New Releases by Steve Jones

The Lusitania is today most remembered for controversy surrounding her loss by a German submarine attack in 1915, during the First World War. But this book also tells of her life before that cataclysmic event. It tells of the groundbreaking advances in maritime engineering that she represented, as well as a hitherto unheard of degree of opulence.

Turn yourself “up to eleven” with Steve Jones’s unique take on personal branding. Steve Jones, music industry insider and author of Brand Like a Rock Star, once again takes readers on a trip through rock history to reveal often-overlooked lessons on personal branding. The stories Jones has to tell--how a drummer reinvented his instrument when he lost his arm, why Nikki Sixx’s lifestyle killed him and brought him back, how the forces that nearly tore Fleetwood Mac apart actually made their music better--provide the colorful backdrop for the critical lessons on building a high-power personal brand. The book is comprised of five sections that outline the “Five Ps of Personal Branding”--the building blocks for a personal brand: • Positioning--discovering the reader’s unique story • Presentation--laying a framework for communicating personal brands • Passion--how to turn a love into a life’s work • Purpose--crafting a personal brand to make the most impact • Profits--generating a profit, emotionally or fiscally, through personal branding No matter what stage a career is in, success today in any field requires a rock star personal brand. Start You Up will set readers on the path to the goals they’ve always had--and ones they didn’t know were attainable.

What does the Bible say about the right to self-defense? While the 2nd amendment to the U.S. Constitution protects the right of individuals to keep and bear arms, Christians are guided by a higher law - the law of God. The Bible is certainly not silent on this subject. "Stand Your Ground" lays out the foundation for self-defense found in the Old Testament, the New Testament and the example of Jesus in a concise, yet thorough manner. At the same time, common objections to Christian self-defense are considered and overcome.

This revision guide provides concise coverage of the central topics within Research Methods in Psychology, presented within a framework designed to help you focus on assessment and exams. The text encapsulates all the subject matter listed in the BPS Qualifying Examination syllabus for the area. The structure of the book represents a logical, linear progress through your typical learning in relation to Research Methods in Psychology. The two authors bring their clear, accessible style to bear on this, making the normally ‘dry’ subject matter seem more lively and engaging. The chapter on writing reports is deliberately left to the end since this is the natural culmination of your research process. Sample questions, assessment advice and exam tips drive the organisation within chapters so you are able to grasp and marshal your thoughts towards revision of the main topics. Features focused on critical thinking, practical applications and key research will offer additional pointers for you in your revision process and exam preparation. A companion website provides supporting resources for self testing, exam practice, answers to questions in the book, and links to further resources.

THE JOURNEY CONTINUES ... With the aid of the druids of Sparak Th''ur, Garat and his companions traverse the mountains of the west, along the river of exiled souls to arrive in the Eastlands. They escaped the wrath of the Cannatii, even as the Cannatii leader, Baylsson, rails in anger at the escape of the young priest and the creation of the great rift in his lands. A great yawning chasm, torn in the ground by the power of the mountains of the west, cuts him off from half the northern continent. He orders his minions on the eastern side of the rift to find and kill the fleeing priest. Meanwhile, the druids of Sparak Th''ur set Garat''s party on their designated paths to persuade the people of the Eastlands of the danger posed by the Cannatii, and to unite the Eastlands Barons into an army to oppose any barbarians who cross the mountains. The inspiration for The Waking of Carag Cri''eth, the first volume of The Thoughts of Mountains series, began with a view of the mountains of Slovakia. This is the second book of the series. Publisher''s website: http: //sbprabooks.com/SteveJones

The first monograph to critically engage with the controversial horror film subgenre known as ''torture porn'', this book dissects press responses to popular horror and analyses key torture porn films, mapping out the broader conceptual and contextual concerns that shape the meanings of both ''torture'' and ''porn''.

An absorbing attempt to bring genetics and evolution more into the public domain. Based on the author''s 1992 Reith lecture.

The world is formed and changed by the will of the mountains. The old race of Men has risen and fallen in the northlands, their remnants scattered. The second race now flourish on the verdant plains of Allinor. The Cri''ethan, disciples of Carag Cri''eth, nurtured his chosen creatures, the Cannatii, within the Black Crown of the north and then when they were strong, released them to reclaim the plains of Allinor in the name of their master. A small band escapes the onslaught of the Cannatii on Krask, their city, and seek the aid of the Gods, but their eyes are opened to the truth by the druids of the east. Meanwhile, the seeds of ambition grow in the mind of Baylsson, Chief of the Cannatii, and he learns to deceive his mentors, the Cri''ethan.

Reveals the core marketing and branding strategies behind the success of the world''s greatest bands. This book helps readers learn inside information about the world''s most popular bands that translates directly and memorably into actionable business practices.

