . something, anything at all. Something—a powerful word. But these things form a pattern Cam can’t see—yet. It’s not until the earth-shattering discovery of his greatest haunting of all—the true identity of his guardian angel—that he can understand the purpose behind each heartache on his unwitting journey to spirit. Capturing each moment of anguish or hilarity with painstaking detail, Calvin Barry Schwartz’s There’s a Tortoise in My Hair is more than a life story; it’s a legacy of love—for the world, for humanity, and for the pains of life that shape our ability to love in the first place.

Miért dolgozunk?

release date: Jul 23, 2018
Miért dolgozunk?
„Többségünk számára a munka keveset ad – nagyon keveset. A kérdés, hogy vajon miért.” Miért dolgozunk? Egyszerű kérdés, a válasz azonban meglepő és összetett. Társadalmunk meggyőződése szerint a fizetésért. De akkor vajon miért elégedetlenek a munkájukkal olyan sokan a tisztes javadalmazás ellenére is? És miért tölt el másokat hihetetlen elégedettséggel rosszul fizető munkájuk? Barry Schwartz pszichológus az ipar és az üzleti élet történetét áttekintve feltárja a háttérben álló trendeket és mintázatokat. Bemutatja, miért veszítette el az értelmét a munka és hol találhatunk rá újra. Gondolatébresztő olvasmány mindenkinek, aki szeretné, hogy tartalmasabb legyen a munkája.

Neden Calisiriz

release date: Mar 01, 2017

Vì sao chúng ta làm việc?

release date: Jan 01, 2017

TED Books Box Set: The Business Mind

release date: Nov 01, 2016
TED Books Box Set: The Business Mind
Powerful, timely messages collected in one convenient boxed set, an illuminating must-read from three of the leading business minds of our time and renowned TED speakers—Dan Ariely, Margaret Heffernan, and Barry Schwartz—that offers expert insight into our current economic times. Payoff: The Hidden Logic That Shapes Our Motivations investigates the true nature of motivation, our partial blindness to the way it works, and a journey to try and bridge this gap. From the Zappos boardroom to a child’s allowance, Dan Ariely digs to the root of money motivation—how it works and how we can use this knowledge to approach disparate choices in our own lives. Along the way Ariely explores complex questions like why are we willing to part with money in some occasions and not others? Is it a good idea to try to motivate children by giving them money to do chores? When are bonuses most effective at work? In Beyond Measure: The Big Impact of Small Changes, business leader Margaret Heffernan looks back over decades spent overseeing different organizations and comes to a counterintuitive conclusion: it’s the small shifts that have the greatest impact. From the CIA revolutionizing their intelligence gathering with one simple question, to an organization increasing their revenue by 15 million by instituting a short coffee break, Heffernan investigates all these scenarios and comes to the same conclusion: big improvements can come from simply making small changes. If the reason we work is primarily for a paycheck, why are so many people dissatisfied with their work, despite healthy compensation? And why do so many people find immense fulfillment and satisfaction through “menial” jobs? In Why We Work, Barry Schwartz takes us through hospitals and hair salons, auto plants and boardrooms, showing workers in all walks of life, highlighting the trends and patterns that lead to happiness in the workplace. Ultimately, Schwartz empowers us all to find great work by proving that the root of what drives us to good work can rarely be incentivized, and the cause of bad work is often an attempt to do just that.

Warum wir arbeiten

release date: Jan 21, 2016
Warum wir arbeiten
Der Psychologieprofessor Barry Schwartz findet in seinem TED-Book ›Warum wir arbeiten‹ eine ganz überraschende, komplexe und eindringliche Antwort auf diese auf den ersten Blick so simple Frage. Er zerstört den Mythos, dass es bei der Arbeit nur ums Geldverdienen gehe und fordert – unterstützt durch zahlreiche Studien und Anekdoten –, dass wir neue Wege finden müssen, um unser Verhältnis zur Arbeit neu zu definieren. Schwartz nimmt uns mit in Krankenhäuser und Friseursalons, Fabriken und Vorstandsetagen und zeigt, welche unterschiedlichen Formen die Arbeit annehmen kann, welche Funktion sie für unsere Kultur innehat und wie jeder von uns seinen eigenen Weg zum Glück am Arbeitsplatz findet.

