Best Selling Books by Andrew Mcafee

From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources. Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, polluting the air and water, and endlessly using up resources. Since the first Earth Day in 1970, the focus has been on radically changing course: reducing our consumption, tightening our belts, and learning to share and reuse. Is that argument correct? Absolutely not. In More from Less, McAfee argues that to solve our ecological problems we should do the opposite of what a decade of conventional wisdom suggests. Rather than reduce and conserve, we should rely on the cost-consciousness built into capitalism and the streamlining miracles of technology to create a more efficient world. America—a large, high-tech country that accounts for about 25% of the global economy—is now generally using less of most resources year after year, even as its economy and population continue to grow. What’s more, the US is polluting the air and water less, emitting fewer greenhouse gases, and replenishing endangered animal populations. And, as McAfee shows, America is not alone. Other countries are also transforming themselves in fundamental ways. What has made this turnabout possible? One thing, primarily: the collaboration between technology and capitalism, although good governance and public awareness have also been critical. McAfee does warn of issues that haven’t been solved, like global warming, overfishing, and communities left behind as capitalism and tech progress race forward. But overall, More from Less is a revelatory and “deeply engaging” (Booklist) account of how we’ve stumbled into an unexpectedly better balance with nature—one that holds out the promise of more abundant and greener centuries ahead.

The big stories -- The skills of the new machines : technology races ahead -- Moore''s law and the second half of the chessboard -- The digitization of just about everything -- Innovation : declining or recombining? -- Artificial and human intelligence in the second machine age -- Computing bounty -- Beyond GDP -- The spread -- The biggest winners : stars and superstars -- Implications of the bounty and the spread -- Learning to race with machines : recommendations for individuals -- Policy recommendations -- Long-term recommendations -- Technology and the future (which is very different from "technology is the future").

Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

The Economist''s Best Books of 2023 Forbes Top 10 Business Books of 2023 Financial Times'' Monthly Best Business Books to Read Pick In this "handbook for disruptors" (Eric Schmidt), The Geek Way reveals a new way to get big things done. It will change the way you think about work, teams, projects, and culture, and give you the insight and tools you need to harness our human superpowers of learning and cooperation. What is “being geeky?” It’s being a perennially curious person, one who''s not afraid to tackle hard problems and embrace unconventional solutions. McAfee shows how the geeks have created a new culture based around four norms: science, ownership, speed, and openness. The geek way seems odd at first. It''s not deferential to experts, fond of planning and process, afraid of mistakes, or obsessed with "winning." But it explains everything from why Montessori babies turn out to be creative tinkerers to how newcomers are disrupting industry after industry (and still just getting started). When all four norms are in place, a culture emerges that is freewheeling, fast-moving, egalitarian, evidence-driven, argumentative, and autonomous. Why does the geek way work so much better? McAfee provides an original answer: because it taps into humanity''s superpower, which is our ability to cooperate intensely and learn rapidly. By providing insights from the young discipline of cultural evolution, McAfee shows that when we come together under the right conditions, we quickly figure out how to build reusable spaceships and self-correcting organizations. Under the wrong conditions, though, we create bureaucracy, chronic delays, cultures of silence, and the other classic dysfunctions of the Industrial Era. Mixing cutting-edge science, history, analysis, and stories that show the geek way in action, McAfee offers a new way to see the world and empowering tools for seizing the big opportunities of today and tomorrow.

“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web''s novel tools and philosophies inside, creating Enterprise 2.0.

Examines how information technologies are affecting jobs, skills, wages, and the economy.

