Most Popular Books by Steven Heller

Bold, monumental, atmospheric, architectural letters with relief and shadow define great periods of confidence and optimism. Shadows add intrigue and spectacle to otherwise mundane words. And theyre back in style. Drawn from a particularly rich period in the history of shadow type, from the 19th to the mid-20th century, this is the first compilation of popular, rare and forgotten three-dimensional letters from Germany, France, Britain, Italy and the United States, where the best examples were produced. Presented in compact form, with examples from some 300 sources compiled by the leading historian of graphic design, this lively publication, packed full of typographic ideas for any purpose, will amuse, enchant and inspire anyone aiming to impart depth to their design.

Presenting a significant selection of seventy-eight essays, interviews, and symposia from the pioneering AIGA Journal of Graphic Design, Design Culture examines the coming of age of graphic design as a profession and its role in shaping our culture. A diverse group of leading designers, editors, academics, and professionals both within and outside the field offer stimulating views on the impact of graphic design on everyday life. Topics range from skateboard graphics to the NASA logo to Lucky Charms cereal, and are grouped under ten intriguing chapter headings, including: Love, Money, Power; Facts and Artifacts; Modern and Other Isms; Design 101; Public Works; Understanding Media; and Future Shocks. Design Culture brings new meaning to design issues for anyone interested in contemporary culture. Essays by: Philip B. Meggs, Fath Davis Ruffins, Natalia Ilyin, Rosemary Coombs, Steven Heller, Paula Scher, Rick Poynor, Michael Bierut, Lorraine Wild, Ellen Lupton, Paul Rand, Jeffery Keedy, Peter Fraterdeus, Gunar Swanson, Roy Behrens, Veronique Vienne, Paul Saffo, Jessica Helfand, Robin Kinross, Milton Glaser, Michal Rock, Ellen Shapiro, and many more. Co-published with the American Institute of Graphic Arts. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don''t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

A survey of avant-garde cultural and political magazines and journals.

Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement. Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more. Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duró, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn''t. This is the book that shows how that is accomplished.

Contents: Introduction; Illustrators Who Design; Designers Who Illustrate; Art Directors. This documents the work and working methods of 40 of today''s leading designer/illustrators. Index. 116 black and white plus 64 color illustrations.

The latest volume in our popular Art Deco series, German Modern explores one of the fountainheads of modern graphic design. The renowned. design team of Heller and Fili presents over zoo of the distinctive images that helped define the look of "the modern" -- many never before published. Through posters, advertising stamps, letterheads, package design, magazine jackets, and numerous other commercial ephemera, the cool sophistication of this hybrid deco style looks as fresh today as it did when it first appeared between the world wars. Unique to German Modern is a chapter on the provisional currency known as Notgeld, which towns and even companies were allowed to print in the years of Germany''s dire inflation. A key reference work and inspirational sourcebook for designers, artists, and aesthetes, German Modern is a colorful exploration of a classic and influential chapter of international design history.

This strikingly designed volume presents French Modern commercial graphic design in all its glory. Every aspect of French life in the lively and turbulent decades of the ''20s and ''30s is displayed in this rich compendium of highly stylized design concepts, including magazines, posters, brochures, and retail packages. From exhibition affiches proclaiming the dawn of a new cultural era and symbolic advertisements celebrating the marriage of man and machine to seductive perfume packages and exquisitely chic cocktail paraphernalia, this stunning survey offers a wealth of original artifacts - some never before seen in the United States - making it an essential reference for industrial designers, graphic artists, and anyone with an interest in the history of fine design and advertising.

The stories are woven from experiences in media, theory, history, politics, and the blurry realm of interactivity. Both an oral history of graphic design and a living record of where we are today, these engaging and evocative dialogues provide anyone interested in design or popular culture with a means of understanding, as well as ideas for working in, the visual world around them.

This priceless teaching tool features more than 70 proven-effective programs from the country’s leading graphic design schools. Spanning from traditional, “bricks and mortar” approaches to the ever-widening digital frontier of graphic design, these syllabi include detailed introductions, weekly breakdowns, project suggestions, and selected readings, as well as offer valued background material on the history, social responsibility, and cultural impact of design. More than an instructor’s guide, Teaching Graphic Design is a self-contained chronicle of the past, present, and future of the art and the industry.

