New Releases by Steven Heller

Collection d''illustrations, de cartes postales, d''affiches et de dessins extraits de magazines américains, sur le thème d''Halloween.

Collection de dessins, cartes postales et affiches, extraits de magazines américains, sur le thème de Noël.

"This practical guide examines the business of illustration from two different perspectives: the illustrator''s (Marshall Arisman) and the art director''s (Steven Heller)." "The authors also provide insightful interviews with professional illustrators, art directors, and art buyers from various industries. With its narrative format and informative sidebars, this book provides the insights and inspiration that every illustrator - experienced or just starting out - needs to succeed."--BOOK JACKET.

Before there was Vegas, and long before there was "reality television," there was Times Square. For a century, it has stood as the blazing Crossroads of the World; the sometimes magical, sometimes tawdry, but always spectacular epicenter of American commercial culture. Times Square Style is a visual compendium of the energy and dazzle and glamour that made the Great White Way the most famous -- and notorious -- place in America''s most famous -- and notorious -- city. From Ziegfeld''s Follies and George White''s Scandals to titanic signs with screaming type -- Drink Pepsi! Smoke Camels! Good to the Last Drop! -- to burlesques with dancing girls in short, short skirts, this book brings to colorful life a trove of arcane, lost, and otherwise forgotten promotions, signs, flyers, programs, posters, records, napkins, advertisements, billboards, and other works of ephemera large and small. Times Square Style is published on the centennial anniversary of this defining American place, with more than 200 color images and 25 vintage black-and-white prints.

This comprehensive tool for designers using any version of Photoshop shows how a smart, clever designer can use Photoshop techniques to achieve amazing visual affects. Focusing primarily on amazing photo manipulation, this book reveals evolutionary steps, and also includes a historical background on the digital revolution and case studies of 10 of the most sophisticated users of Photoshop operating today. The case studies focus on innovative thinking in the field of photo creation and manipulation. Features: A collection of step-by-step Photoshop tricks and techniques Step-by-step instructions, case studies and a wide array of visual examples

A sprawling compendium of Art Deco design from across Europe, Euro Deco features a broad range of exemplary graphic ephemera. Culled from Steven Heller and Louise Fili''s popular International Deco series of inspirational reference books, the material in Euro Deco comes from Italy, Spain, the UK, Germany, France, and the Netherlands, primarily between WWI and WWII -- the time when the continent gave birth to modern graphic design. Well over a thousand images from posters, packaging, advertisements, menus, and brochures display the elegant geometry and harmonious marriage of typography and illustration that make deco a popular style to this day. A generous package at an attractive price, Euro Deco is poised to be a standard graphic resource for designers, collectors, and aesthetes alike.

This priceless teaching tool features more than 70 proven-effective programs from the country’s leading graphic design schools. Spanning from traditional, “bricks and mortar” approaches to the ever-widening digital frontier of graphic design, these syllabi include detailed introductions, weekly breakdowns, project suggestions, and selected readings, as well as offer valued background material on the history, social responsibility, and cultural impact of design. More than an instructor’s guide, Teaching Graphic Design is a self-contained chronicle of the past, present, and future of the art and the industry.

The decision to become a United States citizen is one of the most important choices you can ever make. Before you can become a U.S. citizen, however, you first must be a lawful permanent resident ofthe U.S. For this reason, before you begin the process, you need to know what you want to achieve - legal immigration or naturalization - and if you can expect to qualify for it. U.S. Citizenship For Dummies will help you get through this often confusing process, from determining how best to qualifyto live permanently in the United States to gaining a green card and then citizenship. This reference guide is for anyone who Is interested in living permanently in the U.S. Is a friend or relative of someone who wishes to live permanently in the U.S. Wants to become a naturalized citizen Has no legal background or any familiarity with U.S. immigration This book helps you discover the important requirements you needto meet and offers tips and insights into dealing with the Bureau of Citizenship and Immigration Services (BCIS). You also get to know other government agencies that you''ll work with while attempting to immigrate to the U.S. or become a citizen. U.S. Citizenship For Dummies covers the following topics and more: Clear information on the immigration process Up-to-date information on various application forms The rights of legal aliens Recent changes in immigration laws Review of English and Civics tests Pointers on the interview process Survey of U.S. history, government, and culture Coverage on visas and green cards Troubleshooting immigration problems Becoming a U.S. citizen carries important duties and responsibilities as well as rights, rewards, and privileges. Before you make the decision to pursue U.S. citizenship, you need to beaware of what you stand to lose and what you stand to gain; you also need to be sure you''re ready to fulfill all the obligations of a good citizen. U.S. Citizenship For Dummies will help you understand all that it means to become a citizen ofthe United States of America.

