Best Selling Books by STEVEN HELLER

Iron Fists: Branding the 20th-Century Totalitarian State is the first illustrated survey of the propaganda art, graphics, and artefacts created by the totalitarian governments of Nazi Germany, Fascist Italy, the USSR, and Communist China. The iconography produced by these regimes is universally recognized as their “brands”: the swastika and aggressive typography of Hitler’s Germany, Mussolini’s streamlined Futurist posters and Black Shirt uniforms, the stolid Social Realism of Stalin’s USSR, and Mao’s Little Red Book and ceramic figurines from the Cultural Revolution. Written by the eminent designer and design historian Steven Heller, who has long collected two- and three-dimensional examples from this period, Iron Fists focuses on graphic materials such as typefaces, logos, posters, advertisements, children’s books, flags, and medals. As Heller explains, Mussolini fancied himself an art director and the Nazis had a sophisticated graphic program, featuring Hitler as "logo," that is remarkably similar to modern corporate identity systems. Heller also explores the meaning of color systems (each dictatorship had a distinctive palette), the development of regime-specific typefaces, and even the slogans used to both rally and terrorize the populace. Delving into the history of once-innocent antecedents in heraldry, color symbolism, and sacred and secular symbols, he demonstrates how these elements were put to disturbingly effective use in selling the totalitarian message.

In Free Hand: New Typography Sketchbooks, Steven Heller, respected graphic-design commentator, and Lita Talarico, design educator, offer glimpses inside the personal sketchbooks of more than 70 designers and typographers--including Philippe Apeloig, Ed Beguiat, Hoefler & Co., Henrik Kubel, Toshi Omagari, and Francesco Zorzi. Featuring a wealth of sketches, precision drawings, and computer-generated artwork, as well as a range of styles, concepts, languages, and alphabets, Free Hand illustrates the idiosyncratic creative processes behind the design of typefaces, logos, and word-images. A valuable resource for anyone who engages creatively with type--whether by hand or on a screen--this rich compendium emphasizes the power of typography in the digital age, while celebrating designers who continue to innovate in their practice of this time-honored craft.

Graphic designers who can easily transfer their skills from a paper to a digital environment are the most marketable talents on the multimedia scene today. This lucid book covers covers such media forms as diskettes, CD-ROMs, the World Wide Web, and on-line Internet services, then shows how ten pioneer designers work in creating digi-magazines, children''s books, games, and other multimedia items. 200 color illustrations.

Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face. Topics include: •Methods for launching a venture into the market •Tips on presentation, pitch and public relations •How to legally protect intellectual property •Ways to do effective research, and crowd source •How to benefit from social media •Sources for funding and investment and incubators •Case studies from successful and startup entrepreneurs. The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Everyone harbors at least one viable product idea, and designers can be "social entrepreneurs," creating campaigns or events that serve the greater good aside from profit-making. Readers will learn to grow as innovators and creators from Becoming a Design Entrepreneur. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don''t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Collection de dessins, cartes postales et affiches, extraits de magazines américains, sur le thème de Noël.

This 11th edition of a graphics annual presents the best in American graphic design. It contains the winners of the American Institute of Graphic Design''s 1990 awards, and provides both a reference of the year''s most significant designs, and an index of the professionals involved.

The market for illustration is changing. How can illustrators survive and thrive? Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics, animations, Web, games, toys, fashion, textiles, and more, along with an exploration of how old platforms have changed and new ones emerged. Fifty working illustrators, including such top names as Christoph Niemann, Alex Murawski, Jashar Awan, Yuko Shimuzo, and Tomer Hanuka, share insights on what works now. Published in association with the School of Visual Arts, Marketing Illustration explores the impact of technology and the future of the illustration market. No illustrator can afford to miss this thought-provoking resource.

An essential resource to using contemporary typefaces for effective communication Type is the handwriting of the 21st century, lending its expressive voice to the language of all written communication. Type Speaks is the first book to explore type as a medium that conveys emotions, concepts, and ideas, filled with hundreds of new fonts available through digital foundries. Some exude joy, radiate serenity, or jangle the nerves; some sell or persuade or command or seduce. More than ever before, a great range of type choices, both conventional and unconventional, is available to graphic design professionals and nonprofessionals alike. In this new world, Type Speaks will be an essential reference for anyone crafting messages in words.

Exploring the methods for teaching and learning typography, this book features more than 40 essays from top experts and educators in typography today. These essays run the gamut from introducing the themes of type and typography to various complex and rare strategies for learning.

This is the book that graphic designers and type aficionados have been waiting for: the first book in Chronicle''s Art Deco design series devoted exclusively to type. Garnered from vintage specimen sheets and catalogs as well as commercial design artifacts from Germany, France, Japan, Holland, Italy, Russia, Eastern Europe, and the United States, these alphabets illustrate how the stunning style of the twenties and thirties extended to every facet of graphic design, including the typographer''s art. Deco typestyles, like Deco architecture and furniture, were the heralds of the Machine Age, designed to embody progress. Endowed with a jazzy modernistic sensibility and baptized with evocative futuristic names such as Vulcan and Metropolis, these spectacular typefaces paved the way for a new era of communication via the printed word. In Deco Type, the team of Steven Heller and Louise Fili have brought together a unique collection of wonderful typefaces - many that have lain hidden for decades - to create an inspirational reference for designers and graphic artists everywhere.