"Forces even the most sophisticated to rethink and rework their ideas of how images work in the world."--School Library Journal.* Traces the history of the swastika, from religious symbol to reviled symbol * More than 175 illustrations * Powerful examination of the impact of one graphic symbol on society. This acclaimed examination of the most powerful symbol ever created is now available in paperback. The rise and fall of the swastika, and its mysteries and misunderstandings, are fully explained and explored. Readers will be captivated by the twists and turns of the symbol’s fortunes, from its pre-Nazi religious and commercial uses, to the Nazi appropriation and misuse of the form, to its contemporary applications as both a racist and an apolitical logo. In a new afterword, author Steven Heller discusses the controversy around ideas to ban the symbol and public reaction to the book since it was first published. This is a classic story, masterfully told, about how one graphic symbol can endure and influence culture for generations. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don''t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

"Children''s culture has become a boom industry, generating tons of accoutrements from toys to school supplies to interactive computer programs. To be successful, such materials must be designed in a way that speaks directly to a young audience yet pleases - and doesn''t alienate - adults. That said, what is good design for children? What criteria does a designer follow in creating products that will appeal to kids without compromising on quality or aesthetics? Steven Heller and Steven Guarnaccia address these and many other related questions in Designing for Children, the first and only book devoted to an increasingly important subject." "Heller and Guarnaccia analyze and celebrate recent advances in child-oriented design and show examples of new work that represent the growing sophistication in this arena. The authors look at hundreds of case studies in which graphics play a major role, specifically in the realms of television, video, and radio; museums and environments; novelties and gifts; toys and games; newspapers and magazines; computers and electronics; theater and performances; and books and posters. Packaging and promotional materials for the various products and activities are also discussed." "In response to the burgeoning children''s market, clients like Sony, Nickelodeon, Esprit/Kids, Hasbro, Stride Rite, Levi Strauss, Hallmark, Pentech, The Nature Company, Mattel, Milton Bradley, Broderbund, and numerous publishers are increasingly employing the talents of innovative designers with an eye toward reaching a young audience. Today among their ranks are such well-known and highly respected graphic artists as Seymour Chwast, Maira Kalman, April Greiman, Paula Scher, and Richard McGuire, many of whose designs for children are featured here." "Designing for Children is an important book for designers of all kinds, but it''s also of interest to parents seeking well-made, thoughtfully designed alternatives to standard mass-market toys, books, and other childhood fare for their kids."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Mysteries and folkways of New York City revealed in an entertaining collection of graphic art The life and legend of New York City, from the size of its skyscrapers to the ways of its inhabitants, is vividly captured in this lively collection of more than 250 maps, cross sections, flowcharts, tables, board games, cartoons and infographics, and other unique diagrams spanning 150 years. Superstars such as Saul Steinberg, Maira Kalman, Christoph Niemann, Roz Chast, and Milton Glaser butt up against the unsung heroes of the popular press in a book that is made not only for lovers of New York but also for anyone who enjoys or works with information design.

A celebration of the world of letters found or created in unexpected places: natural, artificial, and urban alike Even non-graphic designers know that type is everywhere: fonts and typefaces fill everything we consume or inhabit. They communicate, inform, sell, explain . . . and yet finding serendipitous letterforms in the least likely locations can also excite and inspire. Once experienced, it is impossible not to see letters in anything from forests to housing projects, from leaves to brickwork. The eye becomes accustomed to seeing a world built of letters. Unlike most books on typography that present the “best” and most refined examples, the object here is to reveal the "lost" or "unseen" typographies in nature and our cities. From machine-made and sculptural forms to flora and fauna, from the fading ghost types on buildings from a pre-digital age to the subterranean forms found beneath our urban centers, from crowd-sourced creations to the popular vernacular, there is a universe of letterforms all around us.

A rich sourcebook of ideas for the most functional of typographic styles Classic modern design never goes out of style: it is merely retired or subtly adapted to its given place and time. Having surveyed handwritten, new vintage, and new ornamental tendencies in type and lettering, graphic-design guru Steven Heller now turns his encyclopedic gaze on Modernism. New Modernist Type reveals how a graphic language of simplicity and economy has impacted contemporary design. Hundreds of examples by international designers are grouped into three thematic chapters: Old Modern (when the machine age influenced graphic design), Playful Modern (wit, humor, and transformation), and Meta Modern (typography as icon and symbol). An historical introduction places today’s tendencies in context, and the reference section features a list of designers’ websites.

Typography has jumped off the printed page to stand on its own as branding, sculpture, and even architecture. Lettering Large examines this phenomenon through a diverse collection of images collected from a vast range of sources around the world. As technology has made construction and production of monumental letters possible, the demand for their design has grown exponentially. This book is the first to chronicle letters as presences in the urban landscape. Preeminent graphic design and typographic commentator and historian Steve Heller teams with Mirko Ilić, a noted graphic designer, to select the most dramatic and telling examples culled from sites across the United States and throughout Europe and Asia.