What does it mean to be a designer in today’s corporate-driven, overbranded global consumer culture? Citizen Designerattempts to answer this question with more than 70 debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the social. Edited by two prominent advocates of socially responsible design, this innovative reference responds to the tough questions today’s designers continue to ask themselves: How can a designer affect social or political change? Can design become more than just a service to clients? At what point does a designer have to take responsibility for the client’s actions? When should a designer take a stand? Readers will find dozens of captivating insights and opinions on such important issues as reality branding; game design and school violence; advertising and exploitation; design as an environmental driving force; and much more. This candid guide encourages designers to carefully research their clients; become alert about corporate, political, and social developments; and design responsible products.• Features an enticing mix of opinions in an appealing format that juxtaposes essays, interviews, and countless illustrations of “design citizenship”• Includes insights on such contemporary topics as advertising of harmful products, branding to minors, and violence and game design Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don''t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Touring the commercial graphic culture of pre-Castro Cuba, photography curator Levi and senior art director for The New York Times Heller present color reproductions of postcards, tourism advertisements, cigar boxes, music poster, hotel advertisements, and other items that combined graphic styles from the United States with a distinctive Cuban style. A brief introductory essay extols the virtue of this "golden age" of graphic design, noting that Cuba was portrayed as a "paradise" (for wealthy Americans and Europeans). Annotation copyrighted by Book News, Inc., Portland, OR

"Red Scared! offers valuable lessons from the vault on how to identify Communists, media reports on the jolly side of Stalin, guidelines for bomb shelter chic, and much more. As they did in their other lively pop-culture histories, Teenage Confidential and Wedding Bell Blues, Michael Barson and Steven Heller once again bring the nearly forgotten details of American culture into full relief with Red Scared!"--BOOK JACKET.

"The art of graphic design is in a constant state of change, evolving dramatically, reinterpreting the past to create the future. This collection showcases the twentieth century''s most influential designs, highlighting the connection between work that proceeded and followed each piece." "Organized chronologically, examples include works from both famous and anonymous graphic artists throughout the century - from Toulouse-Lautrec to Milton Glaser to Art Chantry - visually juxtaposing each example with related designs from the past and future. Authors Steven Heller and Mirko Ilic illuminate their selections with revealing commentary on the graphic styles, devices and influences working together to reach new heights of effectiveness and originality."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

One hundred seminal images - one from each year of the 20th century - are shown here alongside the works that influenced their creation and the designs that were inspired by and evolved from them. Commentaries are offered on the styles, devices and concepts that made their mark on the century.

A definitive study of a pioneering figure in American graphic design. Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity. He was art director at ''Esquire'' and ''Apparel Arts'' magazines, and he designed the ground-breaking covers for the cultural journal ''Direction''. He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand''s works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller''s text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand''s work.

This matchless volume is the first to record the milestones of graphic design, from its beginnings as a viable art and craft to its most sophisticated, present-day accomplishments.

In this romp through that most august of domestic institutions-marriage-hundreds of nostalgic images, from advertisements to magazine covers to movie posters, display the romance and the allure of real or fictional brides and grooms. Advice from the likes of Archie Bunker and excerpts from turn-of-the-century marriage manuals lend a note of unsolicited guidance to the uninitiated. Tying the knot will never be the same again.

This text explores the emerging less is more attitude in graphic design through work and insight from 96 of today''''s hottest designers. Featured profiles examine the individual styles and influences of seven prominent designers.''

This volume also investigates larger movements and phenomena, such as Norman Rockwell''s lasting impression on Americana, issues of plagiarism and censorship, and the "Big Idea" in advertising, and includes profiles of designers whose bodies of work helped determine the look and content of design today."--BOOK JACKET.

The stories are woven from experiences in media, theory, history, politics, and the blurry realm of interactivity. Both an oral history of graphic design and a living record of where we are today, these engaging and evocative dialogues provide anyone interested in design or popular culture with a means of understanding, as well as ideas for working in, the visual world around them.

The art direction of the late Tibor Kalman has never failed to question, challenge, and provoke its audience. Creator of the successful advertising and graphic design company M&Co., creative director of Interview, and founding editor of the controversial though acclaimed Benetton magazine Colors, Kalman is known for applying commercial techniques to issues that matter. With essays by Steve Heller, Kurt Andersen, and Rick Poynor, Tibor has set new standards for the presentation and analysis of a contemporary designer''s work. An essential book for professionals and students in design, media, and advertising, and all those interested in the controversial possibilities of graphics in the 20th century.