Europe''s reputation as the center of the culinary world is confirmed with this expansive array of restaurant menus from across the continent. From extravagant bills of fare for royal feasts to delectable mid-century minimalist graphics, the gustatory customs of dozens of European countries are revealed in this encyclopedic design compendium.

The decision to become a United States citizen is one of the most important choices you can ever make. Before you can become a U.S. citizen, however, you first must be a lawful permanent resident ofthe U.S. For this reason, before you begin the process, you need to know what you want to achieve - legal immigration or naturalization - and if you can expect to qualify for it. U.S. Citizenship For Dummies will help you get through this often confusing process, from determining how best to qualifyto live permanently in the United States to gaining a green card and then citizenship. This reference guide is for anyone who Is interested in living permanently in the U.S. Is a friend or relative of someone who wishes to live permanently in the U.S. Wants to become a naturalized citizen Has no legal background or any familiarity with U.S. immigration This book helps you discover the important requirements you needto meet and offers tips and insights into dealing with the Bureau of Citizenship and Immigration Services (BCIS). You also get to know other government agencies that you''ll work with while attempting to immigrate to the U.S. or become a citizen. U.S. Citizenship For Dummies covers the following topics and more: Clear information on the immigration process Up-to-date information on various application forms The rights of legal aliens Recent changes in immigration laws Review of English and Civics tests Pointers on the interview process Survey of U.S. history, government, and culture Coverage on visas and green cards Troubleshooting immigration problems Becoming a U.S. citizen carries important duties and responsibilities as well as rights, rewards, and privileges. Before you make the decision to pursue U.S. citizenship, you need to beaware of what you stand to lose and what you stand to gain; you also need to be sure you''re ready to fulfill all the obligations of a good citizen. U.S. Citizenship For Dummies will help you understand all that it means to become a citizen ofthe United States of America.

Examines dozens of examples of the book art of Edward Gorey, who initially illustrated paperback covers and dust jackets for the likes of Joseph Conrad, Henry James and Charles Dickens, establishing a pen-and-ink hand-lettered style that would challenge prevailing American publishing standards and help define his publisher''s visual identity. His prodigious output of hundreds of jackets and covers evidenced his flair for design and his ability to portray the essence of the books that came his way.

An invaluable collection of underappreciated stencil typography through history. Designers often look to the past to inform their work. In this new paperback edition, design gurus Steven Heller and Louise Fili explore the variety and influence of the world’s most ubiquitous typographic style, which dates to prehistoric times and has been used on a range of surfaces, from street signs, buildings, and bridges to packaging and posters. This expansive sourcebook presents hundreds of international examples of stencil typography from the late nineteenth through the twentieth centuries. The wonderful array of stencil types highlights surprising instances of artistry and ingenuity from a broad range of locations and objects—from military, traffic, and transportation to home decoration, mass communication, and street art. And the survey is global, drawing on design from America, France, Italy, Spain, Germany, the Netherlands, Great Britain, and Eastern Europe. An introduction surveys the history and applications of stencil typography, and samples of stencil type ordered by their geographic origin.

"Presents more than 400 exemplary book jackets, paperback covers and magazine covers produced by outstanding designers from America and abroad"--Dustjacket.

Thirty-six design firms and individual graphic designers, representing an extraordinary and comprehensive cross section of New York''s top design talent, display their portfolios in Graphic Design: New York 2. In response to this technological revolution, many of the design firms create websites for both clients and themselves. Almost all designers have embraced the computer age (after some hesitation) and use state of the art electronics in their offices. And through it all, design has retained its humanity; rafting through this age of high technology, design has simply become more accessible, as you''ll see from browsing through this book.

"Red Scared! offers valuable lessons from the vault on how to identify Communists, media reports on the jolly side of Stalin, guidelines for bomb shelter chic, and much more. As they did in their other lively pop-culture histories, Teenage Confidential and Wedding Bell Blues, Michael Barson and Steven Heller once again bring the nearly forgotten details of American culture into full relief with Red Scared!"--BOOK JACKET.

This comprehensive tool for designers using any version of Photoshop shows how a smart, clever designer can use Photoshop techniques to achieve amazing visual affects. Focusing primarily on amazing photo manipulation, this book reveals evolutionary steps, and also includes a historical background on the digital revolution and case studies of 10 of the most sophisticated users of Photoshop operating today. The case studies focus on innovative thinking in the field of photo creation and manipulation. Features: A collection of step-by-step Photoshop tricks and techniques Step-by-step instructions, case studies and a wide array of visual examples

Fans of Separatedat Birth? books will adore this opportunity to glimpse Harrison Ford, Paula Abdul, Burt Reynolds, William F. Buckley, Candice Bergen, and the New Kids on the Block in this entertaining book representing more than 100 famous people as they looked in their childhood years. Half of the proceeds from this celebration of childhood will be donated to the Starlight Foundation to grant the wishes of seriously ill children.