This fascinating and full-color volume presents a superb collection of 270 jackets promoting a wide range of books--from high-brow novels and biographies to mass-market romances and mysteries--while showcasing the talent of some of the era''s most exciting illustrators and designers. Offers a unique resource for graphic artists, illustrators and book lovers.

In Typology, Steven Heller and Louise Fili, two of the most respected designers working today, cover everything from the calssic elegance of the late 19th century to the fractured hypermedia of today.

"The art of graphic design is in a constant state of change, evolving dramatically, reinterpreting the past to create the future. This collection showcases the twentieth century''s most influential designs, highlighting the connection between work that proceeded and followed each piece." "Organized chronologically, examples include works from both famous and anonymous graphic artists throughout the century - from Toulouse-Lautrec to Milton Glaser to Art Chantry - visually juxtaposing each example with related designs from the past and future. Authors Steven Heller and Mirko Ilic illuminate their selections with revealing commentary on the graphic styles, devices and influences working together to reach new heights of effectiveness and originality."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

A sophisticated addition to Chronicle Books'' popular design library, this lavishly illustrated volume offers a unique survey of Italian commercial graphic design during a period of both creative artistic vitality and extreme political turmoil. The first English-language book to showcase the bold typography and streamlined imagery of modern Italian design motifs on comercial products of the day, this fascinating and important resource for designers, history buffs, and collectors includes a discussion of the Futurist influence on the Italian Art Deco style and the success of such individualized expression despite a ruthless Fascist regime.

An extensive collection of hand-illustrated shop window designs from 1938 to 1950, Shop America offers a rare look at mid-century commercial America.

Collection d''illustrations, de cartes postales, d''affiches et de dessins extraits de magazines américains, sur le thème d''Halloween.

A chunky, distinctive object of brilliant design in and of itself, Stylepedia is the first handy, cross-referenced desk guide to the kaleidoscope that is modern design. In hundreds of illustrated entries, Heller and Fili, the award-winning authors of Euro Deco and numerous other popular design titles, survey the designers, schools, and movements that comprise the practice today as well as take a fascinating glimpse back at some of the seminal early leaders. From the first Santa Claus to appear on a Coca-Cola bottle to the increasingly ubiquitous camouflage tee shirt, iconic everyday items of yesterday and today provide valuable inspiration to designers and design aficionados. As quirky as it is useful and positively packed with lavish color illustrations, this designer''s design compendium is the only one of its kind.

Hundreds of artists and designers expressed support for the Barack Obama candidacy by designing posters and submitting them to the Design for Obama Web site. This collection offers a visual document of the most inspirational U.S.

Touring the commercial graphic culture of pre-Castro Cuba, photography curator Levi and senior art director for The New York Times Heller present color reproductions of postcards, tourism advertisements, cigar boxes, music poster, hotel advertisements, and other items that combined graphic styles from the United States with a distinctive Cuban style. A brief introductory essay extols the virtue of this "golden age" of graphic design, noting that Cuba was portrayed as a "paradise" (for wealthy Americans and Europeans). Annotation copyrighted by Book News, Inc., Portland, OR

We are living in a golden age of data visualization, in which designers are responding to the information overload of our digital era with astonishing feats of visual thinking. Using a wide variety of techniques, they transform complex ideas into clear, engaging, and memorable infographics. In recent years, books and websites have been collecting the field''s best. While stimulating, these finished projects offer little insight into how visual solutions were reached, making them of limited use to designers wanting to produce work of their own. In Infographic Designers'' Sketchbooks, more than fifty of the world''s leading graphic designers and illustrators open up their private sketchbooks to offer a rare glimpse of their creative processes. Emphasizing idea-generating methods—from doodles and drawings to three-dimensional and digital mock-ups—this revelatory collection is the first to go inside designers'' studios to reveal the art and craft behind infographic design.

An illustrated survey of hand-crafted letter typography cites recent trends and the use of hand-drawn graphics in mainstream marketing and popular culture, drawing on an extensive array of samples organized under such headings as, "Scrawl, "Script," and "Simulate."

Typography can embrace functions beyond the the purely communicative. From type designers to expressive illustrators, each graphic designer has his or her own way of crafting or applying typefaces.This show- all tour through leading graphic designers'' personal sketchbooks reveals the creative processes behind typefaces, word- images, and logos. Arranged alphabetically, the world''s most exciting designers and typographers-- including Philippe Apeloig, Ed Benguiat, Hoefler Type Foundry, Henrik Kubel, Toshi Omagari, and Francesco Zorzi-- present a staggering range of ways to communicate with typography. More than 800 featured sketchbook pages reveal the designers'' creative practices across diverse briefs, concepts, languages, and alphabets.This rich compendium of typographic ideas stresses the importance of typographic thinking at a time when reading habits are evolving, while celebrating the varied and innovative ways that designers practice this time- honored craft.

