New Releases by Robert Dow

Robert Dow is the author of Note on Market Definition and Segmentation (1978), Relationships Between Changes in Industrial Advertising and Promotion Expenditures and Changes in Market Share (1976), Marketing Costs in Consumer Goods Industries (1976), Industrial Marketing Costs (1976), Marketing Costs in Industrial Business (1976).

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Note on Market Definition and Segmentation

Relationships Between Changes in Industrial Advertising and Promotion Expenditures and Changes in Market Share

An Alternative to the Current Method of Assessing Property for Tax Purposes in Kentucky

Marketing and Marketing Education: Partners Or Parasites?

The Role of Advertising in the Marketing Mix

Presentations by Marketing Science Institute Associates to FTC Hearings on Advertising

Marketing research and information systems. Text and cases. [By] Robert D. Buzzell ... Donald F. Cox ... with the assistance of Rex V. Brown

Instructor's Manual to Accompany Marketing Research and Information Systems

Boron Content of Late Paleozoic Shale and Mudstone from Flanks of Ancestrial Front Range, Colorado

Product Innovation in Food Processing, 1954-1964

Product Innovation in Food Processing, 1954-1964 [by] Robert D. Buzzell [and] Robert E.M. Nourse

Product Innovation, the Product Life Cycle, and Competitive Behavior in Selected Food Processing Industries, 1947-1964

Mathematical Models and Marketing Management

Competitive Preference and Sales Effectiveness

Instructor's Manual to Accompany Marketing, an Introductory Analysis

Operating Results of Food Chains in 1961

A Basic Bibliography on Mathematical Methods in Marketing

Value Added by Industrial Distributors and Their Productivity

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