New Releases by Arthur C. Brooks

Encontre prosperidade verdadeira, satisfação e propósito ao longo da vida Na primeira metade da vida, pessoas obstinadas e ambiciosas mergulham de cabeça em uma fórmula simples para alcançar o sucesso profissional e pessoal: foco, trabalho incessante, sacrifícios pessoais e grande empenho para chegar ao topo. Dá certo. Até que um dia para de dar. A segunda metade da vida é regida por regras diferentes. Na meia-idade, para muitos desses obstinados, o sucesso chega com cada vez mais dificuldade, as recompensas se tornam menos satisfatórias e as relações familiares ficam mais escassas. Em resposta, eles dobram a carga de trabalho em uma tentativa de contornar o declínio e a fraqueza e negam mudanças cada vez mais evidentes. O resultado costuma ser raiva, medo e decepção justo em um momento da vida em que imaginamos que estaríamos plenamente felizes, realizados e orgulhosos. Em Cada vez mais forte, o especialista em felicidade e autor best-seller Arthur C. Brooks revela um caminho diferente e promissor. Valendo-se das ciências, da filosofia clássica, da teologia e da história, ele compartilha estratégias contraintuitivas para nos desvencilharmos de velhos hábitos e aderir a novas práticas. As transformações da vida são inevitáveis, mas o sofrimento não. Cada vez mais forte mostra como aceitar os presentes da segunda metade da vida com alegria e propósito.

La felicidad no es la meta, y la infelicidad no es la enemiga. Es posible ser más feliz de lo que ya eres. Cuando todo en la vida va bien, es fácil confiar en el futuro; pero cuando nos sentimos estancados y sin motivación, parece que los días buenos jamás volverán. Oprah Winfrey y Arthur C. Brooks te enseñan a cimentar los pilares para una felicidad que no dependa de las circunstancias externas. Aprenderás a: 1. Entender y sacarle provecho a tu mezcla única de felicidad. 2. Usar «cafeína emocional» para cambiar la manera en la que experimentas el mundo. 3. Descifrar el rumbo de tu carrera laboral para conseguir un trabajo significativo. 4. Reescribir tu pasado con ayuda de la metacognición. Las herramientas que encontrarás aquí, comprobadas científicamente, mejorarán tu rutina y sanarán las áreas primordiales para una felicidad que no es eterna, pero sí constante: familia, amistad, trabajo y espiritualidad. Si estás cansado de esperar a que lo bueno suceda por arte de magia, descubre en estas páginas una manera accesible y realista de lograr la vida que tanto anhelas. La felicidad no es la meta, y la infelicidad no es la enemiga.

BESTSELLER NEW YORK TIMES În Construiește-ți viața pe care o dorești, Arthur C. Brooks și Oprah Winfrey te invită să începi o călătorie spre mai multă fericire, indiferent cât de dificile sunt circumstanțele. Inspirați de cercetări științifice revoluționare și de timpul pe care l-au petrecut ajutând oamenii să-și pună ideile în practică, autorii îți arată cum să-ți îmbunătățești viața chiar acum, în loc să aștepți ca lumea din jurul tău să se schimbe. Cu înțelegere profundă, compasiune și iubire, Brooks și Winfrey ne revelează felul în care instrumentele automanagementului emoțional ne pot schimba viața instantaneu. Ei recomandă exerciții practice, bazate pe cercetări științifice, pentru a construi cei patru piloni ai fericirii: familia, prietenia, munca și credința. Și, pe parcurs, le împărtășesc cititorilor înțelepciunea câștigată cu greu în viața și cariera lor, precum și mărturiile unor oameni obișnuiți, a căror viață este plină de bucurii în pofida piedicilor și greutăților. Înarmat cu instrumentele automanagementului emoțional și pregătit să-ți construiești cei patru piloni, poți prelua controlul asupra prezentului și viitorului tău. Construiește-ți viața pe care o dorești este proiectul tău pentru o viață mai bună Arthur C. Brooks este profesor universitar și predă practica leadershipului public la Harvard Kennedy School și practica managementului la Harvard Business School, unde susține cursuri despre fericire și leadership. Este fondatorul cunoscutei rubrici „Construiește-ți viața" din revista The Atlantic, public speaker aclamat și autor de bestsellere. Oprah Winfrey, în calitate de leader media global și pionier în domeniul comunicațiilor, a construit conexiuni unice cu oameni din întreaga lume. Timp de 25 de ani, emisiunea ei, The Oprah Winfrey Show, a fost o sursă de entertainment, informație și încurajare pentru milioane de telespectatori. Realizările ca filantrop și dedicarea față de cărți, lectură și educație au făcut din ea una dintre cele mai respectate și admirate figuri publice din zilele noastre. „Am scris această carte împreună cu Oprah pentru a-ți dezvălui secretele automanagementului emoțional. Acesta nu se bazează pe vreo veche formulă ezoterică și mistică. Mai degrabă provine din cele mai revoluționare descoperiri ale neuroștiințelor și științelor sociale, realizate în cadrul celor mai importante universități din lume și relatate în termeni pe care oamenii din afara comunității științifice pot să-i înțeleagă și să-i aplice. Aventura vieții tale – călătoria spre obținerea unei fericiri mai mari – poate începe în ziua în care pui mâna pe acest bestseller #1 al revistei New York Times, Construiește-ți viața pe care o dorești." — Arthur C. Brooks „Urmând principiile prezentate de Arthur, devin mai fericită. De fapt, mă și distrez – un cuvânt care înainte nu exista în vocabularul meu. Iar ceea ce știu sigur este că fericirea se multiplică atunci când este împărtășită." — Oprah Winfrey CUPRINS Notă de la Oprah Notă de la Arthur Introducere. Secretul Albinei Unu. Fericirea nu este scopul, iar nefericirea nu este inamicul Gestionarea emoțiilor Notă de la Oprah Doi. Puterea metacogniției Trei. Alege o emoție mai bună Patru. Concentrează‑te mai puțin asupra ta Construiește‑ți cei patru piloni — lucrurile care contează Notă de la Oprah Cinci. Construiește‑ți familia imperfectă Șase. Relații de prietenie autentice și profunde Șapte. Când munca este dragostea scoasă la lumină Opt. Găsește‑ți harul divin Notă de la Oprah Concluzie. Acum e momentul să devii învățătorul Mulțumiri Note