Waarom we werken

release date: Jan 01, 2016

TED Books Box Set: The Completist

release date: Dec 08, 2015
TED Books Box Set: The Completist
This wide-ranging boxed set of ten TED Books titles covers everything from architecture to business, space travel to love: The Terrorist’s Son, The Mathematics of Love, The Art of Stillness, The Future of Architecture in 100 Buildings, Beyond Measure, Judge This, How We’ll Live on Mars, Why We Work, The Laws of Medicine, and Follow Your Gut. Provocative, intelligent, and forward-thinking, the first ten TED Books is perfect for any curious reader interested in technology, design, and creative thinking. The Terrorist’s Son is the story of the man who planned the 1993 World Trade Center bombing—and the son who chose a different path. The Mathematics of Love is a must-have for anyone who wants to better understand the patterns of their love life. In The Art of Stillness, travel writer Pico Iyer reveals a counterintuitive truth: The more ways we have to connect, the more we seem desperate to unplug. The Future of Architecture in 100 Buildings captures the thoughtful intelligence and the sheer whimsy of the world’s most inspired and future-looking buildings. Beyond Measure reveals how organizations can make huge changes with surprisingly small steps and ultimately transform their company culture. Chip Kidd’s Judge This is a playful look at the importance of first impressions—in design and in life—exposing the often invisible beauty and betrayal in simple design choices ones most of us never even think to notice. In How We’ll Live on Mars award-winning journalist Stephen Petranek makes the case that living on Mars is an essential back-up plan for humanity and will happen far sooner than we imagine. In the groundbreaking Why We Work Barry Schwartz dispels a deeply ingrained myth: The reason we work is primarily to get a paycheck. Pulitzer Prize–winning author Siddhartha Mukherjee reveals an urgent philosophy in The Laws of Medicine on the little-known principles that govern medicine. In Follow Your Gut scientist Rob Knight and journalist Brendan Buhler explain why the microscopic life inside us matters to everyone.

Why We Work

release date: Sep 01, 2015
Why We Work
An eye-opening, groundbreaking tour of the purpose of work in our lives, showing how work operates in our culture and how you can find your own path to happiness in the workplace. Why do we work? The question seems so simple. But Professor Barry Schwartz proves that the answer is surprising, complex, and urgent. We’ve long been taught that the reason we work is primarily for a paycheck. In fact, we’ve shaped much of the infrastructure of our society to accommodate this belief. Then why are so many people dissatisfied with their work, despite healthy compensation? And why do so many people find immense fulfillment and satisfaction through “menial” jobs? Schwartz explores why so many believe that the goal for working should be to earn money, how we arrived to believe that paying workers more leads to better work, and why this has made our society confused, unhappy, and has established a dangerously misguided system. Through fascinating studies and compelling anecdotes, this book dispels this myth. Schwartz takes us through hospitals and hair salons, auto plants and boardrooms, showing workers in all walks of life, showcasing the trends and patterns that lead to happiness in the workplace. Ultimately, Schwartz proves that the root of what drives us to do good work can rarely be incentivized, and that the cause of bad work is often an attempt to do just that. How did we get to this tangled place? How do we change the way we work? With great insight and wisdom, Schwartz shows us how to take our first steps toward understanding, and empowering us all to find great work.

Practical Wisdom

release date: Nov 01, 2011
Practical Wisdom
A reasoned and urgent call to embrace and protect the essential human quality that has been drummed out of our lives: wisdom. In their provocative new book, Barry Schwartz and Kenneth Sharpe explore the insights essential to leading satisfying lives. Encouraging individuals to focus on their own personal intelligence and integrity rather than simply navigating the rules and incentives established by others, Practical Wisdom outlines how to identify and cultivate our own innate wisdom in our daily lives.

Le Paradoxe du choix

release date: Apr 29, 2009
Le Paradoxe du choix
Pourquoi faire le bon choix est-il un exercice périlleux ? Peut-on encore résister aux sirènes de la consommation ? Comment déjouer les pièges des marques, des industriels et des médias ? Faut-il vraiment, en définitive, réduire l''éventail des possibles pour être heureux ? Promenez-vous dans votre supermarché : vous n''y trouverez pas moins de 85 variétés de biscuits apéritifs, 61 types de crèmes solaires, 40 dentifrices, et 150 rouges à lèvres ! N''avez-vous jamais longuement hésité devant ces produits, par peur de ne pas faire le bon choix, le choix optimal ? Analysant ce phénomène moderne, Barry Schwartz dresse ici un constat surprenant : le " trop de choix " se révèle néfaste pour notre bien-être, notre disponibilité d''esprit et, bien sûr, pour notre porte-monnaie. Mais on peut y remédier. Un ouvrage militant qui nous invite à exercer notre libre arbitre avec plus de discernement.