Companies that don''t use AI will soon be obsolete. From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you''re poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today''s most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company''s future with the Insights You Need from Harvard Business Review series. Featuring HBR''s smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can''t afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

Web3 may be the next big disrupter in business. Don''t be caught unprepared. Blockchain and crypto aren''t just for speculators anymore—they''re the backbone of the rising decentralized internet. Web3 has the potential to rewrite the past decade''s rules: monopolies may be shattered, the web could be remade, and an entirely new breed of products and services will likely emerge. Where does your business fit in? Web3: The Insights You Need from Harvard Business Review will show you how today''s most innovative organizations are choosing Web3, experimenting with their brands, evaluating their risks, and preparing to win in the newer, better internet age. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company''s future with the Insights You Need from Harvard Business Review series. Featuring HBR''s smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can''t afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

極客企業來襲！它們破壞戰場，顛覆所有規則，描繪出商場贏家的全新面貌！ ★ 經濟學人 年度最佳選書 ★ 富比士 年度10大商業書籍 ★ 金融時報 當月選書 2013年才推出自創影集的Netflix，8年內打敗HBO，成為好萊塢王者。 市值一度腰斬的微軟，卻因為執行長一個轉念，完成企業史上最偉大的逆襲。 新創企業HubSpot，僅花五年就上榜全美最受歡迎工作場所。 這些企業的共同之處不在於產業類別、地理位置， 而在於它們的靈魂當中全都擁有一個特質：極客之道！ 以前，極客指的是特立獨行的人，尤其是那些被認為聰明過頭、土裡土氣或不善社交的人， 但如今這群人卻主宰商業界，不論貝佐斯、馬斯克、海斯汀、納德拉， 都掌管著世界上市值最高的企業，創造出顛覆傳統經營的極客企業。 商業趨勢大師麥克費告訴我們，極客企業正掀起一場進行中的企業革命， 破壞所有遊戲規則，他們擁有四個值得大家學習的重要概念： ．科學：拋棄資歷、魅力、道德、美學，改用證據說話。 ．所有權意識：停止大量的協調、溝通，為組織解開官僚主義束縛。 ．速度：快速迭代，加速學習與進展，以打敗90％症候群。 ．開放：共享資訊，歡迎組織成員挑戰現狀而不是自我防衛。 當傳統工業時代的企業陷入掙扎之際，擁抱極客之道的企業已在引領世界， 唯有為自己、為企業換上新腦袋，才能在這個快速變動的世界發光發熱。

工業革命揭開第一次機器時代的序幕，機器取代人力，衝擊工廠的藍領勞工；智慧科技引領第二次機器時代的開展，機器取代人腦，辦公室的白領工作是否即將不保？ 在下一波智慧科技榮景裡，與其擔心機器人搶走你的飯碗，不如思考如何分到最大的一塊餅。 未來，最懂得與機器合作的人贏！ 當許多過去只存在於科幻電影裡的情節，如今一幕幕走進我們的真實世界，我們除了讚嘆科技帶來的驚奇，也難免心生人腦被機器替代的恐懼。 關於智慧科技，《金融時報》首席經濟評論馬丁‧沃夫（Martin Wolf）認為，除非我們瞭解其中的風險，否則人類將會付出慘重的代價。智慧科技蘊涵下一波經濟榮景的豐沛動能，但也暗藏貧富不均的潛因。不管是經濟、基礎建設、生物、社會、存在主義等各層面，我們勢必遭遇種種挑戰。而不管是個人、企業和政府，都有必須面對的課題。 身處第二次機器時代的我們，擁有更多改變世界的機會，但也應更深入思考，我們究竟想要什麼？人類真正的價值是什麼？唯有審慎選擇，才有樂觀的可能。

Wie aufmerksame Leser wissen, beschäftigt sich XING Magazin gerne mit Zukunftsfragen. Das ist kein einfaches Terrain, und – so mögen Sie vielleicht einwenden – auch vergebene Liebesmüh´. Viele Menschen haben den Eindruck, dass Fortschritt ein autonomer (sozialer) Prozess sei, der sich wie eine Naturgewalt vollzieht und das Individuum hätte nur die Wahl, sich diesen Entwicklungen anzuschließen, oder zunehmende Isolation in Kauf zu nehmen. Willy Brandt würde einer solchen Einstellung wahrscheinlich nicht zustimmen, denn ihm wird das Credo zugeschrieben: „Der beste Weg, die Zukunft vorauszusagen, ist, sie zu gestalten.“