Neste best-seller do New York Times, Oprah Winfrey se junta a professor de Harvard para oferecer ao leitor uma estratégia científica e objetiva na busca da felicidade Você pode ser mais feliz. É fácil acreditar nisso quando as coisas vão bem, mas, à medida que nossos problemas se acumulam e se tornam mais complexos, certos obstáculos podem fazer com que a felicidade pareça um objetivo impossível. Em tempos assim, tudo o que resta é esperar e torcer para que as coisas melhorem, certo? Errado. Em Construa a vida que você quer, Arthur C. Brooks, o renomado professor de Harvard, e Oprah Winfrey, uma das maiores comunicadoras do mundo, convidam o leitor a dar os primeiros passos rumo a uma felicidade maior, mais sólida e que independe de circunstâncias positivas ou negativas. Baseando-se em dados científicos e em décadas de observação do conceito de “felicidade” por inúmeros ângulos, Arthur e Oprah mostram que ter uma vida mais feliz é um movimento de dentro para fora, capaz de cessar o desejo — e a esperança vã — de que o mundo mude a nosso favor. Com perspicácia, compaixão e esperança, os autores compartilham ferramentas de autogestão emocional e recomendam práticas embasadas em pesquisas para gerenciar os quatro pilares da felicidade: família, amizade, trabalho e fé. Seus ensinamentos são exemplificados com relatos de suas próprias vidas e carreiras, mas também com o testemunho de pessoas — nem tão — comuns: gente que aprendeu a ser feliz mesmo em face das maiores dificuldades.