Presenting a significant selection of seventy-eight essays, interviews, and symposia from the pioneering AIGA Journal of Graphic Design, Design Culture examines the coming of age of graphic design as a profession and its role in shaping our culture. A diverse group of leading designers, editors, academics, and professionals both within and outside the field offer stimulating views on the impact of graphic design on everyday life. Topics range from skateboard graphics to the NASA logo to Lucky Charms cereal, and are grouped under ten intriguing chapter headings, including: Love, Money, Power; Facts and Artifacts; Modern and Other Isms; Design 101; Public Works; Understanding Media; and Future Shocks. Design Culture brings new meaning to design issues for anyone interested in contemporary culture. Essays by: Philip B. Meggs, Fath Davis Ruffins, Natalia Ilyin, Rosemary Coombs, Steven Heller, Paula Scher, Rick Poynor, Michael Bierut, Lorraine Wild, Ellen Lupton, Paul Rand, Jeffery Keedy, Peter Fraterdeus, Gunar Swanson, Roy Behrens, Veronique Vienne, Paul Saffo, Jessica Helfand, Robin Kinross, Milton Glaser, Michal Rock, Ellen Shapiro, and many more. Co-published with the American Institute of Graphic Arts. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don''t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Graphic designers who can easily transfer their skills from a paper to a digital environment are the most marketable talents on the multimedia scene today. This lucid book covers covers such media forms as diskettes, CD-ROMs, the World Wide Web, and on-line Internet services, then shows how ten pioneer designers work in creating digi-magazines, children''s books, games, and other multimedia items. 200 color illustrations.

This is the book that graphic designers and type aficionados have been waiting for: the first book in Chronicle''s Art Deco design series devoted exclusively to type. Garnered from vintage specimen sheets and catalogs as well as commercial design artifacts from Germany, France, Japan, Holland, Italy, Russia, Eastern Europe, and the United States, these alphabets illustrate how the stunning style of the twenties and thirties extended to every facet of graphic design, including the typographer''s art. Deco typestyles, like Deco architecture and furniture, were the heralds of the Machine Age, designed to embody progress. Endowed with a jazzy modernistic sensibility and baptized with evocative futuristic names such as Vulcan and Metropolis, these spectacular typefaces paved the way for a new era of communication via the printed word. In Deco Type, the team of Steven Heller and Louise Fili have brought together a unique collection of wonderful typefaces - many that have lain hidden for decades - to create an inspirational reference for designers and graphic artists everywhere.

Destined to become the classic visual study of digital type design, this book surveys and categorizes digital faces and fonts from over 30 foundries and individuals, including Emigre Graphics, Neville Brody, and Erick Van Blockland. It includes a lively sampling of fonts and a showcase of applications. 100 color illus., 400 fonts.

This strikingly designed volume presents French Modern commercial graphic design in all its glory. Every aspect of French life in the lively and turbulent decades of the ''20s and ''30s is displayed in this rich compendium of highly stylized design concepts, including magazines, posters, brochures, and retail packages. From exhibition affiches proclaiming the dawn of a new cultural era and symbolic advertisements celebrating the marriage of man and machine to seductive perfume packages and exquisitely chic cocktail paraphernalia, this stunning survey offers a wealth of original artifacts - some never before seen in the United States - making it an essential reference for industrial designers, graphic artists, and anyone with an interest in the history of fine design and advertising.

Heavily influenced by Western styles and fashions of the 20''s and ''30s Japanese graphic designers drew inspiration from Europe''s master artists and typographers, enthusiastically importing and assimilating elements of Bauhaus, Constructivism, and Futurism. With striking illustrations of posters, brochures, and match-box labels and more, this singular volume offers a scintillating look at modern Japanese graphic design.

This fascinating and full-color volume presents a superb collection of 270 jackets promoting a wide range of books--from high-brow novels and biographies to mass-market romances and mysteries--while showcasing the talent of some of the era''s most exciting illustrators and designers. Offers a unique resource for graphic artists, illustrators and book lovers.

The entertainment industry - including music, television, film and theater - is a haven for graphic experimentation (sometimes even indulgence), and the material that emerges from this highly creative field of graphic design becomes the paradigm for designers in other realms. Although the CD packages, theater and film posters, logos, brochures, film opening sequences, books and magazines featured within That''s Entertainment promote and advertise, they transcend this fundamental requirement and are integral to the gestalt of the overall project.