New Releases by Steven Heller

Exploring the methods for teaching and learning typography, this book features more than 40 essays from top experts and educators in typography today. These essays run the gamut from introducing the themes of type and typography to various complex and rare strategies for learning.

From the lost art of show-card writing and the tumultuous days of guerrilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a subset of pop culture to a cultural driving force on its own.

"30 professionals give practical advice"--Cover.

Design School is a richly illustrated, unprecedented anthology of over 50 of the most challenging class projects from design schools around the world. The projects range from basic typography to social responsibility. From printed matter to environmental extravaganzas, students are challenged to push the limits of form and content. How do students learn to solve design problems? How do cultural differences impact the way design is taught? What do design students want from their class assignments? What do design teachers hope to impart? The answers can be found in this impressive compendium of choice projects from the likes of the University of Art and Design, Helsinki, Finland; Fabrica, Bologna Academy of Fine Arts, Italy; Arts Academy of Split, Croatia; School of Visual Arts, New York, United States; Berlin University of the Arts, Germany, and many more. Design School is an essential resource for teachers seeking uniquely successful projects.

Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement. Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more. Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duró, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn’t. This is the book that shows how that is accomplished.

From the author of the bestselling Becoming a Graphic Designer and the editor of Adobe Think Tank comes this clear overview of the field of digital design This complete guide to the evolving digital design disciplines opens the door to today’s most sought-after job opportunities in Web, video, broadcast, game, and animation design. Featuring over 45 interviews with leading digital designers and more than 225 illustrations, the book covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. This is an ideal starting point for anyone considering a career in the digital design world. Steven Heller (New York, NY) is the co-chair of the MFA Designer As Author program and co-founder of the MFA in Design Criticism program at the School of Visual Arts, New York. He is the author or editor of over 100 books on design and popular culture, including Becoming a Graphic Designer (0-471-71506-9). David Womack (New York, NY) writes about trends in design and technology for numerous publications and consults on digital strategy for leading organizations. He is the editor of Adobe Think Tank.

Selected by the world''s most knowledgeable and well-connected graphic design commentator, Steven Heller, this survey gets into the minds of designers who create typefaces, word-images and logos through their private sketchbooks. Arranged by designer, it reveals how nearly 120 of the world''s leading designers and typographers continually strive to find new and exciting ways of communicating through letters and words, and provides fascinating insights into their work. Aimed at all those who use type, whether by hand or on screen, this revealing compendium stresses the importance of good typography at a time when reading habits are changing, and celebrates a craft that has endured for centuries.

“Pop culture is often maligned as fleeting, but history shows that sometimes what is pop in one culture has time-honored resonance in later ones. This book is an attempt to show that pop culture, especially as seen through the lenses of design, illustration, satiric and political art (and other things), is integral to a broader understanding of who we are and where we are going.”—Steven Heller, from the Introduction. How do popular culture and graphic design influence one another? What are the goals of design? Are they to sell? To package? To entertain? The answers to these questions are complicated and are intimately tied to the effect design has on the overall culture. POP is the first book to analyze the role of graphic design in the broader culture, as well as the impact of design on other art and entertainment forms, from album covers to baseball stadiums. Author Steven Heller addresses such subjects as: --pop icons --viral and guerilla advertising --political satire --the history of Interview, Monocle, Mad, and other magazines --illusionism and three-dimensional design --art for art’s sake --design vs. decoration --the return of hand lettering --art for the masses. POP spans over 150 years during which popular culture has influenced mass perception and behavior. Illustrated by more than fifty images, POP is sure to inspire both aspiring and experienced designers. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don''t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The market for illustration is changing. How can illustrators survive and thrive? Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics, animations, Web, games, toys, fashion, textiles, and more, along with an exploration of how old platforms have changed and new ones emerged. Fifty working illustrators, including such top names as Christoph Niemann, Alex Murawski, Jashar Awan, Yuko Shimuzo, and Tomer Hanuka, share insights on what works now. Published in association with the School of Visual Arts, Marketing Illustration explores the impact of technology and the future of the illustration market. No illustrator can afford to miss this thought-provoking resource.

A revision of the bestselling visual guide to becoming a graphic designer Becoming a Graphic Designer provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today''s most sought-after jobs. Featuring 65 interviews with today''s leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries and key design disciplines, including all-new coverage of careers in exhibition design and illustration. Steven Heller (New York, NY) is Art Director of the New York Times Book Review and cochair of the MFA/Design program at the School of Visual Arts. He is the author of over 80 books on design and popular culture. Teresa Fernandes (Greenwich, CT) is a publications designer and art director.