Wie der Kapitalismus doch noch die Welt rettet Die Menschheit hat einen Scheitelpunkt ihrer Geschichte erreicht, und das Fazit ist verblüffend: Trotz stetigen Bevölkerungswachstums verbrauchen wir Jahr für Jahr weniger Ressourcen für Energie und Konsumgüter. Wie kann das sein, wo wir doch vom Gegenteil überzeugt sind? Der renommierte Wirtschaftswissenschaftler Andrew McAfee stützt seine brillante Analyse auf skrupulös erarbeitetes Zahlenmaterial und zeigt, welche technologischen Errungenschaften diese Wende herbeigeführt haben. Dennoch müssen wir den realen Bedrohungen von Erderwärmung, Verschmutzung und Überfischung der Ozeane begegnen. Dieses Buch wird einen Paradigmenwechsel einläuten, wenn es darum geht, über unseren Planeten und seine Ressourcen fernab von Alarmismus fundiert zu diskutieren.

Công nghệ kỹ thuật số ngày càng phát triển, loài người đã có những thời điểm đắm mình trong những thành công rực rỡ ấy nhưng rồi một ngày bỗng trở nên sợ hãi trước nguy cơ máy móc và nền tảng sẽ làm chủ cuộc sống của chúng ta. Trong Máy móc | Nền tảng | Cộng đồng – một cuốn sách lớn, dữ dội nhưng cũng đầy thú vị, hai tác giả đã cung cấp một hướng dẫn những điều cần làm để làm chủ sự chuyển đổi kỹ thuật số trong tương lai của nhân loại. Ngoài việc khéo léo minh họa cách sự tiến bộ phi thường của công nghệ đang định hình lại cuộc sống của chúng ta, Andrew McAfee và Erik Brynjolfsson còn nghiêm túc trả lời những câu hỏi về thách thức và cơ hội vốn có của trí tuệ nhân tạo trong những thập kỷ gần đây, như xe tự lái và máy in 3D, nền tảng trực tuyến để thuê trang phục và lên lịch tập luyện, hoặc nghiên cứu y tế xuất phát từ cộng đồng. Để có thể chuyển đổi kỹ thuật số một cách hiệu quả, bạn cần trang bị đầy đủ kiến thức về học máy (machine learning) và trí tuệ nhân tạo (AI). McAfee và Brynjolfsson đưa ra bản thiết kế chi tiết để hiểu hơn cách thế giới đang vận hành và tổ chức của bạn làm sao để thích ứng với nó. Chúng ta phải tích hợp việc tìm hiểu máy móc, nghiên cứu nền tảng ở các sản phẩm và học hỏi để thu hút sức mạnh của cộng đồng. Những phân tích sâu sắc về một thế giới và một bộ công cụ trong cuốn sách giúp cho các nhà hoạch định chính sách tìm ra cách kết hợp các thế mạnh của nhân loại và công nghệ để xây dựng một tương lai tốt đẹp hơn. A

“Silikon Vadisi bile yaşadığımız değişimin hızı ve kapsamı konusunda şaşkın. Geride kalmamanın en iyi yolu, pek çoğu bozulmuş olsa da, ayakta kalacak ilkeleri anlamak. Bu kitap, işte o ilkeleri açıklıyor.” Eric Schmidt, Google eski CEO’su, Alphabet yönetim kurulu başkanı “Şahit olduğumuz dijital devrim, pek çoğumuzu tedirgin edebilir. McAfee ve Brynjolfsson inanılmaz bir güce ulaşan teknolojilerin, kararlarımızı nasıl hiç olmadığı kadar önemli kıldığını gösteriyor. Makine Platform Kitle, bu yeni dünyada yol almaya çalışan liderler için bir yol haritası.” Arianna Huffington, Huffington Post Media Group’un eski yayın yönetmeni Önümüzdeki 10 yıl içinde, şu an sahip olduğunuz bilgisayardan 100 kat daha güçlü bir bilgisayarınız olacak. Milyarlarca beyin ve trilyonlarca cihaz internete bağlanacak, sadece insanlığın ortak bilgisine erişmekle kalmayacak, bu bilgiye katkıda da bulunacak. Bu 10 yılın sonunda, giderek daha fazla miktarda bilgiye yazılım etmenleri tarafından erişilecek, giderek daha fazla miktarda bilgi yazılım etmenleri tarafından üretilecek. Makineler, platformlar ve kitle, kullanım şekillerine bağlı olarak, farklı etkiler yaratabilir. Servetin ve gücün belirli kesimlerde toplanmasına da yol açabilirler, refahın ve karar yetkisinin geniş kesimlerce paylaşılmasına da. Mahremiyeti artırabilir, açıklığı geliştirir, hatta her ikisini birden yapabilirler. Heyecan dolu, hedefleri olan bir işyeri de yaratabilirler, hırs ve korku dolu bir işyeri de. Teknolojilerimizin gücü arttıkça, gelecekteki olasılıklar da artıyor. Bu potansiyel, hedefleri net bir şekilde belirlemenin ve değerler konusunda daha derinlemesine düşünmenin önemini daha da artırıyor. Önümüzdeki yıllar, insanlığın tanık olduğu en güzel dönem olabilir ve de olmalıdır. Bu bir öngörü değil, bir olasılık ve amaçtır. Tek ve önceden belirlenmiş bir gelecek yoktur. Bireylerin kendi yollarını çizmesi gibi, şirketler ve toplumlar da kendi yollarını çizer.