★亞馬遜書店、《紐約時報》暢銷榜★ 媒體天后歐普拉和哈佛幸福學教授想對你說： 你不是只能無助地面對生活的苦； 而是能更深入了解自己的心和腦， 「刻意練習」出你想要的幸福。 ●「幸福是什麼？」是她最常問的問題 媒體天后歐普拉主持《歐普拉脫口秀》25年，遇過成千上萬的觀眾，每當問到「生命中最渴望的事」，都異口同聲的說：「我想要更幸福」。 然而，進一步問道：「那麼，幸福是什麼？」觀眾不是支支吾吾，就是陷入沉默…… 「幸福」是我們最想要的事，卻又無法清楚表達它的模樣，或是給出真正的答案。 ●幸福，是他一生的「刻意練習」 有家族情緒障礙遺傳（祖父憂鬱、父親焦慮）的亞瑟．布魯克斯教授，「想過得更幸福」更是他畢生的「刻意練習」——從攻讀博士時開始以幸福為研究主題，在紮實的學術知識與實驗基礎之上，他進一步在自己陷入低谷時「練習幸福」，成為首屈一指的「幸福學家」，並在哈佛商學院開授堂堂爆滿的「幸福學」。 ●每個人都學得會的幸福練習 那麼你呢？是不是也希望活得更幸福，卻又看不清楚幸福的樣貌，或是覺得幸福遙不可及？ 歐普拉綜合訪談和人生體悟、「幸福學家」布魯克斯教授則以研究與自身體驗為基礎，攜手以「選擇幸福、學習幸福、練習幸福」為使命，在《打造你要的人生》一書中分享了既實用、又富有學理的「更幸福」方法。 ●關於幸福，你可以學到…… 歐普拉和布魯克斯教授邀請讀者——無論你現在的處境有多困難，都可以一起開始一段走向更幸福人生的旅程。你可以馬上啟程，馬上改變生活，而不是一味等外在世界變好，或是等別人變得對你好。 你可以學到—— ‧了解你自己獨特的幸福檔案 先理解自己的正向／負向情緒分數，你是反映激烈的「科學狂人」？報喜不報憂的「啦啦隊長」？冷靜自若的「法官」？傾向看壞的「詩人」？ ‧練習用「情緒咖啡因」來管好情緒 就像你能用咖啡因提神，「感謝、大笑、常懷希望、理性關懷」這四種情緒咖啡因可以用來排除負面情緒。 ‧追求真正重要的東西：人生最重要的四大領域 先從身邊的（1）你的家庭和家人，再逐漸向外擴展到（2）你的朋友、（3）工作以及工作夥伴，最後涵蓋（4）身心靈層面的信仰，這是幸福人生的四大支柱，在遭遇挑戰時支持你。 ‧教別人變得更幸福，能增加自己的幸福 練習幸福，進而分享變幸福的方法，能讓你的社群的幸福愈來愈多，你能享受的幸福也愈來愈大。 ●一幅指引美好人生的地圖 這不是一本空談、不切實際的書，而是有科學為依據的實務計畫，無論你在人生的哪一段，都可以拿起《打造你要的人生》這幅美好人生的地圖，指引你每天過得更幸福的方向。 你準備好啟程了嗎？ ─本書特色─ 1.歐普拉和哈佛教授的幸福刻意練習 對於外在環境的不順遂、生活的失意，你可以落入不幸的既定軌道，指望外在的改變或拯救，歐普拉和布魯克斯教授基於採訪／自身經歷與科學研究，坦誠道出：與其寄望他人給幸福，不如專注於你可以控制的人——自己。你的幸福可以自己「刻意練習」——認真練習與實踐感恩、選擇笑、選擇希望、理性關懷，從而活出自己想要的人生。 2. 一本書，陪每個讀者走一場打造人生幸福的旅程 歐普拉和布魯克斯以貼近每個人生活情境的案例，指引打造幸福的清晰路徑，充滿務實可行的建議。讀者可以自行練習，隨著時間的累積，將走出愈來愈幸福的人生旅程。 3. 只要掌握四大關鍵，幸福就來敲門 獲得美好人生的關鍵只有四個：（不盡完美的）家庭、（深刻真實的）友誼、（讓愛變具體的）工作和（屬於你的）信仰，將更多時間、注意力和精力投資，平衡的在這四大支柱之上，你會打造出能禁得起風雨挑戰的幸福基礎。 4. 一份給你我、給每個想要幸福讀者的禮物 這是喜愛歐普拉、喜愛身心靈成長讀者又一必須蒐藏之作，也是新年度最佳贈禮。 ─專業推薦─ （依首字筆畫序） 洪仲清（臨床心理師） 吳若權（作家／廣播主持／企管顧問） 雪力（夏瑄澧）（Sherry’s Notes雪力的心理學筆記YT頻道主持人） 愛瑞克（《内在原力》作者／TMBA共同創辦人） 郭奕伶（商周集團執行長） 蘇予昕（蘇予昕心理諮商所所長／暢銷作家）

Comece hoje a sua viagem em direção à verdadeira felicidade. Pode ser mais feliz. E chegar lá será a aventura de uma vida. Em Construa a Vida que Quer, o professor de Harvard Arthur C. Brooks e Oprah Winfrey convidam-no a iniciar uma viagem rumo à verdadeira felicidade, independentemente do desafio das suas circunstâncias. Combinando as suas décadas de experiência a estudar a felicidade de todos os ângulos, mostram-lhe como melhorar a sua vida agora mesmo – em vez de esperar que o mundo exterior mude. Aprenderá a: • Gerir as suas emoções para que estas deixem de controlar a sua visão e o seu comportamento • Transformar as dificuldades e os desafios inevitáveis da vida em oportunidades de crescimento • Fortalecer os seus laços familiares, gerindo as suas expectativas e criando confiança • Criar e preservar amizades profundas e duradouras em qualquer idade • Desenvolver uma abordagem ao trabalho que se adapte à sua vida e lhe dê satisfação • Encontrar a sua paz interior com uma prática espiritual Construa a Vida que Quer apresenta-lhe a ciência de vanguarda que pode mudar a sua vida, em termos compreensíveis e com estratégias exequíveis. Ao longo do caminho, Arthur e Oprah partilham a sabedoria adquirida com muito esforço nas suas próprias vidas e carreiras. Em cada página, as suas capacidades de felicidade aumentarão e aprenderá informações surpreendentes que mal pode esperar para partilhar com os outros. Construa a Vida que Quer é o seu projeto para uma vida melhor.