Every great design school in the world is defined, in part, by the work of its students at any given time. The various project challenges given to a class determine the success of a school’s pedagogy, but also the ingenuity of its faculty and students. This book features fifty real-world class assignments from top design programs at universities around the world, and examines the resulting student projects. From undergraduate to graduate work and basic class challenges to final thesis’s, students delivered a wide variety of graphic and multimedia design projects from print to motion to exhibition. The book has three functions: 1) To exhibit a wide range of challenging problems and successful solutions. 2) Provide practical models to be inspired by and learn from. 3) Examine how sophisticated design school projects are and what value they have in relation to real-world practice.

DIVAnatomy of Design dissects fifty examples of graphic design piece by piece, revealing an array of influences and inspirations. These pieces represent contemporary artifacts that are well conceived, finely crafted, and filled with hidden treasures. Some are overtly complex. Others are so simple that it is hard to believe there’s a storehouse of inspiration hidden underneath. The selections include all kinds of design work including posters, packages, and more. Each exhibit is selected for its ubiquity, thematic import, and aesthetic significance, and every page shows howgreat work is derived from various inspirational and physical sources, some well-known, some unknown./div

This unique visual history of the art of illustration, by the foremost historian of graphic design and a well-known illustrator and designer, joins the authors previous Graphic Style as an indispensable resource for anyone interested in art, design, and popular culture. Illustration has long been a significant popular artand is often more visible, recognizable, and memorable than higher arts. Editorial and advertising illustration in all its many forms is so integral to our understanding of news, views, literature, and commerce that it is easily taken for granted. Nonetheless, it has an impressive history and remains a vital influence on visual culture. This book is a rich chronicle, celebration, and survey of well over a century of illustration. It deftly reveals the visual mannerisms, quirks, and tics that characterize drawn, painted, and digitized illustrations in different styles, and places leading illustrators in historical context. "

The thrill of victory…the agony of defeat. We''re not talking about just any failure. Design failure. So public. So humiliating. How do designers who are really, really good (we swear!) turn a disaster into a triumph? Read this book and find out, as dozens of top names reveal the heartbreaking—and sometimes hilarious—mistakes they have made and talk about how they were able to grow from the experiences. Self-delusion, overcommitment, procrastination…they’re all here. Poor communication, missed deadlines, enraged clients…yes, they’re here too. Read Design Disasters and weep? No! Read Design Disasters and be inspired to find the silver lining in even the cloudiest situation. Featuring essays by: Henry Petroski • Alissa Walker • David Barringer • Allan Chocinov • Peter Blegvad • Ross MacDonald • Robert Grossman • Ina Saltz • Warren Lehrer • Rob Trostle • Ralph Caplan • Richard Saul Wurman • Marian Bantjes • Rick Meyerowitz • Amanda Bowers • David Jury • Veronique Vienne • Francis Levy • Colin Berry • Nick Curry • Debbie Millman, and more!

An illustrated history of propaganda art and design from Nazi Germany, Fascist Italy, the USSR, and Communist China.

Paying homage to the American periodicals of the 1950s, 1960s, and 1970s that documented outrageous exploits, this hefty, comprehensive guide is packed full of colorful cover art, sumptuous sample spreads, and enlightening essays.

Award-winning artist and illustrator Sara Fanelli''s inspiration lies not only in the visual arts but also in literature and the theatre. "Sometimes I Think, Sometimes I Am" is a remarkable creation, in which Fanelli takes the quotations and aphorisms that inspire her work. This book contains five ''chapters'' that make up this unique work.

Choose, use, and understand great vintage type with this authoritative guide. Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents New Vintage Type, a remarkable rethinking and rediscovery of old and classic typefaces for today’s modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing tex, New Vintage Type is the graphic designer''s guide to choosing and using vintage type for maximum impact.

"Anatomy of Design dissects fifty examples of graphic design piece by piece, revealing an array of influences and inspirations. These pieces represent contemporary artifacts that are well conceived, finely crafted, and filled with hidden treasures. Some are overtly complex. Others are so simple that it is hard to believe there''s a storehouse of inspiration hidden underneath. The selections include all kinds of design work including posters, packages, and more. Each exhibit is selected for its ubiquity, thematic import, and aesthetic significance, and every page shows how great work is derived from various inspirational and physical sources, some well-known, some unknown. Each design is presented on a gate-fold showing the featured design and and other works that share the key influences with extended captions explaining the whys and wherefores."--Publisher''s website.