„Úspěch naší civilizace v 21. století bude záležet na způsobu, jakým budeme tvořit a používat naše digitální výtvory, a také, jak se nimi naučíme žít. Přinesou nám všem blahobyt, nebo naopak mnoho lidí odsunou stranou? Druhý věk strojů je základním průvodcem k pochopení, jak můžeme dosáhnout úspěchu, nebo proč můžeme selhat.“ – Garry Kasparov, šachový velmistr # O knize Chcete uspět v závodě s umělou inteligencí? Chcete vědět, co mají studovat vaše děti, aby v budoucnu našly práci? Vstoupili jsme do zcela nové doby. Počítače a roboti začínají sami řídit auta, psát články, optimalizovat daně, obsluhovat výrobní linky nebo diagnostikovat nemoci přesněji než lékaři. V posledních deseti letech se skokově zvýšily jejich schopnosti a čím dál častěji zvládají činnosti dosud vyhrazené pouze lidem. Díky tomu se zvyšuje produktivita a firmám rostou zisky, ale také narůstá nezaměstnanost a klesají reálné mzdy mnoha profesí. Jak bude vypadat naše budoucnost za deset let? Co vlastně čekat od inteligentních strojů a jak se na ně připravit? Světový bestseller Druhý věk strojů Erika Brynjolfssona a Andrewa McAfeeho z MIT objasňuje masivní změny, které díky digitálním inovacím právě nyní podstupuje ekonomika a celý náš svět. Mnohé jsou pozitivní, neboť přinášejí větší blahobyt, jiné ale představují vážná rizika pro stabilitu společnosti: zánik bezpočtu profesí a prohlubování nerovnosti. Autoři přesvědčivě argumentují, co mohou udělat státy, aby zachovaly svým občanům zaměstnání, a jak by se na éru umělé inteligence měli adaptovat jednotlivci. Tento čtivý, zasvěcený, spíše optimistický a v USA velice diskutovaný výhled do budoucnosti by měl patřit k povinné četbě všech lidí, kterým není lhostejný svět, v němž budeme brzy žít. # Druhý věk strojů vás připraví na následující témata: - Proč se právě nyní nacházíme na počátku druhé průmyslové revoluce - O neuvěřitelných schopnostech nejnovějších digitálních technologií - Které profese zřejmě v dohledné době zaniknou - Jaké schopnosti budou naopak velmi ceněny - Proč v digitální ekonomii platí, že vítěz bere vše a ostatní chudnou - Že státy budou muset zvažovat garantování příjmu svým občanům - Proč je zadarmo dobře pro blahobyt, ale špatně pro HDP - Který typ práce zvládají stroje lépe a který hůře než člověk - Proč se zamyslet nad zápornou daní z příjmu - Kdy může být nečinnost horší než smrt - Proč je lépe být zahradníkem, než právníkem - Proč se nemusíme trápit s vypotřebováním inovací - Proč vybrat dítěti skvělého učitele - Co učit děti, aby v konkurenci inteligentních strojů uspěly ## Více o knize http://melvil.cz/kniha-druhy-vek-stroju