In the mid-1970s Holmes introduced an array of inventive new pictograms and ways to use them as key graphic elements in what he dubbed "explanation graphics" which triggered what became "information design" in magazines, newspapers, and other media.

Design School is a richly illustrated, unprecedented anthology of over 50 of the most challenging class projects from design schools around the world. The projects range from basic typography to social responsibility. From printed matter to environmental extravaganzas, students are challenged to push the limits of form and content. How do students learn to solve design problems? How do cultural differences impact the way design is taught? What do design students want from their class assignments? What do design teachers hope to impart? The answers can be found in this impressive compendium of choice projects from the likes of the University of Art and Design, Helsinki, Finland; Fabrica, Bologna Academy of Fine Arts, Italy; Arts Academy of Split, Croatia; School of Visual Arts, New York, United States; Berlin University of the Arts, Germany, and many more. Design School is an essential resource for teachers seeking uniquely successful projects.

Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face. Topics include: •Methods for launching a venture into the market •Tips on presentation, pitch and public relations •How to legally protect intellectual property •Ways to do effective research, and crowd source •How to benefit from social media •Sources for funding and investment and incubators •Case studies from successful and startup entrepreneurs. The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Everyone harbors at least one viable product idea, and designers can be "social entrepreneurs," creating campaigns or events that serve the greater good aside from profit-making. Readers will learn to grow as innovators and creators from Becoming a Design Entrepreneur. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don''t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

While many young designers perceive a design studio to be little more than a table and computer, the majority of businesses consider the physical locale and architectural surroundings of a firm to be as important as the work that is produced. Design Firms Open for Business is a firsthand look inside studios and offices, both large and small, from all over the world. The inner workings of more than 40 different-sized and variously focused design establishments are explored, offering keen insights into firms working on everything from two- to three-dimensional projects. Designers reveal their thinking about a broad spectrum of important issues, ranging from the names they selected to the underlying philosophy of their practices to the business models they employ. Profusely illustrated with photos of both specific work and working environments, this book provides a unique blend of analysis and biography rolled into one. Each firm is placed in the spotlight, providing an array of successful models to consider by those who are looking to start their own ventures and by those experienced professionals looking for fresh ideas.

The thrill of victory…the agony of defeat. We''re not talking about just any failure. Design failure. So public. So humiliating. How do designers who are really, really good (we swear!) turn a disaster into a triumph? Read this book and find out, as dozens of top names reveal the heartbreaking—and sometimes hilarious—mistakes they have made and talk about how they were able to grow from the experiences. Self-delusion, overcommitment, procrastination…they’re all here. Poor communication, missed deadlines, enraged clients…yes, they’re here too. Read Design Disasters and weep? No! Read Design Disasters and be inspired to find the silver lining in even the cloudiest situation. Featuring essays by: Henry Petroski • Alissa Walker • David Barringer • Allan Chocinov • Peter Blegvad • Ross MacDonald • Robert Grossman • Ina Saltz • Warren Lehrer • Rob Trostle • Ralph Caplan • Richard Saul Wurman • Marian Bantjes • Rick Meyerowitz • Amanda Bowers • David Jury • Veronique Vienne • Francis Levy • Colin Berry • Nick Curry • Debbie Millman, and more!

An essential resource to using contemporary typefaces for effective communication Type is the handwriting of the 21st century, lending its expressive voice to the language of all written communication. Type Speaks is the first book to explore type as a medium that conveys emotions, concepts, and ideas, filled with hundreds of new fonts available through digital foundries. Some exude joy, radiate serenity, or jangle the nerves; some sell or persuade or command or seduce. More than ever before, a great range of type choices, both conventional and unconventional, is available to graphic design professionals and nonprofessionals alike. In this new world, Type Speaks will be an essential reference for anyone crafting messages in words.

Graphic designers who can easily transfer their skills from a paper to a digital environment are the most marketable talents on the multimedia scene today. This lucid book covers covers such media forms as diskettes, CD-ROMs, the World Wide Web, and on-line Internet services, then shows how ten pioneer designers work in creating digi-magazines, children''s books, games, and other multimedia items. 200 color illustrations.

The market for illustration is changing. How can illustrators survive and thrive? Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics, animations, Web, games, toys, fashion, textiles, and more, along with an exploration of how old platforms have changed and new ones emerged. Fifty working illustrators, including such top names as Christoph Niemann, Alex Murawski, Jashar Awan, Yuko Shimuzo, and Tomer Hanuka, share insights on what works now. Published in association with the School of Visual Arts, Marketing Illustration explores the impact of technology and the future of the illustration market. No illustrator can afford to miss this thought-provoking resource.