Charles Darwin is of course best known for The Voyage of the Beagle and The Origin of Species. But he produced many other books over his long career, exploring specific aspects of the theory of evolution by natural selection in greater depth. The eminent evolutionary biologist Steve Jones uses these lesser-known works as springboards to examine how their essential ideas have generated whole fields of modern biology.Earthworms helped found modern soil science, Expression of the Emotions helped found comparative psychology, and Self-Fertilization and Forms of Flowers were important early works on the origin of sex. Through this delightful introduction to Darwin''s oeuvre, one begins to see Darwin''s role in biology as resembling Einstein''s in physics: he didn''t have one brilliant idea but many and in fact made some seminal contribution to practically every field of evolutionary study. Though these lesser-known works may seem disconnected, Jones points out that they all share a common theme: the power of small means over time to produce gigantic ends. Called a "world of wonders" by the Timesof London, The Darwin Archipelago will expand any reader''s view of Darwin''s genius and will demonstrate how all of biology, like life itself, descends from a common ancestor.

This text identifies the most commonly encountered species of insects in Cornwall and the Isles of Scilly, and provides a guide to some of the best sites for seeing these striking creatures.

The definitive book on Darwin''s life and work for the 200th anniversary of his birth and the 150th anniversary of ''The Origin of Species''.

College students are heavy users of the Internet compared to the general population. Use of the Internet is a part of college students¿ daily routine, in part because they have grown up with computers. It is integrated into their daily communication habits and has become a technology as ordinary as the telephone or television. This report finds that: College students say the Internet has enhanced their education, and that college social life has been changed by the Internet. The report also discusses the implications of college students¿ Internet use for the future. Charts and tables.

Connecting students'' everyday experiences to different academic disciplines, Catalyst uses a variety of readings as a springboard for writing.

Connecting students'' everyday experiences to different academic disciplines, Catalyst uses a variety of readings as a springboard for writing.

While writing this book, Steve Jones had beside him the coral brooch that his sea captain grandfather brought back across the Indian Ocean as a gift for his wife. This simple object is a starting point for a dazzling narrative that touches on a number of the most important issues facing us today. Following in the footsteps of Darwin and Captain Cook, Jones reveals what coral has to tell us about the human genome project, cloning, and the possibility of a cure for cancer and genetic diseases; what insights it can offer us into the future of trade in oil and other forms of carbon; how it is linked to the fluctuations in weather patterns that have lead to destruction along the coasts of the Americas and the Far East. Finally, Jones considers what coral - exploited and destroyed in many ways and under siege from climate change - tells us about the likely future of the planet and humankind: it is a warning that both may be close to the point of no return. CORAL: A PESSIMIST IN PARADISE is an inspired, eclectic book that links science with history, literature, politics and myth. It belongs to a vivid tradition of thinking and writing about humankind and its place in nature.

Major changes in technology have not been driven by the technologies themselves but by the change in thinking that they enabled. OO design changed software by changing thoughts away from procedures and onto real world "things." This book argues that for SOA to succeed we must move our thoughts away from the implementation technologies and towards the "what" of the business. Using a straight-forward, pictorially driven, methodology the book explains who to discover what the business services really are and how to construct an overall business service architecture. The book covers defining the Business Service Architecture, how to classify services for business value and delivery, understanding the role of IT in supporting the architecture, how project and portfolio management needs to change, how to use a Service Architecture to identify KPIs, and how and when to use Business Process in a service architecture.

For readers new to Gramsci, Jones presents detailed discussion on the historical context of the theorist''s thought, offers examples of putting Gramsci''s ideas into practice in the analysis of contemporary culture and evaluates responses to his work.

La genetica es la ciencia mas nueva. No se sabia casi nada de la herencia hasta hace mas de un siglo, y lo que descubrio Mendel por aquel entonces se utilizo para justificar la eugenesia y el racismo. En la actualidad, la genetica se encuentra en pleno auge y se ha descubierto la secuencia completa del ADN, que compone los 60.000 genes activos necesarios para formar un ser humano. Este libro nos conduce desde Mendel hasta el mapa del genoma humano y el tratamiento de las enfermedades hereditarias. Nos muestra como se descubrio el ADN y explica como algunos genes pueden actuar en su propio beneficio tanto como a favor de sus portadores. Nadie puede permitirse desconocer el funcionamiento de la genetica y, guste o no, algunos de nosotros nos veremos obligados a tomar decisiones eticas en las que intervenga esta ciencia. Este libro nos proporciona la informacion necesaria para hacerlo.

THE SINGLE HELIX brings to life a vast diversity of subjects, united under the banner of scientific truth - the universal solvent that brings clarity to almost all the mysteries of the world we live in. Scientists are trained to know ever more about even less but here Steve Jones sets out deliberately to explore subjects in which he is emphatically not an expert (although his favourite snail, the single Helix of his title, does poke in a tentacle here and there). His insatiable curiosity and enthusiasm as he sheds light on unexpected corners of knowledge combine to produce science writing at its very best. From chaos in the heavens to the fight against creationism, from optical illusions in tartan to the mathematics of elections and what rules the sex lives of cats THE SINGLE HELIX is a scientist''s look at sciences other than his own -and as a result its author has been forced to make the complicated simple enough for even a biologist to understand.

This book re-examines the interdisciplinary history of food studies from a cultural studies framework, exploring subjects such as food and nation, the gendering of eating in, the phenomenon of TV chefs, vegetarianism, risk and moral panics.