A chunky, distinctive object of brilliant design in and of itself, Stylepedia is the first handy, cross-referenced desk guide to the kaleidoscope that is modern design. In hundreds of illustrated entries, Heller and Fili, the award-winning authors of Euro Deco and numerous other popular design titles, survey the designers, schools, and movements that comprise the practice today as well as take a fascinating glimpse back at some of the seminal early leaders. From the first Santa Claus to appear on a Coca-Cola bottle to the increasingly ubiquitous camouflage tee shirt, iconic everyday items of yesterday and today provide valuable inspiration to designers and design aficionados. As quirky as it is useful and positively packed with lavish color illustrations, this designer''s design compendium is the only one of its kind.

In the mid-1970s Holmes introduced an array of inventive new pictograms and ways to use them as key graphic elements in what he dubbed "explanation graphics" which triggered what became "information design" in magazines, newspapers, and other media.

Collection d''illustrations, de cartes postales, d''affiches et de dessins extraits de magazines américains, sur le thème d''Halloween.

Collection de dessins, cartes postales et affiches, extraits de magazines américains, sur le thème de Noël.

"This practical guide examines the business of illustration from two different perspectives: the illustrator''s (Marshall Arisman) and the art director''s (Steven Heller)." "The authors also provide insightful interviews with professional illustrators, art directors, and art buyers from various industries. With its narrative format and informative sidebars, this book provides the insights and inspiration that every illustrator - experienced or just starting out - needs to succeed."--BOOK JACKET.

Before there was Vegas, and long before there was "reality television," there was Times Square. For a century, it has stood as the blazing Crossroads of the World; the sometimes magical, sometimes tawdry, but always spectacular epicenter of American commercial culture. Times Square Style is a visual compendium of the energy and dazzle and glamour that made the Great White Way the most famous -- and notorious -- place in America''s most famous -- and notorious -- city. From Ziegfeld''s Follies and George White''s Scandals to titanic signs with screaming type -- Drink Pepsi! Smoke Camels! Good to the Last Drop! -- to burlesques with dancing girls in short, short skirts, this book brings to colorful life a trove of arcane, lost, and otherwise forgotten promotions, signs, flyers, programs, posters, records, napkins, advertisements, billboards, and other works of ephemera large and small. Times Square Style is published on the centennial anniversary of this defining American place, with more than 200 color images and 25 vintage black-and-white prints.

This update to the first book to provide explicit case histories of the successful marriage of form and content in graphic design explores more than 125 classic and contemporary works-30 of them brand new-explaining why they are aesthetically significant and how they function as good design. These thought pieces offer a vast taste of the aesthetic, political, historical, and personal issues that move today''s global design community and fans.

This comprehensive tool for designers using any version of Photoshop shows how a smart, clever designer can use Photoshop techniques to achieve amazing visual affects. Focusing primarily on amazing photo manipulation, this book reveals evolutionary steps, and also includes a historical background on the digital revolution and case studies of 10 of the most sophisticated users of Photoshop operating today. The case studies focus on innovative thinking in the field of photo creation and manipulation. Features: A collection of step-by-step Photoshop tricks and techniques Step-by-step instructions, case studies and a wide array of visual examples

A sprawling compendium of Art Deco design from across Europe, Euro Deco features a broad range of exemplary graphic ephemera. Culled from Steven Heller and Louise Fili''s popular International Deco series of inspirational reference books, the material in Euro Deco comes from Italy, Spain, the UK, Germany, France, and the Netherlands, primarily between WWI and WWII -- the time when the continent gave birth to modern graphic design. Well over a thousand images from posters, packaging, advertisements, menus, and brochures display the elegant geometry and harmonious marriage of typography and illustration that make deco a popular style to this day. A generous package at an attractive price, Euro Deco is poised to be a standard graphic resource for designers, collectors, and aesthetes alike.

An illustrated survey of hand-crafted letter typography cites recent trends and the use of hand-drawn graphics in mainstream marketing and popular culture, drawing on an extensive array of samples organized under such headings as, "Scrawl, "Script," and "Simulate."

This priceless teaching tool features more than 70 proven-effective programs from the country’s leading graphic design schools. Spanning from traditional, “bricks and mortar” approaches to the ever-widening digital frontier of graphic design, these syllabi include detailed introductions, weekly breakdowns, project suggestions, and selected readings, as well as offer valued background material on the history, social responsibility, and cultural impact of design. More than an instructor’s guide, Teaching Graphic Design is a self-contained chronicle of the past, present, and future of the art and the industry.