In guten Zeiten ist das leicht zu glauben. Aber manchmal können sich die Widrigkeiten, vor die uns das Leben stellt, wie unüberwindbare Hindernisse anfühlen, die das Glück unerreichbar erscheinen lassen. In solchen Zeiten ist die einzige Möglichkeit, glücklicher zu werden, zu warten und zu hoffen, dass die Dinge besser werden. Richtig? Falsch! In diesem Buch laden Arthur C. Brooks und Oprah Winfrey Sie ein, sich auf eine Reise zu mehr Glück zu begeben, ganz gleich, wie schwierig Ihre Lebensumstände sind. Indem sie ihre jahrzehntelange Erfahrung mit der Erforschung des Glücks aus allen Blickwinkeln kombinieren, zeigen sie Ihnen, wie Sie Ihr Leben jetzt verbessern können anstatt darauf zu warten, dass sich die Welt da draußen ändert. Dies ist kein weiteres Buch mit unrealistischen Versprechungen des perfekten Glücks. Es ist ein forschungsbasierter Arbeitsplan, der Sie dort abholt, wo Sie stehen, und Ihnen zeigt, wie Sie mehr Glück zu einer Option machen können. Die Kunst und Wissenschaft des Glücklichseins ist Ihre Blaupause für ein glücklicheres, erfolgreicheres und besseres Leben.

You can get happier. And getting there will be the adventure of your lifetime. INSTANT #1 NEW YORK TIMES BESTSELLER In Build the Life You Want, Arthur C. Brooks and Oprah Winfrey invite you to begin a journey toward greater happiness no matter how challenging your circumstances. Drawing on cutting-edge science and their years of helping people translate ideas into action, they show you how to improve your life right now instead of waiting for the outside world to change. With insight, compassion, and hope, Brooks and Winfrey reveal how the tools of emotional self-management can change your life―immediately. They recommend practical, research-based practices to build the four pillars of happiness: family, friendship, work, and faith. And along the way, they share hard-earned wisdom from their own lives and careers as well as the witness of regular people whose lives are joyful despite setbacks and hardship. Equipped with the tools of emotional self-management and ready to build your four pillars, you can take control of your present and future rather than hoping and waiting for your circumstances to improve. Build the Life You Want is your blueprint for a better life.