The latest in this successful series, this book features around 150 of the most important buildings in the history of world architecture – from the pyramids and Parthenon to some of the most significant works by recent architects. The buildings are organized by type – from places of worship and public buildings to houses – and are divided into nine chapters, each with an informative introduction that surveys the history of that type. For each building there are numerous, accurate scale drawings showing a combination of floor plans, elevations and sections as appropriate, all specially redrawn for this book. The quality and number of the line drawings, together with the authoritative text by a renowned architectural historian, allow all the buildings to be understood in detail and make this an invaluable resource for students.

The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world''s leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book

Destined to become the classic visual study of digital type design, this book surveys and categorizes digital faces and fonts from over 30 foundries and individuals, including Emigre Graphics, Neville Brody, and Erick Van Blockland. It includes a lively sampling of fonts and a showcase of applications. 100 color illus., 400 fonts.

This strikingly designed volume presents French Modern commercial graphic design in all its glory. Every aspect of French life in the lively and turbulent decades of the ''20s and ''30s is displayed in this rich compendium of highly stylized design concepts, including magazines, posters, brochures, and retail packages. From exhibition affiches proclaiming the dawn of a new cultural era and symbolic advertisements celebrating the marriage of man and machine to seductive perfume packages and exquisitely chic cocktail paraphernalia, this stunning survey offers a wealth of original artifacts - some never before seen in the United States - making it an essential reference for industrial designers, graphic artists, and anyone with an interest in the history of fine design and advertising.

The art direction of the late Tibor Kalman has never failed to question, challenge, and provoke its audience. Creator of the successful advertising and graphic design company M&Co., creative director of Interview, and founding editor of the controversial though acclaimed Benetton magazine Colors, Kalman is known for applying commercial techniques to issues that matter. With essays by Steve Heller, Kurt Andersen, and Rick Poynor, Tibor has set new standards for the presentation and analysis of a contemporary designer''s work. An essential book for professionals and students in design, media, and advertising, and all those interested in the controversial possibilities of graphics in the 20th century.

Heavily influenced by Western styles and fashions of the 20''s and ''30s Japanese graphic designers drew inspiration from Europe''s master artists and typographers, enthusiastically importing and assimilating elements of Bauhaus, Constructivism, and Futurism. With striking illustrations of posters, brochures, and match-box labels and more, this singular volume offers a scintillating look at modern Japanese graphic design.

An illustrated survey of hand-crafted letter typography cites recent trends and the use of hand-drawn graphics in mainstream marketing and popular culture, drawing on an extensive array of samples organized under such headings as, "Scrawl, "Script," and "Simulate."

In this romp through that most august of domestic institutions-marriage-hundreds of nostalgic images, from advertisements to magazine covers to movie posters, display the romance and the allure of real or fictional brides and grooms. Advice from the likes of Archie Bunker and excerpts from turn-of-the-century marriage manuals lend a note of unsolicited guidance to the uninitiated. Tying the knot will never be the same again.

Choose, use, and understand great vintage type with this authoritative guide. Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents New Vintage Type, a remarkable rethinking and rediscovery of old and classic typefaces for today’s modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing tex, New Vintage Type is the graphic designer''s guide to choosing and using vintage type for maximum impact.

100 Classic Graphic Design Journals surveys a unique collection of the most influential magazines devoted to graphic design, advertising, and typography. These journals together span over 100 years of the history of print design and chart the rise of graphic design from a necessary sideline to the printing industry to an autonomous creative profession. Each magazine is generously illustrated with a large selection of spreads and covers. A descriptive text based, where possible, on interviews with editors, designers, and publishers is also included for each magazine alongside comprehensively researched bibliographic material. The magazines featured cover a range of industries and eras, from advertising (Publimondial, La Pubblicità Italiana), posters (Das Plakat, Affiche), and typography (Typografische Monatsblätter, Typographica), to Art Nouveau (Bradley, His Book), Modernist design (Neue Grafik, ULM) and Post-Modern and contemporary graphics (Emigre, It''s Nice That). These 100 journals offer an invaluable resource to historians and students of graphic design, and a rich seam of visual research and inspiration for graphic designers.

"Anatomy of Design dissects fifty examples of graphic design piece by piece, revealing an array of influences and inspirations. These pieces represent contemporary artifacts that are well conceived, finely crafted, and filled with hidden treasures. Some are overtly complex. Others are so simple that it is hard to believe there''s a storehouse of inspiration hidden underneath. The selections include all kinds of design work including posters, packages, and more. Each exhibit is selected for its ubiquity, thematic import, and aesthetic significance, and every page shows how great work is derived from various inspirational and physical sources, some well-known, some unknown. Each design is presented on a gate-fold showing the featured design and and other works that share the key influences with extended captions explaining the whys and wherefores."--Publisher''s website.