Abraham Lincoln in the Post-Heroic Era

release date: Nov 15, 2008
Abraham Lincoln in the Post-Heroic Era
By the 1920s, Abraham Lincoln had transcended the lingering controversies of the Civil War to become a secular saint, honored in North and South alike for his steadfast leadership in crisis. Throughout the Great Depression and World War II, Lincoln was invoked countless times as a reminder of America’s strength and wisdom, a commanding ideal against which weary citizens could see their own hardships in perspective. But as Barry Schwartz reveals in Abraham Lincoln in the Post-Heroic Era, those years represent the apogee of Lincoln’s prestige. The decades following World War II brought radical changes to American culture, changes that led to the diminishing of all heroes—Lincoln not least among them. As Schwartz explains, growing sympathy for the plight of racial minorities, disenchantment with the American state, the lessening of patriotism in the wake of the Vietnam War, and an intensifying celebration of diversity, all contributed to a culture in which neither Lincoln nor any single person could be a heroic symbol for all Americans. Paradoxically, however, the very culture that made Lincoln an object of indifference, questioning, criticism, and even ridicule was a culture of unprecedented beneficence and inclusion, where racial, ethnic, and religious groups treated one another more fairly and justly than ever before. Thus, as the prestige of the Great Emancipator shrank, his legacy of equality continued to flourish. Drawing on a stunning range of sources—including films, cartoons, advertisements, surveys, shrine visitations, public commemorations, and more—Schwartz documents the decline of Lincoln’s public standing, asking throughout whether there is any path back from this post-heroic era. Can a new generation of Americans embrace again their epic past, including great leaders whom they know to be flawed? As the 2009 Lincoln Bicentennial approaches, readers will discover here a stirring reminder that Lincoln, as a man, still has much to say to us—about our past, our present, and our possible futures.

Anleitung zur Unzufriedenheit

release date: Jan 01, 2006

Por qué más es menos

release date: Jan 01, 2005

The Paradox of Choice

release date: Dec 22, 2003
The Paradox of Choice
Whether we''re buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions -- both big and small -- have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice -- the hallmark of individual freedom and self-determination that we so cherish -- becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice -- from the mundane to the profound challenges of balancing career, family, and individual needs -- has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Psychology of Learning and Behavior

release date: Jan 01, 2002
Psychology of Learning and Behavior
Now in its Fifth Edition, Psychology of Learning and Behavior is one of the most highly regarded texts in its field.

The Costs of Living

release date: Mar 22, 2001
The Costs of Living
We all value freedom, family, friends, work, education, health, and leisure—“the best things in life.” But the pressure we experience to chase the dollar in order to satisfy both the demands of the bottom line and the demands of our seemingly insatiable desire to consume are eroding these best things in life. Our children now value profit centers, not sports heroes. Our educational system is fast becoming nothing more than a financial investment where students are encouraged to expend more energy on making the grade than on learning about their world. Our business leaders are turning young idealists into cynics when they cut corners and explain that “everybody’s doing it.” The need to achieve in our careers intrudes so greatly on our personal world that we find ourselves weighing the “costs” of enjoying friendships rather than working. In this book, psychologist Barry Schwartz unravels how market freedom has insidiously expanded its reach into domains where it does not belong. He shows how this trend developed from a misguided application of the American value of individuality and self-pursuit, and how it was aided by our turning away from the basic social institutions that once offered traditional community values. These developments have left us within an overall framework for living where worth is measured entirely by usefulness in the marketplace. The more we allow market considerations to guide our lives, the more we will continue to incur the real costs of living, among them disappointment and loneliness.We all value freedom, family, friends, work, education, health, and leisure—“the best things in life.” But the pressure we experience to chase the dollar in order to satisfy both the demands of the bottom line and the demands of our seemingly insatiable desire to consume are eroding these best things in life. Our children now value profit centers, not sports heroes. Our educational system is fast becoming nothing more than a financial investment where students are encouraged to expend more energy on making the grade than on learning about their world. Our business leaders are turning young idealists into cynics when they cut corners and explain that “everybody’s doing it.” The need to achieve in our careers intrudes so greatly on our personal world that we find ourselves weighing the “costs” of enjoying friendships rather than working. In this book, psychologist Barry Schwartz unravels how market freedom has insidiously expanded its reach into domains where it does not belong. He shows how this trend developed from a misguided application of the American value of individuality and self-pursuit, and how it was aided by our turning away from the basic social institutions that once offered traditional community values. These developments have left us within an overall framework for living where worth is measured entirely by usefulness in the marketplace. The more we allow market considerations to guide our lives, the more we will continue to incur the real costs of living, among them disappointment and loneliness.