達賴喇嘛、歐普拉推薦 《紐約時報》暢銷榜Top1 最有意義的人生經驗，往往很痛苦； 你以為的絕境，其實藏著豐收的祕密。 發掘生命價值的啟蒙書，助你在惶惶不安的職涯中，跨越難關。 當改變發生，你有沒有勇氣展開另一種人生﹖ 過去，我們總以為只要認真努力，擁抱簡單的成功公式：心無旁騖，犧牲個人生活，一心一意往上爬，辛苦總會有代價。 如今，我們領悟到人生不是一路往上衝，高峰過後可能就是谷底；不管是誰，現在多閃耀、多風光，有一天都會走下坡。 當人生從走得光彩奪目變成走鋼索，該如何活出新意義？許多拚命三郎，發現愈來愈力不從心，家庭關係也開始變得緊張。面對人生的四分五裂，他們以一貫方式回應，否認愈來愈明顯的變化，加倍努力，試圖彌補衰退與不足，最後結局卻往往陷入更大的憤怒、害怕與失望。原本以為到了人生某個階段，生活就會更令人自豪，充滿喜悅與滿足感。然而，事與願違。你的人生不必這樣過。 破解奮鬥者的詛咒， 把害怕做出的人生改變，轉變成全新的力量泉源。 哈佛大學教授布魯克斯幫助你打破「奮鬥者的詛咒」，從科學、哲學、神學、歷史的角度出發，分享違反直覺的策略，教你戒除舊習慣，培養新的生活方式，發掘潛在的生命價值。 ‧重新思考成功︰不自我物化，戒掉對成功的癮。 ‧活好︰思考失敗／死亡，擊敗恐懼，好好活著。 ‧認識自己︰從追求外在成就，到發展內在力量。 ‧化脆弱為力量：分享脆弱，生活中的愛會成長。 人生不會因為無條件的相信和努力就變得幸福，有時候你必須捨棄，才會發現生活中真正重要的事情。當改變發生，你不一定要為此感到痛苦。這本書教你以優雅的姿態，帶著喜悅與更深層的使命感，接受挫折帶來的禮物。 各界推薦 丁菱娟 影響力品牌學院創辦人 林以正 自由教練／前台大心理系副教授 黃惠如 《慢老》作者 楊文正 三平咖啡老闆／繪本畫家 嫺人 「嫺人的好日子」部落格版主 謝文憲 企業講師／作家／主持人 「這本書幫助你隨著年齡增長和人生變化，活得更快樂自在。」─達賴喇嘛 「亞瑟．布魯克斯是一個你必須認識的人。」─歐普拉 「有的人追求好成績、對成功上癮，終日疲於奔命。雖然明知不可能永遠強撐下去，依舊努力嘗試。如果你也是這樣，這本書是為你寫的。作者證明有可能愈活愈美好。」──賽門．西奈克（Simon Sinek），暢銷書《無限賽局》作者 「啟迪人心的智慧指南，教我們重新設想剩餘的人生。如果你一直很努力，你累了，這本好書適合你。」──丹尼爾．品克（Daniel H. Pink），《未來在等待的人才》作者 「這本書的別名應該叫《你不免會衰退的好消息》。大部分的人都相信，自己可以一直跑，一直跑，直到氣力耗盡，癱倒在地。作者試著讓我們免於跌入痛苦的深淵，盡全力服務世人。每一個執著於世俗獎勵的人都該讀這本書。」──丹．哈里斯（Dan Harris），前ABC新聞主播 「布魯克斯是我非常喜歡的思想家，聰明睿智，充滿無窮的好奇心。他是那種很少數的知識分子，完美結合科學研究與日常觀察，帶來我們全都非常需要的東西：把人生過好的簡單建議。」──安琪拉．達克沃斯（Angela Duckworth），《恆毅力》作者 「每一頁都帶來靈感與希望。思考靈性最古老、最深沉的問題：如何安然度過分開人生上半場與下半場的危險水域。」──羅伯特．巴隆（Robert Barron）主教，天主教洛杉磯總教區輔理主教 「人們永遠在問：如何能快樂？如何讓人生更有意義？現在最重要的事是什麼？又為什麼？本書替幸福人生的啟動提供了真正答案。」──艾力克．施密特（Eric Schmidt），前Google董事長與執行長

Auf dem Höhepunkt seiner Karriere, im Alter von 50 Jahren, begibt sich Arthur Brooks, gefeierter Bestsellerautor, renommierter Harvard-Professor und erfolgreicher Glückskolumnist auf eine siebenjährige Reise. Er hat scheinbar alles erreicht, was sich ein Mensch nur wünschen kann, doch auch für ihn bricht die zweite Hälfte des Lebens an. Alles Mühen und Streben führt auf einmal nicht mehr zu mehr Erfolg, sondern zu der immer stärkeren Gewissheit, all das nicht ewig durchhalten können, auch wenn er es noch so sehr versucht. Doch Brooks findet einen Weg. Er schafft es nicht nur aus dem Hamsterrad des Erfolgs auszusteigen, sondern findet vielmehr eine neue Art von Erfolg und noch mehr: eine tiefere Form von Glück. Im Lauf seiner Reise sogar einen wahren Sinn im Leben – und das zum ersten Mal. Dieses Buch ist die Essenz daraus – ein praktischer Fahrplan für den Rest des Lebens. Das Verfahren beschreibt Brooks Schritt für Schritt und bietet endlich echte Antworten auf die zeitlosen Fragen des Lebens.

The roadmap for finding purpose, meaning, and success as we age, from bestselling author, Harvard professor, and the Atlantic''s happiness columnist Arthur Brooks. Many of us assume that the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our decline, and the more painful it is when it occurs. What can we do, starting now, to make our older years a time of happiness, purpose, and yes, success? At the height of his career at the age of 50, Arthur Brooks embarked on a seven-year journey to discover how to transform his future from one of disappointment over waning abilities into an opportunity for progress. From Strength to Strength is the result, a practical roadmap for the rest of your life. Drawing on social science, philosophy, biography, theology, and eastern wisdom, as well as dozens of interviews with everyday men and women, Brooks shows us that true life success is well within our reach. By refocusing on certain priorities and habits that anyone can learn, such as deep wisdom, detachment from empty rewards, connection and service to others, and spiritual progress, we can set ourselves up for increased happiness. Read this book and you, too, can go from strength to strength.

