New Releases by Steven Heller

Dutch Moderne examines a little-charted genre of Dutch graphic design during the 20''s and 30''s. The stylistic movements of the period - from De Stijl to art deco - played a vital role in bringing the concepts of the modern movement into the commercial world. A synthesis of cubist and ancient Egyptian and Mayan forms, art deco quickly spread throughout post-World War I France, Germany, England, Italy, and Eastern Europe before appearing in Holland. And yet despite its comparatively late start, Dutch designers enthusiastically embraced the style for its contemporary feel, elegance, and streamlined aesthetic as an alternative to staid traditional and outrageous revolutionary graphic approaches. The style influenced virtually all forms of Dutch commercial art, from magazines, newspapers, and posters to trademarks and advertisements. Dutch Moderne features over 500 of these designs, many of which have never before been published in the United States, by scores of designers both renowned and anonymous. These unearthed artifacts of Dutch commercial design reveal the rich legacy of an indigenous style. This book is an essential resource for graphic designers, students of design, and pop culture history aficionados alike.

A survey of the masterful uses of type by some 150 designers working in a variety of media. Contains hundreds of images demonstrating an eclectic array of approaches, from hand lettering to custom font design, and examples of brochures, posters, CD packages, and magazine covers in full color, celebrating type in the digital age. Demonstrates how today''s most noted graphic designers use type to achieve imaginative results. Annotation copyright by Book News, Inc., Portland, OR

"Children''s culture has become a boom industry, generating tons of accoutrements from toys to school supplies to interactive computer programs. To be successful, such materials must be designed in a way that speaks directly to a young audience yet pleases - and doesn''t alienate - adults. That said, what is good design for children? What criteria does a designer follow in creating products that will appeal to kids without compromising on quality or aesthetics? Steven Heller and Steven Guarnaccia address these and many other related questions in Designing for Children, the first and only book devoted to an increasingly important subject." "Heller and Guarnaccia analyze and celebrate recent advances in child-oriented design and show examples of new work that represent the growing sophistication in this arena. The authors look at hundreds of case studies in which graphics play a major role, specifically in the realms of television, video, and radio; museums and environments; novelties and gifts; toys and games; newspapers and magazines; computers and electronics; theater and performances; and books and posters. Packaging and promotional materials for the various products and activities are also discussed." "In response to the burgeoning children''s market, clients like Sony, Nickelodeon, Esprit/Kids, Hasbro, Stride Rite, Levi Strauss, Hallmark, Pentech, The Nature Company, Mattel, Milton Bradley, Broderbund, and numerous publishers are increasingly employing the talents of innovative designers with an eye toward reaching a young audience. Today among their ranks are such well-known and highly respected graphic artists as Seymour Chwast, Maira Kalman, April Greiman, Paula Scher, and Richard McGuire, many of whose designs for children are featured here." "Designing for Children is an important book for designers of all kinds, but it''s also of interest to parents seeking well-made, thoughtfully designed alternatives to standard mass-market toys, books, and other childhood fare for their kids."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

A sophisticated addition to Chronicle Books'' popular design library, this lavishly illustrated volume offers a unique survey of Italian commercial graphic design during a period of both creative artistic vitality and extreme political turmoil. The first English-language book to showcase the bold typography and streamlined imagery of modern Italian design motifs on comercial products of the day, this fascinating and important resource for designers, history buffs, and collectors includes a discussion of the Futurist influence on the Italian Art Deco style and the success of such individualized expression despite a ruthless Fascist regime.

"Presents more than 400 exemplary book jackets, paperback covers and magazine covers produced by outstanding designers from America and abroad"--Dustjacket.

Fans of Separatedat Birth? books will adore this opportunity to glimpse Harrison Ford, Paula Abdul, Burt Reynolds, William F. Buckley, Candice Bergen, and the New Kids on the Block in this entertaining book representing more than 100 famous people as they looked in their childhood years. Half of the proceeds from this celebration of childhood will be donated to the Starlight Foundation to grant the wishes of seriously ill children.

Thirty-six design firms and individual graphic designers, representing an extraordinary and comprehensive cross section of New York''s top design talent, display their portfolios in Graphic Design: New York 2. In response to this technological revolution, many of the design firms create websites for both clients and themselves. Almost all designers have embraced the computer age (after some hesitation) and use state of the art electronics in their offices. And through it all, design has retained its humanity; rafting through this age of high technology, design has simply become more accessible, as you''ll see from browsing through this book.

If you want to know how hypnosis really works (and, no, it has nothing to do with waving of hands or other similar nonsense), you will want to read this book. If you want to know the "magic" behind Ericksonian techniques and Neuro-Linguistic Programming, you have to read this book. From one of the true masters of hypnotherapy, this is one book that can really change your life!!

"In Graphic Wit, the first book offering a comprehensive survey of humor in graphic design, Heller and Anderson focus on that special instinct for playfulness inherent in all design, and show the many forms it can take in a skilled graphic artist''s hands. Loaded with examples of successful design humor in such varied forms as book and record jackets, logos, posters, typography, and advertising, Graphic Wit examines the approaches designers can use for comic effect, including repetition, alteration of scale, and juxtaposition, as well as such specific mechanisms as visual puns, parody, nostalgia, wordplay, and typeplay. Case studies of successful ad campaigns reveal how humor can be used for maximum effectiveness and memorability, and in-depth interviews with 14 design luminaries, including Paul Rand, Paula Scher, and Stephen Doyle, provide insight into the play principle, making humor pay off financially, and the challenges involved in humorous design."--back cover.

This 11th edition of a graphics annual presents the best in American graphic design. It contains the winners of the American Institute of Graphic Design''s 1990 awards, and provides both a reference of the year''s most significant designs, and an index of the professionals involved.

By tracing the roots and development of style, the authors aim to show how graphic design has interacted with the material culture, how it has served both as an adjunct to and as the vanguard in the development of broader period styles.