L’uomo sta perdendo la gara con la tecnologia? La tecnologia e l’innovazione lo stanno impoverendo? L’innovazione sta distruggendo posti di lavoro invece di crearne? Perché la ripresa economica è senza lavoro? Come può succedere che dell’enorme valore creato dalla tecnologia non benefici l’intera società, ma solo una minoranza? Come può esserci un’accelerazione delle tecnologie mentre i redditi ristagnano? A queste domande, che sembrano dei paradossi, i due autori, professori del mit, cercano di rispondere in questo saggio che ha mosso un dibattito vastissimo anche in Italia. Lo sviluppo della tecnologia e dell’innovazione non va a beneficio di tutti, anzi accelera le criticità e le disuguaglianze della società. C’è una via d’uscita? Sì! Consiste nel lavorare con le macchine innovando le organizzazioni, investendo nel capitale umano attraverso la scuola e la formazione continua. Gli autori indicano diciannove aree d’intervento per battere le macchine. In questa seconda edizione è presente una sezione eXtra con due saggi: il primo si chiede se il pil riesca ancora a misurare l’andamento reale dell’economia e del benessere di un Paese; il secondo, di Giulio Sapelli, analizza le problematiche del capitalismo tecnologico in relazione al lavoro, ai lavoratori e ai sindacati.

Technologie en kapitalisme: de ingrediënten voor een betere toekomst De wereldbevolking blijft maar groeien, wordt rijker en consumeert meer, en we zitten bijna of misschien al helemaal op het toppunt van ons verbruik van natuurlijke grondstoffen. En toch is er reden voor optimisme. Ondanks de bevolkingsgroei en onze voortdurende vraag naar meer, loopt ons verbruik juist terug. In Meer uit minder onderzoekt New York Times-bestsellerauteur Andrew McAfee hoe technologie en kapitalisme hand in hand gaan in het scheppen van een rooskleurigere toekomst, maar waarschuwt hij ons ook voor de mogelijke gevaren op de weg ernaartoe. In dit hoopgevende boek analyseert McAfee hoe het kapitalistische streven naar hogere winsten heeft geleid tot een zoektocht naar lagere kosten. Technologische vooruitgang zorgt ervoor dat bedrijven steeds efficiënter kunnen produceren en consumenten meer doen met minder. Zo gebruiken boeren GPS om grotere oogsten te behalen met minder grondstoffen, worden auto’s steeds lichter en zuiniger, en maakt de smartphone steeds meer apparaten overbodig. Desondanks moeten we ons volgens McAfee nog steeds zorgen maken over zaken als overbevissing en de opwarming van de aarde. Een onthullend verslag over de huidige stand van zaken en de veelbelovende toekomst van de aarde en de mensheid.