★USA Today ★Indiebound 暢銷書 ★推特意見領袖推薦必讀 美國正面對內部意見分歧的激烈衝突！ 你是否感到似曾相識？ 你曾自問：要如何打破黨派與顏色標籤的困境？ 前AEI智庫所長、《紐約時報》專欄作家針砭時代現象，用五條規則化解意識形態的戰爭 ■你曾想做正確的事，展現你的影響力，試著將敵人變朋友？ ■身為團隊領導者，要創造未來雙贏局面，如何不攻擊他人，也能為分歧找到良好的溝通管道？ ■面對他人的言論攻擊、沒由來的優越感，你試過跨出同溫層，接觸不一樣的觀點，以群體進步為終極目標，和敵人「坐下來好好談一談」嗎？ 作者結合最新的行為研究、古老智慧，以及領導美國頂尖政策智庫十年的經驗，提供化解紛爭的方法。如果我們還不願意聽彼此說什麼，可以從聆聽這本書的訊息開始： ■跨出你的同溫層、舒適圈。 ■想要得到他人同意，永遠不要辱罵那個人。 ■不要假想別人的動機。 ■把你的價值當禮物，不是武器。 ■停止無效溝通。 儘管不同依然存在，但是我們可以共同活在一個更和平、公正、永續發展的世界。

¿Qué hacer ante un escenario en el que los políticos parecen decididos a dividirnos y nos vemos abocados a una crispación permanente debido al bombardeo de mensaje al que nos someten las redes sociales y los medios de comunicación? ¿Realmente estamos condenados a vivir en esta "cultura del desprecio" a la que nos hemos ido acostumbrando, a un modus operandi en el que no estar de acuerdo se asocia no sólo a discrepar, sino a la descalificación y el insulto? Arthur C. Brooks demuestra que el abuso y la indignación no son la fórmula correcta para un éxito duradero y ofrece una forma de liderazgo alternativa basada en tender puentes y restablecer relaciones. Sus recetas no son convencionales ni se limitan a evocar el civismo y la tolerancia. La clave está en centrarnos en aquellas cosas que nos unen y aprender a gestionar el desacuerdo como una herramienta de mejora: en esa diferencia de opiniones está la base de una competencia sana para alcanzar los propósitos comunes. Los sentimientos que alberguemos hacia nuestros "enemigos" son irrelevantes, lo que importa es cómo actuemos. Ama a tus enemigos ofrece una estrategia clara para una nueva generación de líderes. Es una llamada unificadora a las filas de ciudadanos deseosos ver un progreso tanto en la forma de hacer política como en la convivencia; y es, ante todo, una hoja de ruta para hallar la felicidad que conlleva vivir en armonía a pesar de nuestras diferencias.

Nonprofits and the social sectors are taking on an increasing share of the world''s most vital work. Make sure your organization is ready for the challenge. If you read nothing else on nonprofits and the social sectors, read these 10 articles. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you align your organization''s mission and strategy, deliver immediate impact, and create lasting change. This book will inspire you to: Choose the right problem to solve Understand when the best practices of for-profits don''t apply Assemble an engaged and goal-driven board of directors Make the most of for-profit initiatives and corporate partnerships Drive demand, scale up, and be ready to change course Learn from the success stories of the world''s most respected nonprofit leaders This collection of articles includes "Lofty Missions, Down-to-Earth Plans," by V. Kasturi Rangan; "What Business Can Learn from Nonprofits," by Peter F. Drucker; "Life''s Work: An Interview with Desmond Tutu"; "Are You Solving the Right Problem?" by Dwayne Spradlin; "Life''s Work: An Interview with George Mitchell"; "Enterprising Nonprofits," by J. Gregory Dees; "Life''s Work: An Interview with Wynton Marsalis"; "State Street''s CEO on Creating Employment for At-Risk Youths," by Joseph Hooley; "Life''s Work: An Interview with Salman Khan"; "Do Better at Doing Good," by V. Kasturi Rangan, Sohel Karim, and Sheryl K. Sandberg; "AEI''s President on Measuring the Impact of Ideas," by Arthur C. Brooks; "Life''s Work: An Interview with Michelle Bachelet"; "The New Work of the Nonprofit Board," by Barbara E. Taylor, Richard P. Chait, and Thomas P. Holland; "Life''s Work: An Interview with Bill T. Jones"; "Reaching the World''s Poorest Consumers," by Muhammad Yunus, Frederic Dalsace, David Menasce, and Benedicte Faivre-Tavignot; "Life''s Work: An Interview with Muhammad Yunus"; and "Audacious Philanthropy: Lessons from 15 World-Changing Initiatives," by Susan Wolf Ditkoff and Abe Grindle.