Abraham Lincoln and the Forge of National Memory

release date: Jan 01, 2000
Abraham Lincoln and the Forge of National Memory
Abraham Lincoln has long dominated the pantheon of American presidents. From his lavish memorial in Washington and immortalization on Mount Rushmore, one might assume he was a national hero rather than a controversial president who came close to losing his 1864 bid for reelection. In Abraham Lincoln and the Forge of National Memory, Barry Schwartz aims at these contradictions in his study of Lincoln''s reputation, from the president''s death through the industrial revolution to his apotheosis during the Progressive Era and First World War. Schwartz draws on a wide array of materials—painting and sculpture, popular magazines and school textbooks, newspapers and oratory—to examine the role that Lincoln''s memory has played in American life. He explains, for example, how dramatic funeral rites elevated Lincoln''s reputation even while funeral eulogists questioned his presidential actions, and how his reputation diminished and grew over the next four decades. Schwartz links transformations of Lincoln''s image to changes in the society. Commemorating Lincoln helped Americans to think about their country''s development from a rural republic to an industrial democracy and to articulate the way economic and political reform, military power, ethnic and race relations, and nationalism enhanced their conception of themselves as one people. Lincoln''s memory assumed a double aspect of "mirror" and "lamp," acting at once as a reflection of the nation''s concerns and an illumination of its ideals, and Schwartz offers a fascinating view of these two functions as they were realized in the commemorative symbols of an ever-widening circle of ethnic, religious, political, and regional communities. The first part of a study that will continue through the present, Abraham Lincoln and the Forge of National Memory is the story of how America has shaped its past selectively and imaginatively around images rooted in a real person whose character and achievements helped shape his country''s future.

Why the Best Things in Life Must Be Free

release date: Mar 01, 1992
Why the Best Things in Life Must Be Free
From all corners of society we hear people ask: What''s become of honesty, loyalty, courage, hard work, compassion, discipline, and commitment? Dr. Schwartz contends that we are ready to consider a change in our traditional values and aspirations, but before we can re-establish them, we need to ask why they are disappearing.

Learning and Memory

release date: Jan 01, 1991
Learning and Memory
This new textbook offers at once an introduction to learning, its early Pavlovian and operant origins up through the most recent developments, and complete coverage of the psychology of human memory from acquisition and storage to retrieval and forgetting. But unlike other textbook authors who rely primarily on an historical associationist linkage between learning and memory, Barry Schwartz and Daniel Reisberg take a cognitive approach to integrating the two fields.

George Washington

release date: Jan 01, 1990

The Battle for Human Nature: Science, Morality and Modern Life

release date: Aug 17, 1987
The Battle for Human Nature: Science, Morality and Modern Life
“Provocative and richly textured. . . .Schwartz’s analyses of the inadequacies of contemporary scientific views of human nature are compelling, but the consequences are even more worthy of note.” —Los Angeles Times Out of the investigations and speculations of contemporary science, a challenging view of human behavior and society has emerged and gained strength. It is a view that equates “human nature” utterly and unalterably with the pursuit of self-interest. Influenced by this view, people increasingly appeal to natural imperatives, instead of moral ones, to explain and justify their actions and those of others.

The Effects of Training School Improvement Program Administrators to Utilize Ongoing Evaluation to Improve Their Program

Behaviorism, Science, and Human Nature

Behaviorism, Science, and Human Nature
Examines the use of research in animal learning to develop theories of human behavior and analyzes the applications of these theories in management and other areas.

Psychology of Learning & Behavior

Psychology of Learning & Behavior
Now in its Fifth Edition, Psychology of Learning and Behavior is one of the most highly regarded texts in its field.
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