★★Amazon.com商業理財Top1 ★★ 全球暢銷書《第二次機器時代》作者最新力作 兩位MIT數位頂尖科學家歷時三年時間 走訪矽谷、華府、劍橋、紐約、倫敦、舊金山等科技政經重鎮 拜會許多領域精英進行交流，結合宏觀趨勢觀察， 指出人人都應關注的三重革命 科技正以空前速度改變每個產業及每個人的生活， 你該如何做，才能保持領先？ 我們生活在一個奇特的時代，人工智慧擊敗頂尖的人類圍棋高手，也以空前效率運作現代資料中心。在全球許多市場上，優異的智慧型手機已經不再足以確保製造商賺錢，反而是蘋果和谷歌之類的平台建造者，才能攫取高份額的價值。在一個又一個的競爭場上，從計算生物學到量化投資，生手擊敗標竿，門外漢比知名專家想得更快、更遠。 這個世界究竟發生了什麼事？本書作者安德魯．麥克費和艾瑞克．布林優夫森為MIT史隆管理學院教授，也是數位科技領域的頂尖思想家，點出由於近年來的科技變化，每個人都必須正視數位三重革命，重新思考人腦與機器之間、產品與平台之間、核心與群眾之間的再平衡。了解這件事不是重要，已是必要。 人腦與機器 人工智慧、自動駕駛汽車、無人機、3D列印機、人工神經網路……，種種形式的數位機器超越以往限制，扮演起全新角色。人腦聰明、直覺性強，但有各種偏誤與缺失，最好的辦法就是建立、善用人機新夥伴關係，在合適情境中讓機器做決策，再明智地讓人類智慧參與其中。。﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽誤、缺師，，，， 產品與平台 線上平台改變成本結構，改善供需媒合，在音樂、城市運輸、電腦軟硬體、團體運動等無數產業，創造出可畏的新競爭者。這一波平台革命最應關注的是第二代O2O（Online to Offline）平台，，﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽line)師，，能以多重效應結合原子經濟與位元經濟。﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽﷽e)師，，創造極大價值。 核心與群眾 在網路上自動集結的全球群眾，合力打造出世界上最大的作業系統與線上百科全書。秉持著開放等原則，經常可見業外人士一再擊敗領域專家。群眾撼動核心，而聰明的組織則謀劃善用群眾的力量。 本書充滿科幻成真的實例，以及新創公司如何變成全球重炮的故事，但作者並非只是綜述這些新發展而已，也引據經濟學等學科理論，解釋這些創新與破壞背後的基本原理。 現在，不論個人或整個社會，可以運用的科技力量遠比以往更強大。我們擁有更多自由，可以做到先前世代無法做到的事，所以價值觀的重要性也就更甚以往。機器、平台、群眾，可以帶來非常不同的影響，一切取決於我們如何運用。 強力推薦 「就連矽谷，也被現今的變化速度與範圍震驚。想要掌握這些驚人的變化，最好的方法就是了解背後的根本原理──那些縱使在諸多破壞中依舊持久不變的原理，而本書對那些原理提供了最佳解釋。」 ──艾力克‧施密特（Eric Schmidt），前谷歌執行長，Alphabet, Inc. 執行董事長 「我們邁入的數位革命令人感到不安，但麥克費及布林優夫森告訴我們，這些強大的技術將使我們的選擇比以往更為重要。本書是所有領導人航行於這個新世界時，能夠有效做出明智選擇的路線圖。」 ──雅莉安娜‧哈芬登（Arianna Huffington），前《哈芬登郵報》（The Huffington Post）總裁暨總編輯，《從容的力量》（Thrive）及《愈睡愈成功》（The Sleep Revolution）作者 「人工智慧、平台、群眾，全是強大的改造力量。它們的同時演進，意味著我們開始經歷網路型破壞的新紀元，有益但容易令人迷失的變遷變成現狀。想要成功航行於這個新世界的民眾、創業者、公司及政府，第一步就是找到可靠、具有先見之明的嚮導，麥克費及布林優夫森就是兩位最佳嚮導。」 ──雷德‧霍夫曼（Reid Hoffman），創投公司Greylock Partners合夥人、領英（LinkedIn）共同創辦人，《自創思維》（The Start-Up of You）及《聯盟世代》（The Alliance）合著作者 「本書兩位作者說明了驚人的科技發展，如何改變我們的生活，並且分享和全球領導人息息相關的精闢洞察。沒有人確定未來會如何變化，但可以確定的是，我們必須把科技的破壞力量視為機會，好好掌握，以謀劃我們的未來。本書敦促我們思考：我們是否將善用科技來幫助加速發展、改善生活水準，促進包容性的成長？我們是否將善用科技的力量，去除制度上的繁文縟節，投資於教育，釋放創業能量，創造新的就業機會？這本書對所有尋求指引的政治制定者來說，都是一本必讀之作，有助於了解如何結合人類與科技的力量，為民眾創造更美好的未來。」 ──克里斯蒂娜‧拉加德（Christine Lagarde），國際貨幣基金組職董事總經理 影音： l 人類該害怕人工智慧嗎？https://youtu.be/QajYpPjuUiY l 三個關鍵詞，決定你的未來https://youtu.be/4ic0-Qf4PbA