NATIONAL BESTSELLER To get ahead today, you have to be a jerk, right? Divisive politicians. Screaming heads on television. Angry campus activists. Twitter trolls. Today in America, there is an “outrage industrial complex” that prospers by setting American against American, creating a “culture of contempt”—the habit of seeing people who disagree with us not as merely incorrect, but as worthless and defective. Maybe, like more than nine out of ten Americans, you dislike it. But hey, either you play along, or you’ll be left behind, right? Wrong. In Love Your Enemies, social scientist and author of the #1 New York Times bestseller From Strength to Strength Arthur C. Brooks shows that abuse and outrage are not the right formula for lasting success. Brooks blends cutting-edge behavioral research, ancient wisdom, and a decade of experience leading one of America’s top policy think tanks in a work that offers a better way to lead based on bridging divides and mending relationships. Brooks’ prescriptions are unconventional. To bring America together, we shouldn’t try to agree more. There is no need for mushy moderation, because disagreement is the secret to excellence. Civility and tolerance shouldn’t be our goals, because they are hopelessly low standards. And our feelings toward our foes are irrelevant; what matters is how we choose to act. Love Your Enemies offers a clear strategy for victory for a new generation of leaders. It is a rallying cry for people hoping for a new era of American progress. Most of all, it is a roadmap to arrive at the happiness that comes when we choose to love one another, despite our differences.

For too long, conservatism has been a movement of the head and not the heart. Now New York Times bestselling author Arthur C. Brooks offers a bold new vision for conservatism as a movement for happiness, unity, and social justice—a movement of the head and heart that boldly challenges the liberal monopoly on "fairness" and "compassion." Many Americans today see two dispiriting political choices: ineffective compassion on one side and heartless pragmatism on the other. Progressives have always presented themselves as champions of the poor and vulnerable. But they have not succeeded—more and more people are hopeless and dependent on government. Meanwhile, conservatives possess the best solutions to the problems of poverty and declining mobility. Yet because they don''t speak in a way that reflects their concern and compassion, many Americans don''t trust them. Americans know that outmoded redistribution yields poor results and does little for the pursuit of happiness. But there seems to be no conservative alternative that looks out for those struggling to get by. Arthur Brooks, one of the country''s leading policy experts and the president of the American Enterprise Institute, has considered these issues for decades. Drawing on years of research on the sources of happiness and the conditions of human flourishing, Brooks presents a social justice agenda for a New Right. Proposing a set of practical policies firmly grounded in the four "institutions of meaning"—family, faith, community, and meaningful work—Brooks describes a government safety net that actually lifts people up, and offers a vision of true hope through earned success. Brooks argues that it is time for a new kind of conservatism, one that fights poverty, promotes equal opportunity, and extols spiritual enlightenment. It is an inclusive, optimistic movement with a positive agenda to help people lead happier and more fulfilling lives. Clear, well-reasoned, accessible, and free of vituperative politics, The Conservative Heart is a welcome new strategy for conservatives looking for fresh, actionable ideas—and for politically independent citizens who believe that neither side is adequately addressing their needs or concerns.

Nonostante il 70% degli americani abbia fiducia nel sistema fondato sulla libera iniziativa, lo Stato continua a crescere per dimensioni e competenze. Il motivo di ciò, secondo Arthur Brooks, è che i loro freddi argomenti statistici non convincono il cuore della gente. Affinché diventi vincente, un’idea deve prima conquistare il cuore della gente. Ciò può richiedere molto tempo. È giunto il momento che gli assertori della libertà di impresa si facciano avanti e colgano ogni occasione disponibile per spiegare come il sistema capitalistico sia non solo corretto dal punto di vista scientifico e materiale, ma anche e soprattutto morale. È quello che si propone di fare l’autore, che accanto ai dati numerici, presenta, in questo volume, ragionamenti di carattere morale. Il libero mercato, che più di ogni altro sistema garantisce giustizia e mobilità sociale, corrisponde infatti alle preoccupazioni morali delle persone. Il «successo conquistato» per mezzo di rischi e sacrifici avvicina alla felicità e alla realizzazione personale molto più dell’assistenzialismo, capace solo di condurre verso una spirale di dipendenza dallo Stato che non giova né all’animo umano né al tessuto sociale. Il sistema capitalistico, fondato su libertà, competizione e meritocrazia, più di quello basato sul welfare pubblico, esalta le individualità, produce equità di opportunità, aiuta gli svantaggiati, educa le persone alla carità. Quello che Brooks propone è un manifesto morale del capitalismo in un’epoca decisiva per le sorti politiche ed economiche degli Stati Uniti e del mondo.

Entrepreneurship, personal responsibility, and upward mobility: These traditions are at the heart of the free enterprise system, and have long been central to America''s exceptional culture. In recent years, however, policymakers have dramatically weakened these traditions -- by exploding the size of government, propping up their corporate cronies, and trying to reorient our system from rewarding merit to redistributing wealth. In The Road to Freedom, American Enterprise Institute President Arthur C. Brooks shows that this trend cannot be reversed through materialistic appeals about the economic efficiency of capitalism. Rather, free enterprise requires a moral defense rooted in the ideals of earned success, equality of opportunity, charity, and basic fairness. Brooks builds this defense and demonstrates how it is central to understanding the major policy issues facing America today. The future of the free enterprise system has become a central issue in our national debate, and Brooks offers a practical manual for defending it over the coming years. Both a moral manifesto and a prescription for concrete policy changes, The Road to Freedom will help Americans in all walks of life translate the philosophy of free enterprise into action, to restore both our nation''s greatness and our own well-being in the process.

America faces a new culture war. It is not a war about guns, abortions, or gays -- rather it is a war against the creeping changes to our entrepreneurial culture, the true bedrock of who we are as a people. The new culture war is a battle between free enterprise and social democracy. Many Americans have forgotten the evils of socialism and the predations of the American Great Society''s welfare state programs. But, as American Enterprise Institute''s president Arthur C. Brooks reveals in The Battle, the forces for social democracy have returned with a vengeance, expanding the power of the state to a breathtaking degree. The Battle offers a plan of action for the defense of free enterprise; it is at once a call to arms and a crucial redefinition of the political and moral gulf that divides Right and Left in America today. The battle is on, and nothing less than the soul of America is at stake.

Popular opinion would have us believe that America''s free market system is driven by greed and materialism, resulting in gross inequalities of wealth, destruction of the environment, and other social ills. Even proponents of capitalism often refer to the free market as simply a ''lesser evil'' whose faults are preferable to those of social democracy or communism. But what if the conventional understanding of capitalism as corrupt and unprincipled is wrong? What if the free market economy actually reinforces Christian values? In Wealth and Justice: The Morality of Democratic Capitalism, Arthur C. Brooks and Peter Wehner explore how America''s system of democratic capitalism both depends upon and cultivates an intricate social web of families, churches, and communities. Far from oppressing and depriving individuals, the free market system uniquely enables Americans to exercise vocation and experience the dignity of self-sufficiency, all while contributing to the common good. The fruits of this system include the alleviation of poverty, better health, and greater access to education than at any other time in human history-but also a more significant prosperity: the flourishing of the human soul.

For undergraduate and graduate courses in social entrepreneurship and nonprofit management. This text brings together the established pedagogy of entrepreneurship with cutting edge nonprofit and public management tools.

The author analyzes evidence and empirical research to determine which groups are the happiest in America; and offers suggestions on how the government can help individuals maximize their happiness.

We all know we should give to charity, but who really does? Approximately three-quarters of Americans give their time and money to various charities, churches, and causes; the other quarter of the population does not. Why has America split into two nations: givers and non-givers? Arthur Brooks, a top scholar of economics and public policy, has spent years researching this trend, and even he was surprised by what he found. In Who Really Cares, he demonstrates conclusively that conservatives really are compassionate-far more compassionate than their liberal foes. Strong families, church attendance, earned income (as opposed to state-subsidized income), and the belief that individuals, not government, offer the best solution to social ills-all of these factors determine how likely one is to give. Charity matters--not just to the givers and to the recipients, but to the nation as a whole. It is crucial to our prosperity, happiness, health, and our ability to govern ourselves as a free people. In Who Really Cares, Brooks outlines strategies for expanding the ranks of givers, for the good of all Americans.

Many arts firms are experiencing increasing costs relative to their revenues. This dissertation argues that demand management, if properly defined and pursued, represents at least a partial solution to this problem. First, an approach to demand expansion that depends on the luxury image of arts firms'' products is compared both theoretically and empirically to one that emphasizes exposing new audience members to the arts. Data on symphony orchestras suggest that the first approach is more effective for lower-budget orchestras, while the second is better for larger orchestras. Second, the relationship between public subsidies to the arts and private philanthropy is examined. Whereas arguments could be made that public funds either leverage or crowd out donations, symphony orchestra data indicate that the two funding sources are in fact independent. Third, on the cost side, it is shown that the ability to lower costs by substituting part-time or noncontracted artists for some that are currently full-time may be an effective strategy to fight the cost-revenue gap, for some firms. Based on these results, it is argued that public arts policy that treats all firms homogeneously and restricts the use of funds is almost certainly suboptimal.