La révolution technologique vient seulement de commencer ! Tel est le propos de ce livre, écrit par deux grands experts américains des nouvelles technologies. Leur optimisme se fonde sur la fameuse loi de Moore, qui veut que les capacités de calcul des ordinateurs doublent tous les dix-huit mois. Une loi exponentielle qui accouche d’un monde nouveau tous les dix-huit mois... Des voitures autonomes se jouant des aléas de la circulation aux robots capables de nous remplacer dans les tâches ménagères, en passant par toutes les innovations de la santé et de l’information, ce livre nous entraîne au cœur de la Silicon Valley avant de nous faire pénétrer les arcanes de ce que les auteurs appellent le « deuxième âge de la machine » : une révolution industrielle sans précédent, qui mêle intelligence artificielle, robotique et économie numérique. Très accessible, ce livre est une contribution décisive au débat sur la croissance et la productivité. Et même s’il n’annonce pas encore la disparition du travail, il en appelle cependant aux entreprises et aux gouvernements pour accompagner ces mutations et répartir l’abondance. Erik Brynjolfsson est économiste et dirige le Center for Digital Business du MIT (Massachusetts Institute of Technology). Andrew McAfee dirige la recherche scientifique du Center for Digital Business du MIT.

Facebook, il social network più popolare al mondo, non crea contenuti. Uber, la più grande compagnia di taxi del mondo, non possiede vetture. Alibaba, il più grande rivenditore online, non ha scorte in magazzino. E Airbnb, il più celebre intermediario di case, non ha alcuna proprietà immobiliare. Il successo di queste aziende non è legato alla vendita di un prodotto: piuttosto, sono piattaforme capaci di raggiungere moltissimi utenti in tutto il mondo. Per crescere hanno bisogno di raggiungere la moltitudine della folla, di allontanarsi dal proprio centro e conquistare la periferia. Come fanno? Si servono delle macchine, cioè dell’intelligenza artificiale, capace di crescere ed espandersi rapidamente, con un solo obiettivo: raccogliere dati. Il nuovo mondo che McAfee e Brynjolfsson descrivono è questo: mentre un computer impara a giocare a scacchi meglio di un uomo, start up come Facebook e Google distruggono giganti dell’industria mondiale come Nokia. Un’idea nata nel garage di una persona può esplodere e diventare un colosso globale come Apple o Amazon. McAfee e Brynjolfsson raccontano il cambiamento radicale che non solo l’economia, ma anche il nostro stile di vita stanno attraversando: un’intersezione tra macchine, piattaforme e moltitudine, che sta trasformando il modo in cui organizziamo il lavoro e abitiamo il mondo. E offrono un’analisi penetrante del nostro tempo che è anche uno strumento indispensabile per affrontarlo.

Une présentation de la révolution technologique en cours, qui allie intelligence artificielle, robotique et économie numérique. Experts des nouvelles technologies, les auteurs présentent les développements à prévoir, tels que les robots, les voitures sans conducteur, les appareillages médicaux, etc. et les enjeux pour les gouvernements qui doivent accompagner ces mutations.

Faut-il avoir peur des robots ? Les plateformes que sont Facebook, Google et autres vont-elles régner sans partage sur l''économie ? Que deviennent les compétences et les métiers à l''ère du tout-numérique ? Ecrit par deux des meilleurs spécialistes de la transformation numérique, ce livre met à la portée de tous les évolutions que l''on constate aujourd''hui, notamment en matière d''intelligence artificielle - algorithmes de plus en plus puissants, apprentissage profond (deep learning), etc. Plutôt que de céder à la crainte et aux fantasmes que font naître ces bouleversements, Erik Brynjolfsson et Andrew McAfee nous invitent à imaginer de nouvelles collaborations entre la machine et le cerveau humain, les plateformes et les produits, l''intelligence collective et les savoir-faire au sein des entreprises. Nourri d''exemples passionnants de machines intelligentes et créatives, d''entreprises pionnières, de collaborations possibles entre la machine et l''homme, ce livre est une mine pour tous ceux qui veulent maîtriser les principes fondamentaux de ce nouveau monde.